MT HOOD MEADOWS, OR MAY 7 - 11 2014
SUPERPARK 18: From the 7th to the 11th of May, 2014, Mt. Hood Meadows, Oregon provided the setting for Superpark 18, an annual event gathering that is renowned as being the most progressive showcase of next-level snowboarding talent and terrain in the world. According to SNOWBOARDER Magazine Creative Director, Pat Bridges, “There is nothing stock about Superpark. The terrain is more challenging, tricks more innovative, and depth of talent significantly deeper than you will see at any other contest or photo shoot on Earth.” Sage Kotsenburg, Frank April, Sebastien Toutant, Louif Paradis, Bryan Fox, Jamie Lynn, Peetu Piiroinen, Desiree Melancon, Jake Welch, Hana Beaman, and Red Gerard were a few of the notables who made their way to Mt. Hood for the eighteenth iteration of this legendary session. Joining Mt. Hood Meadows in creating the the Superpark 18 venue were elite terrain park creators visiting from Keystone, Colorado; Seven Springs, Pennsylvania; and Boreal, California’s Woodward Tahoe. In addition to the full compliment of SNOWBOARDER Magazine video and photo staff members who were gathering material for daily online updates, a live webcast, social media updates, an international TV show, and a dedicated magazine issue, over one hundred media luminaries representing Videograss, Keep the Change, Yobeat, Onboard, Pleasure, MBM, Brothers Factory, ESPN, Deja Vu, and more were on-site to capture all of the action. With over thirty-five hours of riding occuring over five days, Superpark 18 was a resounding success, with everyone in attendance agreeing that this oneof-a-kind media event is an ideal way to end the season on the highest of notes.
SPONSORS:
SUPERPARK 18 Media Impressions at a Glance: Rider Participants: 365 Media/Industry Participants: 215 Print Impressions: 355,000 Online Advertising Impressions: N/A Promo Material Impressions: N/A SNOWBOARDER Social Media Account Impressions*: 58.3 M #Superpark18 Snowboardermag.com impressions: 117,695 Webcast Impressions: 13,104 Press Release/Newsletter Impressions: 198,000 Online Editorial Impressions: 306,526 Online Advertising Impressions: 154,300 Video Impressions: 206,866 On-site Non-Participant Impressions: 5,277 Total Impressions:
59,656,768
(* Based On Account Followers Times x Number Of Posts)
Notable Attendees: Sage Kotsenburg - 2014 Sochi Olypmic Gold Medalist Peetu Piironinen - 2010 Sochi Olympic Silver Medalist Sebastien Toutant - 2011 X Games Slopestyle Gold Medalist Louif Paradis - 2013 X Games Real Snow Gold Medalist Chas Guldemond - 2012 Slopestyle World Champion
External Media Coverage: Onboardmag.com, Snowboardermbm.mpora.com, Methodmag.com, Yobeat.com, Awsm.com, Whitelines.com, Newschoolers.com, Nzsnowboard.com, Twbiz.com, Snowboardcanada.com
SUPERPARK 18 Resort/Spectator Attendance: Wednesday, May 7th, 2014: Resort Private Thursday, May 8th, 2014: Resort Private Friday, May 9th, 2014: 604 Saturday, May 10th, 2014: 2,149 Sunday, May 11th, 2014: 2,524 Total: 5,277
