Roots

Page 1


roots

Design Strategy Capstone A.Sp25 I Armagan Birsel, Cagla Yildirim designed by multilinguals for multilinguals

Meet the Team

Çağla Yıldırım, Strategic Designer, Background in Psychology, Design Research Armağan Birsel, Strategic Designer Psychology, Human Centered Design

Roots is a team of two multidisciplinary, multilingual, multicultural designers.

Meet Cem

a bright, curious 13-year-old who recently moved to New York City from Turkey.

Where is Cem today

Moved 6 months ago

Not fluent in English

Struggling socially and academically

Feels frustrated when he can't fully express his emotions in English

Where is Cem today

Moved 6 months ago

Not fluent in English

Struggling socially and academically

Where Cem could be, with support

Improving his English

Communicating his feelings

Feels frustrated when he can't fully express his emotions in English

Increasing his academic performance

Gaining self-confidence

More than 5 million ELL* students in the United States

174,014 ELL* students in New York City

143,080 K-12 ELL* Students in NYC

Multilingual students navigate a complex web of cultural expectations, languages, and norms in their daily lives.
Multilingual students navigate a complex web of cultural expectations, languages, and norms in their daily lives.
Multilingual students navigate a complex web of cultural expectations, languages, and norms in their daily lives.
All of this without the right support can lead to

Adultification

“Adultification

of ELL students—many children take on responsibilities beyond their age, like translating legal documents for parents, which adds stress and affects their school performance.”- Amanda Perez, Bronx Hype

Confusion about identity

“Multilingual students struggle to reconcile their home culture with the expectations of school and society, leading to confusion about identity and belonging.”- Deborah Aviles, Bronx Hype

Frustration and emotional shutdown

“ELL

students struggle more to express their emotions and needs, which leads to frustration and emotional shutdown.” - Berfu Öktenoğlu, Developmental Psychologist

Might not be visible to other people

Adultification

Confusion about identity and belonging

Frustration and emotional shutdown

Why Now

No data to display

SEL Framework becomes essential for ELLS

Enhances language development, academic performances and reduces anxiety by 40% reduction in behavioral issues and increased student engagement

“What Is the Casel Framework? ” CASEL, March 3 2023, https //casel org/fundamenta s-of-sel/what-is-the-casel-framework/ 27%

Enhances language development, academic performances and reduces anxiety by 40% reduction in behavioral issues and increased student engagement

“What Is the Casel Framework? ” CASEL, March 3 2023, https //casel org/fundamenta s-of-sel/what-is-the-casel-framework/ 27%

Vast number of multilingual students interacting with

Multiple cultures and norms

Multiple languages

Social Emotional Skills

Develop identities

Build empathy

Build strong relationships with peers, educators and community members of diverse cultures.

Understand and express emotions

Affirm identities

Vast number of multilingual students interacting with

Multiple cultures and norms

Multiple languages

Social Emotional Skills

Develop identities

Build empathy

Build strong relationships with peers, educators and community members of diverse cultures.

Understand and express emotions

Affirm identities

1.5 X However multilingual learners are “What Is the Casel Framework? ” CASEL, March 3 2023, https //casel org/fundamenta s-of-sel/what-is-the-casel-framework/

more likely to attend schools with fewer resources and less access to trained SEL educators.

Families & Caregivers

Schools Classrooms

The impact is even greater when learning extends beyond the classroom.

Our solution

Using play as a method, grounded in social-emotional learning, we aim to create an accessible,

For who What it is Goal that helps multilingual middle school students and their families family-integrated support system foster emotional expression, autonomy and connection.

Limited English proficiency, adapting to a new culture, and norms can lead to

Confusion about identity and belonging

Frustration and emotional shutdown

Adultification

Key Principles

we’d like to include

Inclusion of Nonverbal Cues

Expressiveness

Autonomy

Limited English proficiency, adapting to a new culture, and norms can lead to

Confusion about identity and belonging

Frustration and emotional shutdown

Key Principles we’d like to include

Inclusion of Nonverbal Cues

Expressiveness

Autonomy

Supporting those still building their language proficiency.

Confusion about identity and belonging

Encouraging verbal, visual different modes of communication.

Ensuring learners can explore and practice SEL freely.

Roots Purpose Driven Card Deck

Card-deck available in duallanguages

Questions co-developed with stakehold

Emotional expression across families an communities

Rooted in Social and Emotional Learning

Framework

An easy, at-your-own-pace tool for fam connection.

