[Read] PDF/Book UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions
Jaime Levy
Ebook PDF UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions | EBOOK ONLINE DOWNLOAD
If you want to download free Ebook, you are in the right place to download Ebook. Ebook/PDF UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions DOWNLOAD in English is available for free here
[Download] Link : [Downlload Now] UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions
Read More : [Read Now] UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions
Description
How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.
With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several
case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.
With this book, UX designers, product stakeholders, and startup founders will learn how to:
• Conduct a competitive analysis on the online marketplace
• Perform guerrilla user research for your MVP
• Design for conversion and develop a funnel matrix for understanding customer acquisition
• Extract innovative online opportunities from market research
• Validate customer research with continuous feedback loops
• Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy