Page 1

House of Raeford

USA 360° SmartCare™ innovation in service and support > p. 12

Koch Foods

USA Koch Foods chooses SmartPro™ for America’s largest single stage hatchery > p. 37

Thai Foods

Thailand Thai Foods Group partners with Pas Reform for its latest expansion > p.9

Pas Reform Times Pas Reform Hatchery Technologies

SmartStart™ Inspired by nature Grupo Valouro Portugal New single stage hatchery for Grupo Valouro > p. 32


Aviagen do Brasil

Turkey Erpiliç installs advanced turkey hatchery to meet growing demand > p. 22

Brazil Aviagen expands state-of-the-art hatchery with SmartPro™ technologies > p. 18

A fresh approach to post-hatch feeding Welcome to the summer 2018 edition of Pas Reform Times. We’ve got lots of news to share with you and I hope you’ll enjoy reading about it in these pages. I’m especially excited to tell you about our new work on post-hatch feeding. For two years we have worked closely with biotech start-up In Ovo, DSM Premix company Twilmij and Philips Nature­ Dynamics to develop SmartStart™ - a flexible, groundbreaking post-hatch feeding solution that gives newly hatched chicks the earliest possible access to feed, water and light. Throughout the project we have taken our lead from nature. SmartStart™ uses natural deep eutectic solvents (NADES) to retain water inside a semi-moist feed for a practical, simple post-hatch feeding solution. The SmartStart™ system offers a perfect start for newborn chicks, enabling them to eat, if they want to, from the moment of hatching. It promotes the development of robust day-old chicks and helps to reduce the need for antibiotics. The beauty of the SmartStart™ concept is its ease of use and flexibility. It comprises two key elements that can be applied individually or together: precision feeding and intelligent lighting.

Working with DSM Twilmij, we have developed a semi-moist feed that provides the optimal combination of nutrients and water to support the chicks’ gut health, metabolism and immune systems. Thanks to leading edge NADES technology, SmartStart™ feed performs well in the warm conditions of the hatcher. And we worked with lighting experts Philips to develop a specialist lighting solution that guides newly hatched chicks to the feed balconies of the hatcher basket. The soft, indirect lighting operates at a frequency and wavelength that suits day old chicks best. It is gentle on their eyes, allowing them to get used to light without stress. The lighting programs are fully adjustable for natural day and night rhythms, in line with broiler farm lighting programs, and the software is upgradeable to keep pace with future light colour and temperature requirements. We’ve tested SmartStart™ thoroughly with several major Dutch hatcheries and their feedback convinces us that SmartStart™ is a game-changer for the poultry industry worldwide. It enables hatchery managers to apply post-hatch feeding where it will have most benefit and its components can be applied individually or in combination. You will find that it’s easy to integrate SmartStart™ into existing hatcheries and apply it to some or all flocks; in one, two, or all hatchers.

Needless to say, we are very proud of this new post-hatch feeding system. Read on for more information on SmartStart™, as well as insights from Pas Reform Academy and the latest news from many forward-looking hatcheries around the world. The stories tell of enthusiasm and confidence in our strategy to be a genuinely single source supplier – the only one in the world – of fully integrated hatchery solutions. Until next time! Pas Reform Hatchery Technologies Harm Langen CEO

SmartStart™ Inspired by nature Taking our lead from nature, SmartStart™ uses natural deep eutectic solvents (NADES) to retain water inside a semi-moist feed for a practical, simple post-hatch feeding solution.

Post-hatch feeding Post-hatch feeding refers to the

availability of feed, water and light for day-old chicks from the moment of hatching.




Animal welfare

Antibiotics reduction

Field performance

Benefits Post-hatch feeding promotes the development of robust day-old chicks and helps to reduce the need for antibiotics.

SmartStart™ SmartStart™ helps you to

implement post-hatch feeding

easily and flexibly. It comprises two key elements, that can be

applied individually or together:

precision feeding and intelligent lighting.

Flexible combination of individual components Easily integrated into existing hatcheries Adjustable to different circumstances Applied to some or all flocks Provided in one, two, or all hatchers

Four ways that SmartStart™ gives your hatchery an advantage

Maximum flexibility

Precision feeding

SmartStart™ is easily and flexibly

SmartStart™ meets the nutrient

SmartStart™ contributes to a

SmartStart™ is specifically

hatchery practice

chicks as accurately as possible

for day old chicks


incorporated into your daily


requirement of newly-hatched

Intelligent lighting natural, stress-free environment

Optimum hygiene designed to meet stringent hygiene

Pas Reform Times

Understanding NADES

A fresh approach to post-hatch feeding 1 SmartStart™ Inspired by nature 2

How is it possible for desert plant seeds to germinate, despite having been buried in hot, dry sand for long periods of time? The answer lies in natural compounds – known as NADES – that can lock water inside the seeds, so that it doesn’t evaporate. Neither lipid nor water, NADES are formed when two or more solids are mixed in a certain ratio and subsequently become liquid in the mixture. NADES are natural and edible. These wonders of nature are well known to biochemists and they have been extensively studied by a research team at Leiden in the Netherlands.

A smart start for newly hatched chicks 4 Pas Reform confirms key new R&D appointment 4 Royal Agro, India 6 New sales and service partner for central and northern India 6 Pilyem, Turkey 7 In-ovo vaccination requires good hatchery management 8 New Pas Reform service centre in Malaysia 8 Thai Foods Group, Thailand 9 Sanofi Pasteur, USA 9 Alipec, Mexico 10 Miratorg, Russia 10 Pas Reform appoints Tecnovet as its distributor for Bolivia 10

SmartStart™ Easy, practical and flexible

Pas Reform’s new SmartControl™ sensor technology creates the perfect hatchery climate control solution 11 House of Raeford 360° SmartCare™: innovation in service and support 12 Betagro, Thailand 14 New sales director for Pas Reform in Eastern Europe 14 Cargill, Honduras 15 Novos Horizontes, Mozambique 15 New Anthoney’s, Sri Lanka 16 Seeking energyefficiency in pre-conditioning inlet air for setters and hatchers 16


Semi-moist feed

To provide the new-born chick

with nutrition and hydration in a single formulation


Hatcher basket

To give day old chicks free access to feed with water


Couvoir Réal Côté, Canada 17 Pas Reform appoints experienced new service manager in Sri Lanka 17

Dosing unit

To dose a flexible amount of feed into the basket’s feed balconies

Aviagen, Brazil 18 Pas Reform expands project management team 18 Guidelines to correct incubation programs 19 SmartStart™- Easy, practical and flexible 20 Erpiliç, Turkey 22 Pas Reform appoints new distributor and service partner for Romania 22 Hoa Phat, Vietnam 23 Sargent Farms and Boire & Frères, Canada 23 Gaining a better understanding of incubation in a hatchery 24 Aviagen, Russia 25 Miller Poultry, USA 26


Transfer system

To transfer a flexible number of hatching eggs from any type of setter tray


LED lighting

To guide newly-hatched

chicks to the semi-moist feed


SmartTrack™ technology ensures complete egg-to-chick traceability 27


Post-hatch feeding made

easy, practical and flexible

Arta Joojeh Sabalan, Iran 28 GAPESA Group, Mexico 28 Makinskaya, Kazakhstan 29 Slobodan Bob Dimitrijevic appointed as Service and Support manager for new Pas Reform centre in Italy 29 Produkty Pitania Group, Russia 30 Managing CO2 and fresh air to optimise hatchability 31

Willmar AG Forte, USA 32 Grupo Valouro, Portugal 32 Sabir Group, Pakistan 33 Pas Reform and sustainability 33 Pas Reform | Smart Team Work 34 When the hatchery power supply fails 36 Koch Foods, USA 37 Mr. Egg, Mexico 37 Training in the USA: hands-on knowledge sharing in hatchery management 38 Importance of hatchery management highlighted at Ross Africa Seminar 39


A smart start for newly hatched chicks

Precision feeding Meeting the nutrient requirement of newly hatched chicks as accurately as possible

Pas Reform confirms key new R&D appointment

and services in the global poultry sector.

company’s technology management team.

Pas Reform has appointed

With more than 20 years of

In his new role, Martijn will

R&D manager. Based at the

experience, Martijn joins Pas

of electrical, mechanical and

Martijn Janssen to the role of company’s Zeddam

headquarters, Martijn is

heading up a team of engineers and product specialists, to

deliver a complete portfolio of


Intelligent lighting Contributing to a natural, stress-free environment for day-old chicks

market-oriented new products

engineering and product design Reform from Stamicarbon, a

subsidiary of Maire Tecnimont Italy, where for the past three years he was manager of mechanical and CAD

engineering and member of the

manage Pas Reform’s full team HVAC engineers, with

responsibility for project

systems. He holds a Bachelor’s

Martijn, “I am really looking

development and mechanical

of scientists, engineers and

degree in industrial product

engineering, with a track record of (co-)developing state-of-theart technologies for the (petro) chemical and maritime

forward to working with a team product developers to further expand Pas Reform’s market presence.”


Martijn Janssen can be

research, product development

“Pas Reform’s products are

hatchery automation and HVAC

in the poultry industry,” says

engineering as well as for and design of incubators,

requested by name worldwide

contacted by email, to ­


Royal Agro Farm chooses Pas Reform to enter Indian poultry market Leading Indian agricultural company Royal Agro Farm is expanding into poultry production for the first time and it has chosen integrated hatchery solutions specialist Pas Reform to equip its hatchery with SmartPro™ technologies. The state-of-the-art facility, at a 400-acre site in Udumalpet, Tamil Nadu, is a key part of the new poultry business, which also includes breeder growing facilities and breeding farms. Royal Agro Farm CEO and company owner Mr. M.S.Sunther says: “Pas Reform’s reputation locally made it easy for us to decide on SmartPro™ equipment for this project. “We knew about the engineering capability of the Pas Reform group and we have been in close contact with them to plan the hatchery layout and make technical project calculations, to ensure we can both optimise incubation conditions and maximise chick quality.”

The project comprises a first phase of 400,000 day-old broilers per week divided over four hatches. It entails 12 SmartSetPro™ setters, each with a capacity of 124,416 hatching eggs, and 12 SmartHatchPro™ hatchers, each with a capacity of 20,736 hatching eggs. This fully integrated hatchery project also includes climate control and automation systems. The heating, ventilation and air conditioning (HVAC) system has been tailored to specification by Pas Reform engineers, and it includes air handling units, air ducting, pressure controls and temperature controls. Royal Agro Farm has also chosen to significantly automate the incubation process, with automatic candling and transfer systems and an automated chick-counting system.

Venkitakrishnan Natarajan, head of Pas Reform’s sales and service centre in Tamil Nadu, says: “The poultry market in India was difficult for several years, resulting in lower than average company returns. More recently, however, the market has recovered as poultry consumption has increased – particularly in Tamil Nadu and nearby Kerala. Tamil Nadu’s producers now have an excellent opportunity to grow their business. Kasturi Poultry Farms, associates of VH Group, also showed particular interest in Pas Reform’s integrated hatchery solutions.” The whole project will be operational in August 2018.

Pas Reform’s SmartCenterPro™ hatchery management system will deliver precision process control and provide detailed hatchery management information, analysis and reporting.

Appointment of Mumbai-based Kishore Farm Equipment boosts sales and service capacity for Pas Reform in central and northern India

Pas Reform Hatchery

Technologies is working with Mumbai-based Kishore Farm

Equipment Pvt Ltd (KFEPL) to set up its second sales and service


centre in the country, to serve

hatcheries in central and northern India.

Pas Reform already has a longestablished sales and service

centre in Udumalpet, in Tamil Nadu. The new centre will be headed by KFEPL’s CEO Mr.

Rajesh Rosia, who is a well-

known figure in India’s poultry industry. KFPL has been

developing and supplying

Pilyem commissions SmartPro™ single stage incubation for increased capacity

Broiler chick producer Pilyem Tavukçuluk San.Tic.A.S. in Adana, southern Turkey has invested in Pas Reform’s stateof-the-art, integrated hatchery solutions to meet growing demand in domestic and export markets. Pilyem has set up a new hatchery near Adana city center. It is equipped with Pas Reform’s SmartSetPro™ setters and SmartHatchPro™ hatchers, to deliver an annual capacity of 50 million day-old chicks.

Sake Yalcin is chief executive officer of Refarm AS, Pas Reform’s representative in Turkey. She commented: “Refarm and Pilyem have known each other and worked together for many years. Pilyem is achieving strong growth and we are truly proud to be supporting its ambitious future plans. We look forward to working with the company and providing ongoing service and support.”

Pilyem CEO Mr Bilgehan Kaplan said that the new hatchery is helping the business to achieve its growth plans: “The new investment that we made in breeding and hatchery facilities has doubled our capacity and enabled us to increase our exports by 50%, while also meeting higher demand in our home market. “We are planning to grow our company by between eight and 10 per cent in 2018.”

innovative farm equipment for

hatchery technologies

India is really on its way to a

being close to your customer is

continent for many years.

portfolio, so we can now deliver

profits for the companies

delivering successful projects. As

customers across the sub-

Rajesh comments: “We have seen a steady growth in our

complement our product truly integrated poultry projects.”

business, especially in the last

Venkitakrishnan Natarajan, Pas

looking to team up with a group

says: “In view of what we have

couple of years. We have been that, like Pas Reform, has a

strong reputation in the Indian

market. Pas Reform’s innovative

Reform’s sales director in India, seen in the last year, we feel that the poultry business in

sustained growth, with healthy operating in it.

