P_McEneany Sports Design 2022

PAT R I C K M C E N E A N Y PORTFOLIO 2022 Selected Projects Design Director/ Sports

CORE COMPETENCIES user research

At the core of the research process is people - and understanding their future needs before they have fully formed in the consumer’s mind.

CORE COMPETENCIES trend and context

It is only by looking outside that we understand where we are, where we are headed, and where we want to go.

CORE COMPETENCIES design ideation

The first read of a product’s expression is defined by its proportion, line, form, and surface.

CORE COMPETENCIES development

Design is an iterative process. Only by bringing models to greater fidelity do we realize where we have challenges - and then make it right.

CORE COMPETENCIES design leadership

Creating a culture of innovation for the successful design, development, and introduction of advanced products and environments for the world’s leading brands.

CORE COMPETENCIES brand strategy

Research Workshop

Identifying and aligning the business objectives of a brand with the needs of the end user for meaningful and sustainable growth.

CASE STUDIES

Completed Works

SPORTS ENVIRONMENTS FURNITURE

CYCLING SHOES UDOG Cycling Shoes

T ECCY H CNL I C NG A L S BHA OG ES BROOKS Discovery urban bags

Patented technology in a unique lightweight cycling shoe that wraps the foot for uniform distribution of pressure under all riding conditions.

BICYCLE SADDLES Fi’zi:k Luce women’s saddle

BT IECCYHCNL IEC SAAL DBDALG ES

Extensive research into the specific needs of competitive female cyclists led to the design of women’s specific saddles for fi’z:k. This process changed the brand’s entire approach to fit, performance, and comfort.

MULTI-SPOR T GOGGLES KASK/ KOO

M U L T I -TSEPCOHRNT I C GAOLGBGALG ES

Research, design and development of a unique and proprietary approach to producing two separate models of goggles on a common injection molded tool. This process allows MTB/ Enduro goggles to share the same premium materials and details as more expensive products for the upscale ski and snowboard markets.

BICYCLE HELMETS BROOKS England Island and Harrier helmets

BT IECCYHCNLI EC A H LE LBMAEGT S BROOKS Discovery urban bags

Defining the design language and common details of the Harrier and Island helmets began by defining the brand characteristics. This common language ties BROOKS heritage products to their future innovations.

BICYCLE HELMETS KASK Moebius Urban Helmets

BT IECCYHCNLI EC A H LE LBMAEGT S BROOKS Discovery urban bags

Design and development through production of a successful bicycle helmet for the urban rider. KASK launched the Moebius helmet in 2020 to record sales.

COMMUTER BAGS BROOKS Discovery urban bags

C T EOCM HM N IUCT A E RL B A G S BROOKS Discovery urban bags

The Discovery line of commuter bags interprets the design language and signature details of a 150 year old cycling brand into new, highly functional range of technical products in modern materials.

EQUESTRIAN BAGS KASK Equestrian bags

E TQE U CEHSNT R IC I AANL B A G S DESIGN VALUES

JAN

CRAFTED

BROOKS Discovery urban bags

OVERVIEW

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G E N E R A L S U R FA C E S

CH A RL OT T E LO V E S BE I NG AN EQ U E ST R IA N. SH E B OAR D S H ER HO RSE AN D T RA I N S T HR E E DAY S A W E EK A F T E R S C HO OL AS A JU MPE R. O N E D AY, S H E PL AN S T O T R AV E L T O EU R OP E T O IN T E RN AT A R A N CH , A N D HO PE S T O ST U D Y AB R O A D F O R CO L L EGE . S H E IS N E V ER WI T H OU T H E R H E L M ET AN D BAG, A N D OF CO U R S E , PIC T U RE S O F H E R H OR S E . HE R FR IE N D S AGR EE - H E I S TH E BES T BOY FR IE N D E VE R .

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Identifying the unique needs of the professional equestrian rider to create a collection of high performance backpacks for competition and arena activities.

G E N E R A L S U R FA C E S

BICYCLE GRAPHICS CHAPTER2 Huru Frames

BIC T EYCCHL N E IG CA RA L PBHAI G CS BROOKS Discovery urban bags

To celebrate the launch of its extremely lightweight frameset, New Zealand based CHAPTER2 Bikes collaborated with General Surfaces to create a minimal linear graphic inspired by local climbs and Maori artwork.

LIFESTYLE BAGS ELeather Collection

T E LCI FHENSITCYA L EL B A G S BROOKS Discovery urban bags

The design, prototyping, and launch of a set of soft goods highlighting a brands entry into the lifestyle market.

THANK YOU PAT R I C K M C E N E A N Y patrick@generalsurfaces.com +1.323.547.8525