ResearchD AI: AI-powered design research & analysis tool

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ResearchD AI

AI-powered design research & analysis tool

MS SDM Capstone
Ayushi Gupta, Sejal Amrutkar
Project
“Generative AI is only going to root the problem space outside of the community’s experience”
Humans are biased. Generative AI models are worse.
-Leonardo Nicoletti and Dina Bass, Bloomberg Technology+Equality

Why this?

62% of the 350 surveyed organizations reported a loss in revenue

61% reported a loss in customers due to bias in AI.

(DataRobot report, 2022)

Why now?

63% of UX Professionals use AI tools several times per week, with text generators like ChatGPT being the most commonly used tool.

Why now?

The 2023 State of User Research Report reveals that 20% of researchers are already integrating AI into their practices

The fifth annual State of User Research report, User Interviews, Lookback, Marvin, MeasuringU, Re+Ops Community, UXtweak (2023)

Why now?

...with an additional 38% planning to do so in the future.
The
fifth annual State of User Research report, User Interviews, Lookback, Marvin, MeasuringU, Re+Ops Community, UXtweak (2023)

ResearchD

An AI-powered research and analysis tool designed for design researchers, design studios, and consultancies.

Trained on custom data, ResearchD aims to increase research efficiency and quality during the discover and define phases, while minimizing bias & ensuring that the insights reflect the true diversity of human experiences.

Who?

ResearchD

An AI-powered research and analysis tool designed for design researchers, design studios, and consultancies. Trained on custom data, ResearchD aims to increase research efficiency and quality during the discover and define phases, while minimizing bias & ensuring that the insights reflect the true diversity of human experiences.

What?

ResearchD

An AI-powered research and analysis tool designed for design researchers, design studios, and consultancies.

Trained on custom data, ResearchD aims to increase research efficiency and quality during the discover and define phases, while minimizing bias & ensuring that the insights reflect the true diversity of human experiences.

When?

ResearchD

An AI-powered research and analysis tool designed for design researchers, design studios, and consultancies.

Trained on custom data, ResearchD aims to increase research efficiency and quality during the discover and define phases, while minimizing bias & ensuring that the insights reflect the true diversity of human experiences.

How?

ResearchD

An AI-powered research and analysis tool designed for design researchers, design studios, and consultancies.

Trained on custom data, ResearchD aims to increase research efficiency and quality during the discover and define phases, while minimizing bias & ensuring that the insights reflect the true diversity of human experiences.

Why?

ResearchD

An AI-powered research and analysis tool designed for design researchers, design studios, and consultancies.

Trained on custom data, ResearchD aims to increase research efficiency and quality during the discover and define phases, while minimizing bias & ensuring that the insights reflect the true diversity of human experiences.

Mitigating Biases

Technology

Training Data Bias

The AI is trained on data that reflects existing societal biases.

User Confirmation Bias

Users favor information that confirms their previously existing beliefs or values.

Mitigating Biases

Technology

Training Data Bias

The AI is trained on data that reflects existing societal biases.

Trained on Custom Data

1 AI assistant per project

AI Model Optimization

Neutral language

Suggestions and Pro-tips

User Confirmation Bias

Users favor information that confirms their previously existing beliefs or values.

Researchers

End-Users

Value Proposition

Design Studios

Customers

01 Fast-tracked Research

Reduce time to opportunity generation and enable faster decision-making, without compromising on quality.

02 Deeper Insights

Large-scale data analysis to uncover hidden patterns and insights that may be missed by traditional methods.

03 Strategic Prioritization

Automate tedious tasks, allowing researchers to focus on critical and strategic thinking.

04 Easy learning curve

Facilitate quick learning by leveraging familiar layouts and language to build upon existing mental models. Researchers End-Users

DesgnStudos Cusomer

01 Improved Design Quality

Higher client satisfaction and potentially fewer design revisions due to less biased research, resulting in better outcomes.