Game Components

3 Question Decks

Five core areas of social-emotional learning: selfawareness, self-management, social awareness, relationship skills, and responsible decision-making.

Available in English and mother tongue languages

3 Question Decks

Five core areas of social-emotional learning: selfawareness, self-management, social awareness, relationship skills, and responsible decision-making.

Available in English and mother tongue languages

3 Question Decks

Five core areas of social-emotional learning: selfawareness, self-management, social awareness, relationship skills, and responsible decision-making.

Available in English and mother tongue languages

The Reflection Set

Encouraging verbal, non-verbal, and creative forms of expression.

Element of suspense and variety to the game

Deepen interaction and making each round more dynamic.

Our Strategy

Learn the CASEL framework, learn a new language, learn more about themselves, about each other.

Through an engaging, flexible game structure, we create a space for meaningful, low-pressure interactions that encourage creativity and self-expression.

Roots emphasizes action through reflection, building emotional intelligence by sharing, reflecting, and responding through multimodal activities.

Participatory approach. Engaging all stakeholders, game to adapt to lived experiences

Learn the CASEL framework, learn a new language, learn more about themselves, about each other.

Through an engaging, flexible game structure, we create a space for meaningful, low-pressure interactions that encourage creativity and self-expression.

Roots emphasizes action through reflection, building emotional intelligence by sharing, reflecting, and responding through multimodal activities.

Participatory approach. Engaging all stakeholders, game to adapt to lived experiences

Learn the CASEL framework, learn a new language, learn more about themselves, about each other.

Through an engaging, flexible game structure, we create a space for meaningful, low-pressure interactions that encourage creativity and self-expression.

Roots emphasizes action through reflection, building emotional intelligence by sharing, reflecting, and responding through multimodal activities.

Participatory approach. Engaging all stakeholders, game to adapt to lived experiences

Learn the CASEL framework, learn a new language, learn more about themselves, about each other,

Through an engaging, flexible game structure, we create a space for meaningful, low-pressure interactions that encourage creativity and self-expression.

Roots emphasizes action through reflection, building emotional intelligence by sharing, reflecting, and responding through multimodal activities.

Participatory approach. Engaging all stakeholders, game to adapt to lived experiences.

Capstone Research Fall 2024

UnderstandingtheLandscape

Concept Testing

Desk Research Feedback Integration Expert Interviews

Focus Groups

Review

Prototyping Roots Co-design

Workshop-Field ResearchCultural Probe

Prototype Testing Feedback Integration

Here’s how we got there...

We engaged with our direct stakeholders in NYC.

Through our prototype testing process, we engaged with 41 stakeholders and participated in 6 workshops and had 4 iterations.

Parenting Coaches

Analogous

SEL tool developers

Adjacent

Youth Coaches (Sports, Arts etc )

Parents and Family Advocates

Indirect

School District Administrators

Therapists Specializing in Family Therapy

Peer Mentors or Peer Leaders

Researchers

Direct

Parents and Caregivers

School Counselors

Who we tested

After-School Program Coordinators

School Leaders (Princ pa s Assistant Pr ncipals)

Curriculum Developers

Educational Policy Makers

Health Educators

Mental Health Professionals

ELL Tutors

Community-groups

Teachers Multilingual K12 Students

Product Evolution

Product Evolution

Product Evolution

Product Evolution

Product Evolution

Voice of our Direct Stakeholders

“The game helped the students to express themselves in new ways. I think the students were able to relate to each other better.”- ELL Tutor

Voice of our Direct Stakeholders

“I think overall, this would be a good idea to implement. For other classes they do regular worksheets which are helpful but repetitive so this game might a good way to get them to do something more fun and different.”- ELL Tutor

“I saw my son talk about his own dreams — and he did it in a way that made him feel truly comfortable expressing himself.”- Mother of an ELL student

Voice of our Direct Stakeholders

“I spoke about something new today, about who makes me feel safe and why.”-Multilingual student

Scaling Roots

Opportunity Space

The Global Toy & Game Market

$324.66 billion (2023),projected to reach $439.91

billion by 2030

Social and Emotional Learning (SEL) Market

$3.6 billion (2023), projected to reach $22.11

billion by 2032

Multilingual Family Engagement & SEL Tools

$2.94 billion (2025),projected to reach $7.23

billion by 2029

Strategic Positioning Through Competitor Analysis

Business Structure for Social Impact

2 Income Sources: Direct Sales for $39.99

A free, pay-what-you-want digital version is available, with all contributions directed toward donations.

