PDX Parent 2023 Media Kit

for the long days and short years

The Portland area’s most trusted parenting resource. Locally owned and operated—PDX Parent is by local parents for local parents.

PDX PARENT AT-A-GLANCE

WHO WE ARE

PDX Parent is for parents by parents. No other publication in the Portland-metro area covers the issues that matter to local families the way PDX Parent does. Our attention is always on local topics and their impact on parents in our community. Our editorial staff and freelance writers and photographers know the area inside and out because we all are raising children in the Pacific Northwest. And we care about all members of our community.

As parents we know firsthand how much a resource like this helps with the long days and short years of parenting. It is our goal to provide Portland-area families with everything they need to know about the people, places and spaces that make our area the best place for families. We hope you will join us in this mission.

While we also remain the best source for ideas for family fun, we also take in-depth looks at housing, education and health; the need for child care that works for working parents; and more to make sure that we can all move toward having a community that truly supports every single family in it. —

PDX Parent Team

Publisher: Rose Caudillo, 503-460-2774, publisher@pdxparent.com Eastside

Executive: Lauren Wylie, 503-331-8184, lauren.wylie@pdxparent.com

Executive: Jill Weisensee, 503-309-8272, jill.weisensee@pdxparent.com

OUR MAGAZINE

By local parents, for local parents — PDX Parent publishes 11 issues a year. Busy parents rely on us for everything from the best in summer camps to practical advice on schools, health and where to have fun in the Pacific Northwest. We cover it all from babyhood to tweendom, and you can find us all over the Portland metro area.

MONTHLY CONTENT

PLAY ROOM

Our front-of-book section covers a range of topics with short, easy-to-read articles on kids doing great things, family getaways, gear must-haves, book recommendations and much more.

FIELD TRIP

This column features a first-person account of an outing with kids. From exploring the best spots for rock hunting to trying to unlock the clues in an escape room, this column tells parents what they need to know before heading out on a new adventure with their kids. Our readers appreciate the new outing presented each month.

OUR ANNUAL IN-ISSUE PRINT GUIDES

HANDS ON

Parents appreciate our easy, step-by-step art, craft, gardening or science projects that keep little hands busy.

FAMILY SUPPER

Our monthly restaurant review goes beyond what is on the menu to mention familyfriendly accommodations such as diaper-changing stations and high chairs. And we get kid opinions on the food, too!

PRESCHOOL

We

PDX PARENT’S WELCOME GUIDE

Portland’s best annual guide for visiting and relocating families. A stand alone digest size pub lication specifically created for visiting and relocating families.

Our annual guides include basic and enhanced businesses listings except our preschool guide which has special directory formatting.

“In an era where many marketers think that print advertising is dead, I dare them to give PDX Parent a chance. Through their digital (and yes … print) materials, we have continuously attracted new families to our shows and our classes. On top of being effective, their team is also generous and kind, helping us raise awareness of our virtual programming during a time when the pandemic has

our options. If local families are crucial to your business, I can’t recommend PDX Parent enough.” — Michael Hammerstrom Director of Marketing & Development, Oregon Children’s Theatre

PRINT AD CONFIGURATIONS

PRINT

FULL PAGE

AD DIMENSIONS

Diagrams not to scale. Please see below for exact dimensions. All dimensions are in inches. 3/8V 1/4S 1/8H 1/4H

1/2V 1/8 V 1/4 V 1/8 V 1/8 V 3/8H

1/2H

SIZES IN INCHES WIDTH X HEIGHT

Full page with bleed 8.75 11.125

Full page non bleed 8 9.875

1/2 H - Horizontal 8 4.875

1/2 V - Vertical 5.938 9.875

3/8 H- Horizontal 5.938 4.875

3/8 V - Vertical 3.938 7.375

1/4 S - Square 3.938 4.875

1/4 H - Horizontal 8 2.375

1/4 V - Vertical 1.875 9.875

1/8 H - Horizontal 3.938 2.375

1/8 V - Vertical 1.875 4.875

AD REQUIREMENTS/ PRINT SPECIFICATIONS

• Print-ready ads can be accepted in the following formats: pdf or .jpg. We cannot accept files created in Publisher.

