INTEGRATIVE STUDIO 1
Anwesha Sengupta She/her anwesha.s@newschool.edu
Andrés Galicia He/him galig134@newschool.edu
Irika Mehta She/her irika@newschool.edu
OUR TEAM
PROJECT ARTIFACTS
LINK TO PITCH DECK
LINK TO ORBITS MOVIE
TABLE OF CONTENTS
1.
STARTING POINT 1.1 BRIEF 1.2 OUR APPROACH 1.3 PROJECT SNAPSHOT
2.
RESEARCH & INSIGHTS 2.1 INITIAL DESK RESEARCH 2.2 SURVEY WORKSHEETS 2.3 CULTURE PROBE 2.4 INSIGHTS 2.5 WHAT WE LEARNT
3.
STRATEGY
4.
VALUE PROPOSITION
5.
CONCLUSION
6.
BIBLIOGRAPHY
3.1 CONNECTION & COMMUNICATION 3.2 BUILDING FAMILIARITY 3.3 NEW RULES FOR ENGAGEMENT 3.4 FUTURE POSSIBILITES
4.1 LEAN CANVAS 4.2 RELATED WORLDS
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STARTING POINT
VICE ORBIT
1.0 THE STARTING POINT
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BRIEF
1. 1 BRIEF With the rise in youth concerns about meaningful action for issues such as climate change, empowerment of equitable and inclusive societies, how can we partner with VICE to explore the future of social impact media that shares new ideas, connects action driven initiatives and drives behaviour change at scale? How might we redefine advertising and marketing to youth?
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STARTING POINT
1. 2 OUR APPROACH VICE MEDIA GROUP IS UNIQUELY POSITIONED TO PREDICT WHERE CULTURE IS GOING NEXT COMMUNITY Insights from our global network of artists and creators. We access real stories by speaking with the minds that hold them.
CULTURE
To understand the media landscape, and Vice's positioning and delve deeper into the problem statement provided to us by VICE, we referred to their culture guide. We found that the problem statement could be approached by dividing into the 4 main buckets defined by VICE. After careful consideration, our team decided to focus on the consumer - GenZ; and Content - News.
Insights from those immersed in culture around the world. Our Editors, Producers, Creators, and Talent across 26 offices and with 26 direct perspective from around the globe.
CONSUMER Insights from ongoing dialogue wuth VMG's audience and youth around the world, VICE Voices, Mad chatter, VMG Youth Census, Reader Polls, Voicemails, UGC, etc. We ask what they think, and then we make it for them.
CONTENT Insights from how our audience engages with VMG across platforms: content analytics, topic analysis, search terms, reader comments, topic adjacencies, campaign analytics, etc.
EXPLORING HOW VICE CAN BE A DISRUPTOR IN NONENTERTAINMENT MEDIA AND MEDIATE A RELATIONSHIP BETWEEN GENZ AND NEWS THAT RESULTS IN MEANINGFUL CONSUMPTION AND EMPOWERING ACTION.
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STARTING POINT
1. 3 PROJECT SNAPSHOT Over the span of 15 weeks, we delved into the research, spoke to several GenZ, the clients and experts, mapped opportunity areas, ideated, prototyped, and tested various solutions. What emerged from this design process is captured in the following five key points.
GenZ is overwhelmed with the current News Landscape They seek quick and dynamic information revolving around the topics they care about most We propose VICE Orbits - a dynamic form of NFT that becomes an ecosystem of information that truly engages GenZ. VICE Orbits ould solves for content and channel fragmentation VICE Orbits has the potential to enable a community of GenZ that has the agency to choose what they read, thereby promoting a culture of meaningful consumption
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RESEARCH & INSIGHTS
VICE ORBIT
2.0 RESEARCH & INSIGHTS
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RESEARCH & INSIGHTS
2.1 INITIAL DESK RESEARCH We started by looking at the insights reports provided by Vice and additional desk research. The data led us to further question the relationship GenZ has with news and non entertainment media.
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Our focus
THE LARGEST GENERATION ON EARTH
GEN Z Constituting 32% of the global population — or 2.47 billion of the 7.7 billion people on Earth The New York Post'21/
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OUR STATS In order to build empathy and understand both VICE and GenZ better, we started with initial desk research, which was then followed up with surveys and in-depth qualitative research with the means of a culture probe. We also spoke to experts in the field of news and journalism to get an understanding of the media landscape.
