Pauline Pung's Portfolio Selected Works 2014-15

PAULINE PUNG

2014 - 2015 SELECTED WORKS

ABOUT ME Basic Information Education Interests

ABOUT DESIGN 6 7 8

Short Introduction Influences Ambitions Inspirations

ABOUT PROJECTS 12

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Logo Initial LOMA Cafe BEATS Magazine Food Typeface Rado Watches

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Your vision of where and who you want to be is the greatest asset you have.

Paul Arden

ABOUT ME Basic Information Education Interests

6 7 8

ABOUT ME

BASIC STAY INFORMATION CONNECTED NAME

Pauline Pung Pin Xin BORN

(+852) 9832 1172 ADDRESS

Royal Peninsula Block 4, Flat 8C, Hung Hom, Kowloon, Hong Kong

06

30th March 1995

CELLULAR PHONE

NATIONALITY

Singapore EDUCATED & RAISED

Hong Kong

EMAIL

paulinepung@gmail.com ONLINE PORTFOLIO

Behance.com/paulinepung

My name is Pauline. I’m a passionate graphic designer based in Hong Kong. I do all sort of designs, mainly specialise in - branding, packaging and editorial design. This is my portfolio to promote myself as an unique individual and as a creative designer.

EDUCATION 2014 - 2015

Griffith University Queensland, Australia - Hong Kong Top Up Degree in Graphic Design 2011 - 2013

Raffles Design Insitute Hong Kong

DEC 2014 - JAN 2015

WPW Designed leaflets for exihibition booth event - two different leaflets, one exclusively for VIPS. JUL 2013 - SEPT 2013 (INTERNSHIP)

Hush Up Designed promotional material for night events including - Speakeasy, Party, Secret Island Party, Rooftop Cinema, etc.

2007 - 2011

OCT 2012 -DEC 2012

Singapore International School

Foodies Gourmet

Hong Kong

Designed christmas promtion leaflet and business card for a gourmet shop located in Wan Chai, Hong Kong.

AUG 2012 - SEPT 2012

SOG Global Coroperation Company Redesigned business card for a newly established business company located in the Central, Hong Kong.

APR 2012 - MAY 2012

Fluffy Love Learning Club Designed promotional materials - leaflets, website, business card, display signage for a learning center in Wan Chai, Hong Kong

07

Cambridge IGCSE

ABOUT ME

Diploma in Graphic Design

WORKING EXPERIENCES

8

ABOUT DESIGN

ABOUT DESIGN 9

ABOUT design Short Introduction Influences Ambitions Inspirations

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14

It's through mistakes that you actually can grow.

YOU HAVE TO GET BAD IN ORDER TO GET GOOD. Paula Scher

DESIGN FOR LIFE I am a young enthusiastic, motivated graphic design who wish to express my creative side through each memorable works I create.

As a designer, I seek inspirations not only from books and magazines, but everywhere I strive.

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ABOUT DESIGN

I look forward to new challenges I will face as a designer and hope to bring originality and passion through each project I will encounter in future.

DESIGN INFLUENCES My first approach to designing was when I was 11 - my dad gave my brother Adobe Illustrator as his present. My brother didn’t show much interest in it, so I took it and started exploring it on my own instead. Back then, there wasn’t exactly anyone who could teach me about the software, so I spent a lot time and effort to teach myself. It was not until when I was 16, before I went to an art school to pursue my dream as being a designer.

DESIGN AMBITIONS

By 2025, I hope I will be able to move out of Hong Kong and work somewhere on the other side of the world. I also hope I will be able to work with some of the top design agencies and graphic designers like Stefan Sagmeister or David Carson. I hope I will get a chance to be involved in designing for major world events like the Olympics or FIFA.

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In two years time, I plan to change to my second graphic design job, because I like to challenge myself to try something different. I hope I will be able to earn enough by then to apply for my master degree in graphic design in Rhode Island School of Design or Savannah College of Art.