“Being able to supply fully

integrated projects, with proper service and engineering

capabilities, is a must for every

essential for planning and

We are very proud to have him on our team.”

we foresee a serious growth in

Pas Reform Central and

the need to enlarge our local

Telephone +91 93 22 525 786

India in the next years, we felt

presence and get closer to the

market. We have known Rajesh

Northern India:


Pas Reform Southern India: Venkitakrishnan Natarajan

Telephone +91 93 44 005 887 / +31 63 04 09 839

E-mail Venkatesh@pasreform. com

and Kishore Farm Equipment for

company that wants to succeed in over a decade now and we know the Indian market. Over the past

ten years we have also seen that

that his dedication to customer

service fits with our philosophy.


In-ovo vaccination requires good hatchery management By Gerd de Lange, Senior Poultry Specialist, Pas Reform Academy In-ovo vaccination is gaining popularity and is being used in an increasing number of hatcheries. A driving force behind this is the increasing number of vaccines that are suitable for this method, including vector vaccines, which offer early protection against more than just one disease, and immunecomplex vaccines, which can be given in the presence of maternal antibodies. Mass vaccination of individual embryos just prior to transfer from setter to hatcher is much less labour intensive compared to subcutaneous or intramuscular vaccination of day-old chicks, which means chicks can be placed on the farm much faster after they have been pulled. Fewer mistakes are likely to be made using in-ovo vaccination, as fewer people need to be trained and monitored than do for spray or drinking-water vaccination. Furthermore, conditions in the hatchery are easier to control. Successful in-ovo vaccination means good immune response and no reduction in hatchability. To achieve this, attention must be paid to a number of aspects of hatchery management.

Uniformity The vaccine should be injected into the amniotic fluid or into the embryonic tissue itself. Generally speaking, this is best achieved by vaccinating on day 18 or 19 of incubation. However, biological age and uniformity of developmental stage of the embryos are more important than the incubation time itself. If embryos are vaccinated at a too young stage of development, the risk of injecting the vaccine into the wrong location (air cell, chorion-allantois or yolk sac) is too high. Embryos should be in the hatching position (head under right wing) and the yolk stalk should have started to enter the abdomen. There should not be more than 2% externally pipped shells, as these cannot be lifted easily by the vacuum suction cups of the transfer equipment. Hygiene The importance of hygiene before, during and after in-ovo vaccination cannot be overemphasized. A dirty egg shell increases the risk of pathogens entering the egg on vaccination, even if good needle sanitation is practised. A rotten egg will contaminate the needle. The hole made by the needle is a breach in the natural protection formed by the cuticle, egg shell and egg membranes, and thus a point of entrance for bacteria and fungi. Position of eggs If eggs are not in an upright position on the setter trays, but for example are slanting to one side after having been turned in the setter, the needle might inject the vaccine at

New Pas Reform service centre in Malaysia

Pas Reform is launching a new service centre at Suntech in

Penang Cybercity, Malaysia, in

response to continuing growth in Asia.

Headed by service manager Mr Yew Wei the new facility will


the wrong location or even kill the embryo if vital organs have been punctured. Eggs accidentally incubated with the air cell down are unlikely to hatch at all after in-ovo vaccination. Advice – Ensure embryos are at the correct developmental stage at the moment of in-ovo vaccination; do not rely solely on incubation time. – Bear in mind that rate of embryo development is delayed by 1) prolonged egg storage; 2) incubation temperature being reached too slowly and 3) a low incubation temperature. – Aim for uniform temperature in the setter as this will result in uniform embryo development; avoid cold spots caused by over ventilation and overactive humidifiers. – Pay serious attention to egg hygiene: set only clean eggs and avoid eggs with hair cracks; avoid eggs getting wet as a result of ‘egg sweating’. – Use ‘live embryo detection’ technology prior to in-ovo vaccination; alternatively, remove potential ‘exploders’ manually. – Keep transfer room and hatcher environment very clean to avoid contamination through the hole in the shell created by in-ovo vaccination. – Ensure eggs are in an upright position with the air cell at the top.  

provide technical backup to

success with the opening of our

access to local support,

strengthen our existing support

customers in Malaysia, with maintenance and a full range of spare parts for rapid delivery. Sander Jansen, Pas Reform’s service director, says: “Pas

new service centre. It will

network in Asia and provide an enhanced, localised level of

commitment to the Malaysian hatchery sector.”

Reform has delivered strong

The Pas Reform service centre

sector and we are delighted to

Reform in The Netherlands, with

growth in Asia’s growing poultry be building further on this

will have the full backing of Pas

Thai Foods Group partners with Pas Reform for its latest expansion

Sanofi Pasteur contracts NatureForm for new flu vaccine facility in Pennsylvania

Sanofi Pasteur, the world’s largest dedicated producer of

human vaccines, is to build a state-of-the-art new vaccine

production facility with SmartPro™ NF incubation systems at its campus in Swiftwater, Pennsylvania.

With 10 incubators built to exacting pharmaceutical

standards, the new facility will have a total incubation

capacity of more than 2.5 million eggs and is expected to be operational in 2019.

Sanofi Pasteur produces more than 1 billion doses of vaccine each year and previously expanded its Swiftwater vaccine production capabilities with NatureForm equipment in 2006. Successful project management, validation

capabilities and the ability to meet the stringent demands of human vaccine production were key factors in the

Thai Foods Group (TFG), a leading player in the integrated food business with facilities in both Thailand and Vietnam, continues to expand its chicken production operations. In 2018 TFG will raise its daily processing capacity to 600,000 chickens, up from 540,000 in the previous year. TFG’s Thai Foods Poultry Farm division will invest in a new broiler hatchery in the Sa Kaeo Province, in the east of Thailand, about 200 km from Bangkok and near to the Cambodian border. Pas Reform has previously equipped three other hatchery projects for TFG. For this new hatchery Pas Reform will install 36 SmartSetPro™ 6 setters with a 115,200 egg-capacity, 36 SmartHatchPro™ hatchers with a 19,200 egg-capacity and the SmartCenterPro™ hatchery management system to ensure precise, consistent process control. Pas Reform will also supply the full range of hatchery automation including egg handling, egg candling and transfer, washing and waste handling equipment.

Headquartered in Ayutthaya, 100 km north of Bangkok, TFG was founded in 1987 by chief executive officer Winai Teawsomboonkij, who began operating his first chicken farm with a capacity of 20,000 chickens in the Lopburi province of Thailand. The company developed to become a multilivestock business that includes a highly effective, vertically integrated poultry supply chain with breeder facilities, hatcheries, feed mills and processing plants. In 2014 TFG converted to a public company and changed its name to Thai Foods Group Public Company Limited. Bas Kanters, sales director Asia at Pas Reform Technologies, said: “As a major player in the international arena, we are delighted to have the opportunity to work with Thai Foods Group again. “The current project is a logical next step in their aim to grow in the region. Their decision to work with Pas Reform for the latest hatchery is an important show of confidence in our products and in the partnership we have established with them.”

company’s decision to work with NatureForm Hatchery Technologies again for this new expansion.

SmartPro™ NF incubation allows for precise, zonal

temperature control, which delivers more viable embryos

and therefore a greater vaccine yield. All incubators will be integrated with Sanofi Pasteur’s internal management

software. Security badge scanners for access, specialized

cooling coils, custom inlet and exhaust with filtration are just some of the specialized features that will be

incorporated to ensure the equipment can be validated in this Biosecurity Level 2+ vaccine production facility. Steve Warren, President of NatureForm Hatchery

Technologies, comments, “We are extremely proud of our

participation in this very important project. In 2016, Sanofi Pasteur enabled the vaccination of 200 million people

against influenza worldwide and, together with our partner Pas Reform, we are honoured to be entrusted with such a significant component of their global vaccine production program.”

The building of the new hatchery is due for completion in September 2018.

regular customer consultation

3, 11950 Bayan Baru, Penang

Bas Kanters, sales director

specialists and access to Pas


Hatchery Technologies

visits by the company’s hatchery Reform Academy training for

Telephone: +60125248597

Asia, Pas Reform

hatchery staff.

Mr. Yew Wei can be contacted at the following address:

1-12-22, Suntech @ Penang

Cybercity, Lintang Mayang Pasir


Mexico’s Alipec invests in SmartPro™ technology Russia’s Miratorg returns to Smart hatchery tech for further expansion

Russia’s Miratorg Agribusiness Holdings is investing in

further expansion for its poultry business, Bryanskiy Broiler, with a second commission for incubation and climate

control from Pas Reform. This latest expansion will increase hatchery capacity by 8 million eggs per year.

As a leading producer of beef and pork for domestic markets, Miratorg replicated its business model to launch its vertical poultry integration with Pas Reform’s Smart hatchery

technologies in 2012. In the four years since, Miratorg has developed a market-leading poultry operation, which

includes a hatchery with the capacity for 75 million eggs a year, a feed mill with an annual capacity of 360 thousand

tons and 19 poultry and meat processing plants. The company

Guadalajara-based Alipec has commissioned Pas Reform to deliver its new state-of-the-art hatchery. The SmartPro™ modular, single stage incubation systems will give Alipec a production capacity of 400,000 day old chicks each week. Alipec, which is owned by the Delgado family, is renowned for the delivery of high quality broilers to their clients in the region of Jalisco. When completed, their new broiler hatchery will be one of the most modern in Mexico. Pas Reform will supply 6 SmartSetPro™-4 setters, each with a capacity of 82,944 hatching eggs and 4 SmartHatchPro™ hatchers, each holding up 20,736 eggs. The new hatchery will be climate-controlled, including air-handling units using the 100% fresh air concept to assure optimum bio-security. The installation will also include semi-automatic transfer, candling, sexing, counting and waste disposal systems.

Alipec’s owners say this will give them a great deal of comfort and trust in the new hatchery. Mr. Juan Manuel Delgado, president of Alipec SA, explains: “We were looking to invest in a new, technologically state-of-the-art, hatchery and that is what we have found through our discussions with Pas Reform. Not only have we witnessed at existing Pas Reform customers the improved performance of single stage incubated chicks, we also feel comfortable that with the back up of the Pas Reform Academy, both locally and internationally, we will be able to surpass these results in our own hatchery.” The hatchery will be operational in June 2018.

In this latest phase of development, Miratorg’s hatchery will be expanded with 12 SmartSetPro™- 2 setters, each with a

38,400 egg capacity, as well as climate control. Pas Reform’s SmartCenterPro™ hatchery information system will provide end-to-end real-time monitoring, control and reporting across every level of hatchery operations, to enhance workflow efficiencies and quality control and deliver complete traceability for every hatch.

Pas Reform has also supported the development of the new project with engineering, technical specifications and

design, to deliver high-level bio-security throughout the hatchery.

Having achieved its aims of increasing domestic poultry meat production, expanding its range and developing a

network of branded stores, Miratorg now intends to expand

The new hatchery will have online connectivity through the SmartCenterPro™ hatchery management system, which will enable Pas Reform to provide technical support whenever it is required. The system will connect with the company’s technical service centres in Cuernavaca (Mexico), Jacksonville (Florida) and Zeddam (the Netherlands). This super connectivity will allow Pas Reform to give technical support and advice even when technicians are not on the site.

distribution and increase Bryanskiy Broiler’s exports. The

fast-growing poultry business is already certified to supply countries in the European Union and produces halal

standard chicken meat for CIS markets and further abroad.

Pas Reform appoints Tecnovet as its distributor for Bolivia In line with continuing

international expansion, Pas Reform has appointed Mr.

Hilarío Ruiz, founder of the

specialist veterinary technology company Tecnovet, as its

distributor and representative in Bolivia.


is now one of the largest poultry producers in Russia.

Hilario brings more than two

– which is based in the country’s

support of dedicated service

experience to his new role. He is

industry, Santa Cruz de la Sierra

training programmes from

decades of poultry-sector

a qualified veterinarian, who

specializes in the distribution of

main city for the poultry

in the tropical area of Bolivia.

advanced poultry and swine

Hilarío says he is very optimistic

moved from Peru to Bolivia in

Bolivia. He comments: “I look

equipment and products. Hilario 2003 to establish the

distribution of Merial products

in the country. In 2011 he started his own company, Tecnovet

about Pas Reform’s future in

and hatchery management Pas Reform Academy, Pas

Reform offers an excellent platform for significant growth here.”

forward to presenting Pas

In recent years, Bolivia has

solutions to my prospects and

development, and most of

Reform’s integrated hatchery

customers. Combined with the

experienced rapid economic the population now has

Pas Reform’s new SmartControl™ sensor technology creates the perfect hatchery climate control solution Pas Reform has built on the success of its innovative SmartCenterPro™ hatchery management system with the introduction of SmartControl™. Designed to ensure the reliable central monitoring and automatic control of air temperature, air pressure, CO2 and humidity in any hatchery room, the SmartControl™ module makes climate information accessible from a single platform. Storage of all data ensures there is a complete climatehistory record for the entire process. By processing the inputs from multiple SmartControl™ sensors, SmartCenterPro™ responds instantly to maintain the exact climate needs of any hatchery room. The automated system perfectly aligns room conditions to the preset values, quickly achieving the desired air quality using as little energy as possible. This allows hatchery climate control in the most efficient way, for the highest number of best quality chicks.