For profit (B2B + B2C) B Corporation

One for one model, each purchase of a Roots card deck also donates a deck to a school or community center of choice, and in need of SEL tools.

Business Structure for Social Impact

2 Income Sources: Direct Sales for $39.99

A free, pay-what-you-want digital version is available, with all contributions directed toward donations.

For profit (B2B + B2C) B Corporation

One for one model, each purchase of a Roots card deck also donates a deck to a school or community center of choice, and in need of SEL tools.

Business Structure for Social Impact

2 Income Sources: Direct Sales for $39.99

A free, pay-what-you-want digital version is available, with all contributions directed toward donations.

For profit (B2B + B2C) B Corporation

One for one model, each purchase of a Roots card deck also donates a deck to a school or community center of choice, and in need of SEL tools.

What’s Next

Target Audience Outreach

Co-creating in

New Languages

Testing New Business Model

Strategic Partnerships

I’d be happy to help if you want to create a Mandarin version or want to play it with a Chinese speaking family

- ELL tutor from M.S. M247

Acknowledgments

Rhea Alexander

Evren Uzer

Michele Kahane

Jennifer Rittner

William La Pietra

Zeynep Beykont

Gamar Markarian

Samar Ladhib

Patricia Manns

Eduarda Aun

Jim Lammers

Alfonso Guzman

Laurie Gaughran

Natasha Quiroga

Laura Zingmond

Amanda Perez

Berfu Öktenoğlu

Çiğdem İrem İleri

İnci Özmen

Begüm Baş

Sevil Kasapoğlu

Hande Üreten

Esma Eker

Paola Abril

Hana Kamel

Javiera Zamora Ittura

M.S. M247 Program Tutors

Neslihan Bakırcıoğlu

Danny DiMarino

Appendix

Second Step® Early Learning Feelings Cards

Story Stitch: Conversation Card Game

SEL Experts

Partnership networks with schools and after school programs

Partnership networks with community organizations

Physical Card Deck

D gital Print out version of the card deck

SEL information card Video Tutorial CASEL research based info on the website

User (fami y/school) outreach

Bu ld network with middle school teachers + commun ty orgs

Track policies regarding ELL fami ies or SEL

Physical Card Deck

Digita Print out version of the card deck

Website Through schools and community centers FB commun ty groups

Donations of card decks to schoo s and community centers in need of tools to support SEL

ingual fami ies

Schools/Community Organizations Multi ingual students

Roots s a purpose-dr ven play-based card deck cocreated with mu ti ingua fami ies and SEL experts to foster emot ona express on empathy and connect on Through storyte ing and shared ref ection Roots helps K–12 students and the r fami ies bu ld stronger relat onsh ps deve op socia -emot onal ski s, and fee a deeper sense of belong ng across and beyond anguages and generat ons Ava lab e as both an affordable phys ca product and a free/printab e d gital version Roots s access ble cultura ly inc usive and des gned to meet fam ies where they are

School Imp ementation and engagement feedback

Community Center implementation and engagement feedback Fam ly Feedback

Parents/Caregivers of ELL students

ncreased self-expression advocacy and sense of be onging

Language deve opment for both mother anguages and Eng ish

Objectives for Solution

Create a space for self expression

Support Self-Advocacy

Foster Family and School Engagement

Ecosystem Map

1 Direct Connections: Individuals, tools, or systems actively involved in the creation implementation or use of the intervention (e g. students, educators, platforms product interfaces)

2 Indirect Connections: Elements that provide support, influence, or funding without direct day-to-day involvement (e g funders policymakers, backend infrastructure outreach platforms).

3 Adjacent Connections: Complementary technologies, networks or organizations working in parallel or co laborative spaces (e g. educationa platforms, community centers, data-sharing agreements)

4 Analogous Connections: Systems or solutions from other industries that address similar needs or use comparable models (e g mental health apps, gamified learning systems family engagement tools).

1 Actors : Individuals who interact with and influence the system

2 Regulations : Legal frameworks rules and policies that shape how the system functions.

3 Networks : Organizations groups, or entities with connections and relationships within the system

4 Devices : Tools techno ogies or physical artifacts that facilitate system operations.

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