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POLK COUNTY BUILDERS ASSOCIATION 2232 Heritage Drive Lakeland, FL 33801


NOVEMBER 2010 November November November November November November November November November

4 6 9 10 11 12 16 18 25 & 26

Government Affairs Committee Meeting Scavenger Hunt Rally Event Membership/Associate Council Meeting PCBA Executive Committee Meeting Foundation Trustee Board Meeting Contractors Roundtable Bartow Chevrolet Beer & Brats PCBA Board of Directors Meeting OFFICE CLOSED FOR THANKSGIVING

December December December December December December December December December

1 Impact Fee Moratorium Hearing 2 Government Affairs Committee Meeting 7 Awards & Installation Banquet 8 Foundation Board Meeting 9 PCBA Executive Committee Meeting 14 Membership/Associate Council Meeting 16 PCBA Board of Directors Meeting 23 & 24 OFFICE CLOSED FOR CHRISTMAS HOLIDAY 27-31 OFFICE CLOSED FOR CHRISTMAS HOLIDAY

PCBA Noon Regal Chevrolet PCBA Noon PCBA 4:00 p.m. PCBA 8:30 a.m. Polk County Utilities 9:00 am Bartow Chevrolet 5:30 PCBA 4:00


Pool Decks • Patios • Driveways

Save The Date For These Upcoming Events March



May June July August September


BOCC Bartow PCBA Noon Julianne’s Fine Dining PCBA 8:30 a.m. PCBA 4:00 p.m. PCBA Noon PCBA 4:00


November December

GMM - Low Country Boil Spring Parade of Homes BOCC State of Housing Report FBA Summer Leadership Camp, March 4-6 Golf Tournament FHBA Spring Conference April 13-14 Foundation Scholarships GMM - Blueprint & Model Comp GMM - Casino Night & Wine Tasting Southeast Builders Conf. July 21-23 Scalloping Trip GMM - Gift Basket Bonanza & Talent Show VIP Party & Parade of Homes Golf Tournament Sporting Clays Tournament First Friday GMM - Chili Cook Out FHBA Fall Conference Oct. 19-22 Scavenger Hunt Rally GMM - Installation Banquet

PCBA Bartow Haines City Imperialakes Tallahassee location TBD Magnolia Building Orlando Crystal River, FL Aub. Civic Center location: east Teneroc Munn Park Atherton home Grand Hyatt Tampa Regal Chev. location TBD

If any of the above events sounds like something you would be interested in being involved with, please contact a staff member for details.

863-559-2113 OR

863-838-9743 Lic. #SEC131150187


Phone: 863.665.0844 Fax: 863.667.9956 2232 Heritage Drive Lakeland, Florida 33801


Tuesday, November 16, 2010

*Live Music *Food * Beer

1475 W. Main St. Bartow, Fl 33830 RSVP

Join us under the tent for this exciting year-end networking event. Speak with body company manufacturers and view their specialty products while enjoying beer and brats.

PHONE: (863) 665-0844


Danielle Fence will be grilling brats on the Big Green Egg.

Bill Branham Branham Construction

President Elect

Roger Atherton Counter Effects by Roger

1st Vice President

Sean Harper Harper Homes

2nd Vice President

Barbie Taylor Lakeland Electric


Brian Walsh Highland Homes

Immediate Past President

Carlton Hodges LeMANS Properties



FAX: (863) 667-9956

Tickets are $10 per person — Please prepay or Pay at the Door NO INVOICING

COMPANY: ___________________________________________________________________________________________ NAME:








The Polk County Builders Association Requests the pleasure of your company For our annual

7:00 to 8:30 p.m. • Dinner & Program Tickets $40 per person Julianne’s Fine Dining 3125 US Highway 98 South • Lakeland, FL 33803 Cocktail attire Complimentary Professional Photographs will be taken Please RSVP to Anne Hough 863-665-0844 or

Randy Hyman BB&T Bank

William Cook Cook Construction

Phillip Olivera Olivera Construction

Richard Gifford Gifford & Gifford Const.

Glenn Folsom Folsom Construction

Nan Webster Integrity First Title

Rob Nunez Florida Home Designs


Tuesday, December 7, 2010 6:00 to 7:00 p.m. • Social Hour, Drinks & Light Appetizers

Keith Combee Combee Insulation

Tim Davis Mike Hickman Donnie Tyler / Life Director

Awards & Installation Banquet



Hosted by:

5:30 P.M. $10.00


Carlton Hodges Dave Carter Robert Harper

FHBA DIRECTORS Remember the Spike Club? Remember back in the day when we went on great trips?! Well we are bringing back all those good times – for those of you who have only heard about the crazy times this group had – here is how it works. • Spike Club member’s work the bar at General Membership meetings & other events, the money made goes into a special account. • Spikes bring in new members or retain lapsed members and get “trip credits” for each one. • Spike club members vote on the location of the trip. Spike Club Members come from members of the membership and retention committees who want to put all their efforts to greater advantage and have more fun.

