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We have over 27 years experience in marketing, advertising and design in the UK and Ireland.

Established in Ireland in 2004 and based in Waterford, we are a leading provider of marketing, advertising and design solutions, not only in the south east but throughout the country. We are highly experienced in the following sectors: retail, financial services, travel, tourism, professional services, transport, property and construction.

Having worked with some of the biggest brands in the UK, we know what it takes to create a successful business supported by effective marketing and advertising. We are now offering this wealth of knowledge to independently owned businesses in Ireland.

We combine and provide services that would normally be sold separately. These include marketing strategy, brand design, direct mail, point of sale, TV, press and radio advertising, web, brochure and signage design.

It is this comprehensive and fully integrated approach which makes us unique. We see the big picture. We look at where you want your business to go, and by pulling together all the various elements, we help you get there.

We love what we do..

...and it shows in our work Why not treat your business to the best? Take your pick or have the whole lot beautifully packaged? • Marketing Strategy

• Press Ads

• Point of Sale

• Website Design & Build

• Mentoring & Training

• Radio Ads

• Signage

• Copywriting

• Brand strategy

• TV Ads

• Brochures & Catalogues

• Print management

• Brand Design

• Direct Mail & CRM

• Leaflets/Door drops

• Media liaison

• Retail design

• Posters/ Outdoor

Gainfort (Wexford) Gainfort is a leading hair and beauty products supplier. It also specialises in salon fit out and runs a training academy for hairdressers and beauticians. They recently expanded their business and moved into new premises. As part of the process, they asked us to transform their overall branding. And so we designed their new logo, signage, packaging, stationery and website. This integrated approach to their advertising, marketing and design has given them the confidence to drive forward and win new business.

“We knew what we wanted but weren’t sure how to get there. Passion helped us to structure our


thinking and realise our goals. It’s been great working with them.” Fiona Gainfort Gainfort Hair & Beauty Supplies

Joyce’s 365 (Galway) Three large Joyce’s 365 is a Galway based supermarket chain. Locally owned and family run, it has been serving the local community for over half a century. In the face of growing competition from larger multiples, they asked to overhaul their marketing strategy and re-position their product and service offering.

And so, we re-defined their business and brand and designed a new logo, signage, packaging and point-ofsale material. The client is typical of many independent Irish operators who face increasing pressure from foreign multiples. Joyce’s 365 has since opened two new stores and is more than holding its own.

“Passion made our new store look bigger, brighter and better. We couldn’t ask for more.” Ian Joyce Joyces Homecentre


OLD LOGO, Waterford’s largest and

"I initially hired Passion for Creative to

longest established letting agency.

re-design my branding. I was blown

They were moving premises and

away by their presentation. They got it

recognised the need for a brand

exactly right first time, which is quite


unusual in my experience. I can

And that’s exactly what we did. We sat

confidently say they have been very

down with them and discussed their

instrumental in changing the face of

business plan and marketing strategy.

my company. I am extremely lucky to

We then re-designed their logo and

have found this company, who are very

gave the whole company a facelift.

creative, great to work with and totally

The results have been fantastic.

tuned in to my requirements."

Everyone loves the new image and its

Regina Mangan

consistency across stationery, signage,

livery, website and press ads.

36 Parnell Street, Waterford

“I love it, it is the perfect logo to capture our business.” Clem Jacob Clem Jacob Hire

Clem Jacob Hire (Waterford) Clem Jacob Hire is a Waterford based company. It specialises in commercial plant and machinery hire. Its owner manager, Clem Jacob, is a well known figure in the local business community. He has achieved legendary status among his client base as a trouble shooter and all-round fixer. The logo we designed captures that “Superman” vision and projects a superhero image to the target market and wider public.

Maison & Chateau (Waterford) Maison & Chateau is an exclusive home interiors store. They approached us to re-brand their entire business. This included everything from the logo and “I needed someone to visualise my ideas for my business.And that’s

livery to signage and website. We

exactly what Passion gave us. I’ll certainly be coming back for more.”

coordinated everything from start to

Derek Kehoe

finish and worked closely with a number

Maison & Chateau

of third parties to ensure consistency of branding.

Newtown Road,

FA X :


+353 51 843603

Ireland WEB:

TEL: +353 51 843602


Environment Furniture is built around an idea that’s as revolutionary as it is basic; the fundamentals of design come from nature. From there, we create aesthetically sophisticated pieces with a truly organic quality. And we further the conservation of nature by using sustainable products and environmentally responsible processes. For us, green design isn’t a trend or a hook - it’s a methodology, pure and simple.

HOME BOUTIQUE Newtown Road, Waterford, Ireland.

TEL:+353 51 843602

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Glanworth Mill, Glanworth, Fermoy, Co.Cork t: 025 38555 f: 025 38560



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Suirway (Waterford)


Suirway is a leading coach hire and bus company in the south east. They asked us to tackle their overall branding, including logo, livery and website. The idea was to re-invigorate an 80 year old business and refresh the corporate image. We also put together a direct mail campaign for potential business customers.

going your way...

