Paul Jessup- The Great British Teddy Bear Company Landmark Events

Great British Teddy Bear Company Landmark events We are the company that Great Britain chooses to create their Great British Teddy Bears.

Where We Sell Our Brand We have strategically approached selected retail partners during the past 5 years working to establish our brand reputation and maintaining the highest levels of customer service. Great British Teddy Bears are now presented to customers in the areas below: UK: Hamleys, Harrods, Selfridges, Fenwick’s + 203 Independent Toy Boutiques Japan: 47 Retails via our national distributer Grandpapa Inc. USA: Disney’s Epcot + 4 Independent Teddy Boutiques. China: TMall, JD Mall, Baby Tree reach 1.2 Billion Customers The Great British Teddy Bear Company TV Shopping : We debut on QVC in 2011. During our 14 months at QVC we presented 6 1hr shows, which each grossed between £27,000 and £39,000. See our latest show at: http://youtu.be/4PZL6nqL-d8 I have included details of more recent achievements to allow you to get know our company a little better.

1. In May 2007 we successfully tendered, competing against 12 other international Soft Toy manufacturers, to win the exclusive manufacturing contract to make the first Official Metropolitan Police Teddy Bear. Bobby Bear is the only Bear in the world who has been granted permission to wear the iconic Metropolitan Police Uniform.

2. In August 2007 Prime Minister Gordon Brown invited us to present the first official metropolitan police bear to him at number 10 Downing St. Following this visit we were awarded special permission by the Home Office to incorporate as The Great British Teddy Bear Company Limited. Only Companies that can prove preeminence in their field are granted permission to include the words “Great British” in their name.

3. Since his launch in October 2007 Bobby has broken all sales records at Hamleys world famous toyshop in Regent Street. Between October 20th and November 20th 122,000 Bobby Bears were sold at £29.99, raising £90,000 for the charity Child Victims of Crime.

4. Our Great British Sherlock Holmes Teddy has become the official Bear of the world famous Sherlock Holmes Museum located at 221B Baker Street London from 2008.

The Museum was recently voted the 3rd most visited attraction in London and has sold over 36,000 detective bears in 2008 5. The Great British Shakespeare Bear is the official Teddy Bear of the Shakespeare Birthplace trust and the Globe Theatre, home to England’s greatest playwright.

6. The Great British Queen is the only Teddy Bear sold by the Buckingham Palace Royal Collection Shop. Her Majesty wears a beautifully crafted replica of the St. Edwards crown made for Charles II in 1661, worn on 2nd June 1953 by Queen Elizabeth II at her coronation.

7. Our Shakespeare, Sherlock Holmes, Great British Bobby and Queen Teddy Bears now enjoy prominent positions in London’s leading Toy departments; occupying the prestigious feature display cabinets in Harrods Toy Kingdom from Feb 2013(previously

© 2011 ALL RIGHT RESERVED • THE GREAT BRITISH TEDDY BEAR COMPANY LIMITED

occupied by Steiff Bears for the past 12 Years.) We also have fixed branded displays on the world famous ground floor at Hamleys.

8. Starting from 2009, Our Great British Traffic Bobby is now carried by all response vehicles in Lincolnshire, Bedfordshire and Nottinghamshire. Our Traffic Bobby is given to child passengers in the rear of vehicles involved in accidents. This allows the emergency services to focus on the injured parent in the driving seat while their children are entertained by their new friend.

9. In April 2010 the Great British Teddy Bear became the first British Teddy Bear to be sold in Epcot Disney Florida. Our Bears now represent Great Britain in the International Pavilion.

10. On May 12 2010 we launched our new Florence Nightingale Teddy Bear at the Florence Nightingale Museum at St Thomas’ Hospital London.

11. On May 22nd 2010 The Great British Teddy Bear Company delivered the first order of commemorative Great British SSAFA bears in support of their Charity.

12. On June 1st 2011 The Great British Teddy Bear Company signed an exclusive license to manufacture and supply The Ministry of Defence with official British Army, Royal Navy and Royal Air force Bears.

13. On July 25th 2010 Our Florence Nightingale Bear became the fundraising mascot for the International Council of Nurses. Our Florence Nightingale Bear is offered to their 13 million members to support The Girl Child Education Fund, a nursing initiative for orphaned girls, supports the primary and secondary schooling of the orphaned daughters of nurses in developing countries.

14. The Great British Bobby Bear Character is resident outside Hamleys in Regent Street, entertaining crowds every Saturday from May until October. He has become a favourite with visitors to the world famous store and provides photo opportunities for the passing Red Bus tours.

15. November 2011 The Great British Teddy Baer Company were invited by the Royal Air force to create the Official Bomber Command Teddy Bear to commemorate the Bomber Command Memorial in Green Park.

16. January 2013 The Great British Teddy Bear Company were awarded the exclusive contract to create Armed services Bears for the British Government MOD. 17. Owen Scott is featured on ITVs award wining show This Morning with his great grandchildren and their Great British Teddy Bears 18. Dec 2013 The Great British Teddy Bear Company were invited to create the official “Bertie Bear” for the world famous Royal Albert Hall.

19. April 2014 The Great British Teddy Bear Company were invited to create the Official Scottish Piper for world famous Edinburgh Castle.

th

20. On Sep 17 2015 The Great British Teddy Bear Company announced its entry into

© 2011 ALL RIGHT RESERVED • THE GREAT BRITISH TEDDY BEAR COMPANY LIMITED

China at a signing ceremony in Beijing– The Great British Teddy Bear Company will be licensing its name and designing the first of many low carbon Teddy Bear Town across China. A Great British Teddy Bear Museum will be the center of each Town. The first Great British Teddy Bear Museum will be built in Q1 2017 within the 44km2 town that is being designed by our partner - Tenio, the award-winning architecture firm in green design. It will be built in Beijing’s Daxing District to create an ecological town that is themed by our Teddy Bears.

21. On Sep 23rd The Great British Teddy Bear Company signed a contract with Qianlin, a leading restaurant management company based in Shanghai. Together we will be opening over 100 Great British Teddy Bear Cafes across China. The first 2 will be opened in Shanghai within 2016 and at least 3 others will be opened in other regions within the same year.

22. On November 26th The multi award winning Moving Picture Company signed a opartnership agreement with The Great British Teddy Bear Company bringing our characters to life in 3D animation, MPC & TGBTBC will be working closely on our exciting digital Licensing program. th

23. March 14 Shandong Rishen textile company signed a License to own agreement to manufacture children’s clothing under the trademark GBTB Kids rd

24. April 3 Xiamen Fangxuelan Cosmetic Company signed a License to own agreement to manufacture infant toiletries under the trademark GBTB Baby

© 2011 ALL RIGHT RESERVED • THE GREAT BRITISH TEDDY BEAR COMPANY LIMITED