Tim Davis Carlton Hodges Roger Atherton A.J. Maqueira

Dave Carter Bill Branham Brian Bierwagen

FHBA LIFE DIRECTORS Gary Clements Don Paris Marc Boney

Dave Carter Robert Harper Donnie Tyler Mike Hickman

Bill Branham Branham Construction

My response to those thoughts are this; Would you go out on a date with someone without knowing anything about them, or would they want to date you without knowing anything about you? Membership is more than just writing a check once a year. You need to provide other members of your association with the opportunity to meet you and to learn more about your company, your products, and services. Once they are familiar with you and your company, then they will think of you when they or someone else they come into contact with needs your services or products. The process is a two way street. Builders will call associates when they need product or services. Associates will refer builders and other associates when someone asks them for their assistance. Through successful interactions, you strengthen relationships and your business grows in the right direction. But, when you fail to renew your membership, you lose out! You lose the opportunity to network with prospective customers at the association functions. You lose the ability to access the largest housing industry information stream, starting at the local, state, and national level. You lose the connection to voice your ideas and thoughts on the most current government affairs issues that will affect your business and livelihood. Your membership plays a huge role in the success of your local, state, and national housing industry. Strength is in the numbers. We have accomplished many great achievements over this past year at the local and state level and our membership is moving in the right direction. I encourage you to get creative with your involvement in membership gatherings to increase your participation and contacts. Even if you don’t have time to make it to every gathering or meeting, the cost of belonging to the Polk County Builders Association is less than a cup of coffee a day. Remember your membership supports safe and affordable housing here in Polk County. We have several fun and exciting events in the coming weeks, and I hope to see a good turnout in support of our association. I also wanted to remind everyone of the FHBA Fall Conference in Bonita Springs this month. Marc Boney has been awarded a distinguished honor in our industry and will be inducted into the FHBA Hall of Fame. In closing, realize that starting off every morning (not just with a cup of coffee) with the support of PCBA will also help get your company through the day and help others ride-out these very difficult times in our housing market.

PCBA STAFF Stephanie Hutton Pat Edleman Anne Hough

Contact Anne Hough to find out more information or join.

How many times have you heard or thought to yourself, “why did I join this organization, I haven’t seen an increase in my business, or where is the value in my membership”? My answer is simple: “What did you expect to get out of your membership when you joined the Polk County Builders Association?” The most common answer I heard over the years is “more business”.

Executive Director Membership & Special Events Foundation Director

Bill Branham Polk County Builder’s Association President


Central Fla Homes and More Magazine is a Real Estate Magazine that covers Polk County and Highlands County. The Publisher's are Carri McLure and Stacy Rowell. They have a combined 42 years of experience in the Publishing Market. Here is a list of what Central Fla Homes and More Magazine has to offer: NATIONAL WEBSITE: USAHOMESEARCH.ORG, AUTOMATIC LISTING SYNDICATION, SOCIAL NETWORKING THROUGH FACEBOOK® & SHARE.COM®, FREE VIRTUAL TOURS AND PRINTABLE BROCHURES, INTEGRATED MOBILE MARKETING WITH IVR, INTERACTIVE TEXT MESSAGING and much more. Our all inclusive services and latest technologies keep you on track and ahead of the competition. We're dedicated to quality manufacturing, and understand the importance of providing super competitive rates combined with the latest high value services. We also have an online digital magazine which includes: Live web links, live links to email addresses, word search capabilities, and complete index. Why choose Central Fla Homes? Maintaining a long list of satisfied customers, says a lot for our dependability, quality and industry know how. We're time tested and have an impressive record on client retention. The fact is, we’re a National Online Magazine to our customers offering services beyond printing itself. We’re more than ink on paper!

Friday September 24th was the perfect day for the PCBA Annual Fall Golf Tournament at Cypresswood in Winter Haven. Golfers enjoyed an afternoon of golf, followed by food, beer, soft drinks and an awards reception with refreshments. Golfers had three watering holes to choose from for food, beer and soft drinks. Watering holes were sponsored by Republic Services, Joyner Lumber, and Mulling Insurance. Hot dogs, hamburgers, and pulled pork sandwiches were in abundance. Mulling Insurance walked away with the Best Watering Hole Plaque. This award was voted on by the golfers themselves! Kent Longo of Mulling Insurance said they will be back for the Spring 2011 Golf Tournament to defend their title. Congratulations to Kent and Mulling Insurance! The raffle prizes for the awards reception were awesome thanks to the solicitation efforts of Lucas Martin of Adams Homes and Dean Brown of Whirlpool. PCBA gave away refrigerators, microwaves, golf balls, hats, golf shirts, rounds of golf at local courses, gift certificates for meals, building tools and gift cards to local businesses. Good Job Lucas and Dean! Special Thanks to the following companies who were so generous in their sponsorship of this event. They helped make this successful golf tournament possible.

Exclusive Tournament Sponsor - Pat Spalding and Central Florida Gas Major Sponsors - Highland Homes and Central Florida Homes and More Awards Reception Sponsors - Travis Resmondo Sod and MidFlorida Credit Union

863-604-7308 •

Stacy Rowell & Carri McLure

Beer Cart Sponsors - Two Men and A Truck, The Ledger, Wells Fargo and Florida Builder Appliances Closest to the Beer - Ferguson Enterprises



View Photos on Facebook

Putting Contest - Auburndale Professional Group Thanks to all our Volunteers on the day of the tournament:

Best wishes for a speedy recovery go out to Augie Fragala of Powell, Fragala & Associates. Augie has been a member at PCBA since 1997 and is very involved with the Polk County Builders Association Governmental Affairs Committee.

NEW MEMBERS SEPTEMBER 2010 Amerigas - Annie Marquis Del Webb Pulte - Scott Eckley W W Painting of Central Florida - Clint Walker Sparkman Plumbing

OCTOBER 2010 Advanced Disposal Services - Butch Pustay Bridgewater - Tracy Brown Building Material Specialist - JR Knauf Imperial Testing Labatories - Al Mcghin


When the call went out to all previous Parade of Homes participants to return any directional signs they might have left over, John Murphy, of Cassidy Homes went to work. John rounded up 64 signs! He is the champ in our book. We appreciate John Murphy. You're probably wondering what the big deal is about directional signs. These signs, with the stake and roof tacks attached, cost us approx. $10. each. When you return your signs, you save the association money because we will reuse the signs you turn in. Please remember to call Pat (665-0844) and make arrangements to get your signs returned now that the parade of homes is over. If you return more then 64 signs you'll beat the champ, John Murphy! In addition, if you have any parade magazines, or maps left over, please get those back to PCBA also. C & S Graphics will recirculate them throughout Polk County. Please give Pat a call at 665-0844.

