Pawsta Progress Book

Page 1

PROCESS BOOK

Competitor Research . . . . 2 Inspiration . . . . 3 Brainstorming . . . . 4 Keywords . . . . 5 Brand Names . . . . 6 Type Studies . . . . 7 Sketches . . . . 8 Logo Development . . . . 9 Color Studies . . . . 10 Package Development . . . . 11 Final Product . . . . 16
TABLE OF CONTENTS

COmpETiTivE prOduCT

2

INSpirATiON

3

BrAiNSTOrmiNg

4

KEywOrdS

5
warm colorful friendly trust playful

BrANd NAmES

1) Bow-wow Bakery 2) wagging tail pet company 3) The honesT Dog 4) Friendlypaws 5) Happy dog 6) Happy Hounds 7) priority pet 8) a pet’s perspective 9) paws n’ tales 10) treat street 11) pawFect treats 12) dogalore 13) paw corner co 14) Barkin’ mad 15) cHew time 16) Happy aussie Bakery 17) cHeF’s treat pet co. 18) wet nose warm Heart 19) Happy paws 20) FetcH 21) wuFF 22) oH my dog 23) paws to love 24) good dog 25) Four paws 26) Better Bark Bakery 27) miss melon 28) Barking good 29) Fit For a dog 30) treats n’ tails 6

TypE STudiES

7

SKETChES

8

THE Honest Dog

LOgO dEvELOpmENT
9

COLOr STudiES

10

pACKAgE dEvELOpmENT

11
12
13
14
15

FiNAL prOduCT

16

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