02 Seamless Integration

Seamless integration with existing design and management tools for a more user-friendly experience.

03 Competitive Advantage

Studios can differentiate themselves by staying ahead of the curve and quickly adapting to an evolving market.

04 Project Data Archives

Studios can centrally store project data for easy reference, saving time on future similar projects.

Researches End-Ues
Design Studios Customers

Testing the Idea

Desirability

Feasibility

Viability

Ethicality

Testing the Idea

Desirability

Feasibility

Viability

Ethicality

Stakeholder and User Interviews

Landing page A/B Testing

Gamified User Testing

To test the idea, its value proposition, productmarket fit, features and interaction points

To evaluate the overall interest and test brand voice, communication, and feature preferences.

To test the relevance and effectiveness of the core features and identify any new use cases. 6 3

13

Testing the Idea

Desirability

Feasibility

Viability

Ethicality

To test the accuracy and reliability of the product’s back-end framework Heuristic Evaluation

To test the value of features and usability of

Product
Backend testing 3
5

Testing the Idea

Desirability

Feasibility

Viability

Ethicality

To test cost-effective frameworks for building the backend of AI model

To test price-points and long-term sustainability of the business model

Product Backend Optimization 5
Business Model Testing
5

Testing the Idea

Desirability

Feasibility Tarot Cards of Tech

Viability

Ethicality

2 To test the potential ethical implications of the product and ensure alignment with moral values and societal well-being.

1 AI Assistant per project

Project Archives

ResearchOps

Features

Features

Citations

Focus Mode

Model Optimization

Features

Research Highlights

Insight Mapping

Miro/Mural Integration

ResearchD AI

We asked ChatGPT...

We

asked Lazarus...

Business Model

Business-to-Business

ResearchD partners with design studios and consultancies, offering tailored AI-driven research solutions to enhance their project capabilities.

Subscription

ResearchD provides flexible subscription plans, granting access to its AI-powered platform for design research and analysis on a recurring basis.

Pricing Strategy

Professional

Team

For small research teams that form a one-band army.

For teams to collaborate on ongoing research projects.

1 $126
1
5
5 $422
5
25
/mo
project
GB data uploads
/mo
projects
GB data uploads

Proposed Partnerships

Data Collection Companies

Proposed Partnerships

Research & Project Management Tools

Adaptation Strategy

Market Validation &

Product Refinement

Conduct thorough market research and gather feedback to validate demand and refine product features.

Build an MVP and test with beta users for refinement.

Pilot Launch & Initial

Customer Acquisition

Launch a pilot program with early adopters for real-world testing.

Develop targeted marketing strategies to attract new and initial users.

Iterative Improvement & Scalability

Commercial Launch & Growth Expansion

Gather ongoing feedback and iterate on the platform to enhance usability.

Assess platform scalability and optimize performance for future growth.

Officially launch ResearchD to the wider market. Implement robust support and retention strategies, while monitoring feedback. Engage data collection partners.

Phase 01

Phase 02

Phase 03

Phase 04

What would have to be true?

Customization and Flexibility

The existing LLMs and vector database provide enough flexibility to fit into our use-case.

Scalability and Adaptability

We get enough funding to build a proprietary back-end operation to introduce more custom features.

Partnerships and Integrations

Potential partners like Miro, Mural, Jira, and the data collection companies are willing to strike a long-term partnership.

QUESTION01

Can you still help me if my research is in another country?

QUESTION02

Why would I not use ChatGPT?

QUESTION03

Can you replace my research team?

QUESTION04

Why are you text only?

QUESTION05

What will happen to my data?

FAQs

QUESTION01

Can you still help me if my research is in another country?

QUESTION02

Why would I not use ChatGPT?

Yes! We partner with data collection services all over the world to ensure that your needs are always met!

QUESTION03

Can you replace my research team?

QUESTION04

Why are you text only?

QUESTION05

What will happen to my data?

