ST. STEPHEN'S HIGH SCHOOL BRAND REFRESH

ST. STEPHEN’S HIGH SCHOOL

MANILA, PHILIPPINES

聖公會中學

since 1917

Branding Initiative

for the new generation and the pride of all Stephenians at heart

Who are

Stephenians?

They are

Christian God-fearing Balanced World Class

individuals

St. Stephen’s High School - Branding Initiative

2

Who is

St. Stephen’s High School and what does she do?

St. Stephen’s High School - Branding Initiative

3

the mission

To provide quality education based on Christian principles The mission and vision statements are instilled to the students as early as pre-school. It summarizes everything the school stands for and aims to achieve in short, simple, memorable phrases. There is no need to change and update it. The statements should continue to serve as a reminder to educators, school administration and directors and students that all effort ends and points to Jesus Christ.

St. Stephen’s High School - Branding Initiative

4

To be a school after God’s own heart, and be a lighthouse in the community the vision

St. Stephen’s High School - Branding Initiative

5

objectives simple timeless consistent

To establish Simplified yet strong Relevant and identifiable Clear message about the image and Identity of St. Stephen’s High School, Manila and for the next generation Stephenians

St. Stephen’s High School - Branding Initiative

6

objectives simple timeless consistent

qualities

“GOLDEN ARCHES”

St. Stephen’s High School - Branding Initiative

7

Companies that refreshed their logos Everyday we are bombareded with plenty of information, everywhere you look ,there are logos, texts. What is happening now with most companies is not a trend, but a necessity. simplification - but with strong identity, recall. Our logo should also be easy to draw.

St. Stephen’s High School - Branding Initiative

8

Companies that refreshed their logos

St. Stephen’s High School - Branding Initiative

9

Identity Refresh Existing SSHS Logo New SSHS Logo Typeface and Signature New SSHS Logo & Signature Sample Application

St. Stephen’s High School - Branding Initiative

10

Analysis of Existing SSHS Logo

Visibility of Existing Logo Signboards Website Promotional Materials Uniforms (Logo & Color)

Analysis Initial Evaluation: Inconsistencies in Appearance and Application - Triangular shape stretched or compressed - Varying color & typeface application - Cross & Crown icons inconsistent Most Identifiable Elements - Triangular Shape - Cross and Crown - Violet & White

Conclusion Overall, the existing Logo / Emblem of St. Stephen’s High School possesses a strong identity and symbolism because of its geometry, the color and number of other elements. Throughout the years, familiarity has already developed. Upon careful analysis however, there are many elements in the existing Logo that are only identifiable unless properly scrutinized (especially when seen from afar). The Branding initiative seeks to take advantage of only the strong identifying elements that are already sufficient enough to establish connection and use that as basis for the proposed new Logo and Signature.

St. Stephen’s High School - Branding Initiative

11

Analysis of Existing SSHS Logo What sets apart our logo from other schools is that we have a distinct icon.

Elements of the existing SSHS Logo

Inverted Triangle (Double-line) A strong geometric shape easily identifiable. A number of Chinese-Filipino schools also use this shape.

School Name

Direct identification of emblem. St. Stephen is the first Christian Martyr - a strong correlation of name & faith

Cross & Crown

Symbolism to reflect the identity of the school and its affiliation with St. Stephen’s Parish. An iconic representation of the ultimate model: Jesus Christ “Stefanos” in Greek means Crown, Wreath, Reward

Foundation Year

Indicates the year the school was founded. Important to establish history and credibility

Chinese School Name

Identifies with the Chinese-Filipino Community, and the Anglican-Episcopal Diocese.

Color: Violet & White

Unique color selection provides the school a strong identity amongst other schools. Symbolizes royalty, nobility, wisdom.

St. Stephen’s High School - Branding Initiative

12

1 2

3

St. Stephen’s High School - Branding Initiative

13

Strong Identifying Elements of Existing SSHS Logo / Emblem

1 Inverted Triangle

2 Cross & Crown

- Strong geometric shape - Easily Identifiable - Familiarity with existing Logo / Emblem

- Iconic symbolism in itself -Represents affiliation with St. Stephen’s Parish -Easily Identifiable

Represents:

3 Color: Violet & White

- Color is Unique among other ChineseFilipino Schools -Represents affiliation with St. Stephen’s Parish -Easily Identifiable

Every Stephenian’s Mission

Every Stephenian’s Attitude & Final Aim

Every Stephenian’s Mark

Faith. Hope. Love.

Jesus Christ Christ’s Love and Crown of Glory Gospel & Reward

Royalty: Children of God Nobility. Dignity. Wisdom

Educators - Students - Parents God - School - Community

Purity St. Stephen’s High School - Branding Initiative

14

New SSHS

+

ST. STEPHEN’S HIGH SCHOOL Logo

+

St. Stephen’s High School

SSHS

=

St. Stephen’s High School Manila, Philippines

聖公會中學 Since 1917 St. Stephen’s High School - Branding Initiative

15

objectives

qualities

simple timeless consistent

What does your logo look like?

Describable

Effective Without Color

“Inverted Triangle Cross and Crown”

Used in various applications and prints

Memorable Even a child can draw this!

Scalable Still visible even small in size

St. Stephen’s High School - Branding Initiative

16

Typeface & Signature Standard typeface

Swis721 BT Swis721 Lt BT Main Signature & Headings

Secondary Signature & Sub-Headings

Cambria All Body Text

Kozuka Gothic Pr6N Main Chinese Signature & Headings

Kozuka Gothic Pr6N

St. Stephen’s High School St. Stephen’s High School St. Stephen’s High School 聖公會中學

Secondary Chinese Signature & Headings

聖公會中學

All Chinese Body Text

聖公會中學

Kozuka Gothic Pr6N

St. Stephen’s High School - Branding Initiative

17

New SSHS Logo & Signature OFFICIAL LOGO - SIGNATURE

St. Stephen’s High School - Branding Initiative

18

St. Stephen’s High School - Branding Initiative

19

St. Stephen’s High School - Branding Initiative

20

St. Stephen’s High School - Branding Initiative

21

St. Stephen’s High School - Branding Initiative

22

St. Stephen’s High School - Branding Initiative

23

St. Stephen’s High School - Branding Initiative

24

St. Stephen’s High School - Branding Initiative

25

St. Stephen’s High School - Branding Initiative

26

St. Stephen’s High School - Branding Initiative

27

St. Stephen’s High School - Branding Initiative

28