Urbs Indomita Stylebook (to be expanded on)

Page 1

Official Urbs Indomita Magazine Press Stylebook and Briefing in Online Policy 2014

Urbs Indomita Magazine • urbsindomita.com


!"#$%&%'$(

107.9 The End - Local F.M. radio station owned by Entercom Sacramento. “107.9 The End” on first reference “End” or “The End” acceptable on second reference. Link to “endonline.com” in online content. American River - California watercourse river system, which runs from the crest of the Sierra Nevada mountain range to its confluence with the Sacramento River. Arco Arena - Former name of Sleep Train Arena. See Arco Arena I and Arco Arena II Arco Arena I - Temporary home of Sacramento Kings (1985-88) during construction of Arco Arena II. Called Sacramento Sports Arena prior to naming rights agreement with Arco gasoline. Building now in use as headquarter of California Department of Consumer Affairs. “Arco Arena I” on first reference, “Arco I” acceptable on second reference. Link to “wikipedia.org/wiki.ARCO_Arena_I” in online content. Arco Arena II - Informal moniker for Sleep Train Arena. Only distinguish when necessary. See Sleep train Arena & Arco Arena. Arden Area - Area in the northern region of Sacramento. Includes landmarks such as the Arden Fair Mall, Arden Way, and Cal Expo. “Arden Area” on all references. Not to be confused with Arden-Arcade. Arden-Arcade - Census designated place in Sacramento County. Not to be confused with Arden Area. Arden Fair Mall - Two-level region shopping mall located on Arden Way. “Arden Fair Mall” on all references. Link to “ardenfair.com” in online content. Arden Way - Well-know street in northern area Sacramento, staple in landmark area known to locals as the “Arden Area”. Bel Air Market - See Raley’s Supermarkets. B. F. Hastings Bank Building - Historic building in Old Sacramento. Western endpoint of the Pony Express and first location of California Supreme Court. Blue Diamond Almonds - See Blue Diamond Growers. “Blue Diamond Almonds” on first reference, “Blue Diamond” acceptable on second reference. “Blue Diamond Growers” when necessary to distinguish. Link to “bluediamond.com” in online content. Blue Diamond Growers - Agricultural cooperative and marketing organization that specializes in almonds, headquartered in Sacramento. Claims to be the world’s largest “tree nut processing and marketing company”. “Blue Diamond Growers” on first reference, “Blue Diamond” acceptable on second reference. “Blue Diamond Almonds” when necessary to distinguish. Link to “bluediamond.com” in online content. CAKE - Globally successful, Sacramento-based alternative band. “CAKE” on all references. Link to “cakemusic.com” in online content.


Cal Expo - See California Exposition. California Exposition - More commonly known as Cal Expo, Independent state agency established by law and governed primarily by the California Department of Food and Agriculture codes. Annual host of the California State Fair. Cal Expo acceptable on all references. Link to “calexpo.com” in online content. California State Fair - Annual state fair for the state of California, held at Cal Expo in Sacramento. “California State Fair” on first reference, “State Fair” on second reference. Link to “bigfun.com” in online content. Capitol Mall - Major street and landscaped parkway that begins at the State Capitol and connects downtown to West Sacramento, Calif. Link to “wikipedia.org/wiki.capitol_mall” in online content. County of Yolo - See Yolo County Crest Theatre - Historic theatre located in Downtown Sacramento. Also known as “The Crest”. “Crest Theatre” on first reference. “Crest” acceptable on second reference. Link to “thecrest.com” in online content. City of Trees - Popular moniker for the city of Sacramento. Acceptable at editor’s discretion. Datelines - Cities, counties, suburbs and other municipalities are to be given datelines when stories occur in, or relate specifically to them. Examples: Midtown, Roseville, West Sacramento, Davis, Rocklin, The Kay, Downtown, etc. should all be given datelines in news stories. Consult editor when unsure. Never link a dateline. Dale Carlsen - Sacramento State University Alumni. Founder of Sleep Train. Delta King - Historic steamboat used as troop transport along California waterways during World War II. Now permanently moored in Old Sacramento as a 44-room hotel, and award-winning restaurant. Sister ship to the Delta Queen. “Delta King” on all references. Link to “deltaking.com” in online content. Delta Queen - Historic steamboat used as troop transport along California waterways during World War II. Sister ship to the Delta King. “Delta Queen” on all references. Do not link in online content. Dimple Records - Chain of record stores with locations throughout the greater Sacramento area, historic competitor of Tower Records. “Dimple Records” on first reference, “Dimple” acceptable on second reference. Link to “dimple.com” in online content. Donner Party - Wagon train of 81 American Pioneers who in 1846 found themselves trapped by snow in the Sierra Nevada in route to Sutter’s Fort Sacramento. 36 members of the party perished as a result of starvation, exposure, disease, and trauma, some survivors resorted to cannibalism.


