MAMMOTH MOUNTAIN, CA APRIL 15 - 18 2014
MS SUPERPARK 2014: In 2005 SNOWBOARDER Magazine created MS SUPERPARK to provide the top slopestyle starlets in snowboarding with a progressive session that they could call their own. With features specifically designed and sculpted to the needs of the snowboarding worlds best women, MS Superpark accelerated the evolution of trickery while facilitating comradery amongst this valued community. MS SUPERPARK celebrated its 10th anniversary from April 15 -18, 2014 at Mammoth Mountain, California. With an ecclectic cross section of women’s snowboarding icons including Olympic Medalists and media centric standouts MS SUPERPARK 2014 featured the most esteemed turnout of talent in the sessions decade long history. For four days nearly 100 ladies from over a dozen countries strapped in to produce some of the most inspiring imagery ever captured on film and pixel. With attendees from Ireland, Denmark, Japan, New Zealand, Russia, Norway, Canada, Estonia, Austria, the Czech Republic, Holland and France MS SUPERPARK broke down borders to push the bopundaries of women’s freestyle.
SPONSORS:
MS SUPERPARK 2014 Media Impressions at a Glance: Rider Participants: 84 Media/Industry Participants: 43 Promo Material Impressions: N/A SNOWBOARDER Social Media Account Impressions*: 11 M Press Release/Newsletter Impressions: 49,500 Online Editorial Impressions: 80,835 Online Advertising Impressions: N/A Video Impressionss: 64,186 On-site Non-Participant Impressions: 15,597 Print Impressions: 355,000** Total Impressions: 11,658,931
MS SUPERPARK 2014 Resort/Spectator Attendance: Tuesday, April 15th, 2014: 3,760 Wednesday, April 16th, 2014: 3,645 Thursday, April 17th, 2014: 3,676 Friday, April 18th, 2014: 4,516 On-site Non-Participant Impressions: 15,597
(* Based On Account Followers Times x Number Of Posts)
(** Based On December 2014 Issue Circ. including 7x pass along rate.)
Notable Attendees: Kaitlyn Farrington - 2014 Sochi Olypmic Gold Medalist Kelly CLark - 2002 Salt Lake City Olympic Gold Medalist Jessica Kimura- Three-time Transworld Women’s Rider Of The Year Spencer O’Brien - Four-time X Games Medalist Chloe Kim - 2014 X Games Silver Medallist
External Media Coverage: Onboardmag.com, Methodmag.com, Whitelines.com, Nzsnowboard.com, Snowboardcanada.com
MS SUPERPARK 2014 Video Content: When SNOWBOARDER Magazine created the MS SUPERPARK session 10 years ago it was concieved as a private photo shoot with the goal of generating an exclusive print feature. A decades later MS SUPERPARK is still in essence a private photo and video shoot, yet everything that happens during the four-day gathering is broadcast around the world via the World Wide Web by both SNOWBOARDER Magazine and our industry partners. MS SUPERPARK is unrivaled as the largest gathering of top tier womens riding talent in the world. With every major core media outlet broadcasting the latest MS SUPERPARK happenings the amount of live action media generated at MS SUPERPARK is very impressive. With a full production team on-site, including four dedicated filmers, SNOWBOARDER Magazine’s daily video updates generate mass views for a who’s who of women’s professional snow boarding. • Number of SNOWBOARDER-Created MS SUPERPARK 2014 Videos: 3 • Number Of SNOWBOARDER Created MS SUPERPARK 2014 Video Views: 35,661 • Number Of SNOWBOARDER Created MS SUPERPARK 2014 Video Loads: 64,186
Video Release
Posted On
Plays*
Loads*
Homepage Views*
Episode Page Views*
Links
Day 1 Video
4/17/14
16,171
32,491
8,217
5,154
http://bit.ly/1nczLQI
