design / deliver
l In April p 2008,, a ggroup p of expert p event pprofessionals joined hands to create a unique event planning agency. l They came from various backgrounds, and comprised of the creative, the logistical, the communicator, the brandlover, the planner, the fashionistas, and the Jacks & Janesof-all-trades. l They each had unmatched core skills, creative spirits, a wealth of experience, and an unrelenting passion for special events. l This diverse skill base helped produce spectacular events, with unique storyboards l …and within budget (when you’ve been around long enough, you know where the best deals are). l They understood brands, live communication, and more importantly, what it took to entertain the region’s audiences. l As a team, they didn’t plan to change the local events industry – they just wanted to make it better.
concept world events
l For the past ten years, Sue P Pengelly ll has h been b making ki her h markk as Event Producer on some of the region’s biggest corporate and family events, and now brings her creative spirit, wealth of experience, and unrelentingg passion p to Concept p World Events. l With her extensive background, Sue has been invited to speak as an authority on the regional events industry. In 2007, she addressed delegates at the Festivale Conference, the leading events conference in Dubai (held in conjunction with the PALME and Event 360 Exhibition). l Sue has also shared her knowledge on the Dubai Eye Business Tonight radio show, MTV Arabia, and Zee TV Arabia, and currently serves on the faculty of the Event Management Development Institute (EMDI) in Dubai. l Sue has a diverse skill base which includes entertainment conceptualizing, unique storyboards for all kinds of events, including product and service reveals, sports event entertainment, retail outlet openings, gala dinners and large-scale festival roll-outs. l Working in the regional events industry for more than a decade, Sue has also accumulated the largest database of entertainment, technical h l and d décor dé solutions, l both b h locally l ll and internationally. l In 2008, Sue was nominated as a FINALIST in the Event Solutions Spotlight Awards as “Event Planner of The Year” Winners will be announced in February 2009. Year”. 2009
event producer profile
Every communications campaign must become an experience that captivates and intrigues your audience, involving them in ways that ensure they understand, remember and are positively influenced by the messages conveyed. Our teamâ€™s extensive experience within the events and marketing industry, has given us invaluable insight into achieving clientsâ€™ brand objectives via the services we provide for f various types off special events.
- Invitation design & distribution - Catering management - Venue V sourcing i - Element sourcing - Critical time lines - Run sheets - Contractor management
- Technical and production management - Speaker support - Staging St i - 3D computer aided drawings - Audio design - Audio-visual - Production scheduling
- Large scale logistics - Crowd control & security - Talent coordination - Language translation - Freight & shipping
- Graphics - Invitation design - Corporate and marketing videos - PowerPoint, html, Flash presentations - Website creation - Director presentations - Large format printing - Conference collateral and handouts
DESIGN & CREATION - Environment design - Event branding - Project design - Venue design / theming - Choreography - Stage design - Lighting design - Script development - Voice over scripting - Talent casting
FINANCIAL CONTROL - Budgets - Scope of works - Quantity estimation
EDUCATION - Event consultancy services - Event education for in-house teams - Conference speaker
what can CWE do for you?
From blue-chip p organizations g and financial institutions,, to real estate developers and luxury product manufacturers, we’ve worked with many of the biggest players in various industries. This has helped us define our creative edge when producing a range of events to appeal to a different class of clientele and audience, all the while ensuring brand alignment and budgetary constraints. For corporate clients, it is necessary to ensure that their powerful brand is omnipresent within all elements of the event, from f stage to décor. dé Some of the services clients may require include: l Product or service launch l Gala Dinners l Award ceremonies l Multimedia spectaculars l Private receptions CWE can service your event needs with: l Turnkey event management l AV and technical production l Décor and stage sets l Event branding l Venue V consultancy l l High-end entertainment l Video production & edits l Full produced show
corporate events & ceremonies
The regionâ€™s g thrivingg retail sector requires q retailers and outlets to constantly indulge in promotional campaigns and activities to keep their brand alive and appeal to the growing market. The CWE team have produced events from shopping mall opening ceremonies, in-store family entertainment and store animation, fashion shows, campaign roadshows, mother & child days, and many other retail-based events. Some of the services clients may require include: l Store Openings l Ribbon-cutting ceremonies l Roadshows l Promotional Campaigns l Familyy entertainment CWE can service your event needs with: l Opening ceremony production l Customised performances l Mascot & character appearances l Roadshow campaigns l Customised quiz shows l Large-format printing l Promoters and event staff l Crowd control and security
retail & promotional events
An ever-increasingg segment g of our business is workingg with international clients and conference managers to provide bespoke destination management services. With an extensive database of local suppliers, honed from years of building relationships, CWE is in an ideal position to service travel, tours and transportation requirements, as well as overseeing social itinerary and other event elements. Some of the services clients may require include: l Guest registrations l Delegates travel management l Social itinerary planning l Signage and printed collateral l Technical & AV support l Gifts & hostesses CWE can service your event needs with: l Registration mechanisms l Travel and transport logistics l Venue V and d F&B liaison li i l Event branding, design & print l Technical support & production l AV Presentation support l Corporate gift suppliers & bilingual event staff
l An exclusive two-day launch event featuring a press conference, gala dinner, and sales meetings with investors. l CWE transformed the Madinat Jumeirah’s MPV (multi-purpose venue) into the ultimate “Mada’in experience . experience” Above: Empty venue at Madinat Arena & artist’s impression of proposed design Right: The actual event produced by CWE.
