RE:GO
Renew your run, renew your life
CAPSTONE FINAL PITCH
ANGIE SUN, ESHA RAO, KARINA GARZA
Meet Regina Yamín
Regina Yamín
A story of resilience, transformation, and triumph
Age: 60s.
Pace: Relentless.
“Age is just a number”
The face of running is shifting. ~50%
40 yrs
Runners are over the age of 40 years
Average age of a 5k runner
40 mins Slower race times; shift from achievement to experience
2022
Source: RunRepeat, The State of Running, 2019; USA Global Runner Survey,
But the industry is building for youth.
Meet Master Runners
Runners 40 years and above
The long run comes with real risks.
And majority are unaware or are wearing the wrong shoes. 70% runners suffer from pronation.
neutral underpronate overpronate
Long-term pronation can result in misalignment, contributing to chronic hip and knee pain—especially dangerous for lifelong runners.
This isn’t just a biomechanical issue. It’s a cultural one.
There is a gap in the market.
Stability
Limiteddesignsophistication
User feedback highlights that aesthetics are as important as comfort. Our goal is to design a stable everyday running shoe for Master Runners without compromising on style.
Highdesignsophistication
Lightweight
That is worth $3.5B opportunity in North America alone. TAM $3.5B
SAM $2.4B SOM $236M
Revenue Potential $135 per pair
We are here to unlock that.
Longevity is in. Support can be stylish. This isn’t just a shoe. It’s a belief system.
Userinterviews
Expertinterviews on biomechanics, shoe design, manufacturing & supply chains, branding and go-to-market strategy
Surveys on perceived biomechanics & shoe design, willingness to pay & go-to-market strategy
Prototypes including low-fi concepts and 3D design
RE:GO
But we are more than just shoes. We are a movement.
Everyday Core line for daily running
But we are more than just shoes. We are a movement.
Core line for daily running
Light walking, low-impact activity
Stability for outdoor surfaces
But we are more than just shoes. We are a movement.
Everyday Core line for daily running
Light walking, low-impact activity
Stability for outdoor surfaces
Recovery footwear & wellness accessories
Take-back and recycling program
Community space share, and stay inspired
Everyday Core line for daily running
Light walking, low-impact activity
Stability for outdoor surfaces
Recovery footwear & wellness accessories
Take-back and recycling program
Community space share, and stay inspired
RE:VIVE
RE:GO’s Flagship Shoe
Breatheable Mesh
(Recycled Nylon)
ExtraSupportat HeelCounter
Reflective Element
(Chinastars - Recycled Reflective Fabrics)
2layersofmidsole
(Agoprene - seaweed foam)
(Bloom -Algae Foam) Cotton
RE:GRADIENT SOLE
Pattern
Exposed Midsole
Lighter Outsole
Denser Outsole
Recycled Rubber
(Tech in development- Rubber)
(Tech in development- Rubber)
(Viabram)
RE:VIVE
Everyday Core line for daily running
Light walking, low-impact activity
Stability for outdoor surfaces
Recovery footwear & wellness accessories
Take-back and recycling program
Community space share, and stay inspired
RE:GO
Here is how we plan to launch
We will use multiple channels to reach Master Runners.
Running communities / PT clinics (e.g., New York Road Runners)
We will use multiple channels to reach Master Runners.
Running communities / PT clinics (e.g., New York Road Runners)
Influencers 40 years+; focus on: fitness after 40, running postinjury, life-long running.
We will use multiple channels to reach Master Runners.
Running communities / PT clinics (e.g., New York Road Runners)
Influencers 40 years+; focus on: fitness after 40, running postinjury, life-long running.
Pop-ups with gait scans in NYC, SF, DC, etc.
We will use multiple channels to reach Master Runners.
Running communities / PT clinics (e.g., New York Road Runners)
Global footwear trade fairs (E.g., SAPICA, NY Footwear Expo)
Influencers 40 years+; focus on: fitness after 40, running postinjury, life-long running.
Pop-ups with gait scans in NYC, SF, DC, etc.
We will use multiple channels to reach Master Runners.
Running communities / PT clinics (e.g., New York Road Runners)
Global footwear trade fairs (E.g., SAPICA, NY Footwear Expo)
Influencers 40 years+; focus on: fitness after 40, running postinjury, life-long running.
Pop-ups with gait scans in NYC, SF, DC, etc.
Retail partnerships with brands like FeetFleet, DICK’S Sporting Goods, FootLocker, etc.
We will use multiple channels to reach Master Runners.
Running communities / PT clinics (e.g., New York Road Runners)
Global footwear trade fairs (E.g., SAPICA, NY Footwear Expo)
Influencers 40 years+; focus on: fitness after 40, running postinjury, life-long running.
Retail partnerships with brands like FeetFleet, DICK’S Sporting Goods, FootLocker, etc.
Pop-ups with gait scans in NYC, SF, DC, etc.
Direct to customer sales via our website and mobile application
And experiment with engaging ways build and grow a lasting community.
