Ugly Catering - Final

Ugly Catering

Overproduction in Catering Services

The catering industry, especially in high-end and event-based settings, often prioritizes visual perfection and abundance as part of the guest experience.

Each year, for being "ugly"

20 billion pounds of produce are discarded

The U.S. food service sector wastes

18 million tons of food per year

At events, is wasted overproduction. due to

At large events, cosmetically imperfect. or 50–100 pounds of food per 100 guests

A mid-sized catered event wastes 15–25% of the food prepared.

Ugly

What if isn’t something to hide, to discard, but something to ? Ugly celebrate

Ugly Catering is a catering service that transforms ugly produces into gourmet experiences, blending food, art, and design.

To redefine perceptions of ugly produces and inspire behavior change through hands-on experiences.

Break the norm by embracing imperfection.

Through farm partnerships, a tech-driven menu platform, and a food recovery system.

We redefine beauty in food. Ugly is the new Beauty.

Celebrating – in food, people, design.

Imperfection

Save Eat the planet as you

Aimed at blending sustainability, gourmet food, and thoughtful design to create experiences that are as beautiful as they are impactful.

Rescue Repurpose Closing the Loop Seamless Experience

Partnering with surplus food suppliers and local farms, we rescue ugly ingredients.

Rescue Repurpose Closing the Loop Seamless Experience

Partnering with surplus food suppliers and local farms, we rescue ugly ingredients.

Every dish is crafted from rescued ingredients, creating seasonal, ever-evolving menus.

How it works

Rescue Repurpose Closing the Loop Seamless Experience

Partnering with surplus food suppliers and local farms, we rescue ugly ingredients.

Every dish is crafted from rescued ingredients, creating seasonal, ever-evolving menus.

Customers plan and customize their catering needs through our all-inone digital platform, offering real-time menu updates based on available surplus.

How it works

Rescue Repurpose Closing the Loop Seamless Experience

Partnering with surplus food suppliers and local farms, we rescue ugly ingredients.

Every dish is crafted from rescued ingredients, creating seasonal, ever-evolving menus.

Customers plan and customize their catering needs through our all-inone digital platform, offering real-time menu updates based on available surplus.

Partnering with food recovery organizations to safely handle and redistribute leftover meals, reducing waste and supporting those in need.

Stakeholder Map

Potential Partners:

Indirect Stakeholders

Investors & grant organizations

Food Policy Advocates

Educational institutions

Media / press / food writers

Secondary Stakeholders

Sponsors / Brand Partners

Guests / Diners

The publicgeneral / online audiences

Primary Stakeholders

At large events,

Surplus food suppliers

Local farmers

Community Partners

Event Venues

Food rescue partners

Clients

e.g., a fashionsustainable brand hosting a launch dinner

Why We’re Different

for clients

for

communities

for the planet

Turns catering into a social impact initiative, strengthening brand’s commitment to sustainability and community support.

Provides meals to those in need while reducing food waste.

Reducing Food Waste by using ugly produce, we divert perfectly edible food from landfills.

We’re not just serving food, we’re telling a story of , , and . seasonality sustainability style

Ugly Catering

How We Make Money...

Each menu is created through a collaborative consultation.

Perfect for:

• Brand events

• Intimate dinners

• Weddings

• Creative pop-ups

“It was funky, vibrant, and full of personality. A kind of beautiful chaos that somehow made so much sense. I’ve never seen a catering event like this.”

“There’s something really beautiful about how simple and thoughtful everything felt. The experience was so unique, and I left thinking differently about food waste.”