Proposed table décor designs and actual event
Pillars were clad with Mada’in branding. The sales sets were also built with high-end furnishings to represent stylish apartment living.
l At the gala dinner, guests were encompassed by wide screens on three sides which simulated the window-views window views from the Marina Arcade penthouse - views of The Palm on one side, and Dubai Marina on the other, with images transforming from day to night scene. Hanging screens projected sky k images i tto ill illustrate t t th the open terrace of the penthouse residence. l All furnishings reflected the brand, with table decorations and extensive event branding especially designed and fabricated for the event. l Intimate and stylish sales sets were p the tower’s created to depict upscale living experience. The sets were used by Mada’in representatives to meet with buyers and investors. l UK speed-artist Jon Hicks created three large masterpieces in 20 minutes portraying the leaders of the UAE.
case study st d 0 0.1: 1 Launch of Marina Arcade Tower
l CWE’s Event Producer, Sue Pengelly, was selected by the Undiluted Spirit agency off the h UK, UK to be b the h Dubai D b i Production Manager for the four-day International Distributor Conference for Sunseeker, one of the world’s largest luxury yacht manufacturers. l With the clients based in the UK, Sue’s scope of work was to identify all suppliers and review their scope, contracts, and financial paperwork prior to the clients arrival in Dubai. l Sue also provided full, on-site support throughout the event, consulting on: • Hotel menus, table décor and floral displays • Overseeing technical supply, installations and rehearsals for the Conference, the Bond-themed Awards evening, Polo Match, and a spectacular light, sound and fireworks show in the desert. desert • Coordinating the logistics of hotel and transport for the production team, and entertainment permissions for artistes.
case study st d 0 0.2: 2 Sunseeker Distributor Conference
l Having a Bahrain-based client organizing an event in Dubai, proved to be b an effortless ff l challenge h ll ffor the h experienced CWE team. l CWE made recommendations on what we felt would best suit the Bahrain Bay Investor Summit (held in conjunction with Cityscape 2008) -- an event comprised solely of presentations and updates on the Bahrain Bay project. l The client had a very powerful corporate identity, and it was essential for us to incorporate this into all the event elements, including event branding and dĂŠcor. l To achieve this, our designers had to fully familiarize themselves with the clientâ€™s extensive brand guidelines. l CWE used cost-effective solutions, that were guaranteed to impress and offered ubiquitous brand presence throughout the evening.
Bahrain Bayâ€™s corporate brand identity was incorporated into the design of various event elements.
case study st d 0 0.3: 3 Bahrain Bay Investor Summit
l Pulled together in only three days, this property launch event is a great example of how our three divisions (Events, Advertising & Digital) worked together to deliver a clientâ€™s marketing objectives. The evening featured some fantastic entertainment by Dubai-based artistes.
All promotional display units and stage branding were designed and printed in-house.
Event elements such as dĂŠcor, hostesses and costumes were themed to corporate colours.
Bollywood celebrity Minisha Lamba was flown in as one of the chief guests and to act as MC for the evening. All scripting was provided by CWE. Inset: A unique promotional display cube stand featuring project images and branding.
l With Hollywood and Bollywood celebrity l b guests in attendance, d it was imperative for us to produce a flawless event and offer the maximum effect, despite the short lead-in time. l CWE organised a highly-successful launch event for Aspire Real Estate and Stallion Properties, while our Advertising division produced marketing collateral, and our Digital division turned around all printing and promotional displays within record time. l For a client that understood style and d elegance, l it i was essential i l to create an event that embodied the same. In less than three days, video presentations were produced, speeches were written, entertainment was organised, g and a spectacular event was brought together.