Barbie Taylor - Lakeland Electric Stacy Rowell - Central Florida Homes and More Carri McLure - Central Florida Homes and More Stephanie Catlett - MidFlorida Credit Union Pat Spalding - Central Florida Gas Catharine Lawhon - Catharine's Classic Kitchens

Nanay Pittman - The Ledger Rebie Allen - BB&T Bank Amanda Short - Wells Fargo Regina Stearns - Wells Fargo Jennifer Englesen - Center State Bank Ginnie Chapman - Center State Bank

Finally, Thanks to all of our Hole Sponsors and the companies who donated to our golfer goodie bags. ......And the Winners were! Net Gross 1st Place - The Counter Effects by Roger Team 1st Place - The Roofing Supply Group 2nd Place - The PCBA Team 2nd Place - Carpenter Contractors of America 3rd Place - The Center State Bank Team 3rd Place - Advanced Disposal Services Team Closest to the Beer Contest - Terry Corn Closest to the Beer #12 - Phil Chewning Closest to the Beer #16 - Craven Moorehead* * Craven is a close personal friend of Rob Nunez and Roger Athertons who does not get out very often. It was so good to have him with us for the tournament!


Dear Small Business, On November 8th and 9th, 2010 the Florida Department of Transportation will host a Tampa-Orlando High Speed Rail industry forum to bring together business groups, economic development organizations, and federal, state and local officials for a major networking session. This forum will provide information and opportunities to enable you to identify and better target at what phase of the High Speed Rail project your opportunity may be found. Representatives from teams that have expressed interest in submitting a proposal for the High Speed Rail have been invited to discuss opportunities with you from 9am – 1pm on November 8th. You are encouraged to bring your business cards and portfolios to share and exchange during the day and half meeting. Please join us to learn more about the Tampa-Orlando high speed rail project at the Orange County Convention Center (Chapin Theater, West Concourse) in Orlando, Florida.

The Board of Directors and staff of the Polk County Builders Association would like to thank the following: Hunt Construction of Central Florida, Inc.

NAHB Members to Advise EPA on New Storm Water Regulations

J o y n e r L u m b e r for donating the trim materials including the crown molding and wainscoting trim S h e r w i n W i l l i a m s for the donation of 10 gallons of paint A s h l e y E l e c t r i c for donating the materials to relocate wiring. T h e L i g h t i n g H u t for providing light fixtures at cost. Thanks to them we were able to update the lobby of the association along with giving the Executive Directors office a new look. We appreciate your efforts and your quality materials and workmanship.


Several NAHB members have been selected to serve as advisors to the U.S. Environmental Protection Agency as it begins to prepare new regulations for storm water management of sites where builders have completed their work. The members include Dave Carter of David C. Carter Consulting in Winter Haven, Fla.; Rob Weintrub of Ammons Development Group in Wake Forest, N.C.; Tom Farasy of Terra Verde Communities in Burtonsville, Md.; Bobby Bowling of Tropicana Homes in El Paso, Texas; Matt Belcher of Belcher Homes in St. Louis, Mo.; Carl Harris of Carl Harris Company in Wichita, Kan.; and Jeffrey Parisi of Parisi Construction Co. in Verona, Wis. They, along with other industry representatives and local government stakeholders, will serve on a panel that will provide advice and recommendations on minimizing the financial impact of the proposed rule on small businesses. EPA employees and representatives from the Small Business Administration and the Office of Management and Budget will also serve on the panel. The first meeting takes place next month in Washington. For more, please contact Ty Asfaw at 800-368-5242, x8124.




The recipients of these awards will be chosen by the past presidents and past 2nd vice presidents. The winners will be announced at the PCBA December Awards & Installation Banquet. Deadline for nominations: November 12, 2010

Builder of the Year: _____________________________________________________ Reasons for nomination: _______________________________________________________ _____________________________________________________________________________ _____________________________________________________________________________ Associate of the Year: ___________________________________________________ Reasons for nomination: _______________________________________________________ _____________________________________________________________________________

POLK COUNTY BUILDERS ASSOCIATION 2232 Heritage Drive Lakeland, Florida 33801 Phone: (863) 665-0844 * Fax: (863) 667-9956 6


