

roots
Design Strategy Capstone A.Sp25 I Armagan Birsel, Cagla Yildirim designed by multilinguals for multilinguals
Meet the Team

Çağla Yıldırım, Strategic Designer, Background in Psychology, Design Research Armağan Birsel, Strategic Designer Psychology, Human Centered Design

Roots is a team of two multidisciplinary, multilingual, multicultural designers.
Meet Cem

a bright, curious 13-year-old who recently moved to New York City from Turkey.
Where is Cem today
Moved 6 months ago

Not fluent in English
Struggling socially and academically
Feels frustrated when he can't fully express his emotions in English
Where is Cem today
Moved 6 months ago

Not fluent in English
Struggling socially and academically
Where Cem could be, with support
Improving his English
Communicating his feelings
Feels frustrated when he can't fully express his emotions in English
Increasing his academic performance
Gaining self-confidence
More than 5 million ELL* students in the United States
174,014 ELL* students in New York City
143,080 K-12 ELL* Students in NYC
Multilingual students navigate a complex web of cultural expectations, languages, and norms in their daily lives.
Multilingual students navigate a complex web of cultural expectations, languages, and norms in their daily lives.
Multilingual students navigate a complex web of cultural expectations, languages, and norms in their daily lives.
All of this without the right support can lead to
Adultification
“Adultification
of ELL students—many children take on responsibilities beyond their age, like translating legal documents for parents, which adds stress and affects their school performance.”- Amanda Perez, Bronx Hype
Confusion about identity
“Multilingual students struggle to reconcile their home culture with the expectations of school and society, leading to confusion about identity and belonging.”- Deborah Aviles, Bronx Hype
Frustration and emotional shutdown
“ELL
students struggle more to express their emotions and needs, which leads to frustration and emotional shutdown.” - Berfu Öktenoğlu, Developmental Psychologist
Might not be visible to other people
Adultification
Confusion about identity and belonging
Frustration and emotional shutdown
Why Now

No data to display
SEL Framework becomes essential for ELLS
Enhances language development, academic performances and reduces anxiety by 40% reduction in behavioral issues and increased student engagement
“What Is the Casel Framework? ” CASEL, March 3 2023, https //casel org/fundamenta s-of-sel/what-is-the-casel-framework/ 27%
Enhances language development, academic performances and reduces anxiety by 40% reduction in behavioral issues and increased student engagement
“What Is the Casel Framework? ” CASEL, March 3 2023, https //casel org/fundamenta s-of-sel/what-is-the-casel-framework/ 27%
Vast number of multilingual students interacting with
Multiple cultures and norms
Multiple languages
Social Emotional Skills
Develop identities
Build empathy
Build strong relationships with peers, educators and community members of diverse cultures.
Understand and express emotions
Affirm identities
Vast number of multilingual students interacting with
Multiple cultures and norms
Multiple languages
Social Emotional Skills
Develop identities
Build empathy
Build strong relationships with peers, educators and community members of diverse cultures.
Understand and express emotions
Affirm identities
1.5 X However multilingual learners are “What Is the Casel Framework? ” CASEL, March 3 2023, https //casel org/fundamenta s-of-sel/what-is-the-casel-framework/
more likely to attend schools with fewer resources and less access to trained SEL educators.
Families & Caregivers
Schools Classrooms
The impact is even greater when learning extends beyond the classroom.
Our solution
Using play as a method, grounded in social-emotional learning, we aim to create an accessible,
For who What it is Goal that helps multilingual middle school students and their families family-integrated support system foster emotional expression, autonomy and connection.
Limited English proficiency, adapting to a new culture, and norms can lead to
Confusion about identity and belonging
Frustration and emotional shutdown
Adultification
Key Principles
we’d like to include
Inclusion of Nonverbal Cues
Expressiveness
Autonomy
Limited English proficiency, adapting to a new culture, and norms can lead to
Confusion about identity and belonging
Frustration and emotional shutdown
Key Principles we’d like to include
Inclusion of Nonverbal Cues
Expressiveness
Autonomy
Supporting those still building their language proficiency.
Confusion about identity and belonging
Encouraging verbal, visual different modes of communication.
Ensuring learners can explore and practice SEL freely.
Roots Purpose Driven Card Deck
Card-deck available in duallanguages
Questions co-developed with stakehold
Emotional expression across families an communities
Rooted in Social and Emotional Learning
Framework
An easy, at-your-own-pace tool for fam connection.