SUPERPARK 18 Video Content: When SNOWBOARDER Magazine created the Superpark session 18 years ago it was concieved as a private photo shoot with the goal of generating an exclusive print feature and enhanced segments for SNOWBOARDER’s iconic movie, 1999. Nearly two decades later Superpark is still in essence a private photo and video shoot, yet everything that happens during the five-day gathering is broadcast around the world via the World Wide Web by both SNOWBOARDER Magazine and our industry partners. Superpark is unrivaled as the most covered event in the endemic snowboarding scene. With every major core media outlet broadcasting the latest Superpark happenings, and companies like Burton, Ride, Neff and DC creating Superpark team edits, the amount of live action media generated at Superpark is staggering. With a full production team on-site, including seven dedicated filmers, SNOWBOARDER Magazine’s daily video updates generate mass views for a who’s who of park riding’s elite talents. • Number of Superpark 18 Videos Created : 20+ • Number of SNOWBOARDER-Created Superpark 18 Videos: 6
Video Release
Posted On
Plays*
Loads*
Homepage Views*
Episode Page Views*
Links
Day 1 Video
5/8/14
34,896
59,712
9,552
13,504
http://bit.ly/1hAdiiQ
Webcast Day 1 Update
5/9/14
1,823
n/a
6,002
2,148
http://bit.ly/1kDA5K5
Day 2 & 3 Video
5/10/14
28,306
50,126
10,682
12,385
http://bit.ly/1mc7bgC
Webcast Day 1 Live
5/10/14
2,890
n/a
10,682
7,036
http://bit.ly/1pSts6O
Webcast Day 2 Live
5/11/14
2,702
n/a
10,843
6,054
http://bit.ly/1tJKR1S
Day 4 Video
5/13/14
22,508
37,950
8,256
9,620
http://bit.ly/1sJAUD2
Day 5 Video
5/15/14
17,431
28,357
6,113
8,135
http://bit.ly/1lEg7Og
Brothers Factory
5/19/14
8,002
n/a
5,617
3,947
http://bit.ly/1pSx5cT
Neff
5/21/14
10,700
n/a
5,572
3,546
http://bit.ly/1jSsKRF
Arbor
5/24/14
11,387
n/a
3,532
3,409
http://bit.ly/1mUFb2v
Sony
5/24/14
4,309
n/a
1,722
1,967
http://bit.ly/SvyXgp
Burton
5/26/14
19,134
35,165
8,067
10,213
http://bit.ly/1nQfqFI
Ride
5/28/14
9,664
20,334
5,945
6,541
http://bit.ly/1hcsTot
FYVE
5/29/14
8,568
n/a
2,690
1,749
http://bit.ly/1x9TOWT
Nowamean
5/30/14
5,150
n/a
5,027
3,378
http://bit.ly/1kMAEMw
686
5/31/14
8,221
15,738
3,717
2,872
http://bit.ly/1kbPCS4
Volcom
6/2/14
11,195
19,605
4,901
4,913
http://bit.ly/1kzlrDj
Bataleon
6/6/14
TBD
TBD
TBD
TBD
TBD
Smokin
6/11/14
TBD
TBD
TBD
TBD
TBD
Quiksilver/DC
TBD
TBD
TBD
TBD
TBD
TBD
iNi
TBD
TBD
TBD
TBD
TBD
TBD
Stepchild
TBD
TBD
TBD
TBD
TBD
TBD
Nuulife
TBD
TBD
TBD
TBD
TBD
TBD
*Data is as of 6/4/14
Total
206,886
266,987
108,920
101,417
Average
12,170
33,373
6,407
5,966
SUPERPARK 18 Daily Photo/Event Recaps: SNOWBOARDER Magazine released daily Superpark 18 recaps which included literary insights, insider commentary and extensive photo galleries. • Total Number of Superpark 18 related Snowboardermag.com posts : 32 • Total Number of Superpark 18 related Snowboardermag.com pageviews : 306,526
Post
Release Date
Page Views
Homepage Views
Links
Pre-SP PR
4/30/14
5,726
3,120
http://bit.ly/1fwPo6P
SP preview
5/2/14
3,028
2,811
http://bit.ly/1uMScAf
SP 3 Lost & Found
5/6/14
2,376
3,378
http://bit.ly/SIeg0H
Day 1 Photos & Recap
5/7/14
6,901
3,655
http://bit.ly/1jpOfOn
SP begun PR
5/7/14
3,522
3,655
http://bit.ly/SIebtP
Day 1 Video
5/8/14
13,504
9,552
http://bit.ly/1hAdiiQ
Day 2 Recap
5/8/14
3,285
4,530
http://bit.ly/1tZixso
Day 3 Photos & Recap
5/9/14
3,611
5,022
http://bit.ly/1jgqy7h
Webcast Day 1 Update
5/9/14
2,148
6,002
http://bit.ly/1kDA5K5
Day 2 & 3 Video
5/10/14
