EXPERIENCE TVR’S UNMATCHED SALES & MARKETING STRATEGY
TYBEE VACATION RENTALS offers a proven sales and marketing strategy powered by industry leading technologies, a highly skilled in-house marketing team, and certified Vacation Planners. The TVR marketing program is designed to bring in more reservations and more rental income for homeowners!
THE TVR APPROACH TO MAXIMIZING OUR HOMEOWNERS’ SUCCESS Tybee Vacation Rentals invests in the vacation rental industry’s most innovative suite of technologies and processes designed to improve marketing effectiveness, increase reservation closure rates, manage lead follow-up, and bring in more bookings. We balance our emphasis on lead conversion with a focus on guest satisfaction and reputation management. These tools and processes allow TVR to ensure operational efficiencies, provide a distinct competitive advantage, and drive more bookings to your property. The end result is more new guests and a higher return of repeat guests – with you reaping the rewards.
TYBEEVACATIONRENTALS.COM The TVR website offers travelers what they expect when researching a vacation – superior content and functionality. With over 400,000 annual website visitors and 2.2 million page views, we know how to put eyes on your property. ºº ºº ºº ºº
Ability to check price and search availability Ability to book online Detailed descriptions of properties and amenities High quality professional photography
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Interactive maps showing property locations Information about local activities/attractions Click to Call and Web Chat functionality Mobile device friendly
TVR Facebook Page
TVR invests in an innovative and comprehensive internet marketing strategy designed to drive quality traffic to our website as well as deliver leads directly to our team of certified vacation planners. We continually invest in staff education so we can be on-top of ever-changing online trends. TVR’s internet marketing strategy encompasses the following initiatives: ºº Aggressive Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM) ºº Presences on highly trafficked destination sites including: TybeeIsland.com, VisitTybee.com, VisitSavannah.com, ExploreGeorgia.org ºº Online Reputation Marketing - TVR features all properties on FlipKey/ TripAdvisor, which is the world’s leading travel site with more than 150 million monthly visitors. TVR has advertised with TripAdvisor to market property inventory and collect verified guest reviews for over 5 years and has amassed a large collection of over 2,700 reviews, the largest for any property manager in the State of Georgia! Best of all, TVR maintains a 98% favorable rating. TVR has been awarded the Flip Key “Top Rental Manager” and the Trip Advisor “Rated Excellent” since they began issuing these distinctions in 2010. ºº Social Media Marketing – TVR has a strong presence in all top social media platforms: Facebook, Twitter, Pinterest, Google+. Facebook is our most successful branding and lead generating social tool with over 17,000 fans and over 2.6 million views of TVR posted content in 2013.
CALL CENTER AND LEAD MANAGEMENT
TVR Instagram Page
Cutting edge technology and a highly trained and monitored team help drive our successes. TVR utilizes a unique set of tools through our investment in the vacation rental and resort industry’s leading sales and marketing software platform. This platform is utilized by the most successful companies across the US. ºº Professional Sales Team – TVR Vacation Planners receive intensive training during their certification process along with continual coaching on effective sales techniques in order to increase their closing rates. ºº Call Recording and Staffing – Sales calls are recorded for quality control and training purposes. Call and email volume metrics are continuously tracked and utilized to ensure proper staffing levels and marketing effectiveness. TVR also offers expanded call center hours during peak booking months. ºº Lead Management – Vacation Planners are trained to a defined follow-up process for each inquiry (lead) we receive which includes both outbound phone sales techniques and emails. We know the value of a booking to our owners; so all phone, internet, and email leads are tracked from creation to closing. If a lead does not convert then TVR tracks the non-booking reason. These insights are utilized throughout our company in yield and revenue management practices, sales promotions, marketing, and recommendations to owners on amenities and furnishings.