SmartControl™ can be applied across a wide range of areas, such as egg storage and chick holding rooms, corridors, fluff tunnels, attics and plenums. The system comes with room sensors which are connected to actuators for full output control, as well as a bus system for connection and seamless integration with SmartCenterPro™ – to enable data logging and extended climate graphs. Erwin Prinzen, Product and Sales Director for Pas Reform Hatchery Technologies, comments: “SmartControl™ is yet another example of our ongoing commitment in the field of integrated hatchery solutions. Having the ability to monitor, analyse and control all room climate data in real-time and on one platform ensures an optimum and healthy hatchery climate at every stage of operation.” Pas Reform is able to supply customer-specific proposals for the installation of SmartControl™, based on the rooms to be included and the functionality required. Installation is implemented on a project basis, to ensure that the scope, quality and training needs for the individual hatchery are met fully. As a result, we can give our customers a customi­­zed, tailor-made solution that exactly meets their needs.

Sbis molut lam ra| ium quid | || Climate control

Pas Reform SmartControl™

For reliable control of air temperature, air pressure, CO2 and humidity in any hatchery room P.O. Box 2 7038 ZG Zeddam The Netherlands Phone +31 314 659 111 Fax +31 314 652 575

Download the product flyer in pdf format directly from Pas Reform online at

access to good quality protein.

Bouke Hamminga, Director

Hilarío can be contacted directly

Erwin Prinzen, product & sales

country’s poultry industry

development of Pas Reform


This has already boosted the

development and Pas Reform is playing a major part in this growth. In 2013 it supplied Bolivia’s most advanced

hatchery – a complete, modular, single stage incubation project for Avicola Sofia, the country’s

largest poultry producer, based in Santa Cruz de la Sierra.

Sales and Business

Hatchery Technologies,

on +591 77066012, or by email at

director, Pas Reform Hatchery

comments: “We are delighted that Hilario has joined Pas Reform’s team in Latin

America. I know that his

experience and expertise will prove to be a great asset in supporting our growing

customer base in Bolivia.”


SmartCenterPro™ integrates data

30 SmartSetPro™ setters, equipped with

Automatic candling of hatching eggs directly

30 SmartHatchPro™ hatchers divided over 3

Destacking directly from the top of the

hatchery automation systems to

Energy Saving Module (ESM™), divided

(clears) are removed automatically and

to achieve the shortest hatch window and

baskets are only touched once for safe,

from incubation, climate control and optimise hatchery management

Adaptive Metabolic Feedback (AMF™) and across two rooms

from setter trays. Dead and infertile eggs discharged via a vacuum system

hatcher rooms, with Vortex™-based airflow deliver highly uniform day old chicks

stack on the dolley means hatcher

steady transfer directly from dolley to conveyor

360° SmartCare™: innovation in service and support There are, says Pas Reform’s CEO Harm Langen, many ways to innovate. And as the world’s only single-source supplier of fully integrated hatchery solutions, Pas Reform and its US partner NatureForm have taken a wide view, to deliver innovation across the full range of products and services. “SmartCare™ is one such development,” says Harm Langen, “a multi-faceted approach to service and support that has grown out of our experience of working with more than 1,000 hatcheries worldwide. It delivers across three pillars of planning, project and lifetime services to support each ‘life stage’ of a hatchery project.


“Customers themselves choose from a number of options – there are 21 service categories in all – to create a support package that is fully customised to meet their own, particular needs.” It’s a new concept that represents a paradigm shift in how service and support are provided in the industry – and one that is rapidly gaining ground for many of Pas Reform and NatureForm’s hatchery customers worldwide. House of Raeford: leading the way in the USA In the USA, House of Raeford’s affiliate Columbia Farms was first to adopt SmartCare™, with a Lifetime Services contract to support its state-of-the-art SmartPro™ hatchery in Monetta, South Carolina.

With a skilled and experienced team in place, Columbia designed their own contract to include: – Helpdesk support, to maximize support availability and response times – SmartCenterPro™ hardware & software support, including the delivery of all new system releases and updates and hardware replacement support, should it be required – Recommended spare parts, to ensure that spare parts are always in stock – Remote analysis and advice, for periodic reports based on SmartCenterPro™ data, with results and recommendations – Periodic inspections, to provide structural equipment inspections – Incubation consultancy, for independent, hatchery-wide reviews that include reporting and recommendations from Pas Reform Academy’s hatchery specialists

Columbia’s customised SmartCare™ package

includes a fortnightly skype call to discuss any questions, follow up on open points and share knowledge and ideas.

SmartCount™ chick counter,

The setter tray washer incorporates main

Three air-handling units each inject 100%

SmartCare™ Lifetime services: periodic,

State of the art, single-stage hatchery delivers

hatchery information system for

unique filter system, for thoroughly clean


NatureForm specialists increase uptime and

control and operational analytics, for the

integrated with SmartCenterPro™ real time hatch performance data and analysis

wash and after-rinse sections, with a setter trays

Complex manager Jim Mabe headed the team that worked with NatureForm and Pas Reform to create Columbia Farms’ SmartCare™ package. He says: “The Monetta facility is a state-of-the-art hatchery and, when we made the decision for SmartPro™ setters, hatchers, HVAC and automation, we signed up to levels of technological advancement that would ensure we deliver the best possible birds for our network of growers. “High levels of technical support and backup from NatureForm in Jacksonville were a vital ingredient of our ultimate decision - and SmartCare™ brings another level to that for us, with a package that we’ve been able to select according to our own, very specific needs.” SmartCare™ has, says NatureForm’s president Steve Warren, been developed to deliver an assurance of efficient, uninterrupted performance at every level of hatchery operations. “SmartCare™ is a 360° approach through which we share our knowledge, people, expertise and experience at every stage of planning, building, commissioning and beyond.”

fresh conditioned air into setter and hatcher

structural inspections by Pas Reform and decrease costs

Smart apps and 24/7 support Columbia’s own staff are well trained and have a great deal of experience, but as Assistant Complex Manager David Rush explains, it was important that they were up to speed with the new system as quickly as possible. “For that reason, the company’s customised SmartCare™ package includes a fortnightly skype call to discuss any questions, follow up on open points and share knowledge and ideas. The SmartCare™ Helpdesk is available 24/7 to work closely with maintenance staff and the hatchery also uses the Android- and iOS-based SmartService™ App, which makes it very easy to send service requests or questions, with photos if needed. “To optimise operations, we do a lot of preventive maintenance ourselves and under the SmartCare™ plan that we created, Pas Reform and NatureForm carry out a complete inspection twice a year and we have an agreement on spare parts.”

the highest levels of biosecurity, quality highest number of best quality chicks

“For us, SmartCare™ Lifetime Service is more than just support in case of a problem,” concludes David Rush. “It is a partnership, where we work together with Pas Reform and NatureForm continuously to generate further improvements, increased hatchability and chick quality.”

For further, detailed information about House of Raeford please request your own free, full-colour, fully illustrated case study brochure by emailing or download the brochure in pdf format directly from Pas Reform online at

The plan also includes site visits by an incubation consultant from Pas Reform Academy, to focus on optimizing hatchability and quality.


Thailand’s Betagro expands with Pas Reform Following investment in a SmartPro™ hatchery extension in 2014, Thailand’s leading broiler producer Betagro has commissioned a brand new greenfield hatchery using Pas Reform’s SmartPro™ incubation technologies once again, to add a further two million chicks per week to the company’s total capacity.

The new hatchery, which will be built at Chaibadan in Lopbuli Province, takes full advantage of Pas Reform’s position as a single-source, fully integrated supplier of incubation, climate control and hatchery automation. Fiftyfour SmartSetPro™ setters with a maximum setting capacity of more than six million hen eggs incorporate modular design, Pas Reform’s Vortex™-based airflow principle, Adaptive Metabolic Feedback™ (AMF™) and the Energy Saving Module™ (ESM™), to optimize uniformity and climate conditions for each batch of eggs.

Hatchery operations will be fully supported by Pas Reform’s SmartCenterPro™ hatchery information system at every level, providing end-to-end real-time monitoring, control and reporting, to enhance workflow efficiencies and quality control and deliver complete traceability for every hatch. In addition to its single-stage incubation facilities, the new hatchery will be equipped with hatchery automation and climate control systems from Pas Reform, with a full hatchery management training programme being provided by Pas Reform Academy. Sales director Bas Kanters says: “We are delighted that Betagro’s initial investment has delivered tangible results for the bottom line - and very excited to be working with the company again, as it plans for the next chapter in its success.”

The setters will be complemented by fifty-four SmartHatchPro™ hatchers, each equipped with SmartWatch™, which by CO2-sensitive automation monitors and adjusts the hatching process to optimize the hatch window for every cycle.

New sales director for Pas Reform in Eastern Europe As part of its continuing

programme of international expansion, Pas Reform has

appointed Niels Stam to the role of sales director for Eastern Europe.

Prior to joining Pas Reform, Niels


held positions in The

Netherlands with Lexmark

also studied in Finland and

project management and R&D

service software design


integrated approach to sales,

Enterprise Software and field company Gomocha, where he

Japan and speaks several

managed a reseller distributor

In his new role, Niels will work

degree in International

agents, sales and service teams,

network within Benelux. With a Marketing Management from Utrecht University of Applied

Sciences, Niels lived and worked in Sydney, Australia while

writing his bachelor’s thesis. He

with customers and local

to provide equipment and

teams will deliver a fully

installation, service and support, designed to deliver the highest numbers of best quality chicks

for customers across the region.

service solutions for Pas

Commenting on his

hatchery customers in Eastern

dynamic and innovative

Reform’s growing base of

Europe. Collaboration with

appointment, Niels says: “As a company with a strong, global

SmartPro™ delivers top results for Cargill in Honduras

Cargill Honduras, part of family-owned US multi-national Cargill, has announced major plans to expand its broiler

production facilities, to grow its single stage hatchery to a capacity of 1,2 million day old broilers per week.

Located in the country’s second largest city, San Pedro Sula, the building of Cargill Honduras’ new hatchery wing will increase production capacity by 20%.

Cargill Honduras, is part of Minnesota-based Cargill – a food, agriculture, financial and industrial business group.

Established more than 150 years ago, the company today

operates in 70 countries worldwide. Cargill Honduras was

the first of Cargill’s Central American regions to move into poultry production in 1975.

Commenting on the company’s latest expansion project,

Jorge Duque, president of Cargill Colombia, said: “We have been working satisfactorily with Pas Reform for over eight years now and have expanded our operation in Honduras

several times. The current project is a logical next step in our aim to grow in the region and we are looking forward to integrating this new equipment into our operation.”

As part of the set-up and integration process, the company

hosted a specialist Pas Reform training course – both for its Honduran staff and for other employees from Costa Rica and Nicaragua.

“We are delighted with this contract, which demonstrates

renewed trust in Pas Reform and our service team from a

very important hatchery customer in Middle America,” says Ranulfo Ortiz, Pas Reform’s regional business development manager.

“Further strengthening our service set up is a key focus

moving forward. We are working on rolling out SmartCare™ service and support programmes with Cargill and indeed

with all our customers in the region, as part of a strategy to ensure that we maintain the very high percentage hatch of fertiles that we have seen from the start in the hatchery in San Pedro Sula.”

reputation, Pas Reform was very

hatchery solutions.”

delighted to have this

Niels reports directly to CEO

attractive to me and I am opportunity.

“I am looking forward to

working with an experienced,

future-focused team, to further

build Pas Reform’s international network and position as the world’s only single-source

supplier of fully integrated

Pas Reform solutions for Novos Horizontes in Mozambique Mozambique-based Novos Horizontes and their new partner Philafrica, have chosen Pas Reform Hatchery Technologies to equip their new, state-of-the-art greenfield facility with a combination of SmartSetPro™ setters, SmartHatchPro™ hatchers, hatchery automation and climate control systems. When operational in August 2018 the new hatchery, which is located in Nampula, northeastern Mozambique, will have a capacity of seven million day old chicks per year. Novos Horizontes’ first broiler operation was established in 2005 on virgin bush land, and in early 2006 the first hatchery and feed mill became operational. In 2007 breeders were placed and the processing plant was commissioned a year later. In 2017, Novos Horizontes teamed up with a new partner and shareholder, Philafrica. Philafrica is a member of AFGRI Group Holdings, a South African investment holding company with interests in a number of agricultural-related companies. Its vision is “to transform the lives of millions of Africans – economically, socially and spiritually through food processing in Africa”.

with Niels and his team in the future.”

Niels will be based at Pas

us greatly with his

be contacted directly on

entrepreneurial spirit and

international outlook. This is an important job that requires an

Through this financing route, more African poultry companies will be able to access integrated hatchery solutions and world-class support for their hatchery operations from global leaders like Pas Reform. Adriaen Sligcher, Pas Reform’s Southern African representative, says: “We are proud to be able to play such a major role in bringing advanced hatchery technologies to Mozambique, which will help support social and economic development in the country.”

The majority of Novos Horizontes broilers are grown by a network of ‘integrados’, in the farming communities surrounding Nampula. This link synergizes the strength of commercial poultry and family sector production, and is an important part of Novos Horizontes and Philafrica’s vision for development.

Harm Langen, who says of his

appointment: “Niels impressed

A key aspect in establishing the viability of the new hatchery project has been the financing arrangement made available by Rabobank and Atradius, the Dutch state Export-Import bank, which has provided export credit guarantees to support the deal. This new type of funding arrangement is expected to help the African poultry industry in its drive to modernize.

Adriaen Sligcher,

Pas Reform Southern Africa

Reform’s Zeddam office and can +31 611 442 553 or by email at

organized, energetic, outgoing

individual and we look forward to celebrating many successes


SmartPro™ expansion to double New Anthoney’s capacity in Sri Lanka

bijschrift New Anthoneys Group, one of Sri Lanka’s leading poultry producers, is embarking on a major new programme of

hatchery expansion that will see the company double its present capacity in 2018. The company has renewed its

partnership with Pas Reform, to develop a brand new stateof-the-art hatchery complex.