37 PEOPLE INTERVIEWED
6 10 5
MEETINGS WITH VICE
HOURS OF DESK RESEARCH
DAY CULTURE PROBE
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59% Genz spend 3+ hrs on social media everyday - LA Times
GENZ RELIES HEAVILY ON SOCIAL MEDIA AS THEIR INFORMATION SOURCE Gen Z news consumers most frequently get their news from social media, with 50 percent of respondents reporting they used social networks as their news source on a daily basis. - Statista
31%
GenZ discovers digestible inspiration from TikTok and Instagram and gets in-depth tutorials from YouTube videos that help them learn new things, Think with Google
US Adults who say that they go online almost constantly PEW Research Center
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THERE IS A LACK OF TRUST AND TREND OF CONTENT FATIGUE
GENZ SEEK INFO ABOUT TOPICS THEY REALLY CARE ABOUT
Only 6% of GenZ completely trust the news, and almost half of them can only go so far as saying that they ‘somewhat’ do. - UCAS
When asked what topics GenZ consumes news about - VICE Survey
typically
100
75
52%
GenZ believes that audio amplifies more diverse perspectives than traditional media Spotify
50
25
0
Social Issues
International Affairs
National Affairs
Culture
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RESEARCH & INSIGHTS
ASSUMPTIONS FROM INITIAL RESEARCH Content consumption patterns and preferred platforms change with generation. Seeking in-person and immersive experiences, intentional decrease in social media use.
Vice will need to be involved in the new narratives of technology to be relevant. Youth - aware and inclined to make more environmental, social, and wellbeing conscious choices, this will affect how they interact with tech and media too.
MAPPING AREAS TO EXPLORE How might we help newer generations of consumers build a relationship with Vice Media (while also maintaining ones with previous generations)?
How might we forecast the upcoming channel trends for Vice to stay relevant with the advancement of technology?
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RESEARCH & INSIGHTS
2.2 SURVEY WORKSHEETS Following the initial insights and data from the desk research, we designed a survey worksheet to gather quick quantitative data that could help us structure further research
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RESEARCH & INSIGHTS
With the survey worksheet we aimed to get quantitative data that would validate our assumptions from the initial desk research With the help of this quantitative data, we wanted to develop a research plan that could help us get qualitative insights.
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RESEARCH & INSIGHTS
2.3 CULTURE PROBE According to Universal Methods of Design by BellaMartin and Bruce Hanington, “Cultural probes are provocative instruments given to participants to inspire new forms of self-understanding and communication about their lives, environments, thought, and interactions.” To delve into the minds of teens, we created a Mad Libs-style cultural probe, run over 5 days, for teens to better understand their thought-process and interests.
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VICE ORBIT PROMPT 1
HELLO, I AM... When were you born... Your gender or orientation... Your ethnic identity..
TELL US ABOUT YOUR DAY
Home is... (Where do you live now, Where are you native to?)
HINT - You can send us a short diary entry, a doodle, a word dump, voice note, images or whichever way you best express yourself
What do you value most? / Your core values (limit to 5)
Feel free to leave out any information you don't want to share.
PROMPT 3 PROMPT 2
WHAT CAUGHT YOUR INTEREST TODAY? It could be something you found interesting, maybe things that made you curious. Something that you shared either through social media or conversations or even something that stuck in your thoughts.
PROMPT 4
What would you consider to be news? or News-worthy? or Something you think isn't being talked about enough?
PROMPT 5
We've shared with you a few pieces of content.
Tell us about your relationship with media. (art, print, social, music, film...)
Which format(s) do you prefer?
What interests you?
Why? / Why not?
What do your consumption patterns look like? Do you share your opinions with people?
We designed the culture probe as a means to gather qualitative data The probe consisted of 5 prompts, delivered to our GenZ respondents using Whatsapp over the course of 5 days With the culture probe, we hoped to get an insight into the lives of GenZ over an extended period of time Each probe was followed up with a short conversation that helped us understand the reasoning behind their answers. The culture probe was designed to be dynamic, with each prompt being developed or modified based on the response from the previous prompt.
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RESEARCH & INSIGHTS
2.4 INSIGHTS Insights enable us to accurately grasp Gen Z's demands and desires when developing concepts. We categorized clues from our research to learn how this generation values their demands, considered how we could better the design problem, and examined how they could be used to shape the solution.