In mid September, the Foundation had its annual Future Builders of America teacher/sponsor meeting, to kick off the start of the new school year. We had a great response with seven teachers in attendance, along with John Small and Brian Gripp, of Workforce Education from the Polk County School Board District office. The teachers were anticipating a good year with some 200 students signing up as FBA members. The highlights for this year’s program will be our trip to the International Builder’s Show in January and, of course, our FBA Leadership camp, which will be held in early spring. It was exciting to see the enthusiasm and appreciation from the teachers represented and reminded me of how effective we have been with the Foundation. The Polk County Builders Association has always been a strong supporter of the community and a catalyst for economic development. In 2004 under the direction of PCBA President Brian Waller the PCBA Foundation was created, which gave an outlet to focus our charitable efforts. Through significant contributions from Joel and Bob Adams of Highland Homes and Greg Masters of Southern Homes, as well as on going support from our membership and the PCBA Board; we have been able to take our community support to a new level. Some of the significant endeavors include: Establishment of the Future Builders of America (FBA) program in Polk County schools with 13 schools chartered, and over 1000 students enrolled since its inception. For the past seven years running, Polk County Chapter has been host to the FBA Leadership camp in Haines City, an intensive 3-day hands on and in class training camp that serves 70 -80 high school students from around the state, teaching them life and leadership skills. Annual Blueprint and Model Competition in the Polk County high schools. This competition is in its sixteenth year, recognizing excellence in the high school computer drafting classes. Every year the Foundation gives away thousands of dollars in prize money to the winning students and their teachers. When the International Builders Show (IBS) is held in Orlando, PCBA Foundation organizes a one day field trip for the FBA students, to participate in the opening ceremony and view the trade show. In 2007, nearly 800 FBA students, from around the state, were recognized by former Secretary of State Colin Powell. In 2007 FBA students assisted in the construction of the Noah’s Ark Home in downtown Lakeland. The Noah’s Ark project was built to house three developmentally challenged young adults, giving them an independent lifestyle. FBA student chapters participated in many aspects of the construction of the home. The project was so successful, that enough funds were available to assist in the construction of a second home. PCBA successfully lobbied for the passage of legislation developing Construction Academies, in the public schools. That legislation gave rise to an academy at Kathleen and Frostproof High schools. Each year, the Foundation awards scholarship funds for students pursuing college courses or vocational education in the construction industry. With matching funds from the state Foundation over $100,000 in scholarships has been awarded so far. In 2009, FBA students assisted in the design and helped to build the Winter Haven Community Park Pavilion, replacing a then non code compliant structure with a safe, attractive meeting place for retiree's, in downtown Winter Haven. In 2009, the Foundation funded the construction of the “Go Green Showcase Home” which received national recognition as the first Gold Level NAHB ANSI rated home and won an Aurora Award, at the Southeast Builders Conference (a 13 state competition), for the Best in Green Building. The home was used for multiple industry and community educational seminars and tours. In 2010, PCBA Foundation received the Polk Works Partnership in Excellence Award for their work with the young Leaders Program and the creation of the Go Green Education Series. As space limits me to the “short list” of accomplishments; I will end this with a big thank you to all those that have made this possible. Please keep up the good work, help out with contributions and come out support our Clay Shoot and our Road Rally Scavenger Hunt; it makes all this possible. Thanks! Mike


Mike Hickman, 2010 President


The 2011 Board of Directors Nominating Committee, in accordance with Article V., Section 2 of the PCBA Bylaws, was charged with developing a slate of 17 individuals to serve on the Board of Directors.

The 3rd Annual Sporting Clays event took place on Saturday October 2 at Tenoroc Shooting Range.

Accordingly, the Committee presents the following slate to the membership for election, effective January 1, 2011:

OFFICER & DIRECTOR TERMS for 2011 President

Roger Atherton


Sean Harper

1st Vice President

Brian Walsh

2nd Vice President

Rebie Allen


Randy Hyman

Immediate Past Pres.

Bill Branham

Builder Directors

Duane McQuillen (2012) 1st yr., 1st term

Sheriff Grady Judd was the Honorary Chairman. Sponsored By: Central Florida Gas

Lucas Martin (2012) 1st yr., 1st term

Glenn Folsom (2011) 2nd yr., 1st term (1 of 4) Rob Nunez (2011) 2nd yr., 1st term (1 of 4) Past Presidents Rep

Tim Davis Marc Boney

Associate Directors

Greg Sanoba, (2012) 1st yr., 1st term (1 of 4) Keith Combee (2012) 1st yr., 2nd term (2 of 4) Nan Webster (2012) 1st yr., 2nd term (2 of 4)

PR O TEAM WINNERS Shooting Stars Larry Williams, Nicole Cavaliere, Ken Hall & Kevin Widner from the Polk County Sheriff ’s Office

AMATEUR TEAM WINNERS Cory Paul, Pat Joyce, Lum Thornhill and Noah Jeffaries pictured with Sheriff Grady Judd

Bill Cook (2011) 2nd yr., 4th term (4 of 4)

Per the Bylaws, additional nominations may be made from the floor at the annual meeting. The Election will take place November 16th at the Bartow Chevrolet Open House at 5:30pm.


BEST MALE PRO Larry Williams



COMBEE INSULATION cooking hamburgers on their Big Green Eggs


UNDER 2 1 Noah Jeffaries


JC Martin, Hunter Hickman and Mike Hickman pictured with Sheriff Grady Judd

Now is the time to be heard! With mid-term elections coming on November 2nd, we have a chance to change our Local, State and National Government Officials. However, we can only affect change if we vote collectively. I encourage you to visit the PCBA website and review the candidates that Your Builders’ Association and the State Builders’ Association are endorsing at: Nothing affects our businesses more than Governmental “Red Tape” and Fees. Now is the time to elect officials that understand and are sympathetic to the issues the Construction Industry faces today. Get out and vote for our endorsed candidates and also remember to vote NO on Amendment 4. We look forward to seeing you at our next Governmental Affairs meeting on Thursday, November 4, 2010 at 12:00 Noon.


The following was received by Mike Hickman via Facebook: In 2007, the PCBA awarded my son Nick a $500 scholarship when he graduated from LHS. As an update, he is a senior at UF preparing to graduate with a Bachelor of Design/Architecture and is currently preparing his portfolio to be forwarded with his applications to graduate schools around the country.

Thank You to the October Lunch Sponsor, Lucas Martin with Adams Homes of Northwest FL and to the November lunch Sponsor, Todd Shuff with Carpenter Contractors of America. The Government Affairs Committee is open to all PCBA members and meets the 1st Thursday of every month at 12:00 here at the PCBA office. Please contact Stephanie Hutton if you would like to attend the next Government Affairs Meeting. Thank You.