Doughbot - Gourmet & novelty donut shop located in downtown Sacramento. Link to “doughbotdonuts.com/” in online content. Downtown - Acceptable for Downtown Sacramento in datelines only. Stands alone in datelines. Downtown Sacramento - “Downtown Sacramento” acceptable on all references. “Downtown” acceptable in datelines and on second reference (at editor’s discretion). Downtown Plaza - Mall/Retail center located on The Kay. Also known as “K Street Mall”. “Downtown Plaza” on all references. Link to “sacdowntownplaza.com” in online content. Downtown Sacramento Partnership - Non-Profit organization that promotes/hosts public events in downtown Sacramento. “Downtown Sacramento Partnership” on first reference. “D.S.P.” acceptable on second reference. ESPN 1320 - A.M. Radio station (ESPN/ABC affiliate). Owned by Entercom Sacramento. “ESPN 1320 on all references”. Link to “espn1320.net” in online content. Evangeline’s Costume Mansion - Popular costume, novelty, practical joke, and gift shop located in the Lady Adams Building. Opened by Dorothea Evangeline Chaussé in 1974, now run by her daughter, Deborah. “Evangeline’s Costume Mansion” on first reference “Evangeline’s” acceptable on second reference. Link to “evangelinescostumemansion.com in online content. Fabulous Forties - Neighborhood is part of the East Sacramento district. Also known as the “Fab Forties”, named for streetcar network that once covered historic neighborhoods in Sacramento. Known for lavish homes and affluent residents, including Biba Caggiano and Ronald and Nacy Reagan. “Fabulous Forties” on all references. Food Source - See Raley’s Supermarkets. Folsom Dam - Concrete gravity dam on the American River, completed in 1955, officially opening the following year. “Folsom Dam on all references. Folsom Lake - Resivour/lake formed by Folsom Dam. The lake’s surface area covers 11,4500 acres and touches Placer, El Dorado, and Sacramento Counties. “Folsom Lake on all references. Gold Rush - Rapid movement of settlers to a newly discovered goldfield after James W. Marshall discovered gold at Sutter’s Mill. The first major gold rush to California in 1848-49. Always capitalize, “Gold Rush” on all references. Good Day Sacramento - Morning television broadcast on KOVR. “Good Day Sacramento” on all references, always capitalize. Link to “gooddaysacramento.com” in online content.


Goon Squad - Group of Sacramento Kings fans lead by Sign Lady, seated mostly in section(s) nearest to Kings’ bench at home games and jumps up & down at the start of each game. James W. Marshall - American carpenter and sawmill operator who’s discovery of gold at Sutter’s Mill January 24, 1848 set the stage for the Gold Rush. Follow AP standards for names. John Augustus Sutter Jr. - Primary founder and planner of the City of Sacramento, son of John Augustus Sutter Sr. Follow AP standards for names, specify Jr. or Sr. John Augustus Sutter Sr. - Swiss pioneer who established Sutter’s Fort. Know for his association with the Gold Rush and welcoming American pioneers to the region. Son John Augustus Sutter Jr. co-founded the city of Sacramento. Follow AP standards for names, specify Jr. or Sr. K Street Mall - Mall/Retail center located in the heart of downtown. Formally known as “Downtown Plaza”. “Downtown Plaza” on all references. Link to “sacdowntownplaza.com” in online content. The Kay - Six-block segment of K Street in downtown Sacramento. Runs from 700 block to 1300 block. Informally know as the “heart” of Downtown. “The Kay” or “Kay District” acceptable on all references unless listing an address, always capitalize. Link to “downtownsac.org/tag/the-kay” in online content. Kings - Local NBA basketball team. Anchor tenant at Sleep Train Arena “Sacramento Kings” on first reference. “Kings” on second reference, always capitalize. Link to “kings.com” in online content. Lady Adams Building - Oldest building in Sacramento, located at 117-19 K Street. Erected in 1852, home to Evangeline’s Costume Mansion. “Lady Adams Building” on all references. McClatchy Company - Publicly traded American publishing company based in Sacramento. Operates 30 Daily Newspapers, including the Sacramento Bee in 15 states. Link to “mcclatchy.com” in online content. News 10 - Local TV news station (ABC affiliate). “News 10” acceptable on all references. Link to “news10.net” in online content. News 10 Weather Tower - Communications tower, owned by News 10. Located on Broadway, near Tower Theatre. Glows different colors based on weather forecast or results of local local professional sports team’s most recent game(s). Link to “http://www.news10.net/weather/tower.aspx” Nob Hill Foods - See Raley’s Supermarkets. The Park Ultra Lounge - Award-winning nightclub in Downtown Sacramento. “The Park Ultra Lounge” on first reference. “The Park acceptable on second reference”. Link to “theparkdowntown.com” in online content.