New Anthoneys first started working with Pas Reform in

2013, when they equipped their Attanagalla-based hatchery with SmartPro™ setters and hatchers. With sustained

Seeking energyefficiency in pre-conditioning inlet air for setters and hatchers

growth as a key supplier of chicken for the consumer market over the past four years, New Anthoneys has now outgrown its original hatchery, which will be transformed into a

breeder operation, while the company’s new greenfield hatchery complex will be sited remotely for enhanced biosecurity.

With the capacity to incubate 260-280,000 day old chicks per week in four hatch days, the new facility will be

equipped with 12 SmartSetPro™4 setters, each with a

capacity of 76,800 eggs and eight SmartHatchPro™ hatchers with a capacity of 19,200 eggs per hatcher.

New Anthoney’s owner Mr. Emil Stanley comments: “We

have worked very successfully with Pas Reform over the last few years. The quality of the day-old chicks delivered from our present hatchery is outstanding and throughout this time, we have continued to grow a large and dedicated customer-base in Sri Lanka.

“With the development of our new hatchery, we will not

By Gerd de Lange, Senior Poultry Specialist, Pas Reform Academy Hatcheries are found in a variety of climates, from the hot, humid tropics of South East Asia to hot, arid zones in the Middle East or the changeable climates of Central Europe or the USA. Typically, external temperature and relative humidity are subject to seasonal changes (e.g. rainy season, very cold winters) or even a day and night rhythm. The challenge is to establish whether outside air is directly suitable for incubation - and if not, how to make it fit for that purpose. To a certain extent, setters and hatchers can deal with climatic variations to inlet air, although most incubator manufacturers specify the climate conditions under which their equipment will perform at its best.

Untreated, inlet air can be: – Too cold: this may lead to low temperature uniformity and, especially if occurring early in incubation, an extended hatch window; – Too warm: during late incubation in the setter and certainly in the hatcher, this will overwork the water cooling system, produce excessive condensation and ultimately wet floors, which will cause eggs close to the floor to become too cold; – Too dry: humidification (rotating disc, nozzles) in the incubator may compensate for this, but will cause cold spots due to localised evaporation; – Too humid: this may cause difficulties in achieving sufficient egg weight loss during incubation, which can only partially be compensated for by a higher ventilation rate and might ultimately lead to reduced hatchability and poor chick quality. The example below shows a realistic range of climate specifications for setter and hatcher inlet air:

only be able to serve larger clients as a result of increased

capacity, but we will also have the best possible control over maintaining greater biosecurity, with the benefit of the

Temperature 21 - 27 °C 69.8 - 80.6 °F

latest advances in technology to remotely monitor and control day-to-day hatchery operations.”

Relative humidity < 70%* < 70%*

Dew Point 11 - 19 °C 51.8 - 66.2 °F

Example of climate requirements for setter and hatcher inlet air * Above 70% RH increases the risk of fungal growth.

L-R: Bouke Hamminga, Mr. Kalinga

Nandadasa and Mr. Palitha Balasuriya


Smart and integrated: Quebec’s Couvoir Réal Côté looks to the future

Family-owned Couvoir Réal Côté, a well-known and long-

standing business in the Canadian hatchery industry, is to expand operations to 400,000 broilers per week for the

Quebec market, with a fully integrated new facility that will be built around a brand new SmartPro™ single-stage hatchery at its Ange-Gardien site.

With 12 SmartSetPro™2 incubators, 12 SmartSetPro™ 4 incubators and 14 SmartHatchPro™ hatchers, the new installation will also include a total overhaul of the

hatchery’s climate control system, with air handling units that use 100% fresh air to eliminate the need for

recirculated air and a completely new chilled water system. Hatchery automation will also be replaced, with stackers,

For hatcheries at sea level, dew point specifications can also be converted to a specific humidity of 8.2 – 13.8 g water/kg of air. There are several Mollier Diagram/psychometric chartbased climate calculation tools available online to help make these calculations.

The energy required for cooling from 30 to 19°C is 27.6 kJ/kg of air and subsequently heating to 25°C takes another 6.1 kJ/ kg of air.

Conditioning outside air to inlet specifications is not without cost, as demonstrated in the following two examples:

– Consult your incubator manufacturer for setter and hatcher inlet air climate specifications. – Choose the most energy-efficient (= cheapest) combination of temperature and relative humidity within these specifications after taking outside climate into consideration. – Ask your incubator manufacturer about available options to further reduce the energy costs for hatchery climate control. – Do not waste expensive, pre-conditioned air: avoid overventilating your incubators and keep the doors of clean air plenums closed as much as possible.

Outside air of 10°C and 75%RH: This air contains only 5.7g water/kg of air, which means that both heating and humidification is required to bring it within climate specifications. Just heating to 21°C is not enough, because subsequently adding water by spraying or fogging causes the temperature to drop again with evaporation. The most energy-efficient option within the climate specifications is 21°C/53%RH (= 8.2 g water/kg) and for that, the outside air should first be heated up to 27.6°C. This requires 17.8 kJ/kg of air.


de-stackers and a new transfer, candling and clear egg removal unit as part of the project.

New washing machines, a vacuum system and a farm-tosetter trolley stacker/destacker are also included. The

complete system will be connected by advanced, web-based SmartCenterPro™ hatchery management software, to

deliver realtime analysis and reporting across the entire

operation, both from Réal Côté’s office in Ange Gardien, or

remotely from support teams at Pas Reform’s Zeddam HQ in The Netherlands or NatureForm in Jacksonville, Florida.

“Production of the day-old broiler chicks will be split over two weekly hatches,” explains Martin Lavoie, hatchery

manager, “and with the ability to analyse hatches both on site and remotely, we will work closely with Pas Reform’s

technical team to ensure that performance is optimised.” A five year SmartCare™ preventive maintenance and

hatchery support programme is also part of the new

contract, which plans to have the expanded and refitted

Outside air of 30 °C and 75 % RH: Although relative humidity is the same as in the previous example, this air contains 20.2 g more water/kg of air. Cooling this air down to 25.1°C will result in 100%RH, which equals the condensation or dew point. However water content is still the original 20.2 g/kg of air; further cooling to 19°C is required to achieve the maximum specification of 13.8 g water/kg of air. This air, however, is still too cold and should be heated up to at least 21°C. But at that temperature, relative humidity is 88% - far higher than the maximum specification of 70%. To reach that relative humidity, heating up to approx. 25 °C is required.

new hatchery fully operational by the end of 2018.

Pas Reform appoints experienced new service manager in Sri Lanka

Kalinga has nearly twenty years

Mr. Palitha Balasuriya of Lakmo

Kalinga Nandasa can be

Robert Bowen, regional sales

poultry industry. He has a degree

country representative says:

+94 362 233 856 (office) or


Pas Reform has boosted its

with him considerable

customer service and support

team for customers in Sri Lanka with the appointment of

Mr. Kalinga Nandadasa to the role of service manager.

of experience in the Sri Lankan

in power electronics and brings

experience in technical support and customer relations, having worked for three years as an electrician at Cargill-owned

Nutrena Feed, and for the last

nine years as hatchery manager with CIC Feeds.

Homes (Pvt) Ltd., Pas Reform’s

“We are delighted to welcome Kalinga to the team and I am

sure that his contribution will

contacted directly on

+94 759 146 602 (mobile), and by

manager, NatureForm Hatchery

email at

further strengthen Pas Reform’s service capabilities, both in Sri Lanka and the surrounding countries.”


Aviagen America Latina extends operations with Smart incubation Aviagen America Latina is expanding its single-stage broiler breeder hatchery at Santa Cruz das Palmeiras with an additional investment in Pas Reform’s SmartPro™ advanced hatchery technologies, increasing capacity to meet product demand from across Latin America. Aviagen is part of the EW Group, a key player in broiler genetics worldwide. Two years ago it established the 4,000m2 hatchery on a greenfield site in Brazil’s São Paulo state, installing Pas Reform’s most advanced single stage incubation technologies to create a truly state-of-the-art hatchery that focuses on quality, sustainability and energy efficiency. In this second phase of development, Aviagen’s hatchery will be expanded with six SmartSetPro™-1, six SmartSetPro™-2 incubators, nine SmartHatchPro™ hatchers and a semiautomatic egg-transfer machine. Pas Reform do Brasil has supported the development of the expansion with engineering, technical specifications and design, to further optimize efficiency and sustainability.

The setters are equipped with Adaptive Metabolic Feedback™ (AMF™), a unique functionality that adapts the incubator environment specifically to the metabolic needs of the embryos. The Energy Saving Module™ (ESM™), delivers substantial energy cost savings and improved sustainability. The hatchers are also equipped with SmartWatch™, to deliver fine control for a reduced hatch window. Aviagen has been supplying the region with day-old grandparent and parent stock chicks for several decades. In 2007, the company bought the assets of Agroceres Avicultura to form Aviagen do Brasil Ltda and was later renamed to Aviagen America Latina Ltda in 2010.

“Pas Reform’s SmartPro™ hatchery technologies mirror our vision of quality and efficiency. They were the logical choice when we launched Aviagen’s green field hatchery in 2016 – and they remain the right choice for us as we look to the future.” Artur Schlick, Operations Director for Pas Reform do Brasil, comments: “Aviagen is an ambitious company. It has been a privilege to continue our work with them on this prestigious, state-of-the-art development project and support their continued growth in South America and beyond.” The hatchery expansion will be operational from June 2018.

Today, Aviagen America Latina is one of Aviagen’s main production bases, strategically located in a region that is easily accessible to major highways and close to Viracopos International Airport, Campinas. This facilitates the supply to large companies in Brazil and other countries in Latin America, in line with Aviagen’s ambitions to support expansion in the supply of high-quality, day-old chicks for the South American market. Anselmo Micheletti, Aviagen America Latina’s Technical Manager, says: “We have been collaborating with Pas Reform throughout our hatchery development programme in Brazil. Therefore it should come as no surprise that our choice of the partner for this second phase of expansion was Pas Reform again.

Artur Schlick, director operations, Pas Reform do Brasil

Pas Reform expands project management team

As its customer-base continues to grow internationally, Pas

Reform has expanded its project management team with the

appointment of Ernst Pfeijffer to work on the planning and

implementation of hatchery

projects for customers around


the world.

Guidelines to correct incubation programs

By Maciej Kolanczyk, Senior Hatchery Specialist, Pas Reform Hatchery Technologies Any incubation program, even when it’s successful, is never final. Sooner or later, it will have to be adapted according to changes resulting from climate, breed, egg quality, technical upgrades of setters and hatchers and numerous other factors. The need to adapt will be signaled by results in terms of hatchability and chick quality. The routine monitoring of eggshell temperature, yield and egg weight loss, for example, can provide an early warning that changes are needed. Each hatchery operates in its specific, unique situation - and its incubation programs must also be specific, to correspond with local conditions. Adopting an incubation program that is successful for another hatchery, even one that operates in similar conditions to your own, is usually not the best option. Before adjusting a program, it is therefore useful to answer a range of questions: – Do the incubators respond accurately to programmed set points? If not, they may simply need some maintenance or a re-calibration of sensors. – If the problem is incidental or evident in only some of the machines, the solution is likely to be found by reviewing the maintenance of those affected.

– Can the source of the problem be established? For example, if the problem is retarded embryo development or early mortality, it may be related to the setter, or if there is increased mortality in fully developed embryos, it is likely to be the hatcher. – Is the problem affecting all the eggs, or only certain batches? The current status of the breeder flocks may require investigation. In short, it is important to establish why a program needs to be changed - and where the problem has arisen. An incubation program is a complex construction: the expression of a strategy that leads to the optimum development of embryos, where every element of the program is combined and mutually influences the other. Generally, incubation programs (strategies) aim to an apparently simple task: 1. Maintain the eggs at a stable temperature of 100.0°F in incubation, gradually increasing to not higher than 101.0°F in the last days, 2. Allow egg weight loss of 11-13%, 3. Guarantee the correct concentration of oxygen in the air and, 4. Turn the eggs regularly The aim is to achieve all this with minimal heating, cooling and humidification for energy-efficiency - and what appear

to be small changes: changing temperature set point by 0.5°F or RH by 2-3%, can make a big difference to results. Opening ventilation a small increment further will refresh the air, but it will also decrease humidity, increase the cooling effect and force the machine to restore set points. The questions ‘what change has been made?, ‘when?’ and ‘for how long? can transform a simple task into a complex issue. An existing program that was, until recently, delivering ‘acceptable’ results should form the skeleton of a new program, making one change at a time to assess its impact and evolve rather than revolutionize incubation programming. Advice: – Ensure that setters and hatchers are really working to set points accurately before making changes – Follow a strict and regular maintenance routine – Avoid unrealistic set points that are beyond the capabilities of your technology – Make changes to incubation parameters one at a time, to monitor its effect – Test and repeat each new program 2-3 times on selected machines before applying generally – Keep accurate records to monitor and evaluate results – Observe the effects of changes carefully: consider naming new programs to reflect those changes.