Game Components













3 Question Decks
Five core areas of social-emotional learning: selfawareness, self-management, social awareness, relationship skills, and responsible decision-making.
Available in English and mother tongue languages




3 Question Decks


Five core areas of social-emotional learning: selfawareness, self-management, social awareness, relationship skills, and responsible decision-making.
Available in English and mother tongue languages




3 Question Decks


Five core areas of social-emotional learning: selfawareness, self-management, social awareness, relationship skills, and responsible decision-making.
Available in English and mother tongue languages




The Reflection Set

Encouraging verbal, non-verbal, and creative forms of expression.
Element of suspense and variety to the game

Deepen interaction and making each round more dynamic.

Our Strategy

Learn the CASEL framework, learn a new language, learn more about themselves, about each other.
Through an engaging, flexible game structure, we create a space for meaningful, low-pressure interactions that encourage creativity and self-expression.
Roots emphasizes action through reflection, building emotional intelligence by sharing, reflecting, and responding through multimodal activities.
Participatory approach. Engaging all stakeholders, game to adapt to lived experiences

Learn the CASEL framework, learn a new language, learn more about themselves, about each other.
Through an engaging, flexible game structure, we create a space for meaningful, low-pressure interactions that encourage creativity and self-expression.
Roots emphasizes action through reflection, building emotional intelligence by sharing, reflecting, and responding through multimodal activities.
Participatory approach. Engaging all stakeholders, game to adapt to lived experiences

Learn the CASEL framework, learn a new language, learn more about themselves, about each other.
Through an engaging, flexible game structure, we create a space for meaningful, low-pressure interactions that encourage creativity and self-expression.
Roots emphasizes action through reflection, building emotional intelligence by sharing, reflecting, and responding through multimodal activities.
Participatory approach. Engaging all stakeholders, game to adapt to lived experiences

Learn the CASEL framework, learn a new language, learn more about themselves, about each other,
Through an engaging, flexible game structure, we create a space for meaningful, low-pressure interactions that encourage creativity and self-expression.
Roots emphasizes action through reflection, building emotional intelligence by sharing, reflecting, and responding through multimodal activities.
Participatory approach. Engaging all stakeholders, game to adapt to lived experiences.
Capstone Research Fall 2024
UnderstandingtheLandscape
Concept Testing
Desk Research Feedback Integration Expert Interviews
Focus Groups
Review
Prototyping Roots Co-design
Workshop-Field ResearchCultural Probe
Prototype Testing Feedback Integration
Here’s how we got there...
We engaged with our direct stakeholders in NYC.


Through our prototype testing process, we engaged with 41 stakeholders and participated in 6 workshops and had 4 iterations.



Parenting Coaches
Analogous
SEL tool developers
Adjacent
Youth Coaches (Sports, Arts etc )
Parents and Family Advocates
Indirect
School District Administrators
Therapists Specializing in Family Therapy
Peer Mentors or Peer Leaders
Researchers
Direct
Parents and Caregivers
School Counselors
Who we tested
After-School Program Coordinators
School Leaders (Princ pa s Assistant Pr ncipals)
Curriculum Developers
Educational Policy Makers
Health Educators
Mental Health Professionals
ELL Tutors
Community-groups
Teachers Multilingual K12 Students

Product Evolution
Product Evolution




Product Evolution



Product Evolution


Product Evolution
Voice of our Direct Stakeholders
“The game helped the students to express themselves in new ways. I think the students were able to relate to each other better.”- ELL Tutor


Voice of our Direct Stakeholders
“I think overall, this would be a good idea to implement. For other classes they do regular worksheets which are helpful but repetitive so this game might a good way to get them to do something more fun and different.”- ELL Tutor
“I saw my son talk about his own dreams — and he did it in a way that made him feel truly comfortable expressing himself.”- Mother of an ELL student
Voice of our Direct Stakeholders


“I spoke about something new today, about who makes me feel safe and why.”-Multilingual student
Scaling Roots
Opportunity Space
The Global Toy & Game Market
$324.66 billion (2023),projected to reach $439.91
billion by 2030
Social and Emotional Learning (SEL) Market
$3.6 billion (2023), projected to reach $22.11
billion by 2032
Multilingual Family Engagement & SEL Tools
$2.94 billion (2025),projected to reach $7.23
billion by 2029
Strategic Positioning Through Competitor Analysis



















