Estc15 heather gordy the good company sustainability in hospitality, tourism & wine

THE GOOD COMPANY: Sustainability in Hospitality, Tourism and Wine An Examination of Cases Exemplifying Positive Change through Best Practices Power Point by Heather Gordy, M.S. Founder and CEO of Healing Water Journeys

Statistics

Discussion Summary

What is a Good Company? A definition The three pillars- people, planet, profit Caring for the Planet and the Community Case 1: Benziger Winery Case 2: The Evergreen Lodge Case 3: Altruvistas Research on Benefits of Community Based

Tourism

Conclusion: The Importance of Supporting

and Growing Good Companies in Hospitality, Tourism, and Wine

Questions

“We don’t inherit the earth from our ancestors; we borrow it from our children” -David Brower, founder of the Sierra Club

Tourism and Wine Overview  After the historic milestone of one billion people traveling

the world in a single year in 2012 – international tourism continued its momentum with a 5% growth in 2013 (UNTWO Annual Report, 2013).

 Two trends that continue to increase are air travel and

travel to emerging economies (UNWTO, 2013).

 There are more than one million wine makers in the world.

The value of wine production was nearly $200 billion in 2013 (The Good Company, 2015).

 In California alone, in 2012 more than 20 million tourists

visited wineries, spending $2.1 billion on wine and related activities (The Good Company, 2015).

A Definition of a Good Company  Ethical  Innovative Environmental

Policies

 A Social Mission  Fair Treatment of

Employees

 Transparency  Triple Bottom Line=

People, Planet, Profit

Photo courtesy of: www.news.co.cr

The Holistic Approach:

It is not an Endpoint but a Direction Environmental Measures

Social Mission

 Reduce Carbon Footprint



 Invest in Solar and Wind Energy  Conserve Water Use; Install Grey

Water Systems

 Reduce, Reuse, Recycle  Protect Biodiversity  Encourage Natural Ecosystems  Educate and Build Awareness  Promote Stewardship

Involve Shareholders not just Stakeholders 

Promote Social Equity

 Respect Socio-cultural Authenticity of

local community



Provide stable, equal opportunity employment 

Promote Education, training 

Health and sanitation 

Fair- Trade

The Evergreen Lodge

Yosemite National Park California Environmental Initiatives  100% onsite water reuse- gray

water, waste water, salt pool

 1oo% native trees planted  Solar- rooftop, pool/hot tub  Guest room water & energy

conservation

 Self-managed recycling programs  Focus on environmental education

programs

Social Mission  Founding B Corp Member  Local Sourcing  Farm to Table partnerships  Staff housed onsite  Financed new lodge (Rush Creek)

with 100% socially minded capital  Youth Internship Program

- Young adult ages 18-24 - From vocational, special

education & foster programs - In need and in transition - Partnership with

Juma Ventures

Seth

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ent n. of a Seth w ill be the firs couple t one month to tell s were alway you h s be not p is first h ind w retty. physic ith th al d He w e dish eman as es an ds o d the f th e jo b w ere Set h h iking i nto th e Tuo lumn e Gro ve

“Our commitment to our youth program stems from two central beliefs:  Supportive employment can help young people

build momentum in their lives and realize their fullest potential

 The outdoors in general, and places like Yosemite

in particular, should be accessible to everyone.”

Benzinger Winery

Sonoma County, California  1st Certified Biodynamic

Vineyard in Sonoma

 “Water Steward of the

Year” 2010

 Built wetlands  Donates $ and work to Jack

London State Park

 Year Round Employees  Green Teams

Altruvistas:

A Socially Responsible Tour Operator  Facilitates people-to-people ties  Ethical Experiential Education  Socially Responsible tourism  Benefit the local economies  Improves health, education and

employment

 ECPAT signatory

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Ecotourism and Socially Responsible Tourism

Research is reflecting the growing understanding that, in order to have a successful ecotourism model, local communities must be involved in the experience (Lima & d’Hateserre, 2011; Jamal & Stronza, 2009; Bascomb & Taylor, 2008; Bookbinder, Dinerstein, Rijal, Cauley, & Rajouria, 1998).

2013 Study: examined change in tourist attitudes and behaviours as a result of participating in a socially responsible tour to the Ecuadorian Amazon with Amazon Watch designed by Altruvistas.

Tour inspired: awareness, and advocacy (Gordy, Latkova, Wilson, Everette, 2014) Photo of Jose Gualinga; president of the Sarayaku community in the Ecuadorian Amazon

Conclusion

Good Tourism, Hospitality and Wine Companies profit through:

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• Environmental policies • A Social Mission:  contribute to development

of local communities

 Enhance and preserve

authentic cultures and traditions

Photo courtesy of Heather Gordy: Children of Sarayaku

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