Sustaina360’s Strategic Plan & Roadmap
Diane Lee
Design Strategy Capstone, 2025
A Korea office with 3,000 employees of a global company
1. Why it matters?
2. How might we?
3. Who is our user base?
4. What it is for?
5. Next Steps
Analysis
Sustainability Starts with Every Employee
WHY IT MATTERS?
Can you guess how much waste the average office worker produces annually in my company?
A Korea office with 3,000 employees of a global company
500 per a person, 1,500,000 companywide Disposable cups
Haha..it is me..
All of which end up in landfills
10,000 per a person, 3,000,000 companywide Copy Papers with 30% of them never being picked from the printer
Again…
Successful sustainability initiatives require a strong company culture, whether through a top-down or bottom-up method
13People 11People
7 males, 5 females
Based in Seoul, South Korea
Diane Lee, Design Strategy, Capstone, 2025
“Long-term tasks can be addressed through education, while short-term tasks can be executed by activities. Thus, we need both”
• Name: J Shim
• Position: Director
• Interest: Artificial Intelligence, Sustainability
• Languages: French, English, Korean
For participation, utilizing digital channels can be a stimulus—for instance, uploading activity photos through mobile devices or using bulletin boards.
HOW MIGHT WE DEVELOP A DIGITAL CHANNEL FOR SUSTAINABILITY ?
Half of organizations feel lacking of tools for sustainability
99% of companies
44% of organizations preparing for increasing disclosure requirements cited insufficient resources to integrate sustainability strategies into business goals The sustainability digital tool market is expected to grow threefold $ 2.7 billion $ 8.03 billion The broader sustainability management software market in 2023 reaching $8.03 billion by 2030 with CAGR 16.7%
Sustaina360
is a mobile app designed to help companies foster sustainability engagement among employees and partners, supported by robust dashboard and community functions
Analysis
Vision
To empower organizations to foster a strong sustainability culture by engaging employees in meaningful activities
Mission
To provide an intuitive platform that enables employees and companies engage, track, and report on sustainability initiatives effectively
Sustaina 360 will showcase New-to-Market Concept in the sustainability software industry
Data-driven
Employeeengagement Compliancepurpose
Competative Edge
New Concept Big-scale software Specific functions-oriented
• Data-driven, Sustainability-focused engagement app.
• Unique ability to bridge corporate ESG goals with employee-level action and engagement
• Medium to Large Enterprises with established or emerging ESG commitments
• B2B Inbound Marketing
• Targeted Outbound
• Dashboard, activities, and communities, Partnership support for activities
• Tiered B2B SaaS model
• Focus on Scientific authority, compliance depth
• Seamless integration with CRM, HR, and ERP systems
• Scales across global business units
• Large enterprises with 1,000+ employees
• Companies with mandatory ESG reporting obligations
• Content, events, ecosystem integration, partner selling
• One integrated suite, Sustainability Compliance/Reporting
• Subscription-based SaaS, licensed per organization with optional add-ons
• Specialized in supply-chain, public space, administrative functions, etc.
• Audit-ready, enterprise-grade ESG and financial disclosure management
• Medium to Large Enterprises
• Companies with mandatory ESG reporting obligations
• Independent/smaller-scale functions
• Compliance-grade ESG disclosure service
• Tiered pricing based on company size, emission complexity (Scope 1–3), and number of sites/entities
WHO IS OUR USERS?
Team Manager
Justin Hong
Average 15 more years of work experience
Team Member Mike Lee
Average 8 more years of work experience
Marketer
Yunseo Choi
Average 10 more years of work experience
Core Needs
• Seeks alignment between personal and corporate values
• Emphasizes the importance of career growth
• Focuses on fostering collaboration and engagement.
Core Needs
• Busy with work and often short on time, preferring to spend free time on personal interests
• Willing to join activities outside of work which are prioritized by upperlevel management
• Prefers tangible benefits given from the activities
Core Needs
• Balances between work and life is important
• Aspires to lead a professional life in the long term.
• The social value on social media and tangible rewards are important
Based on the designed customer journey, several key functionalities were identified as essential and used as examples for the app design
Team Manager
Team Member
Marketer
"This quarter, our team has been assigned the goal of reducing paper cup usage. How can we effectively achieve this?"
• Review goals assigned to the leaders
• Set team-oriented goals for team management
"I should log into Sustaina360, set our team's goals, and track the team's activity progress."
• Track team’s activity status
"The dashboard confirms that our team saved approximately 100 paper cups last week. One member stands out with the highest activity level!"
• Measure current outcomes / KPIs
"We've successfully met our goal. Excited for the next activity!"
• Manage and compare outcomes with neighboring teams
"We'll reward the most active team member with a small gift and a certificate of recognition. By sending a notification through Sustaina360, we aim to further motivate and engage the team."
• Reward mostactivating employees
• Share status with upper level managers
• Track registeration and activities that the person have done
"Using messenger for communication and information exchange has its limitations. I have to go through chat history every time to keep track of what I've done."
• Review and share goals per team
"Upon logging into Sustaina360, I can see the goals set by the team leader and register activities. I can also share goals with my colleagues!"