PRINT MARKETING Tybee Vacation Rentals maintains a presence in a variety of print publications. ºº Official Destination brochures of Tybee Island, Savannah, and Georgia Travel. ºº Local Tourist Guide publications: Where To Eat Tybee Island, Where To Eat Savannah, Destination Tybee Magazine, Tybee Breeze, Discover Tybee and a variety of special event programs and publications. ºº Custom TVR Guest Guide
EMAIL MARKETING TVR has a fully developed email marketing program which engages with repeat guests and qualified prospects who have contacted our company. Our prospect list is comprised of over 35,000 unique contacts and is constantly growing; this is just another example of how TVR distinguishes itself from the competition. Tybee Breeze ad
GUEST RETENTION AND SATISFACTION
In order to earn repeat guests, TVR provides exceptional customer service, unique and useful welcome packets, concierge services, follow-up emails, and much more. ºº TVR operates Tybee’s only rental office with an on-site Vacation Information Center providing concierge services, expert destination advice and assistance, plus a variety of other complimentary guest services such as free WIFI, DVDs, fax, copies, and more. ºº Guest Comment Card - TVR receives valuable guest feedback on our comment card which we use to review our properties, identify maintenance or other property issues, and measure guest satisfaction with the property and TVR service. TVR also invites all of our guests to review their vacation experience on TripAdvisor and Flip Key. ºº Check-In Package - An informative check-in package is provided to all guests containing TVR’s exclusive annual Vacation Guide containing business listings, restaurants, attractions, sightseeing information, community directory, special guest savings and more. We also include a regularly updated guest newsletter, driving directions to the property, rental policies, and emergency contact information. ºº Mobile Guest App – Our “MyTybeeTrip” app allows guests access to property and reservation specific details and island information from their smartphones, mobile devices and desktops. They can plan what to do during their stay, upload reviews with photos, submit maintenance requests and much more. ºº Welcome Gift - Complimentary souvenir welcome bag provided at property with gifts, destination information, toiletries, and extra supplies for each check- in. ºº 24-7 guest access for emergency maintenance and property lock-outs.
Thank you for choosing Tybee Vacation Rentals. We hope you enjoy your stay! • www.TybeeVacationRentals.com
TVR Guest Guide
MEDIA AND PUBLIC RELATIONS TVR maintains close relationships with the organizations responsible for marketing Tybee Island, Savannah, the State of Georgia and the National Vacation Rental Industry. These relationships provide opportunities to host visiting media and tourism professionals in TVR properties and gain additional exposure in print, radio, and internet mediums.
Mobile Guest App “MyTybeeTrip”
COMMUNITY INVOLVEMENT AND INDUSTRY LEADERSHIP ºº TVR supports many community organizations, fundraisers, and special events throughout the year. ºº Amy Gaster serves on the Tybee Island Tourism Council Board of the Savannah Chamber of Commerce, which serves as the Destination Marketing Organization (DMO) of Tybee Island. Amy and Carrie are the founders of the Tybee Island Association of Property Agents (TIARA). In 2003, Amy Gaster received the Savannah Business Journal’s “40 under 40” award recognizing top young business achievers in the Savannah region, and in 2012 was recognized as a Notable Alumni of Armstrong Atlantic State University. ºº TVR staff marches in local parades and participates in local tourism promotions and other community events and fundraisers. ºº TVR is a member of the Savannah Chamber of Commerce, Savannah Tourism Leadership Council, Tybee Island Tourism Council, and the Tybee Island Association of Rental Agents (TIARA). TVR is a member of Discover Vacation Homes (DVH), a nationwide marketing initiative created to generate heightened awareness for the vacation rental lodging category to the traveling public. TVR is an active member of the Vacation Rental Managers Association (VRMA), a professional trade association for the vacation rental property management and hospitality industries.
SPECIAL MARKETING INITIATIVES FOR OUR HISTORIC SAVANNAH COLLECTION CLIENTS
TVR is excited to expand our rental offerings into Historic Savannah. In addition to benefiting from our regular sales and marketing efforts, our Savannah clients receive: ºº Featured listing on the “Historic Savannah Collection” community page on TybeeVacationRentals.com ºº Standalone email and paid search engine campaigns ºº Print and Internet marketing advertising buys specifically targeted to our Savannah collection ºº Listings on FlipKey.com and TripAdvisor.com ºº 1 Year complimentary listing on VRBO.com