Roger Freeze, Eric Espinosa, Cory Gebhardt and Salia Whatley and Pat Spalding pictured with Sheriff Grady Judd

Stan McNutt, Rick Clanton, Kenny Meeks and Bobby Stone pictured with Sheriff Grady Judd

Because of Foundations such as the PCBA, young people like my son are able to pursue their dreams. We often hear about the issues in our society that are lacking; falling short…but rarely do we hear of the good things that are being done to help our youth today. I am grateful to the PCBA for their effort in these fundraising efforts---such as the upcoming Sporting Clays event at Tenoroc. These events help make our world a better place. Carpenter Contractors of America

Thank you, Jennifer Steshyn



WHAT’S HAPPENING AT STATE AND NATIONAL? If you’re like me, your day is filled with “re-inventing” your company, or making those marketing calls to get business cranked back up again. Hey, I even got my Facebook page updated. Who says you can’t teach an old dog new tricks? Tackling the day to day chores to keep a company going can be challenging, and at the same time a very rewarding experience. Concentrating on the short term items is important, but sometimes makes it easy to forget about some of the big picture issues that will affect our industry next month or even next year. The PCBA does a super job of tackling the many issues that often have an immediate impact on our businesses. The larger, sometimes more complex issues that hit us from the state and national level are often not so visible, but critical to our success, none the less. That’s where the Florida Home Builders Association (FHBA) and the National Association of Home Builders (NAHB) comes in. Your PCBA participation includes membership in both those organizations. While most members list both networking and government affairs as reasons for belonging to PCBA, the value of our state and national memberships is largely in their advocacy for our industry. In Tallahassee and Washington, we have two teams of very talented professionals who monitor, educate, and lobby the state and federal bureaucracy. At the state level, FHBA is working hard on Amendment 4, state building codes, new stormwater rules, septic tanks regulations, Growth Management legislation, and the requirement for residential sprinklers. Wait, you didn’t know that sprinklers are required in all single family home construction…..well they‘re not, thanks to state legislation that FHBA pushed to keep them voluntary. Those “No on 4” signs and billboards you see out, the paycheck stuffers, many are purchased by FHBA and other like minded statewide organizations. The state DEP is proposing the most complex re-write of stormwater rules in 20 years, and the FHBA has engineers and attorneys around the state reviewing and commenting. FHBA and its’ member volunteers have been working for several years on pushing the state to come up with affordable, easily maintained, septic tank systems for a higher level of nutrient reduction. The number of building code amendments proposed each year is staggering, and we have one of the foremost experts in the state reviewing them, making sure any changes are cost efficient and practical. In Washington, the NAHB is dealing with extending the FEMA Flood Insurance program, extending the Homebuyer Tax Credit, pushing for easier A-D & C loans for developments, among many others. The Home Mortgage Deduction, counted on by our parents and grandparents, is now under assault as a potential “Revenue Enhancer” in Congress. NAHB is gearing up for a major battle to keep the deduction in place. All this activity is going on, and you helped, just by being a member of PCBA, and financially supporting these important industry organizations! By Dave Carter, First Vice President/Treasurer FHBA


Dave Carter, FHBA First Vice President/Treasurer with Al Zichella, FHBA President





4. BASIC INFORMATION Tons = How air conditioning systems are sized. It is based on 12,000 BTU’s (British Thermal Unit) of cooling = 1 ton of AC. In the most energy efficient homes 1 ton of air conditioning will cool up to 1200 square feet. In older homes, less efficient construction required 1 ton of cooling for every 500 square feet.



Carol M. Flammer, MIRM, CAPS, CSP Social media expert, Carol Flammer demonstrates the power of social media through case studies and online outlets created specifically for the home building industry. Learn how to use social media outlets such as Facebook, Twitter, and YouTube to build your brand, engage new and existing consumers, manage your online reputation, and sell more homes.

From BuilderBooks, 2010, 112 pages/Soft-cover, full color Item 00278 ISBN 978-0-86718-667-3 Retail $15.95 NAHB Member $13.95


VALUEMATCH SELLING FOR HOME BUILDERS: HOW TO SELL WHAT MATTERS MOST William J. Nowell, CAASH Author William Nowell offers a unique approach to the new selling environment and teaches the communication skills to build customer relationships and close a sale. Learn how to build rapport with prospective home buyers, learn about their needs, make powerful presentations that are focused on their values, and go for the close. This book will help open the door to prospective home buyers’ emotional need to buy a new home.

From BuilderBooks, 2009, 256 pages/Soft-cover Item 00262 ISBN 978-0-86718-643-7 Retail $35.95 NAHB Member $32.95

SEER = Seasonal Energy Efficiency Rating. Your air conditioning system is tested and rated based on the amount of BTU’s of cooling produced for the amount of electricity it takes to produce that cooling. The higher the SEER rating, the more efficient the system. Florida Code currently requires 13 SEER minimum (2010). A basic rule of thumb is for each SEER higher you gain approximately 10% savings on your cooling costs. 5. THERMOSTAT AND TEMPERATURE CONTROL: • Using ceiling fans generally allows the temperature to be set 3 degrees higher with the same comfort. • Each degree you raise your temperature during the cooling season can save up to 7% of your cost. • Use the “auto” fan setting rather than the “on”. The “on” setting allows unconditioned air to leak into your ducts creating humidity issues plus you spend an extra $25 per month on your electric bill. • Do not push the temperature setting below the temperature you desire. It will not cool any faster and may damage your system. 6. HEATING: Your system will either have a gas furnace or an electric heat pump connected in the same system for your heating requirements. Usually a simple switch on the thermostat controls whether you heat or cool.

THINK SOLD! CREATING HOME SALES IN ANY MARKET Tammy Lynch, CSP, CMP, MIRM Think Sold! Creating Home Sales in Any Market is a practical, how-to guide for developing the self-awareness, knowledge, and skills needed to succeed in the competitive field of new home sales. The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition.