ABOUT DESIGN

By the end of 2015, I hope I will be able to get a graphic design job that I am happy and passionate to work for.

ABOUT DESIGN 14

TAKE A WALK SOMEWHERE Looking through art magazines and books are some of the most essential and basic approaches of getting myself new inspirations.

Sometimes, I like to walk around different part of Hong Kong, whether it may be somewhere nearby or really far away, to look for fresh ideas. The bandwith of the world is greater than that of my TV set and the internet.

ABOUT DESIGN 15

TUNE TH E MUSIC UP LOUD Music plays a major role when it comes to getting inspiration. Alternative and indie are my favorite genres in music. It’s the perfect choice of music I’ll turn to after a long stressful day. I always find myself inspired when looking at their album art covers or their music videos, because of the queer choice of visuals, unique colors palette choice and typography used.

Other times, I like to listen to club music, because I find myself more motivated when I listen to fast pace beats.

ABOUT projects Logo Initial LOMA Cafe BEATS Magazine Food Alphabets Rado Watches

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Design is not for philosophy, it's for life.

Issey Miyake

ABOUT PROJECTS 18

PAULINE PUNG LOGO INITIAL COMPLETED

May 2015

DESIGN PROBLEM

Design a personal brand identity to promote yourself as a graphic designer.

CATEGORIES

Personal Identity MEDIUM

Brand Book

DESIGN SOLUTION

For the logogram, I have used double ‘P’ to represent my name - Pauline Pung. I used a combination of thick strokes and geometric shapes because I was inspired by “hipster” style logo. I chose to design hipster like logo because I think they are modern, dynamic, simple and memorable.

ABOUT PROJECTS 19

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ABOUT PROJECTS

LOM A CAFE COMPLETED

Dec 2014

DESIGN PROBLEM

Design a brand identity for a new company using consistent theme, typefaces and color palette.

CATEGORIES

Brand Identity MEDIUM

DESIGN SOLUTION

Loma cafe offers a delightful and enjoyable environment for lomography lovers to share and stay connected.

Print Brand Book The Loma logo is created by the combination of the top view of the coffee (representing the cafe) and the diaphragm opening of the camera (representing lomography). The irregular shapes seen in the letter ‘O’ also represents the coffee swirls you see when you stir the coffee.

BEATS MAGAZINE COMPLETED

Apr 2015 CATEGORIES

Brand Identity MEDIUM

DESIGN PROBLEM

Design magazine header and page layout.

DESIGN SOLUTION

BEATS is a monthly entertainment magazine providing latest music news, charts, music downloads and artist features for their exciting readers.

Print Brand Book BEATS logo is created based on glitches, which are unexpected, minor malfunction or technical problem that you may sometimes encounter in computers or televisions. Colors used were also based on the randomness of the odd shapes.

ABOUT PROJECTS 23

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ABOUT PROJECTS

ABOUT PROJECTS

COMPLETED

Apr 2015

DESIGN PROBLEM

Design an expressive typeface using non traditional method

CATEGORIES

Typography MEDIUM

Varities of Food

DESIGN SOLUTION

My inspiration for my typeface came from food. Because of the Chinese New Year we celebrate every February, I attended countless family gathering dinners. Therefore, I wanted to create a food alphabet to show some of the food I had in these dinner gathering that I have attended.

I included a range of food like uncooked vegetables, pineapple tarts, chicken, tea, chilli spice, tomato soup, etc.

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FOOD ALPHABETS

RADO Watches COMPLETED

Apr 2014 CATEGORIES

DESIGN PROBLEM

Design a series of posters for any watch brand of your choice. Theme and style for the posters should reflect elements of the product.

Advertising DESIGN SOLUTION MEDIUM

Print

A series of posters are designed, each reflecting elements of the watches - first poster features the sharp geometric seen in the reflection of the watch, second poster features the tiny stars seen on surface of the watch, third poster features the spots of the circular lights seem on watch surface.

ABOUT PROJECTS 27

THANK YOU !

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