Day 2 Video
4/18/14
12,485
20,028
13,334
4,150
http://bit.ly/1nczNYT
Day 3 & 4 Video
4/22/14
7,005
11,667
7,476
3,162
http://bit.ly/1pVrbZg
*Data is as of 6/4/14
Total
35,661
64,186
29,027
12,466
Average
11,887
21,395
9,676
4,155
MS SUPERPARK 2014 Daily Photo/Event Recaps: SNOWBOARDER Magazine released daily MS SUPERPARK 2014 recaps which included literary insights, insider commentary and extensive photo galleries. • Total Number of MS SUPERPARK 2014 related Snowboardermag.com posts : 11 • Total Number of MS SUPERPARK 2014 related Snowboardermag.com pageviews : 80,835
Post
Release Date
Page Views
Homepage Views
Links
Ms begins PR
4/11/14
615
3,160
http://bit.ly/1upsuQd
Day 1 photos
4/16/14
2,236
4,183
http://bit.ly/1luPBYH
Day 2 photos
4/17/14
2,091
4,320
http://bit.ly/1qJbTXf
Day 1 Video
4/17/14
8,217
5,154
http://bit.ly/1nczLQI
Day 3 & 4 photos
4/18/14
2,271
3,897
http://bit.ly/1upujfZ
Day 2 Video
4/18/14
13,334
4,150
http://bit.ly/1nczNYT
Day 3 & 4 Video
4/22/14
7,476
3,162
http://bit.ly/1pVrbZg
Women to Watch part 1
4/23/14
1,860
3,699
http://bit.ly/1luPMTX
Women to Watch part 2
4/24/14
2,337
3,618
http://bit.ly/1ntlhzv
B4BC Snowblind Date Auction
4/24/14
300
3,618
http://bit.ly/1kxQ9bn
/events/ms-superpark
n/a
1,182
n/a
http://bit.ly/1hS5Tex
*Data is as of 6/6/14
Total
41,919
38,961
Average
3,811
3,896
MS SUPERPARK 2014 Social: With nearly two million organic followers spread accross multiple platforms including Facebook, Instagram, Youtube, Google+, Pinterest and Twitter, SNOWBOARDER Magazine has the largest social reach of any entity in snowboarding media. For MS SUPERPARK, SNOWBOARDER employs every social resource at our disposal to promote the event and the content generated by it. Further reach is provided by the savvy brands and individuals who participate in MS SUPERPARK and have made #MSSUPERPARK a hashtag to track to keep tabs on the pinnacle of women’s park riding action. • SNOWBOARDER Magazine Facebook Followers: 345,100+ • SNOWBOARDER Facebook MS SUPERPARK 2014 Posts: 20 • Potential Impressions of SNOWBOARDER FB posts: 6,902,000* • SNOWBOARDER Magazine Twitter Followers: 65,000+ • SNOWBOARDER MS SUPERPARK 2014 Tweets: 9 • Potential Impressions of SNOWBOARDER MS SUPERPARK 2014 Tweets: 585,000* • @SNOWBOARDERMag Instagram Followers: 400,757 • @SNOWBOARDERMag #MSSUPERPARK Instagram Posts: 9 • @SNOWBOARDERMag #MSSUPERPARK Total Likes: 153,783 • @SNOWBOARDERMag #MSSUPERPARK Total Comments: 934 • Potential Impressions of @SNOWBOARDERMag #MSSUPERPARK Posts: 3,606,813* • Total #MSSUPERPARK Posts: 358 • Total #MSSUPERPARK Likes: 504,206 • Total #MSSUPERPARK Comments: 2690 • Total number of SNOWBOARDER Social Media Account Impressions: 11,093,813* • (*based upon followers multiplied by # of posts)
Facebook Landscape Image
Instagram Sample Image
MS SUPERPARK 2014 Digital Promotions: SNOWBOARDER’s weekly newsletter communicates directly to our most devout audience. In addition to highlighting the most compelling Snowboardermag.com content, each newssletter is used to keep our followers up to dates on the happening associated with our event properties, including webcast schedules, relevant releases and highlights of all the action. In addition to the newsletter, SNOWBOARDER maintains a media database where all press release blasts are targeted. • SNOWBOARDER Newsletter Reach: 49,500 • SNOWBOARDER Media/Industry Press Release Distribution List: 190 • Number of SNOWBOARDER Newsletters with MS SUPERPARK 2014 Promotion: 1 • Total MS SUPERPARK 2014 Newsletter Reach as of 6/4/14: 49,500+