“Passion rejuvenated our brand and transformed our image. It’s like wearing a new suit. We look and feel so much younger, so much smarter.” Brian Lynch Suirway

Suirway Bus & Coach Services Ltd. Passage East, Waterford, Ireland Email: Web:

Brian Lynch M.B.A. Mobile: 087 2583615


Office Telephone: 051 382209 • 051 382422 Fax: 051 382676

going your way since 1928

This template for all Touring Coaches for positioning of graphics. As with all vehicles, actual panels, door handles etc. may demand that the position of the graphics may have to move slightly. However, the final positioning of the graphics should be as close to this as practically possible.

going your way... 051-382209

going your way... provides the best study support and exam preparation in Ireland. Students can download 100’s of video tutorials and revision notes for Leaving and Junior Cert Maths. They can attend revision classes in a wide range of exam subjects as well as supervised study on weekday evenings. The company asked us to create a new brand identity and re-design their website. They also asked us to manage their advertising and publicity. The result was a fresh and vibrant campaign with mass youth appeal and energy.

Old Brand

Carl Lynch - Director Top class. Delivered on time. Easy to deal with. Up front and honest. The quality of their work is excellent. Very easy for us to recommend them. Barry Lynch - Director Passion came highly recommended and did'nt disappoint. Will be back to them for future projects. They promised to cover all aspects and "be our marketing department" and they achieved this 100%. Very impressed and very happy with their work. Happy to talk calls from people thinking of choosing Passionforcreative and who would like a reference.

FeedHenry provides an out-of-the-box online business unit for any traditional media company or telecoms operator. They enable clients to leverage their existing customer, content and service assets to massively increase online adoption and monetisation by supporting the widespread adoption of widgets and Web 2.0 They asked us to help them with their advertising, marketing and design. A major part of the work was a brand essence review in which we defined their whole business from a marketing perspective. We also created a new brand identity including website template and wrote the submission for an international competition. Barry Downes FEEDHENRY “I would just like to say well done Passion it has been a pleasure working with you.�

commSave is an independent business telecoms consultancy. They offer organisations a free and independent assessment of their communication requirements by examining their contracts, invoices, tariffs and service plans to find ways of saving them money. We sat down with them and discussed their business plan and marketing strategy. We then designed their corporate image and literature, including their website. Wayne Manning Managing Director Passion helped us with our branding and positioning and when we saw our new logo we were blown away. They got it right first time. We now have a brand that communicates our message exactly.

“Passion does the advertising, marketing and design for many of our

Euronics (Ireland)

nationwide stores. They make sure our branding is consistent and

Euronics is Europe’s leading electrical

standards are maintained. As we continue to grow, they continue to

retailer. The Irish arm consists of 40

support us.�

independent stores nationwide. They

Aidan Candon

asked us to coordinate their sales and


marketing strategy. Much of our time is spent re-branding new and existing member stores. This involves visiting stores up and down the country, meeting management and staff, surveying sites, taking photographs and offering advice on how best to incorporate the Euronics branding and improve shop layout. In fact, we now do most of their design and advertising such as signage, point of sale, promotional literature, press and radio advertising.

Windsor HRM

" We at Windsor HRM value professionalism, quality of services and a personal working relationship with all our clients. Our experience is that we receive all of these, and more, from Passion for Creative who continue to be supportive to us with the development of our business."

Tony McLaughlin Windsor HRM

Ann & I wish to thank you all sincerely for your collective effort and imagination, which brought our initial enquiry for Marketing advice, right through band-essence and creative development, all the way to a clearly defined message and planned marketing strategy for 2009.

We had no idea what we were getting ourselves into and, your attention to detail and creative input now finds Gerry O’Carroll Photography more prepared for our business future that we have ever been previously – or than we could have envisaged when we spoke to you initially in mid2008.

Despite prevailing market conditions and an everexpanding number of market operators we now see our strengths, together with the uniqueness and excellence of our product and service to a huge positive.

We look forward to achieving the goals and rewards we have targeted for the future. Thanks again, one and all, nobody succeeds alone.

PJT is the largest insurance broker for the Irish leisure and entertainment sector. They are also a leading provider of general, commercial and personal insurance. Established in 1997, they now have offices in Dublin, Waterford and Tipperary.

They asked us to design and develop their new website in 2008. They also asked us to write and design a new suite of press ads, brochures, inserts and direct mail letters. The result was a fresh look with a dynamic feel that appealed directly to their target audience.

We continue to do most of their marketing, advertising and design across all media. We work closely with their project manager to ensure all tasks are completed are completed within time and budget, without compromising the creative process.

“They’re a dynamic team with a wide range of skills. Their design and copy are always innovative and fresh, making campaigns come to life. I always enjoy working with Passion and will continue to recommend them�. Lisa Kearney, Marketing Coordinator, PJT Insurance

Western Union is one of the largest money transfer companies in the world. It has some 375,000 agent locations in over 200 countries. Here in Ireland, they provide the majority of their services via An Post and Fexco.

They approached us in the middle of 2008 to help them roll out their new branding across their retail network on a store by store basis. They also asked us to formalise their new brand guidelines in a single reference document for use in Ireland and the UK.

We now do most of the design and artwork for the inside and outside of each store. This includes signage, point of sale material and marketing collateral. We also do a lot of their press and web ads.

All of this work necessitates a lot of contact with local printers, sign makers, media outlets and other third parties, not to mention the client themselves. As their main agency in Ireland, we’re always on hand when they need of us.

“It’s great working with Passion. They’ve quickly become our one stop shop for all our design needs. They make sure all our branding is consistent throughout our UK and Ireland stores. They’re very responsive and a pleasure to deal with”.

Ciara Horgan, Marketing Manager, Western Union

Passion for Creative - Branding Case Studies  
Passion for Creative - Branding Case Studies  

A selection of branding work from the creative minds at Passion for Creative, a marketing & design studio in Waterford, Ireland