12,385
10,682
http://bit.ly/1mc7bgC
Webcast Day 1 Live
5/10/14
7,036
10,682
http://bit.ly/1pSts6O
Webcast Day 2 Live
5/11/14
6,054
10,843
http://bit.ly/1tJKR1S
Day 4 Photos & Recap
5/11/14
4,117
5,460
http://bit.ly/1uX22QS
Day 4 Video
5/13/14
9,620
8,256
http://bit.ly/1sJAUD2
Day 5 Photos & Recap
5/13/14
6,715
4,635
http://bit.ly/1pdtCs7
Day 5 Video
5/15/14
8,135
6,113
http://bit.ly/1lEg7Og
Brothers Factory
5/19/14
3,947
5,617
http://bit.ly/1pSx5cT
Neff
5/21/14
3,546
5,572
http://bit.ly/1jSsKRF
Arbor
5/24/14
3,409
3,532
http://bit.ly/1mUFb2v
Sony
5/24/14
1,967
1,722
http://bit.ly/SvyXgp
Burton
5/26/14
10,213
8,067
http://bit.ly/1nQfqFI
Ride
5/28/14
6,541
5,945
http://bit.ly/1hcsTot
FYVE
5/29/14
1,749
2,690
http://bit.ly/1x9TOWT
Nowamean
5/30/14
3,378
5,027
http://bit.ly/1kMAEMw
686
5/31/14
2,872
3,717
http://bit.ly/1kbPCS4
Volcom
6/2/14
4,913
4,901
http://bit.ly/1kzlrDj
Bataleon
6/6/14
3,962
5,132
http://bit.ly/1mydScM
Smokin
6/11/14
TBD
TBD
TBD
Quiksilver/DC
TBD
TBD
TBD
TBD
iNi
TBD
TBD
TBD
TBD
Stepchild
TBD
TBD
TBD
TBD
Nuulife
TBD
TBD
TBD
TBD
/events/superpark-feature/
n/a
9,067
n/a
http://bit.ly/TBfICI
/superpark18/
n/a
2,481
n/a
http://bit.ly/1n2xxmS
*Data is as of 6/6/14
Total
161,866
144,660
Average
5,582
5,358
SUPERPARK 18 Online Advertising: To bolster exposure for Superpark 18 and our sponsorship partners, SNOWBOARDER created site-wide takeover skins that clicked through to targeted advertising pages. The Superpark 18 sponsor takover site skins were posted from May 5, 2014 - May 12, 2014. • Superpark 18 Sponsor Takeover Site Skin Impressions: 154,300 • Sponsor Takeover Site Skin Click-Through Rate: 3.96%
SUPERPARK 18 Webcast: By webcasting Superpark, SNOWBOARDER has been able to broadcast this one of a kind private session to the core audience without compromising the exclusive ideals that have added so much mystique to Superpark over the years. With the webcast, SNOWBOARDER has provided our audience with the opportunity to be slopeside as a Superpark session happens. It is akin to watching your favorite riders film a video part in real time, where the only judges are the riders and the viewers. With key personalities and performers joining in on the running commentary, SNOWBOARDER’s voice is front and center giving those who tune in not only the sights of Superpark, but the sounds as well. • Total Superpark 18 Webcast Views: 13,104
Session
Views
Links
Day 1 Jump Session
7,044
http://bit.ly/1pSts6O
Day 2 Rail Session
6,060
http://bit.ly/1tJKR1S
Total
13,104
SUPERPARK 18 Digital Promotions: SNOWBOARDER’s weekly newsletter communicates directly to our most devout audience. In addition to highlighting the most compelling Snowboardermag.com content, each newssletter is used to keep our followers up to dates on the happening associated with our event properties, including webcast schedules, relevant releases and highlights of all the action. In addition to the newsletter, SNOWBOARDER maintains a media database where all press release blasts are targeted. • SNOWBOARDER Newsletter Reach: 49,500 • SNOWBOARDER Media/Industry Press Release Distribution List: 190 • Number of SNOWBOARDER Newsletters with Superpark 18 Promotion: 4 • Total Superpark 18 Newsletter Reach as of 6/4/14: 198,000+