Previously a project manager

supports customers extending

Ernst will work collaboratively

fully collaborative approach,”

Ernst Pfeijffer can be contacted

started his career in mechanical

hatchery, or building a new

purchasing, planning and

really looking forward to

or by email, to

with Innclose B.V., Ernst, 48,

engineering and has substantial experience of managing multi-

or refurbishing an existing greenfield site.

disciplinary projects of varying

Key responsibilities will include

role, he will deliver key elements

specifying hatchery builds and

size and complexity. In his new of Pas Reform’s SmartCare™ programme, a 360-degree

approach to planning, project and lifetime services that

translating, defining and

installations, including risk

with sales, R & D, service,

partners and be responsible for the direct management of

project supervisors while on

location during installation and commissioning.

analysis, budgeting and project

“Translating customer needs

delivery of all project phases.

a disciplined, systematic and

planning to ensure the smooth

says Ernst. “In this role, I am

working with colleagues and

customers, to contribute to the

directly on +31 611 294 036

realisation of a full range and

diversity of hatchery projects for

customers in a range of climates and environments worldwide.”

into successful projects requires


SmartStart™ Inspired by nature

Post-hatch feeding made easy, practical and flexible

SmartStart™ helps you to implement post-hatch feeding as easily and flexibly as possible. It comprises two key elements, that can be applied individually or together: precision feeding and intelligent lighting.


Semi-moist feed

Hatcher basket

Dosing unit

To provide the newborn chick with nutrition and hydration in a single formulation

To give day-old chicks free access to feed with water

To dose a flexible amount of feed into the feeding balconies of the SmartStart™ hatcher basket

– Soft crumble feed with high water content – Combining nutrition and hydration in a single feed formulation – Based on a proven starter feed – Containing easily digestible lipids, proteins and carbohydrates to provide the new-born chick with essential nutrients for growth and development – Fixed feed : water ratio prevents gut-health problems caused by excessive water consumption

– Uniquely designed feeding balconies on the exterior of the hatcher basket – Flexible capacity from 90 (standard low-density hatching) to 128 eggs per basket – Providing more space, with a bottom design that concentrates eggs into the centre of the basket, like a natural bird nest – Microban® antibacterial protection in hatcher basket – Blind-find bottom design for easy stacking

– Feed bags are emptied into the buffer hoppers of the dosing unit (2 hoppers – 1 for each hatcher basket side) – A pneumatic mixing and dosing system ensures that feed is correctly placed into the feeding balconies of the hatcher basket – Available as in-line and stand-alone unit – Easy to clean, stainless steel design for maximum hygiene

Transfer system

LED lighting


To transfer a flexible amount of hatching eggs from any type of setter tray

To guide newly hatched chicks to the semi-moist feed

To give newly hatched chicks the perfect start

– At day 18 of incubation, eggs are transferred to candling for infertile eggs to be removed – The remaining fertile eggs are then moved from setter trays onto a specially designed in-feed conveyor belt and routed to a transfer unit – The transfer unit merges an adjustable number of hatching eggs into the hatcher basket via a flexible pattern configuration – Available as in-line and stand-alone unit

– Incorporating LED lighting with primary and secondary optics, to direct light to where it is needed – Using the most appropriate light spectrum for newly hatched chicks – Easily fitted into existing hatchers – Embedded into the ceiling of the hatcher, to meet the most stringent hygiene requirements – Fully integrated with incubation programs

– Maximum flexibility: SmartStart™ is easily and flexibly incorporated into your daily hatchery practice – Precision feeding: SmartStart™ meets the nutrient requirement of newly hatched chicks as accurately as possible – Intelligent lighting: SmartStart™ contributes to a natural, stress free environment for day-old chicks – Optimum hygiene: SmartStart™ is specifically designed to meet stringent hygiene requirements


Erpiliç installs advanced turkey hatchery to meet growing demand

Leading Turkish poultry producer Erpiliç is investing in a new, state-of-the-art turkey hatchery from Pas Reform, to meet growing demand for turkey meat. Based in the north-western city of Bolu, the poultry capital of Turkey, Erpiliç is already one of the country’s three largest integrated poultry breeders. Its vertically integrated operation includes a feed factory, hatcheries, breeding facilities and a production plant, supported by 1,300 contract farmers and 70 dealers. In 2016, Erpiliç acquired Bolca Hindi, which was the first Turkish company to invest in turkey meat production and it is now one of the country’s leading producers. Throughout the years Bolca Hindi has established a well-known turkey meat brand in Turkey and Erpiliç plans to develop this by increasing its production capacity by more than 300 percent, from 5,400 to 18,000 turkeys daily. The new hatchery, located 15 km from Bolu city centre, will be equipped with Pas Reform’s most technologically advanced modular, single-stage incubation technologies, including SmartSetPro™ incubators and SmartHatchPro™ hatchers, to deliver an annual capacity of 6.25 million turkey poults.

The setters are equipped with Adaptive Metabolic Feedback (AMF™), a unique functionality that adapts the incubator environment specifically to the metabolic needs of the embryos. Energy Saving Modules (ESM™) have also been incorporated to deliver substantial savings in energy cost and greater sustainability in the hatchery’s operation. The SmartHatchPro™ hatchers are equipped with SmartWatch™, for fine control and a reduced hatch window - and Pas Reform’s exclusive SurroundCooling™ system, for maximum, future-proof cooling capacity. The project specification also includes an entire range of hatchery automation systems and a fully integrated climate control (HVAC) system for the egg storage room and the setter and hatcher rooms, which is fitted with inlet filters with bacterial protection to generate additional bio-security. With a string of International Organization for Standardization (ISO) accreditations, including for halal production, Erpiliç is fully Hazard Analysis and Critical Control Point (HACCP) food safety certified. It places great importance on maintaining the strictest hygiene standards at all its facilities, in accordance with Islamic rules.

“We became closely acquainted with Pas Reform’s singlestage solutions when the company installed our broiler hatchery in Mudurnu in 2010. We have been using their products in our facilities for many years now, and our trust and confidence in Pas Reform’s high quality products and services were the main reason for us to choose them again.” Sake Yalcin, CEO of Refarm AS, Pas Reform’s representative in Turkey, comments: “Erpiliç installed our first SmartPro™ solution in Turkey and is now about to install our first turkey hatchery in the country. “We’re proud that our integrated hatchery solutions are supporting Erpiliç to achieve its growth plans and we look forward to working with the company to provide ongoing service and support.”

Commenting on the new turkey meat project, Erpiliç Production Coordinator Mr. Mete Güçbilmez says: “In the past decade we have seen significant growth in the market for turkey meat. The time is right to develop a new hatchery that will enable us to become a leading turkey meat producer.

Pas Reform appoints new distributor and service partner for Romania

Bentley Industry has more than

Pas Reform has appointed

customers a full range of

Mr. Mihai Rognean from Bentley Industry SRL as its distributor

and representative in Romania,

Romanian poultry industry and its specialist team offers

solutions, sales and after-sales services.

the latest development in the

They will now be supplying Pas

of international expansion.

hatchery solutions, including

company’s on-going programme


12 years’ experience in the

Reform’s range of integrated incubators, hatchery

Canada’s Sargent Farms and Boire & Frères team up for

‘Smart’ new broiler hatchery

Vietnam’s Hoa Phat targets rapid growth Hoa Phat Phu Tho Poultry One Member LLC has commissioned a fully integrated layer hatchery from Pas Reform for its new, state-of-the-art project development in Phu Tho, a satellite province of Hanoi in the north of Vietnam where many layer farms are located. The installation will bring the company’s start-up capacity up to 1.5 million Hy-Line brown chicks per year. The new hatchery will incorporate a SmartHeat™ incubator, for short periods of heat treatment during egg storage, four SmartSetPro™-3 setters, each with a capacity of 57.600 hen eggs, two SmartSetPro™-1 setters, each with a capacity of 19,200 hen eggs and seven SmartHatchPro™ hatchers, each with a capacity of 19,200 hen eggs. Pas Reform will also supply and install climate control and hatchery automation systems for the Hoa Phat project.

Hoa Phat Poultry is a subsidiary of Vietnam’s leading steel maker Hoa Phat Group (HPG), one of the largest conglomerates in Vietnam. Founded in 1992 as a company selling all types of construction machinery, it has gradually expanded into other fields, including agriculture. According to Director of Hoa Phat Poultry, Mr. Le Tuan Anh, expansion into the agricultural sector is part of the Group’s long-term strategy of business diversification. Its poultry sector strategy is to provide over 300 million high quality, consumption eggs per year to the market from 2020. Mr Bas Kanters, Sales Director Asia of Pas Reform, says: “Hoa Phat’s strategic investment in Vietnam’s poultry demonstrates their strong confidence in the growth potential for this region’s market. Pas Reform is delighted to have been chosen as their strategic partner for this expansion because of our state-of-the-art technologies and advanced installation capabilities.”

Quebec-based Boire & Frères and Sargent Farms from

Ontario have joined forces to develop a new, state-of-the-art

hatchery project, that will produce around 20 million day old broilers a year with a focus on chick quality, welfare, hygiene, and sustainability.

The pioneering companies have commissioned NatureForm and Pas Reform to develop the new Thames River Hatchery, a green field operation near Woodstock, Ontario, with the

most advanced SmartPro™ single stage incubation techno­

logies, as well as a custom-designed HVAC (climate control) system and hatchery automation. Every level of hatchery

operations will be super-connected by SmartCenterPro™,

a web-based hatchery management software system that

delivers unrivalled data-gathering for detailed monitoring, management analysis and reporting in the hatchery.

A fully integrated project, Thames River Hatchery is, say its creators, being developed with a special focus on chick

quality and the expectations of today’s consumer. As such, it will incorporate not only animal-friendly SmartCount™

vision-technology enabled chick counters, but also over time

the newly launched SmartStart™ post-hatch feeding system: a flexible solution that allows the new hatchlings the earliest access to feed with water while they are still in the hatcher. Founded in 2016, the new joint venture company will cater

to Ontario’s day old broiler market. Claude Boire, from Boire & Frères, remarks, “We can see the importance of chick

quality and sustainability to market growth, features that

have strongly influenced our decisions regarding the use of SmartPro™ technologies and in particular the adoption of SmartStart™ for post-hatch feeding.

Bob Sargent, from Sargent Farms, adds: “We want to utilize the latest in technology, which is why we also chose the

SmartCount™ counting concept and SmartCenterPro™ data

integration for this new project. The animal friendly counter counts birds in groups and manages their passage gently,

without the acceleration of the day old chicks that you see with traditional counters - and SmartCenterPro™ gives us

the track and trace information demanded by many of our final customers and increasingly by Canadian consumers.” Mr. Le Tuan Anh, Director of Hoa Phat Poultry

automation systems and

of Pas Reform technologies in

However, many of the country’s

For this reason, Mr. Mihai is very

Pas Reform’s Sales Director, Niels

Bentley Industry can be

conditioning (HVAC) services,

advantages to the domestic

today’s international market

future in Romania. He says:

Industry is a very welcome


heating, ventilation and air

together with specialist support and training.

Bentley Industry’s sales team

includes veterinarians who have extensive experience and

knowledge and are keen to

explain the science of embryo

development and the benefits

order to deliver economic poultry industry.

Romania’s poultry meat

production sector is set for growth – stimulated by

competitive productions costs,

thanks to reasonable feed prices in the country, and accelerating private consumption.

producers are still using what in would be considered out-dated incubation systems, with low

adoption of process automation. Now, there is a growing interest among Romanian producers in

accessing European finances to

establish and upgrade incubation facilities to be more productive,

reliable and economically efficient.

optimistic about Pas Reform’s

”There is a real need for modern integrated hatchery solutions in

Romania. Continuing investment in production and processing

technology, logistics and branding ensures that the poultry sector remains one of the most

dynamic in Romania’s agriculture and food industry sector.

Stam, concludes: “Bentley

addition to our team and this

contacted at the following

further supports our plans for

Bentley Industry SRL

Mihai’s experience in the

300229 Timisoara,

growth in Europe and beyond. poultry industry will be

invaluable, both to us and to our customers in Romania, and we

are looking forward to working with him and his team.”

N. Balcescu Sq. 4, Ap. 4 Romania

Telephone: +40 744 772140



Gaining a better understanding of incubation in a hatchery By: Maciej Kolanczyk, Senior Hatchery Specialist, Pas Reform Hatchery Technologies The contemporary hatchery is a complex installation. The core part is the incubators, supported by the devices that facilitate their function and auxiliary machines that reduce the demand for manual labour. Whatever the level of sophistication of the hatchery, its purpose remains the same: turning eggs into chicks in the most effective way. The best moment to visit a hatchery is just before hatching so you can see all machinery at work for the different phases of incubation, and the newly hatched chicks too. Planning a visit at transfer time offers even more options. A hatchery cannot improve the eggs it receives. It is easy to spoil eggs if procedures are not optimal, but good incubation can maximise the potential created on the breeder farm. A hatchery’s efficiency depends on two factors: the quality of the programs and procedures it uses – and the accuracy of their execution. The programs and procedures are an intellectual product, created from people’s knowledge and experience, and can easily be changed or corrected. But even the best program will only produce good results if it is followed closely.

Diagnosis Questions to ask to diagnose problems: – Do the incubators follow the programs accurately? – During the entire process or just in certain periods? – Can these periods be defined? – Are the programs easy to execute or do they require high “technical effort” (e.g. intensive cooling, heating, humidifying)? – Do all machines perform consistently or only some of them? – What do the hatcher climate graphs (mainly relative humidity) look like? Are they regular or artificially “deformed” by changes in the set points? In an optimum scenario, programs are followed closely all the time and the selected parameters can be achieved without much “effort”. Once we know that the incubators are working correctly, it is time to verify the programs and procedures. That requires taking measurements during a visit and evaluating the hatchery’s routinely collected records. In most hatcheries many batches of eggs are incubated sequentially using the same incubation program, so it is possible to check eggshell temperatures (EST) on different days of the process. Hatch day The hatch day is the moment to judge chicken quality and look at hatch waste: unhatched eggs and shells. The following questions are useful:

– Can we relate defects to any known measurements, e.g. egg weight loss, EST, incubation time? – What can we learn from the hatch waste regarding height of pipping, dryness of shells and unhatched embryos? – Are there still many live embryos in the shells? – On what day of incubation do most embryos die? We can use the information obtained from these observations to evaluate the incubation process and draw conclusions. Obviously, incubation is not the only responsibility of the hatchery. Mistakes made before egg setting and after chicken take-off are also a frequent source of losses, most of which can be detected by analysing waste or obtaining feedback from clients. Advice Short list of actions for a hatchery visit: – Review the entire procedure from the egg receiving to chicken dispatch. – Make sure that the machines are following the program. – If not, check the reason for this. – Measure the EST on several different days of incubation. – If possible, evaluate other important data, e.g. egg weight loss and chick yield. – Check and evaluate chicken quality and hatch waste. – Only then correct the program and try it out on 1-2 machines.

