NextGen Sponsorship Brochure

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CONNECTING THE FUTURE LEADERS OF THE WEALTH SECTOR

"It really is a springboard for the next generation of trust, and it allows people the exposure to build their networks early on."

Stefan Le Marquand, Assistant Manager | Highvern, London

NEXTGEN SPONSORSHIP

WELCOME IN MARCH 2022, PCD CLUB LAUNCHED A NEW GROUP FOR YOUNG PROFESSIONALS IN THE WEALTH SECTOR TO MEET THEIR PEERS AND BUILD NETWORKS.

wealth firms are all well represented. It is a great opportunity for sponsors to build relationships while they are open to new connections.

By sponsoring an event, you are demonstrating to your younger staff your commitment to their

After the pandemic, many newly qualified and

training and development. The event can be a

associate level professionals had missed out on

great platform for you to start training younger

the usual forums for building connections. Our

staff on business development.

NextGen group aims to remedy that.

Sponsoring a NextGen event can elevate your The group has proved extremely popular with

brand to those in the room and those watching

events attended by 100+ professionals being a

on social media.

regular occurrence at the London events held

assets at every event, which promotes your brand

throughout the year.

The typical format is a

to the sector. If you are trying to recruit talented

seated lunch on a Friday or a reception format for

young professionals to your firm, presenting

the Summer Party.

the key people in the right setting can be a great

We create photo and video

approach.

We are now approaching sponsors looking for exposure to this group for the following reasons:

On top of visibility for your firm, you can provide a platform for upcoming talent, making younger

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Our audience is made up of the leaders of the

professionals feel committed to the firm and

future.

bought into the firm's growth objectives.

The best talent from the top private

PCD Club is the premier business networking forum for NextGen international private wealth professionals.

PRE-LUNCH DRINKS

VINOTECIA CITY, LONDON 3

SPONSOR OFFER WE DO THINGS DIFFERENTLY.

OUR APPROACH.

OUR NEXTGEN EVENTS WILL HAVE A MAXIMUM

PCD Club aims to understand our sponsor’s

OF ONE SPONSOR PER EVENT. THE PACKAGE

objectives to maximise impact and drive new

INCLUDES:

business. Feedback from our previous sponsors shows 95% of past sponsors would sponsor a

z

Lead speaking slot

z

10 tickets for your team to attend

z

Pre-event promotion of team and key

PCD event again.

OUR UNDERSTANDING.

messages z

During event feature in marketing materials

The PCD Club team discuss the sponsor’s

z

Post event follow-up and introductions

objectives for the event, in particular their target

z

Event photography and video

industry segments. We know the Private Client

z

Interview opportunity at the event

industry and PCD Club Founder, David Bell uses

z

Follow-up opportunity in digital magazine

his extensive network & industry knowledge to

z

Brand awareness through emails to

identify the best opportunities for the sponsors.

members about the event.

We take networking one step further: we actively facilitate collaborations and work with our members to help them build their network.

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OUR EVENTS We host 3 NextGen events in London each year, open to members and non-members.

NETWORKING DINNER

THE CLERMONT, CHARING CROSS 5

WHAT'S INCLUDED Hand-Picked Table Guests Sponsors can invite

Speaking Slot During the dinner, sponsors are in-

guests to the event who are interested in net-

vited to address the audience. During this speech,

working with their industry peers and making

they introduce their business & team creating the

new contacts. More often, sponsors request new

opportunity to follow up during the event or after-

introductions to guests joining their table facili-

wards.

tated by David Bell. This allows them to use the event to expand their networks through strategic

Social Media The sponsor's brand and picture of

introductions.

the team members will be promoted on social media during the event. Sponsors will also be in-

Key Networking and Introductions Sponsors

cluded in mail outs to members and our full mail-

will receive the full guest list of attendees prior

ing list.

to the event. During the reception and following the event, David Bell will facilitate connecting the

Website Feature Sponsors will feature on the PCD

sponsor to relevant professional contacts. He will

Club event page where all members will sign up

be working with you during the event and after-

as well as the gallery pages post event.

wards to maximise impact and ensuring a ROI. Bespoke Publications PCD Club produces a quarBrand Awareness Sponsors have the opportuni-

terly magazine. There is scope to feature sponsors

ty to brand the event including displaying ban-

in the content of our digital publications.

ners, sharing collateral and creating gift bags for guests on their table or for the whole guest list.