Scott Ranck (863-224-2986)

From BuilderBooks, 2009, 164 pages/Soft-cover Item 00268 ISBN 978-0-86718-653-6 Retail $23.95 NAHB Member $21.95

State Certified Energy Rater I ENERGY STAR rating partner

Order Today! T 800 223 2665 10


UNDERSTANDING YOUR AIR CONDITIONING SYSTEM 1. YOUR HOME AS A SYSTEM Like the human body, your home is a system of parts that interact with and affect each other. As Florida Building Codes have become more stringent or as builders achieve ENERGY STAR qualification for their homes, many parts of your home have improved. With each improvement such as high quality windows, increased levels of insulation, sealed ducts and tighter construction, the air conditioning requirements decrease. The crucial factor to understand is your air conditioning system was designed specifically for your home’s cooling needs taking into consideration all the energy improvements your builder has included. 2. WHAT TO EXPECT FROM YOUR AIR CONDITIONING SYSTEM A properly designed air conditioning system in Florida is based on “design temperatures” established by the experts in the field. Every city in America has an established design temperature based on weather data. The design temperature is the temperature that is equaled 97.5% of the time. For our area the design temperature during the cooling season is 91*. The design is also based on your home being cooled to 75* @ 50% relative humidity. Your system runs more efficiently during the 97.5% of the cooling season when the temperatures are in the design range. It is crucial for you to understand operating cost increase, long term comfort decreases and moisture problems increase when load estimates are based on record-setting weather conditions. What this means to you is when weather conditions are in the design temperature range your system is designed to run 20 minutes per hour. During the hottest days of the season, those days that exceed the design temperature, your system is designed to run continuously. Imagine jumping in your car on an extremely hot day and turning on your AC. The longer you drive the cooler it feels. AC systems actually cool better, run more efficiently and control humidity better the longer they run. Over sizing your system will cause it to “short cycle” turning off too quickly not allowing it to remove the humidity causing you to feel cool but clammy. In air conditioning, bigger is not better, a properly designed and installed system is what’s best for your home. Many moisture and mold problems in FL are due to improper sizing of the HVAC systems. 3. THE FLORIDA BUILDING CODE The Florida Building Code as well as the EPA’s ENERGY STAR for new homes requirement for your air conditioning sizing is the same. Your system’s design may not exceed the actual load requirements plus 15%. This standard is based on the best research the air conditioning industry has done. You will have the most comfort and efficiency on an annual basis with your system installed to the code requirement. Research shows that oversized equipment increases initial costs, operating costs, drains utilities, decreases overall comfort and may cause moisture issues. 18


The first networking events for Professional Women in Building Council, through the NAHB were held in September and both turned out to be a huge success. PWB is an NAHB council dedicated to promoting professionalism and supporting its members with networking and educational opportunities, legislative awareness and outreach, professional and personal development. It’s the premier organization that provides strategies and solutions for women in the building industry. Kathie McDaniel, VP of Sales at Highland Homes is the State of Florida Trustee and is spearheading the efforts to expand the membership in the state of Florida. Currently there are no local councils, so all members are considered Members at Large. The breakfast event was held on September 1st in Polk County and several women from building, lending, title and insurance were in attendance to support the group and learn more about this powerful organization. On September 8th, Kathie had an evening event, where over 20 people gathered from all areas of the industry including property management, the Polk County Builder's Association staff, designers, builders, retailers, developers, sales people, title, mortgage lenders and more. The event was fun and informal and gave everyone a chance to pitch their company in an effort to network with each other. The next event will be held in early November and the goal is to pull from Orlando and Tampa HBA's to bring in more attendees in preparation for the International Builders Show (IBS) in January. Kathie McDaniel was representing the State of Florida at the Fall Board of Directors in New York City the week of September 22nd and is expected to bring back more positive news and information about membership, education and scholarships to be presented to everyone at the local level. Deadline for scholarships is November 1, 2010.

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PCBA'S FIRST FRIDAY WAS FANTASTIC!! Our very first participation in First Friday was a huge success. Twenty three PCBA members took part in PCBA's sponsorship of First Friday on October 1st in Munn Park. THANK YOU SHELTER MORTGAGE FOR YOUR CORPORATE SPONSORSHIP OF THIS EVENT. WE WOULD NOT HAVE BEEN ABLE TO DO IT WITHOUT YOU!! First Friday is sponsored by the Downtown Lakeland Parternership on the first Friday of each month. A typical crowd for October is 4, 000 people. The crowd for October 1, 2010 was huge. I talked to many regular attendees who said the crowd was larger then usual. The streets around Munn Park are closed and the streets are filled with displays featuring Downtown Lakeland Partnership members, an antique car show, and local performers and artist. This event is advertised heavily in The Ledger, Time Out, on the net, by blast email and in the Downtown Lakeland Partnerships own publication of 20,000 copies. PCBA advertised it to our members through email, mail and a phone campaign. The feed back about the First Friday survey we sent out to our members has been almost 100% positive. Danielle Fence had such a good response, that they think we should do this event twice a year! Other members who responded positively were Stinsons Home Design Center, Ernie White Construction, Magnify Credit Union, The Lighting Hut, and Catharines Classic Kitchens. Counter Effects by Roger actually wrote a contract the Monday after First Friday. They have also written a second contract. Ronnie's Carpets have also reported sales as a result of First Friday. Mark Boney, Travis Resmondo Sod, received a lead a week after this event and Solar Source said they were very happy with the leads they received as a result of First Friday. Lennar Homes said they would definately be back for another First Friday. Our next First Friday will be in November of 2011. This was our first attempt at an event of this kind. We will be fine tuning the way we do First Friday in order to attract more of PCBA's members to be a part of this event. We also need to attract more people into the park. One of the things we want to do to attract more people into the park, is to have some type of give away/raffle prize near the fountain in the center of the park. People will have to go to the center of the park to register to win. Please let us hear from you with your ideas.