• All ads must be built to the correct dimensions at 300 dpi resolution.

• Ads sent as native Illustrator or InDesign files must include all supporting files, linked graphics and fonts. If the fonts are not included they must be outlined.

• All colors should be process CMYK (cyan, magenta, yellow, black).

Print advertisers get 15 % off digital display ads when their ad agreement includes 3 or more print ads.

Digital display ads are website ads (page 7 ) and E-newsletter display ads (page 10). All other ads are excluded.

Eastside Account Executive: Lauren Wylie 503-331-8184, lauren.wylie@pdxparent.com

Westside Account Executive: Jill Weisensee 503-309-8272 , jill.weisensee@pdxparent.com

SPECIAL ADVERTISING SECTIONS

We offer multiple special advertising sections each month. See Media Planner for details.

PRINT

ADVERTORIALS

Share your story with our readers. Advertorials allow clients to customize their content and showcase their products and services. Tell families your story, list your classes and events, breakdown your programs and services or offer practical parenting advice. We offer 1, 2 and 4 page spreads

ANNUAL ADVERTORIALS

EDUCATION-FOCUSED PACKAGE

Print ad banner pages plus digital promotion on our home page, e-newsletter and social media.

January: Religious Education March: Language Immersion

April: Outdoor Education September: Montesssori Education

October: School Open House Guide

December: STEM

MAGAZINE

INSERTS

Get your catalog or flyer in the hands of our readers.

OCTOBER

Kids ♥ Museums. This annual advertorial section offers parents a comprehensive guide to the metro area’s educational and entertaining kid-friendly museums.

PDX Parent maintains a 90% pickup rate by actively managing our distribution list to include the Portland area’s most popular places for parents. Prices vary.

DIGITAL DISPLAY ADVERTISING

Our website is optimized for parents on the go — pdxparent.com is the area’s most popular parenting website with more than 30,000 users a month. The site provides the area’s most comprehensive family calendar, family fun guides, resource guides and searchable online directory for everything from camps to schools to pediatricians and more.

Digital materials are due one week prior to post date.

Rates per month (4 weeks). All dimensions are in pixels.

TOP LEADERBOARD

DESKTOP: 1280 x 119 MOBILE: 300 x 100

FILE SIZE: 1MB max

FILE TYPE: jpg, jpeg, png

LEADERBOARD

DESKTOP : 1280 x 158 MOBILE: 300 x 250

FILE SIZE: 1MB max

FILE TYPE: jpg, jpeg, gif, png

RE CTANGLE BANNER

DESKTOP/MOBILE: 720 x 300

FILE SIZE: 1MB max

FILE TYPE: jpg, jpeg, png

SMALL RECTANGLE

DESKTOP/MOBILE: 336 x 280

FILE SIZE: 1MB max

FILE TYPE: jpg, jpeg, png

HALF PAGE

DESKTOP/MOBILE: 300 x 600

FILE SIZE: 1MB max

FILE TYPE: jpg, jpeg, gif, png

FOOTER

DESKTOP/MOBILE: 258 x 258

FILE SIZE: 1MB max

FILE TYPE: jpg, jpeg, png Print advertisers

SPECIALTY DIGITAL ADVERTISING

PARTNER CONTENT PACKAGE

Connect your brand with our audience. Parents turn to us each day to find out where to go and what to do with their kids — and for practical parenting tips and information. Engage our audience with content that meets the same editorial standards as the rest of our site. Partner content is a 500-word post that lives on our Homepage for two weeks and includes a newsletter content block and a social media shout out. Due two weeks prior to post date.

GUIDE LEADERBOARD AD

Guide leaderboard ads are interspersed between listings on designated online guides. See our media planner for listing of available guides.

ANNUAL GUIDE LEADERBOARD SEASONAL GUIDE LEADERBOARD

SPONSORED POSTS AND GUIDE SPONSORSHIP S

TARGETED DIGITAL PROMOTIONS

Subject focused emails sent to our opt-in subscribers. TDP’s include your business name, image, description and URL link. These promotions include a web post and E-blast and social media shoutout. Limited to first 15 advertisers.

Premium position available.