– What common defects do the chicks have: thick bellies, poor navels, red hocks, dehydration, poor uniformity, weakness or others?

Michaël Kampschöer, sales

Henk Markhorst, sales


Hatchery Techologies

director, Pas Reform Hatchery


director, Pas Reform

Super-connected future for Aviagen in Russia Five years after commissioning its new PS hatchery in Yasnogorsk, LLC Aviagen in Russia is fortifying its positions by having completed another important stage of expansion that will increase total production up to 48 mln eggs per year. LLC Aviagen has been collaborating with Pas Reform throughout its hatchery development programme in Russia, that is why it should come as no surprise that our choice of the partner for this latest phase of expansion was Pas Reform again, says Valeriy Starodubtsev, the company’s general director. “An intensive investment program focused on the technological production process, as well as on egg quality, transportation, egg hatchability, economic performance and employee biosecurity level, resulted in getting the Level One Breeder Status that was awarded by the Russian Ministry of Agriculture. At present LLC Aviagen is a supplier of Ross 308, Ross PM3 and Arbor Acres chicks for more than 60 poultry farms of the domestic market. “The received award has become another proof of a high quality of flocks supplied from eggs produced in Russia. Ross and Arbor Acres birds show exceptional performance that makes us keep investing in our production in order to be able to meet the growing costumers’ demands.”

The new installation includes the latest SmartPro™ single stage incubation technologies, as well as a package of climate-control. All the hatchery key functions are ‘superconnected’ by Pas Reform’s dynamic, web-based SmartCenterPro™ information system, which gathers realtime data to deliver unrivalled analysis and reporting for every hatch cycle, optimising management and operation at every level of the hatchery’s operations. Alongside the hatchery expansion, the company will also launch a new feed mill and three new farms to support its growing operations. LLC Aviagen is, says Mr Starodubstev, delighted to continue its partnership with Pas Reform. “From the very beginning, our professional team has won a global support of Pas Reform hatchery specialists that includes regular consultancy services and full access to Pas Reform Academy and its management training programmes.” “We have set high standards and we will continue to invest not only in delivering high-quality birds to Russian poultry farms, but also in our specialists who are responsible for keeping our production on the highest level.”

Meet our office managers!

L-R: Kitty Bekken, Helga Derksen, Dafna Kampschöer and Suzan Hansen


Galen Miller and Stephen Shepard inspecting their product at an Indiana

Photo courtesy of Poultry Health Today


Miller Poultry contracts NatureForm for new SmartPro™ NF hatchery renovation in Indiana Miller Poultry, a producer of Amish-grown, antibiotic free poultry, has commissioned a complete renovation of its broiler hatchery in Goshen, Indiana with SmartPro™ NF single stage incubation. The refurbished hatchery will be equipped with 27 technologically

“We have been extremely pleased with our relationship with

NatureForm, so they were the natural choice to support our plans.” Miller Poultry, family owned since 1942, specializes in antibiotic free,

all vegetable-fed, poultry that are raised on small Amish family farms.

advanced SmartPro™ NF setters, accompanying hatchers and

Owner Galen Miller adds, “We are one of the original users of

1.1 million eggs.

them grow and advance over the years and we are happy to move

supporting ventilation, for a weekly setting capacity of approximately

SmartPro™ NF single stage incubation allows for precise, zonal

NatureForm single stage equipment. It has been great to watch

forward together with them in this new phase of our operations.”

temperature control, which delivers a higher hatch of fertiles and

Jack Hubbell, Vice President of Sales for NatureForm comments: “We

process will be integrated with the SmartCenterPro™ hatchery

have known them for many years and it is really special to be a

superior chick uniformity. Miller’s entire incubation and hatching

management system, Pas Reform’s most advanced, next generation

hatchery information software, to aid in quality control, preventative

are excited about the opportunity to grow with Miller Poultry. We chosen supplier for such a quality-conscious company.”

maintenance and hatch cycle analysis.

Commenting on the new project, Vice President Live Operations

Stephen Shepard said: “It is the right time to significantly upgrade

Download the SmartPro™ NF Series brochure

the health, robustness and uniformity of the day-old chicks

our hatchery and go 100 per cent single stage. When we analysed

at or email us at

produced by our current SmartPro™ NF single stage equipment, we were left in no doubt that this was the best route to continue innovating incubation in our company.

Meet the scientists!

Marleen Boerjan,

Gerd de Lange,

industry-leading programmes on every continent.



Pas Reform Academy travels the world to deliver


Pas Reform Hatchery

Pas Reform Hatchery

SmartTrack™ technology ensures complete egg-to-chick traceability Pas Reform has been working with leading information systems companies to develop SmartTrack™: a new, automated technology to connect external track and trace data tools, like the Ovotrack barcoding system, to Pas Reform’s SmartCenterPro™ hatchery management system. SmartTrack™ makes it possible to record and report on every event in the hatchery journey with minimal data entry. SmartTrack™ is a flexible, easy and secure method of tracking and tracing hatching eggs and day-old chicks in the hatchery. The technology is based on verification software, barcode tags and tag readers, and makes it easy to exchange data with Pas Reform’s SmartCenterPro™ hatchery management system and (optionally) with the hatchery’s own enterprise resource planning (ERP) system. SmartTrack™ automatically gathers data that supports effective stock management from egg ordering through to chick handling. It also gathers candling results for each batch, setter and setter trolley position, and collects processing results per hatcher and hatcher dolly position. The data allows batch-specific analysis, leading to better decision-making that achieves the highest number of best quality chicks. For every breeder flock taken into production, durable labels with a unique barcode are printed, containing detailed information on flock name, age and breed. These batchspecific labels are applied to each individual setter and

hatcher trolley, and scanned at the time of egg receipt, transfer to setter trolley, incubation, candling, transfer, hatching and chick handling. In this way hatching eggs and day-old chicks are identified at each stage of the incubation process, allowing for instant and reliable egg-to-chick traceability for each specific batch. Martijn Janssen, R&D Manager at Pas Reform Hatchery Technologies, comments: “SmartTrack™ is a perfect example of Pas Reform’s integrated hatchery solutions capability. It delivers accurate, real-time track and trace capability, from the origin of the hatching eggs at the breeder farm to the receipt of the day-old chicks by the customer’s farm. SmartTrack™ is a unique tool that super-connects external track and trace data to SmartCenterPro™, enabling hatchery managers to look back in time and also to predict what is coming in the daily hatchery practice.”

Martin ‘Tiny’ Barten,

Lenise Inácio de Souza,

Lotte Hebbink,




Pas Reform Hatchery

Pas Reform Hatchery

Pas Reform Hatchery


Iran’s Arta Joojeh Sabalan unveils ambitious plans

When Iranian agribusiness Arta Joojeh Sabalan decided to

open its own integrated hatchery in Ardabil, the company’s demanding requirements for hatchery equipment led it straight to Pas Reform.

The new hatchery is being equipped with 24 SmartSetPro™

6 setters, 27 SmartHatchPro™ hatchers and fully automated egg and chick handling. It will open in early autumn 2018, producing 48m broiler chicks per year.

Arta Joojeh Sabalan’s chief executive officer Ghodrat Haj

GAPESA Group chooses Pas Reform to supply new GPS hatchery in Mexico “We wanted a single-source supplier of incubation equipment with

excellent customer support.”

GAPESA, the Mexican group that includes some of the country’s largest poultry companies, is building a new joint venture grandparent stock (GPS) hatchery to support the distribution of up to 2.3 million breeders. The Group has chosen to work with Pas Reform as a single source of supply for the new project, which will incorporate the company’s advanced, single-stage SmartPro™ incubation technologies.

Ahmad Reza Razzazi, managing director of Vala Sanat Tosee

Sited in the coastal region of Champotón, in the State of Campeche,

GAPESA’s parent company, JBS in Brasil, already has a large GP

“The poultry industry in Iran has grown in the last few years

SmartSetPro™ 6 setters and eight SmartHatchPro™ hatchers. The

compelling results. “Together with the additional support of an

Noori (pictured) says: “We are investing in developing our

own hatchery for the first time. It will be the biggest in Iran and we also want it to be the best.

“We chose Pas Reform to supply our integrated hatchery equipment because of their superior technology and

Iranian (VST), which represents Pas Reform in Iran, adds:

and the country is now one of the world’s biggest producers of chicken. We’re delighted to support development in this region of Iran and to help Arta Joojeh Sabalan to produce the highest number of best quality chicks.”

the new hatchery will comprise three SmartSetPro™ 2 setters, three large setters will be uniquely used to incubate CD line female eggs, while the smaller setters will be dedicated to incubating AB line male eggs.

a solid local presence. Pas Reform’s operations have grown

substantially in Mexico in recent years, clearly demonstrating the advantages of single stage incubation by results, and equally

making a serious commitment to the market here by investing in a dedicated team of specialists to provide localised support and expertise.”

hatchery with Pas Reform which has, says Mr Gabilondo, delivered international pool of incubation specialists,” he says, “all these

factors combined to give GAPESA real confidence that Pas Reform was the right partner for us in this venture.”

With eight hatchers, GAPESA is targeting one hatch per week, to

Ranulfo Ortiz, Pas Reform’s business development manager in Latin

corresponding males, creating a start-up capacity of up to 2.3 million

incubation technologies and investing in the Mexican market since

enable the single delivery of 45,000 female breeders plus breeders per year.

However with an optimised layout, the potential for expansion is

being built-in to the new facility, to increase capacity to two or even four hatch days per week with minimal disruption. GAPESA will

collaborate with Aviagen from Alabama in the USA for the supply of its day old grandparent stock.

The company’s CEO, Mr. Mario Gabilondo, has commented on the

America, concludes: “Pas Reform has been installing single stage 2002. Now, 15 years later, we are established both here and

worldwide as a truly single-source supplier, delivering outstanding technical results and with a specialist local team to support optimised performance in our customers’ hatcheries.

“We are absolutely delighted to have been selected for this key new

project by GAPESA Group and look forward to working with them to realise a future-focused breeder operation here in Mexico.”

Group’s latest investment, saying: “We are excited about starting our new grandparent venture, which represents a great opportunity to

create a new, state-of-the-art facility for an assurance of quality and reliability throughout the Group’s integrations.

Maciej Kolanczyk,

Santad Dentstaporn,

Tony Britt,




Pas Reform Hatchery


Pas Reform Hatchery

NatureForm Hatchery

Kazakhstan’s Makinskaya grows with fully integrated project solution from Pas Reform Kazakhstan’s Makinskaya Poultry Farm is expanding with a major new greenfield hatchery equipped with SmartPro™ integrated poultry solutions from Pas Reform. The techno­ logically advanced facility, located in Makinsk in the Akmolinsk region, will bring the company’s total incubation capacity up to 32 million eggs per year.

With SmartCenterPro™ every device and system at every level in

Nadezhda Sopova, account manager for Pas Reform Russia

enabled. Using advanced, web-based technologies, this produces

values and an absolute commitment to quality throughout its

At present, Makinskaya operates a hatchery, 4 broiler farms and a

Specialists from Makinskaya recently visited Pas Reform’s

the domestic market. The new hatchery layout has been fully

hatchery management training programme at Pas Reform Academy.

processing plant, but its target is to achieve 50-60 percent share of designed and project managed by Pas Reform Russia’s project team and it will feature Pas Reform’s SmartPro™ setters and hatchers, together with a package of hatchery automation and climate control systems.

Makinskaya’s hatchery will be seamlessly connected and data highly detailed monitoring, management, analysis and batch

reporting for every hatch cycle. Pas Reform Academy specialists will provide ongoing technical support to optimize performance.

headquarters in Zeddam, The Netherlands, to participate in a

Makinskaya’s new hatchery complex is due for completion in September 2018.

more about the very latest developments in embryology and incubation.

SmartHatchPro™ hatchers will be equipped with SmartWatch™ to

partner that could provide us with a fully integrated approach for

transfer through to the hatch of the last chicks in each cycle.

their plans for growth and further development in the future.”

their own experiences and insights, while at the same time learning

Alexey Shevchenko, Makinskaya’s General Director says: “We

monitor and adjust the hatching process automatically – from

operations. We look forward to working with its team to achieve

The course provided a focused opportunity for delegates to share

The SmartSetPro™ setters will incorporate AMF™ to fine-tune the

incubation environment to the needs of the growing embryo. The

comments: “Makinskaya is an impressive company that has strong

thoroughly investigated the market to identify a single industry

the development of our new facility. In Pas Reform we found those qualities.”

Mr. Shevchenko believes that the project is essential for the region

and for the country as a whole. He adds: “Being in the food-belt zone of Astana, and producing high-quality, competitive produce, our expanded poultry farm will both ensure the regular supply of

poultry meat to the capital and increase our export capacity.”

