Quick and professional ways to find who is visiting your website

Quick and Professional Ways to Find Who is Visiting your Website E4k Digital Agency

Introduction The most effective B2B (business to business) websites around today must go far beyond being simply a flashy brochure in a digital format.

They must be working hard for both the marketing and sales teams, helping to generate more leads, nurturing them along and supporting sales to step in and finally close the deal.

Introduction Whatever your business may be, when it comes to lead generation strategy, the key to success is knowing the numbers We have the ability to check whether the website is achieving its full potential. It’s important to have a strong knowledge on what’s working and what’s not?

Basics Covered Most analytic metrics that are used to assess a website are provided free through the Google Analytics tool.

The most popular analytics platform that you can simply create an account and then use the tracking code in the website

Basics Covered  Demographics – information about visitors that includes gender and age  GEO location – information about the countries they are in  Source – which site the visitor came from to your website such as Google/Facebook  Device – the type of device used to access the website  Bounce rate – number of visitors who landed on the website and left straightaway  Entry and exit – the page the visitors first landed on and the page they left the site from

Paid Analytics Software ďƒ˜ As well as free analytics there are other paid solutions available that help you maximise opportunities in future. ďƒ˜ You could use Lead Forensics which is a tracking tool that captures the IP address of the people who visit the website

Heatmaps ďƒ˜ Another tool that is useful for learning the effectiveness of a website is mouse tracking heat maps. ďƒ˜ This tool helps you to track clicks, scrolls, mouse movement, forms and more and produce a highly detailed image of how people currently use the website

Advantages of Using IP Tracking Software ďƒ˜ It is a secret weapon, but remains underused and often misunderstood by people in their marketing armory

ďƒ˜ If you are in the business of selling to other companies, and you are targeting lead generation, then working with an IP tracking tool such as Lead Forensics can help you to extract crucial information.

Content Marketing Benefits ďƒ˜ After you have put more time and effort into developing huge content, then the next stage is to know whether this content is hitting the mark ďƒ˜ Is your content attracting the right type of audience?

What do you do if only 2 out of every 100 visitors is converting on your offer – what happened to the other 98?

Strong Buyer Journey?  You analyse the visitor’s path and visitor flow to get the insights about what really interests them  Check how many pages they read before filling a form and becoming a lead  With this information, you can refine your buyer’s journey easily  What you want to look is, whether the visitors behaved as you anticipated. Do they read the pages that you thought they did?

Know the Prospects If you know who visited the website, which pages they visited and how long they spent on that page, then you can gain valuable insights that you can use to write top quality content and targeted offers.

Conclusion With the right kind of analytics and IP tracking tools your website provides valuable data, that is used at each stage of the sales process to improve the effectiveness of marketing and the sales team.

You can push your website to the next level by checking the content marketing, and tailoring sales pitches.

Source The blog article is originally published http://www.e4k.co/who-is-visiting-my-website

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Contact Us E4k Digital Agency 17-21 Vaughton Street South, Birmingham UK Email: sales@e4k.co Tel: 0121 666 6534 Website: http://www.e4k.co