Franchise New Zealand - Year 32 Issue 04 – Summer 2024

Page 73

Opportunity: Food & Beverage

BLACK

GOLD Black & White Coffee Cartel franchisees are about to open their third café

K

iwis take coffee seriously, and there’s nothing better than finding a new favourite regular spot to sit and relax with a great flat white. Black & White Coffee Cartel has been serving up a fun, fresh and funky cup for the modern coffee drinker since 2014. With an onsite microroastery in each café, their turn-key business model helps franchisees bring customers closer to the whole process from bean to cup. It’s a winning recipe, as Christchurch’s Wendy Xu and Michael Wang found – they enjoyed visiting their friend’s Black & White café so much, they bought one of their own. ‘I was a restaurant manager but I love the whole café experience,’ Wendy says. ‘Michael and I were regular customers at Black & White and we loved it. The micro-roastery smells really good, and it’s a real point of difference. And it’s fun!’ she laughs. When the couple were looking to start their own business five years ago, Black & White Coffee Cartel was an obvious choice.

Michael Wang and Wendy Xu: ‘Black & White Coffee Cartel was an obvious choice’

Talking to an existing franchisee gave them a good impression of what to expect, and sitting down with Tony Yin, the franchise’s Chief Operating Officer, confirmed their feeling. There was an existing café available in a location they really liked, so they examined the financial reports, met the staff and the previous owner and went ahead.

‘The Black & White Coffee Cartel model makes us feel really supported, but not controlled. If you find something works for you and it fits the overall brand vibe, they’re open to new ideas. Recently, we were on holiday getting served at a very popular toastie shop and found ourselves looking around thinking, “Hey, this is pretty small and look at what they’re able to do with limited space and a few fresh, quality ingredients.” The Crossing location has lots of offices nearby, and we realised toasties would make a perfect quick lunch for people, so that’s now in the works, too.’

All the help you need

It’s not that hard

‘If you’d asked me to set up a new café by myself, I couldn’t have done a thing,’ Wendy laughs. ‘Black & White Coffee Cartel gave us a great setup, helped us to find the right staff and train them, and we learned how to manage a café and run our own business.’ Two businesses, in fact – once they felt comfortable with how their first café in Plymouth Lane was operating, they added a second in The Crossing. ‘It’s located close to Plymouth Lane and is a tiny, mostly takeaway shop manned by one person, so we can share staff between the two sites,’ Wendy explains. ‘It gives us added exposure and additional income, and with both outlets now thriving, we’re planning to open another full size café early next year in Kaiapoi.’

Set up for success How have they managed to build their business so fast? Wendy explains: ‘Black & White HQ set their franchisees up for success. On-site micro roasting not only gives us a point of difference but makes a big difference to the bottom line, which enables us to grow our business when we are ready. The franchise team are on the ground all the time finding new locations with good potential and when they secure a site, we’re asked if any of the existing franchisees want another location. ‘The Kaiapoi opportunity suits us well – we have an amazing team to make daily operations run smoothly in our existing stores, so we’re able to put more time into the new café. It will be quite different there because we’ve got a big kitchen which gives us the chance to try more things. franchise.co.nz – PUTTING PEOPLE IN BUSINESS

Since their franchise model was launched in 2017 Black & White Coffee Cartel has opened 17 cafés throughout the country and has plenty of opportunities for more – including some already-identified locations, as Wendy says. Investment starts from around $350,000 including all training, staff employment and opening support. Franchisees are given the tools to build a successful business, with each owner bringing their own flair to suit their style, location and customers. Wendy has some advice for potential new franchisees. ‘To be successful, you have to maintain a consistently high standard of coffee, food and service. Think about everything you want as a customer, and try to deliver that experience every time. I love knowing what people want and seeing them satisfied – they become like friends, and getting to see them every day makes me really happy.’ She concludes, ‘Black & White makes it easy to get into this business, with all the experience, systems and support you Advertiser Info need. If you want something Black & White Coffee Cartel a little bit different and are www.blackandwhitecoffee.co.nz prepared to invest your time and money in giving your Contact customers what they want, Tony Yin M 022 630 6622 give Tony Yin a call. It’s not tony.yin@blackandwhitecoffee.co.nz that hard!’

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Franchise New Zealand - Year 32 Issue 04 – Summer 2024

4min
page 74

Income & Lifestyle? FIXED!

5min
page 15

Delivering A Brighter Future

4min
page 14

Putting It All Together

5min
page 13

Franchise Hall of Fame

3min
pages 98-99

TOWARDS THE FUTURE

5min
pages 82-83

SIT BACK AND RELAX

4min
page 81

BIGGER & BETTER

5min
page 79

BLACK GOLD

5min
pages 73-76

GROWING with intent

3min
pages 72-73

Get The Right Advice

9min
pages 68-71

INCOME ALL YEAR ROUND

5min
page 67

HOUSING BOOM

4min
pages 65-67

SCALING THE HEIGHTS

5min
pages 63-64

QUESTIONS to ask franchisees

9min
pages 60-61

BE THE LOCAL GUY

5min
page 59

CENTRAL PERKS

5min
pages 57-58

THREE’S COMPANY

4min
page 56

STAYING ON COURSE

5min
pages 53-55

DESTINY

8min
pages 6-7, 50-52

JUST ADD WATER

5min
page 49

Employees or Franchisees?

8min
pages 46-49

new franchise fills INDUSTRY VOID

5min
page 45

Increase your chances of success

6min
pages 42-45

PAY LESS EXPERIENCE MORE

4min
page 41

ADAPTABILITY INCREASES OPPORTUNITY

3min
pages 37, 39

A NEW CHALLENGE

7min
pages 38-39

IT’S ALL ABOUT PEOPLE

5min
pages 35-38

Wisdom from Wellington

5min
page 55

BECAUSE WE CARE

7min
pages 32-33

THE POWER OF BELIEF

5min
pages 31-32

Your Choice

5min
pages 28, 75

TIME FOR A FRANCHISE REVIEW?

3min
page 22

BATTLE OF THE BRANDS

21min
pages 24-29

Inside Track

5min
page 23

sustainable products SUSTAINABLE BUSINESS

5min
pages 21-23

Retail Travel Brand Has Marketing Edge

4min
pages 20-21

Cashing In, Cashing Up

5min
page 19

A Guaranteed STRONG START

3min
page 11

THE JOY OF SAVINGS

5min
pages 9-11
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