FHBA Selects Six Priorities For 2011 Florida Legislature By Douglas Buck

The Florida Home Builders Association set its priorities for the 2011 Legislative Session during the recent Fall Leadership Conference in Bonita Springs. Chaired this year by Tony Martin of Orlando and in 2011 by Ed Dion of Tallahassee, the Governmental Affairs Committee considered and debated over 17 issues that are anticipated to impact our industry. The six that emerged as top priorities are:

For a career selflessly devoted to helping his industry peers succeed, PCBA Past President Marc Boney of Highland City was inducted into the Florida Home Builders Association’s Housing Hall of Fame on October 23, 2010 during a ceremony held at FHBA’s Annual Fall Conference in Bonita Springs. On its 20th anniversary, the Hall of Fame welcomed its 57th and 58th members. In addition to Boney, Bonded Builders Warranty Group CEO Whit Ward was a 2010 inductee. Boney accepted the honor from Hall of Fame Board of Governors Chairman Robert Harper (another PCBA Past President) as President Bill Branham and a delegation of PCBA members looked on with great pride. “It’s an individual honor for Marc but it’s a great source of joy for all PCBA members to receive the recognition they so richly deserve,” said Branham. Among his many accomplishments during a 30-year career, Boney orchestrated one of the greatest grass roots campaigns in FHBA history, leading to comprehensive legislative reform of Florida’s workers compensation system and $600 million in savings for Florida’s construction industry. In addition to serving as its President, Boney was twice named PCBA’s Builder of the Year for his dedication to industry, association and community. He personally recruited more than 300 association members, making him one of PCBA’s all-time Spikes and renowned ambassadors. Devoted to helping others, he was one of the first builders in Polk County to embrace Habitat for Humanity and personally built three Habitat homes for deserving families. By far his most intense passion is fighting for affordable housing and against over-regulation of the building industry. He inspired a study called “The Hidden Price Tag” to illustrate how excessive regulations add unnecessarily to the cost of housing…and he took bold stands against impact fees and mandatory sprinklers. His biggest personal and industry triumph came in 1993 when he orchestrated one of the greatest grass roots campaigns in FHBA history… leading to comprehensive legislative reform of Florida’s workers compensation system.

G r o w t h M a n a g e m e n t / D C A S u n s e t R e v i e w : Sunsetting the Department of Community Affairs and the reenactment of the favorable provisions of Senate Bill 360 (that was recently invalidated by a legal challenge) are front and center this session. The fact that the DCA may be abolished is meaningless if changes to Florida’s Growth Management system are not accomplished. Key provisions in SB 360 addressed lessening concurrency mandates in urban areas and allowing local governments more decision making without state oversight. Bottom line: Growth management should not be a barrier to economic development in Florida. S a d o w s k i A f f o r d a b l e H o u s i n g f u n d i n g : Last session saw the last-minute failure to pass a key FHBA legislative objective to remove the cap that restricts the amount of funds available to purchase affordable housing. In addition, advocating for stopping the sweeping of funds to general revenue continues to be a priority. S e p t i c T a n k S t u d y ( P h a s e I I I ) f u n d i n g : FHBA will work to secure the final year of funding to assure the successful completion of the alternative passive septic tank design study for nitrogen reduction. The project results are needed to head off governmental mandates of overly expensive and unneeded engineered-designed systems. S e p t i c t a n k i n s p e c t i o n p r o g r a m : The passage of Senate Bill 550 in 2010 established the requirement of a septic tank inspection once every five years. Unfortunately, the state agency responsible for developing the program has over-reached, causing significant public out cry for repeal. A reasonable and cost-effective inspection program is important to head off even more unnecessarily extensive septic tank regulation and increased costs otherwise on the horizon. R e g u l a t o r y S t r e a m l i n i n g : Last legislative session saw the passage of House Bill 1565 which was vetoed by Governor Charlie Crist. FHBA supports reenactment of this bill which would finally establish a restriction on state agencies adopting costly rules without review and ratification by the Legislature. H o m e I n s p e c t o r s : This priority focuses on grandfathering of state-licensed, Division I contractors as a Home Inspector. Contractors would be provided with an opportunity to obtain a home inspector license based on their good-standing status with the Department of Business and Professional Regulation. FHBA leaders and staff will be forming and/or participating in the development of coalitions on each of the above issues.

In his acceptance remarks, Boney thanked his wife Jane and daughter Kate for their support and called FHBA a “family” and a “team” that consistently works to make things better for people, their communities and the economy.


Ultimately it will be the strength of our members that will lead to a successful 2011 Legislative Session, including maximum member participation in the Legislative Action Visits set for April 13-14, 2011 in Tallahassee.

ABOUT FHBA: For over 60 years, the Florida Home Builders Association (FHBA) has promoted affordable housing, sensible growth and construction-based employment opportunities. From its base at the Florida Housing Center in downtown Tallahassee, FHBA serves more than 10,000 corporate members that are jointly affiliated with 27 local/regional builders association around the state and the National Association of Home Builders (NAHB). In addition to its legislative and political action programs, FHBA engages in a wide range of activities, including continuing education, workforce training, risk management services, and statewide sponsorship of Parades of Homes™. FHBA’s web site is:"


Douglas Buck is the Director of Governmental Affairs for the Florida Home Builders Association.




PCBA'S REFERRAL & RESOURCE GUIDE "The ultimate buying guide for your home and everything that goes with it"

Naples builder-developer Al Zichella was installed as President and the Florida Home Builders Association presented its annual achievement awards during FHBA’s Fall Leadership Conference in Bonita Springs.

Who's Who in the Polk County Building Industry is changing. Who's Who is no longer a membership guide that is distributed to PCBA members only. We are reaching outside the box, and impacting our community with who we are, and what we do.

Zichella, who succeeds John C. "Chuck" Fowke of Brandon as President, is Vice President and Construction & Development at KD Merick & Co. in Naples and a 30-year veteran of the construction industry. Bradenton plumber Bill Smock was elected Second Vice President, succeeding Tampa land use attorney Judy James. Other advancing Senior Officers are Dave Carter of Lakeland to First Vice President/Treasurer and Bud Swindell of Sarasota to Third Vice President. Suzanne Graham of Port Charlotte will serve a second term as Secretary.