Pavilions - Upscale shopping center in Fair Oaks area of Sacramento. “Pavilions” acceptable on all references. Link to “shoppavilions.com” in online content. Old Sacramento - Historic district located in area between the river frontage and Interstate 5, between I Street and Capitol Mall. Link to “oldsacramento.com” in online content. Radio 94.7 - Local F.M. Radio station owned by Entercom Sacramento. “Radio 94.7” on all references. Link to “radio947.net” in online content. Raley Field - Baseball stadium in West Sacramento, Calif. Home to the Sacramento River Cats. Named for Raley’s Supermarkets. “Raley Field” on all references. Link to “raleyfield.com” in online content. Raley’s Supermarkets - Privately held, family-owned supermarket chain headquartered in West Sacramento, Calif. Also known as “Raley’s Family of Fine Stores”. Operates stores under the “Raley’s”, “Bel Air Markets”, “Nob Hill Foods”, and “Food Source” names in Northern California and Nevada. “Raley’s Supermarket(s) on all references. Link to “raleys.com” in online content. Renaissance Tower - Landmark building in Downtown Sacramento. Know to locals as the “Darth Vader Building”. “Renaissance Tower” acceptable on all references. Link to “wikipedia.org/wiki.renaissance_ tower_(sacramento)” in online content. Republic FC - Local USL Pro soccer team, established as “Sacramento Professional Soccer” in December 2012, given official name in July 2013 at first annual Sacramento Soccer Day. “Sacramento Republic FC” on first reference. Republic FC acceptable on second reference. Link to “sacrepublicfc.com” in online content. River Cats - Local Pacific Coast League baseball team. Anchor tenant at Raley Field. “Sacramento River Cats” on first reference. “River Cats asseptable on second reference. Link to “rivercats.com” in online content. Roseville - City in Placer county, Calif. Stands alone in datelines. Sacramento Bee - Daily newspaper owned by The McClatchy Company, formerly known as “The Daily Bee”. “Sacramento Bee” on first reference. “The Bee” acceptable on second reference. Link to sacbee.com in online content. Sacramento Kings - See Kings. Sacramento News and Review – Weekly alternative newspaper. Noted as the last place of employment of investigative journalist Gary Webb, who allegedly committed suicide while working for the paper. “Sacramento News and Review” on first reference. “News and Review” acceptable on second reference. Link to “newsreview.com/sacramento/home” in online content.


Sacramento Magazine - Local magazine. Not to be confused with Sactown Magazine. “Sacramento Magazine on all references. Sacramento Republic FC - See Republic FC. Sacramento River - Largest river in California by discharge. Runs directly under the Tower Bridge. Prominent physical barrier between Sacramento & Yolo Counties, connects directly to the San Fransisco Bay and Pacific ocean. “Sacramento River” on all references. Link to “sacramentoriver.org” in online content. Sacramento River Cats - See River Cats. Sacramento Soccer Day - Annual celebration of soccer culture in Sacramento. Created and hosted by Republic FC. Sacramento Sports Arena - See Arco Arena I Sacramento State University - “California State University Sacramento” on first reference. “Sac State” acceptable on second reference. Link to “csus.org” in online content. Sacramento START Program- “Sacramento START Program” on first reference. “START” acceptable on second reference. Link to “sacstart.org” in online content. Sactown - Popular moniker for city of Sacramento and surrounding areas. Acceptable at editor’s discretion. “Sac Town” and “Sac-Town” not acceptable. Sactown magazine - Local magazine. Not to be confused with Sacramento Magazine. “Sacramento magazine on first reference. “Sactown” acceptable on second reference (at editor’s discretion). Sactown Royalty - Popular website for Sacramento Kings fans. “sactownroyalty.com” required in print. “Sactown Royalty” acceptable in online content only and must be linked to website on first reference. Second Saturday - City-wide festival held on the second saturday of each month, mainly in Midtown. Includes art walks, restaurant specials, live shows, and other business specials. “Second Saturday” on all references. Link at editor’s discretion in online content. SAMMIES - Annual award show hosted by the Sacramento News and Review honoring Sacramento area music acts, DJs, etc. Typically at the end of summer. “Sammie Awards” on first reference. “SAMMIES” acceptable on second reference. Link at editor’s desecration in online content. Sign Lady - Woman who has sat in same seats at Sacramento Kings games since the 1980s. Brings a set of home-made with inspirational slogans signs to each game. Her government name is Barbara Rust.


