[Read] PDF/Book The Seven Deadly Sins of Membership Marketing: How to Overcome Barriers and Drive Association GrowthMr. Tony Rossell
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Description
If your association struggles to recruit and retain members, Seven Deadly Sins of Membership Marketing by Tony Rossell delivers a fresh, actionable approach to overcoming the most persistent obstacles that hold associations back. Drawing on decades of industry experience and in-depth research, Rossell offers association leaders a clear, proven path to revitalizing their membership strategies and driving sustainable growth. Today's association leaders face mounting challenges: shifting member needs, heightened competition, and rising
member expectations. But achieving growth is possible. Rossell reveals how. The Seven Deadly Sins of Membership Marketing identifies the critical pitfalls that undermine membership success, from failing to define a compelling value proposition, neglecting consistent recruitment efforts, overlooking the power of omnichannel marketing, and underfunding critical membership initiatives. Each chapter dives into one of these "Seven Deadly Sins," providing practical, strategic solutions to help associations attract, engage, and retain more members. Rossell's focus on understanding member behavior, justifying marketing investments, and crafting a compelling value proposition equips association leaders with a powerful resource to drive change. With insights from realworld case studies and industry best practices, Rossell's guide empowers associations to tackle membership barriers head-on and transform their marketing efforts into a sustainable growth engine. If your association is ready to identify and solve the challenges holding back membership growth, The Seven Deadly Sins of Membership Marketing is the book for you.