Amazon Advertising for Dummies

Amazon Advertising for Dummies

Advertising on Amazon can seem a little confusing at first. What's the difference between Sponsored Products and Product Display Ads? How do I create a campaign? And what the heck is an auto-targeting campaign?

Don't worry, we're here to help. This guide will break down Amazon Advertising for you in simple, easy-to-understand language. By the end of it, you'll know how to create your very own advertising campaigns on Amazon.

So let's get started!

What is Amazon Advertising?

Amazon Advertising is a way for brands and businesses to promote their products on Amazon.com. With Amazon Advertising, businesses can create Sponsored Products ads, Product Display Ads, and Auto-Targeting campaigns to reach Amazon shoppers as they search for items on the site.

How Does Amazon Advertising Work?

When you create an ad campaign on Amazon, you choose keywords that you think shoppers will use when they're searching for products like yours. When a shopper searches for one of your keywords, your ad may appear next to the search results. If the shopper clicks on your ad, they'll be taken to your product detail page, where they can learn more about your product and make a purchase.

Types of Amazon Advertising There are three types of Amazon Advertising: Sponsored Products, Product Display Ads, and Auto-Targeting campaigns. Let's take a closer look at each one.

Sponsored Products Sponsored Products are ads that feature a single product. These ads are displayed on Amazon.com search results pages and product detail pages. You can create Sponsored Products ads for any product that you sell on Amazon, including products that are fulfilled by Amazon or sold by third-party sellers.

Product Display Ads

Product Display Ads are similar to Sponsored Products, but they can feature multiple products. These ads are displayed on Amazon.com search results pages and product detail pages. You can create Product Display Ads for any product that you sell on Amazon, including products that are fulfilled by Amazon or sold by third-party sellers.

Auto-Targeting Campaigns Auto-Targeting campaigns are a type of Sponsored Products ad. With these ads, you don't have to choose keywords yourself. Instead, Amazon will automatically show your ad to shoppers who are searching for products like yours. You can create Auto-Targeting campaigns for any product that you sell on Amazon, including products that are fulfilled by Amazon or sold by thirdparty sellers.

Creating an Amazon Advertising Campaign Now that you know the basics of Amazon Advertising, let's talk about how to create a campaign. Creating an advertising campaign on Amazon is easy, and there are three steps that you'll need to follow: Choose your campaign type.

Set your budget and bids.

Create your ad.

Choose your keywords.

Set up your targeting.

Launch your campaign!

Now let's take a closer look at each step.

1. Choose Your Campaign Type The first step in creating an Amazon Advertising campaign is to choose your campaign type. As we mentioned before, there are three types of Amazon Advertising: Sponsored Products, Product Display Ads, and Auto-Targeting campaigns.

2. Set Your Budget and Bids

After you've chosen your campaign type, you'll need to set your budget and bids. Your budget is the amount of money that you're willing to spend on your advertising campaign each day. Your bid is the amount of money that you're willing to pay each time someone clicks on your ad.

3. Create Your Ad Once you've set your budget and bids, it's time to create your ad. To do this, you'll need to write a headline and description for your ad, and choose an image or video.

4. Choose Your Keywords If you're creating a Sponsored Products or Product Display ad, you'll need to choose keywords that you think shoppers will use when they're searching for products like yours. When a shopper searches for one of your keywords, your ad may appear next to the search results.

5. Set Up Your Targeting If you're creating an Auto-Targeting campaign, you don't have to choose keywords yourself. Instead, Amazon will automatically show your ad to shoppers who are searching for products like yours.

6. Launch Your Campaign!

Once you've created your ad and chosen your keywords (or set up your targeting), you're ready to launch your campaign. To do this, simply click on the "Launch Campaign" button.

And that's it! Now you know how to create an Amazon Advertising campaign. Just follow these simple steps and you'll be well on your way to success. Thanks for reading.