• Check notices
• Share and send informations to friends
"Tracking and logging activities through Sustaina360 is quite enjoyable! I'm currently in first place… Who should I invite to join me this time?"
• Track activities
• Check posts
"Wow, I can't believe I'm in first place! Checking the dashboard, I see a colleague in last place I should help them out!"
• Share and send informations to friends
• Track activities
• Review reward history
"I received a recognition award and a cash prize this quarter so excited! I’m looking forward to taking on the challenge again next quarter."
• Review ESG strategies
"What program should we run this quarter?
Let’s review the quarterly strategy in Sustaina360 and check the available partners."
• Search registered partnerships for program development
• Register ESG programs (must)
• Send notification
• Post a notice
"The quarterly plan is finalized. Now, let's register the program. The partnership is in place… I’m excited to see how people will react."
"The dashboard provides insight into people's activity status. It looks like a variety of activities are taking place in the community."
• Track registering status and on-going activities in a dashboard format
• Offer summarized report and key findings (automated)
"Analyzing the dashboard, it's surprising to see that the least expected program turned out to be popular! Fascinating. We should reflect this insight in the next quarter's strategy."
"I'm considering which promotions to implement to boost user engagement. I'll share my key findings in the upcoming quarterly strategy meeting."
• Offer suggestions for improvement for activities
Each user segment will experience the unique functional and emotional benefits of Sustaina360 throughout their journey within the app.
Viability of information
Team Manager
Team Member
• Access to team-level dashboards showing participation rates and progress
• Feels informed, in control, and able to lead with transparency and purpose
Usability on-the-go
• Monitors real-time engagement data, approve actions, and send motivational messages from mobile
• Feels empowered to lead sustainably even outside of office settings
Purpose-driven Engagement
• Uses the app to reinforce team culture, organize green challenges, and align with company ESG targets
• Feels proud of fostering a culture of responsibility and contribution within the team
• Sees personal impact metrics (e.g., CO₂ saved), team standing, and available activities
• Understands how their efforts matter; feels more connected to the company’s ESG goals
• Logs activities easily, gets reminders, tracks progress, and joins team challenges anywhere
• Feels convenient, lightweight, and part of daily life — not a burden
• Participates in meaningful challenges, earns recognition, and contributes to shared goals
• Gains a sense of belonging and personal fulfillment in contributing to something greater
• Access to anonymized usage data, participation stories, and campaign results for internal/external reporting
• Feels confident in showcasing authentic sustainability efforts with data and stories
• Shares quick stories, monitors campaign impact, and manages engagement highlights while mobile
• Feels agile in responding to ESG campaigns and promoting internal success stories
• Amplifies employee stories, crafts purpose-driven narratives, connects individual efforts to brand impact
• Feels pride in driving culture and reputation through employeedriven ESG initiatives Best scenario for
Marketer
WHAT IS IT FOR?
4 people from SAP, EY, Samsung
4 people, internal user
Informative, measurable dashboard Attractive Reward programs
Data-driven insights to help companies measure sustainability impact, with activity visualization for employees
Incentive programs and gamification will boost participation
Seamless Integration with existing environment Strong Communities
Integration with corporate business and sustainability systems and tools Sustainability and Social engagement experience for employees
As of April 2025, Sustaina360 encompasses five Level 1 (L1) menus and thirteen Level 2 (L2) menus
Menu
Trees
L1 L2 Dashboard Community Personal Page My Dashboard Ranking Message Team Dashboard Club Activity Notice Company Dashboard Personal Information Activitiy Account Information Registered Activity Previous Activity Main User Support Log Out
& Message
KPI Dashboard
Community Ranking
This testing carried out in two iterations, covering all key topics and target segments through one-on-one interviews and focus group interviews (FGIs)
Testing Framework
Two Iterations
• Group: FGI (Focus Group Interview) format, 3~5 people
• Individual: In-person or Remote
Sustaina360
• Sustainability On-the-go
Every sustainable activity can be supported with a single click on the go
• Fun and Enjoyable Sustainability
A variety of programs will be offered to create a fun and enjoyable experience, enhanced by badge-based rewards
• Community-driven Platform
Individual feeds and team-based conversations help foster engagement and a sense of community among all employees
Next Steps
Goals
To provide an intuitive platform that enables employees and companies engage, track, and report
App. Development
Successfully complete necessary development within times Feature Development Basic app. architecture
Program & Incentive Design
Design and adopt user-preferred programs and incentive Internal External thro. Partnerships
User Experience Design
Develop easy –tonavigat, on-the-go experience User Experience Design
Change Management
Guide users in being familiar with the app usage Training, Tutorial, Guideline
Launch prototype
Demonstrate to the interested parties
Within one year
Expand to varous industries
Integrate with compliance & Reporting
the next two years
AI-adopted functions (Design)
AI-adopted functions (Develop & Execute)
Foundadtional incentive prog.
Architecture Design
Design user experience based on the survey
Integrate with external architectural environment
Explore potential activity program partners
Develop partnering programs for training and activities
Refine user interface based on the prototype feedback
Develop 1st generaion change management guide
Develop 2nd generaion change management guide
Make a Better Sustainable Workplace
Diane Lee, Design Strategy, Capstone, 2025
Analysis
The End
Diane Lee, Design Strategy, Capstone, 2025