SUPERPARK 18 Print Coverage: SNOWBOARDER’s Superpark issue has become a highly anticipated staple of our print magazine calendar. The best imagery from Superpark is saved until January and published in a stand alone issue with an extended feature, various column work and cover shot all highlighting the best of Superpark. • Cover Image with Host and Sponsor Branding/Mention • 25+ Pages of Print Coverage • January 2015 Superpark Issue Reach: 355,000+ Readers (Based on seven-time pass along rate) • Value of print editorial coverage: $62,500 (Based on $2500/pay published ad rate)
Homepage Instagram Feed
Instagram Feed Landing Page
SNOWBOARDER Instagram Sample
#Superpark18 Participant Sample
SUPERPARK 18 Social: With nearly two million organic followers spread accross multiple platforms including Facebook, Instagram, Youtube, Google+, Pinterest and Twitter, SNOWBOARDER Magazine has the largest social reach of any entity in snowboarding media. For Superpark, SNOWBOARDER employs every social resouce at our disposal to promote the event and the content generated by it. Further reach is provided by the savvy brands and individuals who participate in Superpark and have made #Superpark18 a new media hub of cutting edge park riding culture. • SNOWBOARDER Magazine Facebook Followers: 345,100+ • SNOWBOARDER Facebook Superpark Posts: 108 • Potential Impressions of SNOWBOARDER FB posts: 37,270,800* • SNOWBOARDER Magazine Twitter Followers: 65,000+ • SNOWBOARDER Twitter Superpark Tweets: 62 • Potential Impressions of SNOWBOARDER Superpark Tweets: 4,030,000* • @SNOWBOARDERMag Instagram Followers: 400,757 • @SNOWBOARDERMag #Superpark18 Instagram Posts: 42 • @SNOWBOARDERMag #Superpark18 Total Likes: 596,401 • @SNOWBOARDERMag #Superpark18 Total Comments: 7,556 • Potential Impressions of @SNOWBOARDERMag #Superpark18 Posts: 16,831,794 • @SNOWBOARDERVideo Instagram Followers: 19,699 • @SNOWBOARDERVideo #Superpark18 Instagram Posts: 11 • @SNOWBOARDERVideo #Superpark18 Total Likes: 13,975 • @SNOWBOARDERVideo #Superpark18 Total Comments: 194 • Potential Impressions of @SNOWBOARDERVideo #Superpark18 Posts: 216,689 • Total number of SNOWBOARDER Generated #Superpark18 Potential Instagram Impressions: 17,048,483 • Total number of SNOWBOARDER Generated #Superpark18 Likes: 610,376 • Total number of SNOWBOARDER Generated #Superpark18 Comments: 7,750 • Total number of SNOWBOARDER Social Media Account Impressions: 58,349,283
#Superpark18 Homepage Hashtag Broadcasting: SNOWBOARDER Magazine partnered with our Superpark 18 attendees to extend the reach of the private five-day session into the social statosphere. To achieve this goal, SNOWBOARDER launched a new social initiative with hashtag broadcating on our Snowboardermag.com homepage. This program automatically gathered every instagram image tagged with #Superpark18 and placed it in a banner window on the Snowboardermag.com homepage. Since its launch on May 2, 2014 #Superpark18 has been used on instagram 2,110 times with each of these images appearing not only in countless social feeds but also on the Snowboardermag.com homepage! • #Superpark18 instagram Mentions: 2,110+ • #Superpark18 Snowboardermag.com Homepage Impressions: 117,695
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