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Infrastructural Urbanism Economy
“Stoke-On-Trent is the most cost-compe ve place to set up a new UK Business” [KPMG]
Contemporary bespoke and mass-produced ceramics
A ractors
Summary
Stoke-on-Trent currently has many exis ng a ractors that local councils are looking to capitalise on to bring in outside investment. • The Po eries_S ll the centre of the Bri sh ceramic industry, largest clay producer in the world • Natural recrea onal surroundings_The Peak District and Na onal Cycle Networks • Tourism_canals_10,000 boats a year • Rich historic landscape including_250 listed buildings 23 conserva on areas, and 5 historic parks and gardens • Affordable housing • Geographically well connected • Centre for distribu on • Two universi es (one with a medical school and science park) • Compe ve labour and land costs
Currently there are many issues with the area that are leading it to be characterless and deprived. This is a far cry from the hustle and bustle of the once world renowned centre of ceramics. There are many policy documents that strive to get Stoke-on-Trent and the surrounding areas to be a more desirable loca on for companies and families to move to. The exis ng a ractors offer a rich surrounding to this post-industrial city. This thesis will now look to strategies and ini a ves at a na onal level to help develop the economy.