We have a new look, new distribution, and we're online and in your hand. The RR Guide will be printed once a year and on our website everyday. 20,000 copies will be distributed throughout Polk County and to PCBA members.

FHBA’s Nominating Committee waived its rules and immediately certified Citrus County builder Ron Lieberman and Collier County insurance executive Patty Wedge-Ludwig to seek the Senior Officer positions of Secretary and Third Vice President, respectively, for the 2011-2012 association year.

As a member of PCBA your business will be listed by category in the directory portion of the RR Guide at no cost to you. This listing will be a line ad type of listing.


The RR Guide will be one of the best sources of informantion available for people wanting to find a builder, a pool company, a fence installer, a remodeler, new floor coverings, new cabinets and countertops, or anything home related. Our slogan, "We hold Our Members to A Higher Standard", reinforces the fact that Polk consumers can trust their home business needs to a PCBA member.













Besides your free directory listing, you can purchase a display ad or you might consider testimonial advertising. Call Pat 665-0844 for details. The RR Guide will be the best source of targeted advertising available to your business at an affordable price. Please call for rates and page placement.

Carlton Hodges with Kevin Kelly from NAHB

Richard Horton, Ann Hagen and Kevin Burkholder PCBA Member Anne Hagen is awarded the FHBA Associate of the Year Award

Robert Harper speaks at the FHBA Board Meeting

Florida Housing Hall of Fame inductees builder-developer Marc Boney of Highland City and Bonded Builders Warranty Group CEO Whit Ward of Port Charlotte.

NAHB International Builders Show


Eagle Award winners George Hansford (leadership of Florida Home Builders Insurance) of Apopka, Jerry Linder (first Chair of the FHBA Audit Committee) of Jacksonville, Andrew Rocco (Membership Chair) of Gainesville, and the FHBA staff for its commitment to service in challenging economic times. Paul Joyal Pinnacle Award winner Bill Truex of Truex Preferred Homes in Englewood for doing a high percentage of business with members. Dick Baker Award winner Paul Mashburn of Viking Builders in Winter Park for his courageous victory over cancer.

January 12-15, 2011

Life Directors Bill Croce (Color Wheel Paints) and real estate specialist Hugh Lichter of the Tampa Bay BA and builder Robert Eaton (Artistic Homes Enterprises) of the Hernando BA.

Collier BIA Remodelers Council, chaired by Brian Connell, CGR, CAPS, CGP, for the Best Council, Best Membership/Retention Plan, and Best Education Program in the annual remodeling awards competition.

to register

FHBA’s Board of Directors adopted a series of Bylaws changes to streamline its governance process, approved six priorities for the 2011 session of the Florida Legislature, and announced that its next scheduled event is the 2011 Legislative Visits to Tallahassee on April 13-14.




UNDER $119,990 Best Exterior – Lennar – Siesta Key Best Floor Plan – Lennar – The Nottingham Best Kitchen/Breakfast – Lennar – The Nottingham Best Master Bath – Lennar – Siesta Key

Over $602,901 Home of the Year – Toll Brothers – The Treiste Versailles



$119,991- $159,900 Best Exterior – DR Horton – The Amherst Best Floor Plan – DR Horton – The Amherst Best Kitchen/Breakfast – DR Horton – The Amherst Best Master Bath – Verde Homes – The Emerald Overall Quality – DR Horton – The Amherst

$532,001 - $602,900 TIE Best Exterior – Hulbert Homes – The Cambridge and Arthur Rutenberg – St. Augustine VI Best Floor Plan – Hulbert Homes – The Cambridge The Essex Best – Hulbert Homes – The Cambridge Kitchen/Breakfast – Hulbert Homes – The Cambridge Best Master Bath – Hulbert Homes – The Cambridge TIE Overall Quality – Hulbert Homes – The Cambridge and Arthur Rutenberg – St. Augustine VI



$159,901 - $193,990 Best Exterior – Adams Homes – The 2330 Best Floor Plan – Adams Homes – The 2330 Best Kitchen/Breakfast – Adams Homes – The 2330 TIE- Best Master Bath – Adams Homes – The 2330 and Lennar – The Liberty Overall Quality – Adams Homes – The 2330

$319,001 - $532,000 Best Exterior – Duane McQuillen Construction – The Legacy Best Floor Plan – Drummond Company – The Essex The Essex Best – Drummond Company – The Essex Kitchen/Breakfast – Drummond Company – The Essex Best Master Bath – Drummond Company – The Essex Overall Quality – Drummond Company – The Essex



$193,991 - $244,990 Best Exterior – Pulte Homes/Del Webb – The Vizcaya Best Floor Plan – Pulte Homes/Del Webb – The Vizcaya Best Kitchen/Breakfast – Pulte Homes/Del Webb – The Vizcaya Best Master Bath – Ernie White Construction – The Parker Overall Quality – Pulte Homes/Del Webb – The Vizcaya

$244,991 - $319,000 Best Exterior – Florida Home Designs – The Tuscany Best Floor Plan – Florida Home Designs – The Tuscany Best Kitchen/Breakfast – Florida Home Designs – The Tuscany Best Master Bath – Florida Home Designs – The Tuscany Overall Quality – Florida Home Designs – The Tuscany


Commercial Remodeler of the Year - Waller Construction Residential Remodeler of the Year - Green Construction Services Community of the Year - Bridgewater - Landmar Group

Community of the Year - Highlands in the Woods - Harper Realty and Development Landscaper of the Year - McDowell Landscape Services


November/December 2010  
November/December 2010  

November/December 2010