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NETWORKING DINNER

THE CLERMONT, CHARING CROSS 7

NEXTGEN FEEDBACK THE VALUE OF NEXTGENS IN THE PRIVATE WEALTH INDUSTRY NextGen Committee Member "I think it's that diverse, tailored mix that really fosters collaboration. I know before walking into the room that there will be people there that I can work with in the future and so it's great for my own personal development."

Henry Wood, Associate | SPF Private Clients

PCD Club London "We all ended up having lunches with other people we've met at the PCD NextGen events. We've invited them to our own networking events as well. We've introduced them to colleagues, which is a great platform. It's almost like the roots, that we need to provide that greater network going forward."

Rachel Sutton, Portfolio Manager | Cazenove Capital

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NETWORKING DINNER

THE CLERMONT, CHARING CROSS 9

WHO ATTENDS PCD NEXTGEN EVENTS ATTRACT EMERGING TALENT FROM LEADING FIRMS IN THE PRIVATE WEALTH SECTOR. Guests are typically professionals with less than 5 years professional experience. They come to these events to meet industry peers, share knowledge and build their own practice.

Quality Connections All guests will have been in the wealth industry for less than 5 years and want to grow their business connections.

High-End 98% of current members enjoy the premium venues, first-class service and high-end dining club feel of the events.

FIND OUT MORE TODAY 10

OUR MEMBERSHIP IS CURRENTLY MADE UP OF: 20% Lawyers 18% Investment Managers 15% Private bankers / Financial Advisors 13% Trustees 13% Property related 6% Property related 6% Current Brokers 9% Other

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MEET THE TEAM “When we arrived in London

“I think I speak for the whole

as young professionals, all the

team

networking opportunities were

members include some of the

about meeting people within

most innovative people in their

your own profession. It created an environment

industries. The best part of my job is the fact

of competition, not collaboration. I was tired of

that I get to have regular contact with our

only ever meeting other accountants so David

community, helping them to be in the right

and I decided to organise a little dinner, above a

places at the right times, and watching as they

pub in east London, just to see what happened…"

grasp opportunities and grow their businesses."

Sophie Bell, Co-Founder | PCD Club

Lucy Ashworth, Client Administrator | PCD Club

I

say

that

our

“When we organised that first

“As PCD’s Events Manager, my

dinner in 2005 - not really being

focus is to create memories for

sure whether anyone would turn

our guests and sponsors with

up - I would have never imagined

an unforgettable experience

that it was the start of a journey that would

over drinks and carefully thought out food. It's

see us organising events across continents (in

an honour to be a part of an organisation that

one case in the middle of a full-blown riot in

values networking as a key skill. I thoroughly

Hong Kong), building up a community of 10,000

enjoy contributing to the excellence of our

leading names in private wealth, facilitating

events. And look forward to the years ahead.”

hundreds of collaborations and new business

Karen Brazier, Events Manager | PCD Club

initiatives every year, forging lasting friends and having fun every step of the way.”

David Bell, Co-Founder | PCD Club

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when

David Bell Co-Founder

Sophie Bell Co-Founder

Lucy Ashworth Client Administrator

Chris Mathison Head of Design & Creative

Karen Brazier Events Manager

Rori Maguire Marketing Manager

#JOINTHECLUB

Leon Peskett Digital Marketing Assistant

Olivia Gallichan Junior Content Creator 13

CLOSING REMARKS "In today’s challenging environment, high and ultra-high-net-worth need trusted advisors more than ever. In our work with private wealth professionals, we have found that those who invest the time to increase their visibility, embrace challenges as opportunities, and remain open to collaborate through uncertainty are putting themselves at the front of the queue to meet fast-changing needs in today’s fast-changing world."

David Bell, Founder | PCD Club

CONTACT: SPONSORS@PCD.CLUB

Private Client Dining Club is a company registered in England and Wales under number 09157445 whose registered office is 3rd Floor, 20 New Road, Brighton BN1 1UF. You can contact us by writing to us at the given address or by emailing members@pcd.club or phoning +44 20 3004 9599.

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