SOCIAL MEDIA SHOUTOUTS

Your social media post to our 25,000 social followers. PDX Parent can be found on all the popular social networks. Instagram Takeover and Instagram Reels available.

ONLINE OPEN HOUSE CALENDAR

Parents like to do their homework when deciding on the best school fit for their child. Our online open house calendar help parents organize their schedules. Prices vary depending on the package purchased.

FEATURED SCHOOL, CAMP OR BUSINESS OF THE WEEK

Tell parents everything they need to know about your school, camp or business. You receive a 500-word story (provided by client, edited by PDX Parent), several images, contact info and URL link. It is featured on our home page for one week, promoted in one newsletter, and promoted to our social media followers. After one week, your story will move to an appropriate page on our website.

NEWSLETTER CONTENT

SHOUTOUT

PDX PARENT’S ONLINE DIRECTORY

Make sure parents can find your business in our searchable online business directory. We cover everything from professional services, summer camps, schools and preschools, birthday resources, and so much more. We offer three annual levels for you to promote your business to our readers:

FEATURED

• Rises the top

• Unlimited categories

• Listing page includes:

- Up to 5 images

- Map feature

- Up to 10 locations

- Video option

ENHANCED

• Unlimited categories

• Listing page includes:

- Up to 3 locations

- Map feature

- 1 image

BASIC

• Up to 3 categories

• 1 location

• No image

KIDS CALENDAR

We are pleased to offer this free resource to local families, and we welcome your submissions. Our calendar includes all types of kid- and familyfriendly events and activities in Portland/ Vancouver. It’s free to submit an event that falls within our guidelines.

FEATURED EVENT

“I have advertised with PDX Parent for over 15 years. Being a small business owner, I am always trying to find the best way to spend my small advertising budget and PDX Parent is the best resource for families in the Portland metro and surrounding areas. They have the best visibility out in the community spaces and their online presence can’t be beat. I have always gotten good return for my ad.

The staff at PDX Parent always goes above and beyond to make sure that you have an ad that you are happy with and approach you when they think you could be placed in a more visible section or article that may come up.

With PDX Parent you get a lot of bang for your buck.

I give them 5 stars for customer service.

Penny Walter, owner/puppeteer

Penny’s Puppet Productions.

Feature your event at the top of our popular kids calendar! Featured events run for one week, Monday-Sunday. Featured events also appear on our homepage.

E-NEWSLETTER ADVERTISING

Reach more local families through our PDX Parent E-newsletters.

We send out three

PDX Parent newsletters each week (Sunday, Wednesday and Friday) to opt-in only subscribers, promoting our editorial content and highlighting events for the upcoming weekend. We also send out periodic dedicated emails to spotlight our guides, client-sponsored information and magazine content.

All dimensions are in pixels

E-NEWSLETTER DISPLAY ADS

TOP BANNER: 600 x 120

MIDDLE BANNER: 600 x 120

SQUARE ADS: 250 x 250

CONTENT BLOCKS

These appear just under our editor-selected events in the newsletter. Includes one image, descriptive paragraph and URL link. You can promote anything from an open house to an upcoming event or store opening.

LARGE, SMALL OR EVENT AVAILABLE

E-BLAST

Using information and graphics provided by you, we send your message directly to the inboxes of our digital opt-in subscribers. Multiple images include: 500x250 block and 600x600 square. Dedicated E-blasts run on Tuesdays and Thursdays only

E-BLAST PACKAGE

Bundle our most popular digital products. The package includes and E-blast, a web ad, newsletter square ads, a small content block and a social media shout out. E-BLAST

SPONSORED GIVEAWAY

Sponsored giveaways are promoted in two consecutive E-newsletters with a graphic, description and link to your online giveaway. You also receive a list of emails from readers interested in learning more about your business. It’s a great way add to your mailing list!

NEWSLETTER EVENT BLOCK

Every Wednesday we highlight the coming weeks events. Make sure your event is on our family calendar.

LARGE CONTENT BLOCK SMALL CONTENT BLOCK

NEWSLETTER

SMALL CONTENT BLOCK

MULTI-CHANNEL MARKETING

Let our team tailor a package to meet your needs. Our clients find success when their brand spans our multiple channels. Here’s what to consider when planning your media buy.