Business Structure for Social Impact
2 Income Sources: Direct Sales for $39.99
A free, pay-what-you-want digital version is available, with all contributions directed toward donations.
For profit (B2B + B2C) B Corporation
One for one model, each purchase of a Roots card deck also donates a deck to a school or community center of choice, and in need of SEL tools.
Business Structure for Social Impact
2 Income Sources: Direct Sales for $39.99
A free, pay-what-you-want digital version is available, with all contributions directed toward donations.
For profit (B2B + B2C) B Corporation
One for one model, each purchase of a Roots card deck also donates a deck to a school or community center of choice, and in need of SEL tools.
Business Structure for Social Impact
2 Income Sources: Direct Sales for $39.99
A free, pay-what-you-want digital version is available, with all contributions directed toward donations.
For profit (B2B + B2C) B Corporation
One for one model, each purchase of a Roots card deck also donates a deck to a school or community center of choice, and in need of SEL tools.
What’s Next
Target Audience Outreach
Co-creating in
New Languages
Testing New Business Model
Strategic Partnerships
I’d be happy to help if you want to create a Mandarin version or want to play it with a Chinese speaking family
- ELL tutor from M.S. M247
Acknowledgments
Rhea Alexander
Evren Uzer
Michele Kahane
Jennifer Rittner
William La Pietra
Zeynep Beykont
Gamar Markarian
Samar Ladhib
Patricia Manns
Eduarda Aun
Jim Lammers
Alfonso Guzman
Laurie Gaughran
Natasha Quiroga
Laura Zingmond
Amanda Perez
Berfu Öktenoğlu
Çiğdem İrem İleri
İnci Özmen
Begüm Baş
Sevil Kasapoğlu
Hande Üreten
Esma Eker
Paola Abril
Hana Kamel
Javiera Zamora Ittura
M.S. M247 Program Tutors
Neslihan Bakırcıoğlu
Danny DiMarino

Appendix

Second Step® Early Learning Feelings Cards
Story Stitch: Conversation Card Game
SEL Experts
Partnership networks with schools and after school programs
Partnership networks with community organizations

Physical Card Deck
D gital Print out version of the card deck
SEL information card Video Tutorial CASEL research based info on the website
User (fami y/school) outreach
Bu ld network with middle school teachers + commun ty orgs
Track policies regarding ELL fami ies or SEL
Physical Card Deck
Digita Print out version of the card deck
Website Through schools and community centers FB commun ty groups
Donations of card decks to schoo s and community centers in need of tools to support SEL
ingual fami ies
Schools/Community Organizations Multi ingual students
Roots s a purpose-dr ven play-based card deck cocreated with mu ti ingua fami ies and SEL experts to foster emot ona express on empathy and connect on Through storyte ing and shared ref ection Roots helps K–12 students and the r fami ies bu ld stronger relat onsh ps deve op socia -emot onal ski s, and fee a deeper sense of belong ng across and beyond anguages and generat ons Ava lab e as both an affordable phys ca product and a free/printab e d gital version Roots s access ble cultura ly inc usive and des gned to meet fam ies where they are
School Imp ementation and engagement feedback
Community Center implementation and engagement feedback Fam ly Feedback
Parents/Caregivers of ELL students
ncreased self-expression advocacy and sense of be onging
Language deve opment for both mother anguages and Eng ish

Objectives for Solution
Create a space for self expression
Support Self-Advocacy
Foster Family and School Engagement
Ecosystem Map
1 Direct Connections: Individuals, tools, or systems actively involved in the creation implementation or use of the intervention (e g. students, educators, platforms product interfaces)
2 Indirect Connections: Elements that provide support, influence, or funding without direct day-to-day involvement (e g funders policymakers, backend infrastructure outreach platforms).
3 Adjacent Connections: Complementary technologies, networks or organizations working in parallel or co laborative spaces (e g. educationa platforms, community centers, data-sharing agreements)
4 Analogous Connections: Systems or solutions from other industries that address similar needs or use comparable models (e g mental health apps, gamified learning systems family engagement tools).
1 Actors : Individuals who interact with and influence the system
2 Regulations : Legal frameworks rules and policies that shape how the system functions.
3 Networks : Organizations groups, or entities with connections and relationships within the system
4 Devices : Tools techno ogies or physical artifacts that facilitate system operations.

