THE ORIGIN OF THE FUTURE Tomorrow’s Assembly Row I. Kuchikian, A. Miskovska, L. M. Zapata, H. Hsiang, J. Kodali Hult International Business School|Consumer Behavior|Dr. Caryn Pang 1 November 2023
Transforming into the FUTURE
DIVERSE & INCLUSIVE
TOURISTICALLY ATTRACTIVE
MODERN & FUTURISTIC
(Canva, 2023) (Canva, 2023) (Canva, 2023)Demographic Analysis & Store Mix
Recommendations:
Silent disco club
Mini Golf
Cheaper food & beverages options
More grocery shops
Residents - under-indexed in options for grocery shopping
Indian and Middle Eastern cultures - underindexed (Food & Beverages)
1 (Slane, 2021)
(Ulrich, 2023)
Recommendations: More high-quality photos Complete information about shops and restaurants Newsletter
(Kuchikian, 2023)
Web Page
More modern design
Placemaking
Budget: $50,000
CONVERSATION “LED” SCREEN
ORANGE LIGHT CITY
Orange - the color of AR Custom-made animations
Festivities and Holidays
Budget: $4,000 to $12,000
Optimistic, Positive, energetic
Budget: $10,000
(Gerber, 2021) (Johnson, 2020)Digital Art Museum
Unlimited budget
Combination of art, entertainment, and technology
Interactive space where people can live a sensory experience from sight, hearing, smell, and touch
Budget: $20 M
(Han, 2018)
Laser Show
Unlimited budget
Tell a story to attract customers
Stunning visual effects synchronized with music
Budget: $10,000 to $30,000
(Canva, 2023)
“I love Assembly Row” sign
Unlimited budget
Instagrammable location
Famous design artist
Budget: $4,1 M
2023)
(Izzo,
Promotions
Budget: $100,000
Food Truck Festivals
Different cultural cuisines
Dish Competitions
Once every two months
Budget: $2,000 per truck
(Canva, 2023)
Mobile App Unlimited budget Budget: $300,000 Loyalty Points Gamification Interactive Map Book reservations & online shopping Digital wallet Group Chat (Kuchikian, 2023) (Kuchikian, 2023) (Kuchikian, 2023) Sign In Home page Digital wallet
The Orange City Coming soon...
Meet the Team
Tomorrow’s Assembly Row
THE ORIGIN OF THE FUTURE
Hult International Business
School|Consumer Behavior|Dr. Caryn Pang
Ignacio Kuchikian Jayanth Kodali Hsiang Huang
Lina M. Zapata Alzbeta Miskovska
Reference List
Hult International Business School|Consumer Behavior|Dr. Caryn Pang
Canva (2023).
https://www.canva.com/design/DAFyqyjMtNk/eF4tlUPeRaZTiGGWOEklJw/edit Gerber, D. (2021, August 24). ‘The Conversation’ digital art installation at Assembly Row speaks volumes. The Boston Globe.
https://www.bostonglobe.com/2021/08/24/lifestyle/conversation-digital-artinstallation-assembly-row-speaks-volumes/
Han, G. (2018, August 1). The World’s First Digital Art Museum Opens in Tokyo. Design Milk. https://design-milk.com/worlds-first-digital-art-museum-tokyo/ Izzo, C. (2023, July 14). The beloved “LOVE” sculpture is returning to NYC after 4 years. Time Out New York. https://www.timeout.com/newyork/news/the-belovedlove-sculpture-is-returning-to-nyc-after-4-years-071323
Johnson, M. (2020, January 15). So you want to live in Assembly Square. Boston Magazine. https://www.bostonmagazine.com/property/assembly-squareneighborhood-guide/
Kuchikian, I. (2023). Website and Mobile App Design. Slane, K. (2021, May 30). Luxury indoor mini golf is coming to the Seaport. The Boston Globe. https://www.bostonglobe.com/2021/05/30/lifestyle/luxury-indoormini-golf-is-coming-seaport/
Ulrich, J. (2023, July 13). Silent disco technology: What is it and what can it do? Sound Off. https://soundoffexperience.com/silent-disco-101-everything-you-needto-know/
