l The International Ice Cream Consortium (IICC), comprised of the world’s ld’ finest fi iindependent d d ice i cream manufacturers, chose to host their annual global conference in Dubai in 2008. l Organised by Unipex Dairy, the five fiveday conference featured a host of workshops and taste sessions during the day, with a variety of social activities planned for every evening. l CWE was selected as the preferred agency to oversee the client’s destination management requirements, and manage the social itinerary and guests’ welfare. l Working with our preferred suppliers, CWE brought together a host of post-conference activities that included desert safaris, city tours, dhow cruises,, cocktail pparties and an intimate gala dinner at the Burj Al Arab. l With many of the guests flying in from Europe and the Americas, CWE provided an experienced full-time, multilingual Project & Activity Manager to oversee travel logistics, ensure delegates’ security and wellbeing, and overall coordination and support for the Conference. Conference
case study st d 0 0.5: 5 International Ice Cream Consortium 2008