Print advertisers get 15% off digital display ads when their ad agreement includes 3 or more print ads. Digital display ads are website ads (page 7) and E-newsletter display ads (page 10). All other ads are excluded.

If your business falls under these categories, you want to be sure you’re seen in the following channels:

EDUCATION

• February: Preschool Guide and education-focused advertorial

• August - April: Education focused banner ad pages

• August: Private School Guide, Back to School, After-school Activities special ad section

• September-April: School Open House banner ad pages and digital calendar, Featured School of the Week

• October: School Open House Guide

• November: Education Issue

• Yearlong: Special features and Partner Content on our Education web page

• Yearlong: Online Business Directory

CAMPS

• January: Early Bird Camps

• February: Sneak Peek Summer Camps, Spring Break Camps

• March: Summer Camps Issue, Lessons & Camps readers’ picks

• May-June: Camps with Space targeted digital promotions

• December: Winter Break Camps & Activities online guide and digital promotions

• January-August: Featured Camp of the Week partner post

• Yearlong: Online Business Directory

ARTS

• April: The Arts Issue, Spring Arts special ad section, Arts & Entertainment readers’ picks

• October: Fall Arts special ad section

• Yearlong: Online Business Directory

• Newsletter Event Block: Every Wednesday we highlight the coming weeks events. Make sure your event is on our family calendar.

ENTERTAINMENT & TRAVEL

• May: Explore Portland, Summer Travel, Kids ♥ Exploring

• June/July: Summer Fun special ad section, Summer Calendar, Family Fun readers’ picks

• July: Welcome Guide for visiting and relocating families

• October: Kids ♥ Museums

• November: Winter Travel

• Newsletter Event Block: Every Wednesday we highlight the coming weeks events. Make sure your event is on our family calendar.

PDX PARENT READER FAVORITES

READERS’ CHOICE AWARDS

Every year our readers vote on their favorite people, places and spaces in PDX. Winners and Top 5 recipients receive special advertising discounts throughout the year. Winners and Top 5 are also invited to celebrate with our readers and us at our family festival, PDX Parent’s Family Festival at Oaks Amusement Park, June 24, 2023, 10am-2pm. Nominees are notified in December and receive promotional decals for use on their web and social media channels. Voting runs January 2-31. Results are announced beginning with our March issue.

Categories are listed online all year beginning in March. Winners and Top 5 are promoted throughout the year in our magazine, web and social channels.

CATEGORIES ARE ANNOUNCED IN THE FOLLOWING PRINT ISSUES:

MARCH

Lessons & Camps

• Arts & Crafts Classes/Camps

• Dance Classes/Camps

• General Day Camps

• Gymnastics Classes/Camps

• Horse & Animal Classes/ Camps

• Inclusive Camps

• Outdoor Adventure Classes/ Camps

• Overnight Camps

• Rock Climbing or Obstacle Gyms

• STEM Classes/Camps

• Sports Classes/Camps

APRIL

Arts & Entertainment

• Arts & Crafts

• Performing Arts Company

• Kid-friendly Movie Theater

MAY

Services & Shopping

• Bike Store/Repair

• Consignment Shop/Event

• Kids Hair Salon

• Local New Kids Clothing

• Specialty Services for kids

• Tutoring Services

JUNE/JULY

Family Fun

• Adventure Attractions

• Museums/Family Memberships

• Food & Drink

• Family-friendly Hikes

• Arcades/Bowling/Fun Centers

• Playgrounds

• Family-friendly Bike Trails

AUGUST

Health & Wellness

• Accessible & Inclusive Resources

• Dentist for Kids

• Pediatricians

• Pediatric Urgent Care

• Family-friendly Fitness

SEPTEMBER

Birthday

• Birthday Party Spot

• Indoor Play Space

• Kindie Muscians/ Performers

Pregnancy & Baby

• Fertility & Surrogacy Resources

• Hospitals & Birth Centers

• Pregnancy & Postpartum Support

• Obstetrics & Women’s Health Practices Professional Services

• Best Family Law/Estate Planning Firm

• Best Financial Planning Firm

• Nannies/Au Piars

DECEMBER

Shopping

• Bookstore

• Comic Book Store

• Game Store

• Toy Store