Terry Doss,

Slobodan Bob Dimitrijevic

Bob will provide technical


Support manager for new Pas

Italy, giving access to local

NatureForm Hatchery

appointed as Service and Reform centre in Italy

Mr. Slobodan Bob Dimitrijevic

has joined Pas Reform as service and support manager at the new service centre facility,

located in Forli, in the province

of Forlì-Cesena, north-east Italy.

backup for customers across

Pas Reform Academy training for hatchery staff.

support, maintenance and a full

Mr. Slobodan Bob Dimitrijevic

delivery. The service centre will

following address:

range of spare parts for rapid

also benefit from the full back

can be contacted at the

up of Pas Reform in The

Via Leucadio Solombrini 13

regular customer consultation


Netherlands – in the form of

visits by the company’s hatchery specialists and access to

47122 Forlì

+39 370 335 28 26 E-mail:


Produkty Pitania Group commissions Pas Reform Russia

Produkty Pitania Group, Russia’s largest manufacturer of semi-finished, ready-to-eat and frozen poultry and poultry meat products, has commissioned Pas Reform Russia to install SmartPro™ hatchery technologies in a new state-ofthe-art, 41 million eggs per year hatchery. The Group, which comprises LLC Produkty Pitania Plant, LLC Gusevsky canned foods and LLC TPK Baltptitseprom, has commissioned the new hatchery on its 86 hectare site in Kaliningrad region. TPK Baltptitseprom is the region’s sole producer of broiler chicken meat and chicken meat products, including semi-finished products and sausages. SmartPro™ incubation, climate control and hatchery automation systems are included in the new installation, says Pas Reform Russia’s general director Wim Schaafsma. “This level of technology and innovation will not only increase production efficiencies and production quality,” he says, “but it signals a new and enhanced level of development for poultry production in this region.” While developing the project, great attention was paid, says Anna Kolygina, Pas Reform Russia’s commercial director, to achieving the highest standards of hygiene and bio-security throughout the hatchery, which is regarded as the heart of the production complex.

“The most advanced ergonomic solutions and high-quality materials are used in all hatchery equipment, which will enable Produkty Pitania Group to reduce both its maintenance and operational expenses,” she says. Pas Reform Academy will also provide ongoing support, by monitoring equipment, operations and incubation parameters and providing a full hatchery management training program at Pas Reform’s dedicated training center in the Netherlands. Aside from the hatcheries, the integration’s onsite facilities include a feed mill, poultry farms and a new, fully automated slaughterhouse, as well as sausage production and the infrastructure to maintain such a large, modern facility. In November 2016, expansion of the poultry complex started with the construction of a new farm incorporating 20 chicken houses, to bring total production capacity up to 26,000 tons chicken meat per year. When the expansion project is complete, that figure will rise to 36,000 tons annually, increasing meat production in Kaliningrad region by 38 per cent. The project is being implemented with the support of Rosselkhozbank and construction is due for completion in November this year. Produkty Pitania Group’s business development strategy is one of continual investment in product quality, technology and production, with new projects to expand product ranges. With its own network of 80 ‘Fresh Market’ retail outlets, the Group sells product under a number of brand names, including Zolotoy Petushok, Rossiyskaya Corona, Domashnyaya Skazka, Baltptitseprom, Fresh Product, Hot Team and Perfetto.

“Millions of Russians choose our products and that demand continues to grow,” says Group CEO Stefano Vlahovich.” Further investment in our poultry complex is wholly based on such positive business results. “Equipped with the latest hatchery technologies, our poultry farm will be one of the most advanced in Europe, enabling us to increase both the range and volume of high-quality poultry products that we can supply.”

Next generation design for the future-focused hatchery

Pas Reform Hatchery Technologies

For further, detailed information about

SmartPro™ please request your own free, full-

colour, brochure by emailing info@pasreform. com or download the brochure in pdf format directly from Pas Reform online at

Wim Schaafsma,

Pas Reform Russia


Anna Kolygina,

Pas Reform Russia

Managing CO2 and fresh air to optimise hatchability By Martin ‘Tiny’ Barten, Senior Hatchery Specialist, Pas Reform Hatchery Technologies Last year I was invited to a layer hatchery that was reporting slightly lower hatchability than its sister hatcheries, despite using eggs from the same flocks with the same pre-setting treatment. The hatchery was using several generations of incubators, from very old to relatively new machines. Hatchabilities had not been assigned to machine type, which complicated my investigation, and one common issue was that none of the setters could achieve unrealistically high humidity set points. This was partially due to very dry inlet air, which forced the setters’ humidifiers to work constantly and created cold spots that extended the hatch window.

On day two of my visit there was a hatch. While I was very pleased with chick quality, a breakout of unhatched eggs from various machines revealed too many embryos dying just before internal pipping. Air cells were large enough and the embryos had a normal, dry appearance, so this was not due to insufficient weight loss. What then was the cause?

1) Fine-tune valve set points on measured CO2 values: aim for 0.5% immediately after transfer, to a maximum of 0.8% at the onset of hatch and reducing again when the hatch is complete. For older hatchers without CO2 sensors, my advice was to increase valve positions, to create a similar profile from transfer to the completion of hatch,

Studying climate graphs from recent hatcher cycles revealed that although the newest hatchers were equipped with CO2 sensors, these were not being used to automatically control fresh air supply. Instead, these modern hatchers were being managed traditionally, using stepped set-point increases to position the air valve. The CO2 line in the climate graph showed much higher values than recommended, ranging from 0.8% right after transfer to over 1% - and at times, even higher values than the sensor could measure (> 1.3 %). When I shared these findings with the hatchery manager, we agreed that these high CO2 levels were the most likely cause of late embryo mortality and I suggested two remedial options:

or 2) As an alternative, use CO2 set points to automatically control valve positions. Initially the hatchery manager chose the first option, which was more familiar to him. However some months later, he called to tell me that my second suggestion, using automatic valve control in the newest hatchers, was much easier and, more importantly, that hatchability was now consistently “very good”.

L-R: Jeffrey Kleering van

Beerenbergh, online marketing

manager, Henry Arts, marketing director and Kim Stammers, event manager


Willmar AG Forte launches world’s first SmartCount™ turkey counter Mr. José Antonio Dos Santos,

New single stage hatchery for Portugal’s Grupo Valouro

President of Grupo Valouro

Willmar Poultry Company / AG Forte has successfully

developed an innovative new concept for its turkey take-off

and processing line, with the installation of the world’s first SmartCount™ turkey counter in collaboration with Pas

Reform and NatureForm at its Willmar hatching facilities in Minnesota.

The animal-friendly counter, which has been in operation in the broiler industry for over six years, has been adapted in a joint process that for the first time enables the counting and analysing of day old turkey poults. SmartCount™

analyzes the quality of the poults in terms of individual weight estimation and uniformity distribution, with a

calculation of the coefficient of variance as an indication of flock quality and uniformity.

Willmar / AG Forte embarked on this joint development project with Pas Reform over a year ago, to deliver an innovative poult counter in Willmar’s operations. The

company was looking for an animal-friendly, high capacity

counter that could handle 60,000 day old poults per hour, to an accuracy of +/- 5 per 1000 - and seeing SmartCount™

operating in broiler facilities sparked the idea for the joint development.

SmartCount™ turkey does not need to individualize day old poults. As the first counter that uses vision technology to count groups of poults, it analyses the circumferences of individuals, estimate their weights and produces a

uniformity curve for poults counted based on the images collected by the camera.

Grupo Valouro has commissioned a new, fully integrated hatchery from Pas Reform for Sociedade Agricola da Quinta da Freiria SA in Portugal. Located in Torres Vedras, 50km north of Lisbon, Grupo Valouro is one of the country’s largest poultry producers and employs 2,500 people at its 36 animal feed and poultry production companies. It exports fresh and frozen products to more than 20 countries in Europe, Africa, Asia and the Middle East, and has ambitious plans to open up new markets. The new installation at Sociedade Agricola da Quinta da Freira will include 36 SmartSetPro™-4 setters with a capacity of 88,128 hatching eggs each and 30 SmartHatchPro™ hatchers, to deliver an annual capacity of 200 million day old chicks. The modular, single-stage design of SmartPro™, combined with the adoption of Pas Reform’s space-saving 162 setter tray allows incubation conditions to be fully optimised to specific profiles for each batch of eggs set. This maximises chick uniformity and also enables a large hatching capacity to be achieved in a small footprint. Each setter will be equipped with Pas Reform’s Adaptive Metabolic Feedback (AMF™), to ensure that the incubation environment meets the metabolic needs of each developing embryo. AMF™ delivers precise, adaptive control over humidity and CO2 during the incubation process – according to the time-varying metabolism of a specific batch of embryos. The hatchers will be equipped with SmartWatch™, which controls humidity and CO2 levels in the hatcher to optimise the hatch window for every cycle. The comprehensive, integrated installation will also include a complete line of hatchery automation systems, with automated egg receiving, egg transfer and chick handling, and a hatchery climate control system that incorporates air handling units, water chillers, boilers and an energy-saving heat recovery system.

Gregory Vanputte, director

sales & business development HAS, Pas Reform Hatchery Technologies


Pas Reform’s SmartCenterPro™ hatchery information software provides monitoring, control and detailed data analysis at every stage of hatchery operation. With batchspecific Track and Trace capabilities, the system also generates full incubation cycle reports for every batch set. The Pas Reform Academy will provide a full onsite training programme, as well as on-going monitoring and advice to tailor the hatchery’s incubation programmes for peak performance. Grupo Valouro was established by Manuel dos Santos in 1875 and the company is still family owned, managed today by the founder’s grandnephews, José António and António José dos Santos. Mr. José António Dos Santos, Chairman and Mr. Alfredo Sarreira CEO, say that Pas Reform was the only company that could deliver a complete hatchery solution. “Pas Reform’s reputation for innovation was important to us,” he explains. “Equally importantly, we have found a supplier that works with us throughout the process – from sales and commissioning, hatchery planning, project management and installation to after sales, technical back up and training services.” Gregory Vanputte, Pas Reform’s sales director, concludes: “This is a very exciting project for Pas Reform. Grupo Valouro is a modern, forward-looking company, strongly focused on quality, efficiency and the adoption of innovative technologies to achieve their business aims. We look forward to supporting the company’s ambitions for future growth.”

Sabir’s Group in Lahore looks to the future with SmartPro™ from Pas Reform

Sabirs’ Group, one of the biggest and best-known companies in Pakistan’s poultry market, has chosen Pas Reform’s SmartPro™ incubators for its new, single stage hatchery facility in Rahim Yar Khan, 600km from the group’s headquarters in Lahore.

Dr. Sabir comments: “I am very confident that our group has made the right decision in going with Pas Reform’s SmartPro™ single stage technology. We know that these incubators will help us to deliver excellent quality day old chicks to our highly valued poultry farmers around Pakistan.

Veterinarian Dr. F.M. Sabir started Sabirs’ Poultry (Pvt.) Ltd in 1984 to deliver a high quality, affordable protein source and help to solve the problem of child malnutrition around Pakistan. Over the last 34 years, Sabirs’ Group has developed into a vertically integrated business operating breeder farms, hatcheries, feed mills, broiler farms and a state-of-the-art poultry processing facility. Sabirs’ Group currently produces around 180 million broiler chicks per year and it has recently launched a new brand for its poultry products – Sabroso.

“It is our goal to supply our customers with the best commercial broilers in the market in terms of uniformity, final weight and feed conversion ratio, as well as the lowest chick mortality.”

Now the group is opening a new hatchery facility and has chosen to go fully single stage, opting for 24 Pas Reform SmartSetPro™ 6 setters with a capacity of 132,192 hen eggs and 24 SmartHatchPro™ hatchers with a capacity of 22,032 eggs each.

Gregory Vanputte, sales director at Pas Reform Hatchery Technologies, adds: “ We feel that it is of great importance to the Sabirs’ Group to implement single stage incubation in the new project. We are confident that our SmartPro™ system, and the ongoing support that we can provide through the Pas Reform Academy, will help Sabirs’ Group to guarantee the best broiler quality for the Pakistani market.”

Pas Reform and sustainability

cooling system to an under­

As’ad M. Yaseen, Sales Director

We’re working on being the

installation. We’ve installed solar foil on the roof to

Hatchery Technologies

most sustainable supplier of

integrated hatchery solutions.

At our state-of-the-art Logistics and Training Center in

Doetinchem, for example, we’re making the building as energy

efficient as possible, connecting the underfloor heating and

ground heat and cold storage

Middle-East, Pas Reform

generate 86% of our total

power requirement and LED lighting is saving us 47,000

kWh annually. “Sustainability

is in our DNA,” says Operations Director Wouter Heideman.

“Pas Reform aims to be energy neutral by 2023.”


Pas Reform | Smart team work Pas Reform has many faces around the world, all working towards the same goal - providing you with smart, integrated and sustainable hatchery solutions to help you achieve the highest number of best quality chicks.