ChatGPT is great! but poses many limitations as a tool to be used by design researchers.

Source citations are often not provided, there are higher chances of hallucination, it doesn’t have access to primary data, and also gives generic answers.

QUESTION01

Can you still help me if my research is in another country?

QUESTION02

Why would I not use ChatGPT?

QUESTION03

Can you replace my research team?

QUESTION04

Why are you text only?

QUESTION05

What will happen to my data?

QUESTION01

Can you still help me if my research is in another country?

QUESTION02

Why would I not use ChatGPT?

No. Our tool is built to support researchers, not replace them. We want to give them superpowers, not snatch their capes.

QUESTION03

Can you replace my research team?

QUESTION04

Why are you text only?

QUESTION05

What will happen to my data?

QUESTION01

Can you still help me if my research is in another country?

QUESTION02

Why would I not use ChatGPT?

Visuals are representations created for expressing thoughts, words and sentiments. All of these can be very subjective and be interpreted differently by different people. Hence, to remove this potential bias, we have decided to keep our platform text only.

QUESTION03

Can you replace my research team?

QUESTION04

Why are you text only?

QUESTION05

What will happen to my data?

QUESTION01

Can you still help me if my research is in another country?

QUESTION02

Why would I not use ChatGPT?

Your data remains locked and loaded in our partner’s cloud servers. Any data you upload can only be accessed by the specific AI model that was built for you.

QUESTION03

Can you replace my research team?

QUESTION04

Why are you text only?

QUESTION05

What will happen to my data?

We use a RAG framework coupled with our LLM to reference the uploaded files to answer your queries.

Alongside, you’ll also have access to live internet data so that you can converge and diverge your research.

QUESTION06

How are you customizing each AI assistant?

QUESTION07

How do we ensure insight relevance?

QUESTION08

Why do I need to “De-select” files?

QUESTION09

How are you different from Dovetail?

QUESTION10

Why are you only B2B?

We always look for similar data across the uploaded files and assign higher weightage to this data to ensure insight relevance.

You also always have the option to check the citations of the answer as you work.

QUESTION06

How are you customizing each AI assistant?

QUESTION07

How do we ensure insight relevance?

QUESTION08

Why do I need to “De-select” files?

QUESTION09

How are you different from Dovetail?

QUESTION10

Why are you only B2B?

Our aim is to ensure that your insights are as accurate as possible in the best value possible.

Hence, we actively point out files that haven’t been called in a while to encourage you to remove them from the active database, ensuring only the most relevant references to stay in the data.

QUESTION06

How are you customizing each AI assistant?

QUESTION07

How do we ensure insight relevance?

QUESTION08

Why do I need to “De-select” files?

QUESTION09

How are you different from Dovetail?

QUESTION10

Why are you only B2B?

QUESTION01

How are you customizing each AI assistant?

While Dovetail is great, we offer unmatchable flexibility when it comes to conducting and analyzing research. Our features like the focus mode, pro tips, and suggested themes coupled with a chat-based interface let you interact with your data completely on your terms.

Additionally, our focus mode, allowing you to switch between exclusively your data and live internet data, enables you to diverge and converge your research scope and compare the validity of your insights.

QUESTION02

How do we ensure insight relevance?

QUESTION03

Why do I need to “De-select” files?

QUESTION04

How are you different from Dovetail?

QUESTION10

Why are you only B2B?

There are various reasons why a B2B model will help us help you better. For starters, our highly custom offering would result in a higher price point for individuals as the back-end complexity would exponentially increase

The B2B route also helps us stay more focused on our mission of helping design researchers in their professional work.

QUESTION06

How are you customizing each AI assistant?

QUESTION07

How do we ensure insight relevance?

QUESTION08

Why do I need to “De-select” files?

QUESTION09

How are you different from Dovetail?

QUESTION10

Why are you only B2B?

ResearchD AI

Fin.

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