Awareness
Spark Curiosity & Confidence
Conversion
LetThem Feel It, Trust It
Ads on emotional pain points, curiositybased hooks, learning about one ’ s self and body Quizzes “Do I pronate?”, email capture newsletters, videos stories by runners on the ‘long run ’
Foot scan pop-ups in retail stores
#LifeIsAMarathon community run
focused on speed but stride quality and being in touch with your body
Retail activations: Fleet Feet, Dick’s, instore trials
Pronation checks and staff storytelling training
Re:Go unboxing experience: welcome letter by another Master Runner &
RE:GO + first run video prompt
Loyalty & Community
Ensure Joy & Belongingness
Running miles = discounts (app)
Events like Rest Days, Re:Go Café, pet runs, retreats
UGC campaigns like puzzles with runners photos, medal sharing (app)
Strava & AppleWatch syncs
Pricing Strategy
01
Retail price ~$135 USD
Benchmarked against stability-focused competitors (e.g., Brooks, HOKA)
Cost Efficiency Strategy
Initial Production Budget
~$52,500 to $67,500 USD (based on cost per unit)
Manufacture initially in China, and move to Vietnam or Bangladesh to optimize COGS and avoid high import tariffs that apply to Chinese-origin footwear
MOQ: 1,500 pairs per production run, aligning with factory requirements
03 Landed Cost Target ~$35 to $45 USD (per unit)
Longevity isn’t just how we design, its how we price.
Tiered Early Access Offers
First 300 customers get: Special colorway + early shipping Early access to future drops Bundled Discounts
2-pair pack: $250 (save $20) Option to bundle with recovery/wellnes s partners (e.g., Theragun mini collab)
Referral Program
Give $15 / Get $15 on successful friend referrals Activated postpurchase and through email drip campaigns
Subscription/A dd-On Options (Long-Term)
Payment
Flexibility
Re:Renew program (shoe refresh reminder every 300-400 miles) Partner perks with injury prevention apps/PT networks
Buy Now, Pay Later (via Klarna or Afterpay) Free shipping and easy returns for first-time customers
The team behind RE:GO
Karina Garza Co-Founder & CEO
Footwear Manufacturing, Supply Chains, and Finance
Esha Rao Co-Founder & Head of Strategy
Strategy & Operations, Marketing
Angie Sun Co-Founder & Head of Design
Product Design, Branding
What are we doing next?
Continue product design & biomechanics testing Finalise partnerships with suppliers & manufacturers Begin process for registration and trademark applications
10 years from now, our vision... 2035
Trusted by communities
Injury free motion
Backed by health data
Proudly circular
Share stories of renewed confidence
Run with us. Back the movement.
Research Tools
01 Secondary Research & Survey Analyses
To collect data and gain a deeper understanding of the current runner ethnography. This step helped analyze the context and refine the research area.
02 First Round of User Interviews Conducted During the Bronx 10Mile Race
To explore the behaviors, pain points, and needs of runners. This round also aimed to assess runners ' awareness of and openness to technological and sustainability innovations in their footwear.
03 Expert Interviews with Tailored Questions
To gather specialized insights on our refined research questions we conducted focused 30-minute Zoom interviews with experts. These interviews provided targeted information to refine and validate our findings.
04 Second Round of User Interviews
To dive deeper into the behaviors, needs, activities, and pain points of a more niche target group avid and consistent runners with foot conditions. In this round, interviewees were also invited to become co-creators in the project.
05
Co-Creator Journaling Through Strava
Participants used Strava to log their activities through messages, photos, and videos, providing qualitative insights into their routines and preferences.
User Interview
Their Needs
CUSHION
ANYTHING ON SALES
After conducting all the interviews, we discovered that "sustainability" was rarely mentioned in the conversations.
HYBRID PURCHASE EXPERIENCE
TRENDS
STABILITY
INJURY PREVENTION
SUSTAINA BILITY
SCANS/ GAIT ANALYSIS
RACE DAY SHOES
“Ended up buying shoes that make you overpronate for the longest time, got injured and realised I under-pronate”
Expert Interview
Martin Lenon
Consumer, Concepts & Sport Research, Nike
Geoff McGann
Creative Director & Copywriter, Nike ‘Just Do It’ Campaign
Mary Beth Kilkelly
Design Director and Design
Educator, New York Road Runners
Sofia Ayers
Color and Material Designer, Performance Footwear
Reebok
Branding & Marketing Design
Expert Interview
Aidan
Biomechanics
Luis Gerardo González
Based on our survey, half of the responders would like to pay within $120-150 range.
$120-150
Target User Runners with Overpronat ion
Master runners are more proactive about injury prevention and foot health
Master Runners (40+) with pronation
Concept Iterations
“$120 - $130 USD is a fairly resonable price for such a shoe”
“It is good that your shoe components and design is reminiscent of the Adidas Ultraboost— it will likely be stable and supportive”
Suggestion reinforced eyelets, gusseted tongues, and structured lacing patterns to enhance support.
Dual-Density Midsole for Stability & Cushioning
Consider improving logo placement to ensure it is clear and prominent on the shoe.
34% of survey responders stated that just based on the design they would be willing to try on the shoe if they saw it in a store.
75% of survey responders will be willing to pay between 150 to 250 dollars.
75% of survey responders will be willing to get access to our first drop
Lower Heel-to-Toe Drop for Better Ground Contact
More color iterations.