case study st d 0 0.4: 4 Launch of Santorini on Al Marjan Island
l The International Ice Cream Consortium (IICC), comprised of the world’s ld’ finest fi iindependent d d ice i cream manufacturers, chose to host their annual global conference in Dubai in 2008. l Organised by Unipex Dairy, the five fiveday conference featured a host of workshops and taste sessions during the day, with a variety of social activities planned for every evening. l CWE was selected as the preferred agency to oversee the client’s destination management requirements, and manage the social itinerary and guests’ welfare. l Working with our preferred suppliers, CWE brought together a host of post-conference activities that included desert safaris, city tours, dhow cruises,, cocktail pparties and an intimate gala dinner at the Burj Al Arab. l With many of the guests flying in from Europe and the Americas, CWE provided an experienced full-time, multilingual Project & Activity Manager to oversee travel logistics, ensure delegates’ security and wellbeing, and overall coordination and support for the Conference. Conference
case study st d 0 0.5: 5 International Ice Cream Consortium 2008
l Conducted as part of the UAE Runs on Dunkin campaign, CWE helped D ki D Dunkin Donuts with i h a tri-Emirate iE i road show, featuring an exciting, interactive quiz show for adults and children to participate in. l To best achieve the client clientâ€™ss marketing objectives, we took the campaign right to the customers, with weekend quiz shows held in three of the busiest UAE malls in Dubai, Abu Dhabi and Sharjah. l The quiz show used high-tech, interactive voting keypads, used for the first time within a public (noncorporate) arena in the UAE. As a result, lt 20 participants ti i t could ld ttake k partt in each quiz, allowing us to reach out to a wider audience,. l CWE provided complete set design, complete coordination with all host venues, MC scripts, generation of hundreds of trivia and audio-visual questions, logistics support for mallto-mall delivery every weekend, and full on and off-site operational support. l The campaign was immensely successful in generating increased awareness of Dunkin Donuts products ensuring audiences products, discovered that DD was more than just donuts!
case study st d 0 0.6: 6 Dunkinâ€™ Donuts Campaign Roadshow
l CWE were selected to produce the first signature event of the Dubai Summer Surprises p 2008 festival,, entitled “The World of Stories”, to kick-start the 9-week summer festival. Set backdrop designed to resemble pages of a storybook. Above: Proposed design Right: Final backdrop
l Stage Show: We produced and choreographed two stage shows with trained actors and dancers from the United Kingdom and Dubai. l Children’s workshops and activity areas: The Th M Mad dH Hatter’s ’ T Tea P Party (from Alice in Wonderland), and The Fairyland, with a professional “fairy” from Australia.
Children’s workshop p design and actual set for the Mad Hatter’s Tea Party
l DVD Corner: where children could watch fairytale cartoons l Cut-outs Corner: that offered fun photo opportunities for young and old. l CWE was also responsible for set design and fabrication for all activities. l Printing was provided by our partner company, Concept Digital.
case study st d 0 0.7: 7 Dubai Summer Surprises 2008
l CWE produced the launch event for the Investment Corporation of Dubai ((ICD), ), the Dubai Government’s Investment Foundation. l The high-profile event was attended by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and Singapore’s first Prime Minister, Lee Kuan Yew, amongst other UAE government officials. l CWE produced a complex multimedia presentation that was projected on a 24-metre wide seamless-edged, high-definition screen. l We also created an animated ICD logo, and provided bespoke event solutions.
Above: Artist’s impression of the set design, incorporating the 24-metre, seamless edged screen, seamless-edged screen where background images could be projected simultaneously with live camera feed. Below: Actual event.
l Due to the elite list of guests, turnkey management, security concerns, and attention to detail was imperative.
case study st d 0 0.8: 8 Launch of Investment Corporation of Dubai
our partners… Working with our partner company Concept Digital allows us to offer our clients not only the most competitive rates in design and printing of event collateral, but also fast turnaround on print jobs.
Evento provide cost effective registration facilities to help our clients reduce the tedious logistics and infrastructure setbacks associated with the visitor registration process.
This comes in especially useful when you need to design stage sets, invitations, branding, promotional displays and other materials required for an event.
They have developed state-of-the-art registration software, and are fully equipped to meet all sizes of events, from small corporate meetings, to large-scale conferences and exhibitions.
Services include: • • • • • • • • • • • •
Large format digital printing Signage Roll-ups & Pop-up display Scrolling banners Display signs & stands Exhibition stands & Promotional kiosks Light boxes & Acrylic displays Neon signs g & Hexa Vision Indoor directory sign systems Sign support spaces & fixtures POS materials Vehicle branding
Services include: • • • • • • • • • • • •
On-site and off-site/off-line registration Multilingual registration staff Registrations equipment rental SMS and Bluetooth services Form design & customization Badges design & customization Comprehensive reports Attendee databases On-site technical support Event support services Survey – online and offline Equipment rental
Keyy Contacts. EVENT PRODUCER Sue Pengelly E – firstname.lastname@example.org M- (+971-50) 658-7817
MANAGING DIRECTOR Samsheer Basheer E – email@example.com M- (+971-50) 881-7766
SALES Nikhil Hariharan E – firstname.lastname@example.org M- (+971-50) 708-9971
SALES Leonora Pacini E – email@example.com M- (+971-50) 276-7339
MARKETING & EVENTS Parveen R. de Sa E – firstname.lastname@example.org M- (+971-50) 553-2216
ADMINISTRATION Charmaine Hernane E – email@example.com M- (+971-55) 719-2700
Telephone: (+971-4) 266-4385