Sleep Train - Largest mattress retailer on the west coast. Founded in 1985 by Sac State alumni Dale Carlsen. “Sleep Train Mattress Center(s)” on all references. Link to “sleeptrain.com” in online content. Sleep Train Amphitheater - Outdoor concert venue located in Wheatland, Calif. Not to be confused with Sleep Train Arena. “Sleep Train Amphitheater” on all references. Link at editor’s discretion in online content. Sleep Train Arena - Sports and entertainment venue in Natomas area, formerly known as Arco Arena. Home to the Sacramento Kings, annual location of 107.9 The End’s Jingle Ball and other prestigious events. Not to be confused with Sleep Train Amphitheater. Link to “sleeptrainarena.com” in online content. Solons - Former professional baseball team of Pacific Coast League. “Solons” acceptable on all references. Link to “http://en.wikipedia.org/wiki/Sacramento_Solons” in online content. Sutter’s Fort - First non-Native American community in the California Central Valley and current state historical park. Final destination of the Donner Party and other 19th Century Pioneers. Named for John Augustus Sutter, co founder of City of Sacramento. “Sutter’s Fort” on all references. Link to “suttersfort.org” in online content. Sutter’s Mill - Saw mill owned by John Augustus Sutter Jr. Located in Coloma Calif., famous for its asscosiation with the Gold Rush. Sutter Hock Farm - First non-Indian settlement in Sutter County and first large-scale agricultural settlement in Northern California, established in 1841 by John Augustus Sutter Sr. “Sutter Hock Farm” on first reference, “Sutter Hock” acceptable on second reference. Tower Bridge - Landmark bridge across the Sacramento River, linking Sacramento to West Sacramento, Calif. “Tower Bridge” acceptable on all references, always capitalize. Link to “cityofsacramento.org/transportation/engineering/tower-bridge” in online content. Tower Bridge Battalion - Independent supporters group for Republic FC. Link to “http://towerbridgebattalion.com/” in online content. Tower Cafe - Landmark restaurant located in Downtown Sacramento, right next to Tower Theatre. “Tower Cafe” on all references. Link to “towercafe.com” in online content. Tower Records - Retail music chain founded by Russ Solomon in Sacramento in 1960, eventually becoming the worlds largest music retailer and cornerstone in popular culture. “Tower Records” on all references. Link to “http://www.tower.com/” in online content.


Tower Theatre - Historic Theater located in Downtown Sacramento, right next to Tower Cafe. “Tower Theater” on all references. Link to “https://www.facebook.com/TowerTheatreCA” in online content. U.C. Davis - “University of California at Davis” on first reference. “U.C. Davis” acceptable on second reference. Link to “ucdavis.edu” in online content. University of California at Davis - See U.C. Davis Urbs Indomita - “Urbs Indomita” on all references, except when necessary to specify “urbsindomita. com”, or “Urbs Indomita Magazine”, or “@urbsindomita”. USL Professional Division - Professional men’s soccer league, in which Sacramento Republic FC participates. “USL Pro” acceptable on all references. Link to “http://uslpro.uslsoccer.com/” at editor’s desecration. Yolo County - Officially named County of Yolo. County just west of Old Sacramento, seperated from the city of Sacramento by the Sacramento River. Includes the city of Davis, Calif., Woodland Calif., Winters Calif, and others. “County of Yolo” on all references. Link to “www.yolocounty.org” in online content.