>> Harm Langen

Erwin Prinzen


Michaël Kampschöer

Gerd de Lange

As’ad M. Yaseen

Gregory Vanputte

Erik Meijer

Brian Vierwind

Niels Breunissen

Marc Broenland

Rik Bargeman

Férenc Elshof

Maike Jurg

Jan-Peter Eil

Nelleke Nolles

Henk Markhorst

Mohamed Aït Lachgar

Lenise Inácio de Souza

Bas Kanters

Anna Kolygina

Wim Schaafsma

Bert Enserink

Helga Derksen

Kevin Koenders

Robert Bowen

Sven Bulten

Robert Zanting

Iwan ter Wiel

Robin Houwer

Martine Onnes

Bouke Hamminga

Niels Stam

Rui Silva

Kitty Bekken

Adriaen Sligcher

Tony Britt

Maciej Kolanczyk

Artur Schlick

Hans van Ampting

Jeffrey Kleering van Beerenbergh

Venkitakrishnan Natarajan

Lotte Hebbink

Wim Hazekamp

Marco van der Leij

Wouter de Vreede

Kim Stammers

Marleen Boerjan

Henry Arts

Hielke Bijzitter

Suzan Hansen

Martin ‘Tiny’ Barten

Maikel Arendsen

Terry Doss

Eddy Gunsing

Clement Volmeijer

Ernst Pfeijffer

Martijn Janssen

Dafna Kampschöer

Wouter Heideman

Willeke van Langen

Steve Warren

Joris Meijer

Emiel Fielt

Niek Yntema

Sander Jansen

>> Sander Koster

Gerjanne Reesink

Mike Diesvelt

Hans Mateman

Santad Dentstaporn


When the hatchery power supply fails by Maciej Kolanczyk, Senior Hatchery Specialist, Pas Reform In a contemporary hatchery all the parameters influencing incubation – such as temperature, humidity, ventilation and the turning of eggs – are based on using electricity. Stopping of the energy supply means that the pumps and fans do not work, heating and cooling does not function and the air in the incubators cannot be refreshed. In closed machines, eggs incubated for more than 9-10 days will tend to overheat – especially in a single stage machine. Embryos of 15 days or more may suffocate. This occurs quickly. In a non-running closed hatcher most embryos and chicks will die within 30 minutes. A lack of electricity also means no light in the building, no air conditioning in the rooms and the malfunction of all auxiliary devices used for hatchery operations. Today’s modern hatchery cannot operate without electricity and as a power cut will happen sooner or later, staff must know how to deal with it. The only structural solution is the installation of an emergency power generator. An automatic starting device will immediately replace the power supply. This technical solution is effective and safe, but only if the generator functions properly.

Get in touch

Our highly skilled and dedicated service team is available 24/7, to provide first line support. +31 (0) 314 659 100

Skype: Service Pas Reform


Potentially huge losses resulting from a power cut justifies any investment in a reliable electricity back-up system. If the system works – no special action is needed. Regular maintenance and testing of the generator, including a regular check on the fuel reserve, are an essential part of the hatchery operation. If there is no back-up system the risk related to the lack of an electricity supply has different grades and priorities depending on the incubation phase. The very first objective is to save the life of the embryos. The most urgent, immediate requirement of advanced embryos is respiration. The more advanced their development the more urgent the demand. The lack of cooling worsens the situation and leads to overheating. The eggs in the hatchers are exposed to the most risk and deserve first priority. These relatively small cabinets are filled exclusively with embryos in their final stage and hatched chicks. They need a lot of fresh air and must be attended to quickly. Next, the setters containing mostly developed embryos, especially in a single-stage incubation system, should be attended to. Embryos below 10 days of incubation can wait. Temporary, limited cooling down will mainly influence the incubation time but will not kill the embryos at this stage.

Advice What do you do if there is no power and no back-up generator? – Make sure the staff is prepared, instructed and trained. People on duty must know what to do rather than look for instructions in the face of an existing problem. – If there is no UPS system backing up the computers and screens – have notes available documenting the load of the setters. – Manual portable torches should always be in working condition and available from a fixed, easily accessible place. – Give priority to hatchers and then setters with embryos at 15 days and more. Drive out trolleys and space them in the room between the machines or at other places, such as the chick handling room or even the dispatch room. Open all doors to create a natural air flow in the building. – For embryos at 10-15 days, just open the doors of the setter. – For embryos < 10 days: do nothing; keep the setters closed. – Consider purchasing an emergency generator to be better prepared for the next time.

Mexico’s Mr. Egg expands with SmartPro™

Koch Foods develops USA’s largest single stage hatchery Chicago-based Koch Foods, the USA’s 5th largest poultry integrator, has chosen Pas Reform and NatureForm to completely renovate its Henagar hatchery in Alabama. When completed, Henagar will be the largest fully integrated, single stage broiler hatchery in the Western Hemisphere. Pas Reform and its US partner, NatureForm Hatchery Technologies, will install 84 SmartSetPro™ setters with a capacity of 132,192 eggs each and 92 SmartHatchPro™hatchers, each with a capacity of 22,032 hatching eggs, to create a weekly setting capacity of more than 3.7 million eggs. As a fully integrated project, the contract also includes work to renovate Henagar’s climate control and automation systems. A complete new HVAC system has been designed for the hatchery, with 14 Daikin air handling units that use 100% outside air and air handlers equipped with the latest UV disinfection system. Boilers and chillers will also be replaced, including the addition of modern primary and secondary heat recovery systems, to make the hatchery one of the most energy efficient in North America. A new hatchery automation system is designed to process 800,000 day old chicks in an eight-hour operating day. To achieve this, the system incorporates three transfer candling lines with individual stacking, destacking and clear egg removal; a double chick take-off line with destackers, separators and innovative, animal-friendly SmartCount™ chick counters. SmartCenterPro™ hatchery information software will superconnect data from the entire hatchery, from the realtime monitoring and historic recording of Incubator climates, to the monitoring, counting and analysis of embryos and chick uniformity data gathered from hatchery automation processes.

Gary Davis, Vice President Eastern Division at Koch Foods , comments “Before embarking on a company-wide hatchery renovation-expansion programme, we tested Pas Reform’s equipment and technologies extensively in the Henagar facility. “Once we saw improvements in hatch and feed conversion rates, we worked with the Pas Reform/NatureForm team to evaluate the project’s viability and, based on return on investment calculations, our experience with the renovation of our Crossville facility and the very comprehensive support package that has also been a key success factor for other major hatcheries in the USA , the project was approved.” Steve Warren, CEO of NatureForm Hatchery Technologies concludes, “This is a milestone for Pas Reform and NatureForm: a truly exceptional opportunity to supply and install a project of this size and calibre, as the world’s only single source supplier of fully integrated hatchery solutions. Fully integrated solutions do not, says Steve Warren, stop when installation is complete and together, contractor and supplier have customised a SmartCare™ preventative maintenance and hatchery support contract that will proactively involve both company’s teams to maintain optimum hatchery performance.

Productora de Huevo Santa Rita S de PR de RL has built a

new state-of-the-art SmartPro™ Bovans breeder hatchery, to support the further expansion of its successful ‘Mr. Egg’ table egg brand.

Located in Tehuacán, in the state of Puebla in central-

eastern Mexico, Santa Rita’s new hatchery will have a

production capacity of 5 million day-old pullets per year, to supply its customers and the company’s own commercial egg-laying operations. Santa Rita is part of the Romero

Group, one of Mexico’s most important poultry producers. Santa Rita’s owner and President Mrs Mercedes Romero

Bringas explained: “The new hatchery is a logical next step for us in the integration of our company, from breeding

stock through to the delivery of Mr. Egg table eggs to our markets in the Puebla region and in Central Mexico.

“Our brand has a good reputation in the commercial market and ensuring that we have full control in the chain – from

breeding stock and commercial egg production to supplying end product to the consumer – is pivotal to further building our operation.

“Having seen Pas Reform’s extensive product, scientific and technological expertise in the incubation of layer lines it

was logical for Santa Rita to fit the hatchery with SmartPro™ setters and hatchers.”

Of equal importance in Santa Rita’s decision to work with Pas Reform, she says, was being able to call quickly and easily on access to parts and service 24/7 through Pas Reform’s Cuernavaca- based distributor AgroEquip.

“In considering the full scope of this project, we recognised that one of the major factors in the success of the work we had undertaken for House of Raeford was the implementation of a SmartCare™ Lifetime Services agreement,” he says, “and Koch’s senior team agreed.”

Ranulfo Ortiz from Agroequip, Pas Reform’s regional

“This contract is future-focused at every level. It recognises that the time has come for a new, proactive paradigm in hatchery service and support and that with SmartCare™, we’ve got that covered.”

role in the supply of high quality table eggs, both to

business development manager, concludes: “This project

provides us with an excellent opportunity to build a strong and lasting relationship with Santa Rita. We expect strong growth in the Mexican market for the foreseeable future

and companies like Mr. Egg are going to play an important businesses and to consumers.”


Training in the USA: hands-on knowledge sharing in hatchery management

Training is a unique contributor to Pas Reform’s rapid growth across the USA and Canada and, earlier this year, a group of 14 hatchery professionals came together to take part in a three-day Hatchery Management Training programme. Hosted by NatureForm, the course was delivered by Pas Reform Academy and included access to House of Raeford’s fully integrated new hatchery in South Carolina. The course is not limited to customers of NatureForm and Pas Reform, although delegates must work in a managerial or senior role with responsibility for day-to-day hatchery management. On this occasion, attendance included delegates from leading hatcheries and a vaccine supplier. The importance of people “We may all recognise the increasing role of automation and data-based software and systems in the modern hatchery,” says course director Gerd de Lange, “but people are vital to the success of any hatchery operation. “It takes good, up-to-date knowledge, high levels of skill and not least a positive, proactive attitude to deliver optimal production results. Machines and clever systems are only as good as the people operating them and translating results to fine-tune performance.”

With this belief at the heart of the Hatchery Management course, Pas Reform Academy’s approach to training is highly interactive.

participants the opportunity to see and experience advanced Smart™ incubation and hatchery automation systems firsthand in a live production environment.

The course is designed to strengthen participants’ skills in three areas: the evaluation and analysis of hatchery performance; the ability to recognize weaknesses in egg handling and incubation procedures and remedy them using the “tools” provided, and the knowledge to modify egg handling and incubation processes, to improve hatchery performance.

Sharing ideas and insights, says Barry Vincent, Breeder/ Hatchery Specialist at Tyson Foods, adds great depth to the experience: “The training is really comprehensive, it’s amazing what can be covered in just three days.

“Sharing insights with other hatchery professionals from their own experiences has been a really valuable aspect of the whole experience. The training has given me a range of Prior to attending, participants are invited to pre-submit key new tools and insights that I can take away to improve questions that they would like to have answered. This ensures analysis, processes and performance as soon as I get back to that as well as learning from trainers about the most up-tothe hatchery, and I’ve met new friends in the industry too!” date research and the very latest techniques being employed   in hatcheries worldwide, delegates also have the chance to Future training opportunities share experiences and insights with each other. Pas Reform will be running further hatchery management Egg to chick optimisation: training for results training courses in 2018. If you would like further information or to pre-register your interest in attending, In South Carolina, a variety of topics, from ‘egg quality from please email breeder farm to hatchery’ to ‘hatchery climate control’, were discussed and supported by presentations. For practical sessions and hands-on training, House of Raeford’s state-of-the-art hatchery hosted two visits, the first focusing on the egg receiving and setter room, and the second dedicated entirely to the hatcher room and chick handling. During these visits, both egg and chick quality were evaluated and a break-out analysis performed, all in a setting that gave

Steve Warren, President,

Bouke Hamminga, director


business development,

NatureForm Hatchery

international sales & Pas Reform Hatchery Technologies


Importance of hatchery management highlighted at Ross Africa Seminar Ross Africa, the distributor of Ross® Parent Stock for SubSaharan Africa, demonstrated its commitment to customers at its recent Hatchery Management Seminar. Held in Lusaka, Zambia, from April 10 to April 12 the event highlighted the importance of good egg handling from farm to hatchery. The seminar is organized annually by Ross Africa, specifically for its Sub-Saharan customers, and every second year focuses on hatchery management, with training delivered by Pas Reform Academy. The Ross Middle East and Africa Customer Focus Team was represented by Sales Manager Bulent Tanyildizi and senior Technical Manager Robert Haggarty, who work closely with Ross Africa throughout the year.

Raymond Laing, technical director Ross Africa, explained, “First-class chicks require first-class care, and that’s why our hatchery training is so important. Chick performance can only be maximized when every aspect of management is carefully considered. Good hatchery management, the focus of this seminar, is a central component of this. We were delighted to welcome so many of our Sub-Saharan customers to our hatchery management seminar to share these messages and enjoyed the vivid exchanges of best practices and their enthusiastic involvement in the workshops very much.” (originally published by Aviagen)

The event was attended by 27 hatchery managers and supervisors from 10 different countries. Held at Ross Africa’s flagship broiler hatchery, presentations and practical interactive sessions were designed to train the trainer and ensure best practices are transferred from the customer back to their own organizations. The participants investigated and discussed a range of topics including, “What Are Good Hatchery Results – Commitment to High Hatchability,” “Optimal Egg Quality from Breeder Farm to Hatchery,” and “Energy Efficient Hatchery Climate Control and Ventilation in Different Climate Zones.”

Your project is safe in our hands! Our experienced project managers are the single point of contact

between you, your project team and Pas Reform. They make sure your

project comes together on time, on budget and to your specifications.


Pas Reform Integrated Hatchery Solutions The Netherlands Pas Reform BV Head Office Bovendorpsstraat 11 7038 CH Zeddam The Netherlands

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T +216 74 237 999 M +216 98 411 515 / +216 98 450 530 F +216 74 215 205 E E Turkey Refarm Kimya Laboratuari Sanayi ve Ticaret A.S. Cimen Sok. No: 48 Elmadag -Sisli Istanbul 34373 Turkey T +90 21 2230 5674 F +90 21 2247 5003 E

Pas Reform Hatchery Technologies

Pas Reform Times 2018  

Read the very latest on hatchery developments around the world!

Pas Reform Times 2018  

Read the very latest on hatchery developments around the world!