Partners 50th Anniversary Logo Guide

PARTNERS 50TH ANNIVERSARY LOGO VISUAL IDENTITY GUIDE

2 COLOR USAGE

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3 REPRODUCTION | INCORRECT USAGE

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4 GUIDELINES FOR VENDORS

COLOR USAGE

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In keeping with The Partners of the Americas logotype, PMS 170 and PMS 449 are the colors designated for the Partners 50th Anniversary logo.

Refer to the Partners Color Scheme to see a palette of complimentary colors that may be used in conjunction with this logo.

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Primary Palette PMS 179 U CMYK 0 / 79 / 100 / 0 RGB 241 / 93 / 34 Hex F15D22 Web FF6633

PMS 449 U CMYK 65 / 55 / 100 / 28 RGB 89 / 88 / 43 Hex 59582B Web 666633

Secondary Palette 2 | PARTNERS 50TH ANNIVERSARY VISUAL IDENTITY GUIDE

PMS 7427 C CMYK 0 / 100 / 65 / 28 RGB 181 / 9 / 56

PMS 384 C CMYK 18 / 0 / 100 / 31 RGB 159 / 166 / 23

REPRODUCTION | INCORRECT USAGE THE FOLLOWING ITEMS ARE EXAMPLES OF INCORRECT USAGE OF THE LOGO

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REPRODUCTION The Partners 50th Anniversary logo should be reproduced from digital files provided by the Partners office.

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MINIMUM SIZE The Partners 50th Anniversary logo retains its visual strength in a wide range of sizes. However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished. The minimum size of the logo for print is 15⁄16" (1.3125").

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Minimum width 15⁄16"

CLEAR SPACE To preserve the Partners 50th Anniversary logo’s integrity, always retain an uncluttered clearance space around it in all uses. At a glance at any size this measures roughly the width of two diamonds. The minimum clear space should be maintained as the logo is proportionately enlarged or reduced in size.

• The logo, although based on a typeface has been customized and handset. Do not use any other typeface to reproduce.

• Do not alter the colors or use an outline of the logo.

• Do not screen back the logo.

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• Do not blur, skew or distort the logo.

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USING THE PARTNERS LOGO WITH THE ANNIVERSARY LOGO When using the two logos together, make sure to retain the clearance space around the logo. The proportion of the Partners 50th Anniversary logo should not overpower the Partners of the Americas logo. The minimum width of the Partners 50th Anniversary logo must also be adhered to.

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• Do not apply effects, including drop shadow or glow.

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Clearance space around logo

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GUIDELINES FOR VENDORS

REPRODUCTION Contents of this manual are protected by copyright. All restrictions apply. design or color alterations to the specifications in this manual are prohibited without the consent of the Partners of the Americas office. We reserve the right to reject delivery of materials containing unauthorized or incorrect use of the enclosed guidelines. For more information about the identity program or to receive reproductive artwork and digital files, or for copyright, trademark, and licensing information, contact the Partners of the Americas:

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Taylor B. Nelson Communications Officer, Partners of the Americas 1424 K Street NW, Suite 700 | Washington, DC 20005 Direct (202) 637-6206 | tnelson@partners.net

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