)$*%$"+,'$&"$& Datelines - Cities, counties, suburbs and other municipalities are to be given datelines when occur in, or relate specifically to them. Examples: Midtown, Roseville, West Sacramento, Davis, Rocklin, The Kay, Downtown, etc. should all be given datelines in news stories. Consult editor when unsure. Never link a dateline. Links: Hyperlinks to external content, sources, social media accounts, etc. are to be used only on first references, unless an editor determines a specific need to omit or add more. Links to sensitive material such as adult entertainment or explicit music should be avoided when possible by linking to a news article or website with information on the content in question. If an editor determines that such a link is necessary, a disclaimer should be parenthesized and published along with the active text or image used for the hyperlink. Media - All forms of media should be linked on first reference according to the following standards: Albums should be italicized and linked to a place where their content can be streamed if possible. If streaming is not available, a link to, official websites, wikipedia or social media accounts should be chosen at editor’s discretion. Films should be italicized and linked to their respective trailers (preferably on youtube). A film’s official website, IMBD page, or social media accounts are acceptable in the event trailers are not available. Local media, including but not limited to websites, television & radio stations, blogs, and podcasts should be linked to their official websites on first reference. Social media accounts are acceptable in the event official website(s) are not available. Television stations and shows should be italicized and linked to their IMDB page. Facebook, Twitter, or other social media accounts are acceptable in the event an IMDB page is not available.

*** Events - Events are to be linked to their official websites. In the event a website is not available, facebook or twitter accounts are acceptable. If social media accounts are not available, link to a news story on the event. People- Celebrity’s names do not need to be linked unless there is content at urbsindomita.com that relates specifically to them (Tower Tuesday, Q&A’s, etc). In that event, names should be linked to such content. City officials and other members of local government(s) should have their names linked to Facebook or Twitter pages. Subject’s official website is acceptable in the event such accounts cannot be found.


Other individuals who are prominent within the region may have their names linked to personal websites or social media accounts (preferably Twitter or Facebook) at editor’s discretion. Places - Link all businesses, schools, nightclubs, sports and entertainment venues, buildings, landmarks, and companies to their official websites on first reference. Wikipedia, and social media accounts are acceptable on the event official websites are not available. Datelines are never to be live links. Addresses are not to be linked unless editor determines a specific necessity. Cities, counties, suburbs and other municipalities should be linked to their official websites on first reference.


Tower Tuesday Template Tower Tuesday is a bi-weekly feature at UrbsIndomita.com. Named in honor of both Tower Recrods and Tower Theater. This feature profiles an actor, film, book, television show, musician, band or other performing arts topic that relates to the Sacramento area. Posts should be timely, aligning with release dates, birthdays of profiled talent, historic occurrences, etc. Generally, these posts will not include bylines, unless the post contains a substantial amount of reporting and original content. These exceptions should be cleared with editor(s). Please follow this template (in red) when creating documents for Tower Tuesday posts:


Tower Tuesday Example cont.


Tower Tuesday Example cont.

End Tower Tuesday Example


,"*"-.%&%"(+/+0'&"1'.&23+4"'5*" In no particular order. Some listed in definitions, others only listed here. Joan Didion, author David S. Taylor, developer Amanda Fuller, actress Mark Friedman, developer/minority owner of Sacramento Kings James McClatchy, founder of McClatchy Company Gregg Lukenbill, first owner of Sacramento Kings Charles Schwab, founder of Charles Schwab Investment Services Grenevive Didion Jim Thomas, former owner of Sacramento Kings Maloof Family (George, Gavin, Joe, Phil, Adrienne), former owners of Sacramento Kings Vivek Ranadive, owner of Sacramento Kings Kayden Kross, actress/author Sasha Grey, actress/author John McCrae, musician Chino Moreno, musician Zach Harper, sports journalist Joan Lunden, journalist/television show host Carmiceal Dave, radio show host Uriah Faber, athlete (MMA) Kito Andrews, athlete (MMA) Matt Barnes, athlete (NBA) Bill Cartwright, athlete (NBA) Sam Elliot, actor Collin Hanks, actor Tom Hanks, actor Megan Dodds, actress Lisa Ling, journalist/television show host/author Dustin Lance Black, actor Ryan Anderson, athlete (NBA) Adrienne Jo Barbeau, actress Donte Stallworth, athlete (NFL) Marren Dungey, actress Randolph Mantooth, actor Kate Levering, actress Carlos Alazraqui, actor Samantha Smith, actress Miles Burres, athlete (NFL) Claire Dames, actress Jessica Chastain, actress


Russ Solomon, founder of Tower Records Maren Conrad, artist Cimorelli, band TESLA, band CAKE, band David Garibaldi, artist Brian Posehn, comedienne/actor Eric Webb, journalist



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

R.%&&"$+:$C+"C%&"C+-3+S'.C"$+T:*"(+42'&'(+-3+M$="*'+UC1:.C( V+M**+7:&".%:*+,'53.%=2&+6.-(B$C'7%&:J;'7


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.