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RESEARCH & INSIGHTS
CONTENT CONSUMPTION IS AN OVERWHELMING EXPERIENCE FOR GEN Z "News is insightful, but sometimes, it feels too much." With an ocean of content being bombarded at GenZ from multiple platforms; and culture of mindless scrolling, there is a rising trend of content fatigue. GenZ is not only distressed with the kind of troubling headlines they come across but also the way they come across it. Furthermore with algorithms controlling a person's feed, it takes away their agency of making choices about what they should read and what they should care about.
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RESEARCH & INSIGHTS
THERE IS A DESIRE FOR QUICK AND DYNAMIC INFORMATION "Articles and news posts are useful but in today's world, when everything happens so quickly and we are constantly being bombarded with new information, it is easier to receive this information in a quick, dynamic way."
Building on the previous insight, we noticed the desire for access to information that is rapid and engaging. TikTok emerged as one of the most preferred platforms due to its engaging reels format that is bite-sized in nature.
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RESEARCH & INSIGHTS
CONTENT SHARING HAS ULTERIOR MOTIVES "The incentive to produce content is to earn money, AND Power or influence over followers so how can we trust that news media is any different."
There is a lack of trust amongst GenZ when it comes to information. This stems from the fact that GenZ's primary source of information is social media, where the spread of misinformation is rampant. Especially with platforms like Instagram and TikTok; and the rise of influencer culture, it becomes difficult for GenZ to discern what is fact vs what is a personal opinion.
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RESEARCH & INSIGHTS
RELATIONSHIPS ARE VALUED MOST "I thought about how short life can be and how important it is to nourish and take care of our relationships"
For a lot of our GenZ respondents consuming news was a way to keep themselves updated with information about their communities. It was also a way to build new communities through information exchange. The things they care about push them to seek out information related to those topics, which further helps them connect with like-minded peers.
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RESEARCH & INSIGHTS
HUMOR AS A COPING MECHANISM "The biggest thing that sets GenZ apart from other generations is that we deal with scary and serious issues with humor." At difficult times, humor has come as a respite for GenZ, bringing a sense of levity to something that is otherwise too complex to deal with. They seek out this humor to be able to comprehend the situation and deal with it. However, there is a certain hesitancy about being open with dark humor due to the fear of not being 'politically correct' and coming across as offensive.
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RESEARCH & INSIGHTS
WAYFINDING THROUGH CHANNELS IS CONFUSING "I feel overwhelmed with the number of outlets covering different kinds of news; I feel like I have to keep jumping from one to another just keep myself informed about the things I want to know." WIth multiple channels on social media, and different media companies covering different kinds of content, it becomes hard for GenZ to reach the content they really care about. More often than not, they lose interest before they even get to it, thus losing engagement.
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RESEARCH & INSIGHTS
2.5 WHAT WE LEARNT With the numerous platform and channel option, where new content appears by the second, algorithms deciding what uses view first, and attention being captured by short format motion visuals. Non-entertainment information is easily missed. In order to appeal to GenZ the concept of news needs to be reframed, in other words breaking news (as we know it). So we considered key distinguishing factors that help in formulating the VICE - GenZ relationship: What is true for VICE? What is true for GenZ? and What is true for the virtual world?
VICE offers unique perspective on issues, a range of content across multiple platforms, yet remains undiscovered by GenZ. They need to filter through noise to find the information they need and current formats are not capturing their attention, For GenZ to be invested, information needs to be true, authentic, and relevant to feed into their curiosities but also dynamic, quick and easy to consume, and most importantly support them in reclaiming agency.
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STRATEGY
3.0 THE ROAD AHEAD For VICE to become a leader in the impact media landscape for youth audiences, we recommend a path that begins with initiating a relationship through curiosities, building trust through platform and content familiarity, establishing channels of communication and ultimately opportunities for action.
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STRATEGY
3.1 CONNECTION & COMMUNICATION
Catching GenZ's curiosity in
3.2
3.3
BUILDING FAMILIARITY
NEW RULES OF ENGAGEMENT
their
Using way-finding and gamification
Exploring the future of the virtual
physical spaces and inviting them
tools to guide users through VICE's
world on the foundational tenets
to experience VICE content in multi-
content and channels
of transparency, collaboration,
sensory
familiarity forms preference and
and action to redefine the news
ultimately trust.
experience for generations to
formats.
communication channels
through
drives
engagement.
Establishing and
existing sustains
building
come.
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CONNECTION & COMMUNICATION
THE NEWS STAND
VICE BEACON
ONE-TAP CHATS
Reaching youth audiences through
Projecting on unexpected backdrops
Instagram polls and trivia quizzes are
iconic monuments, a space associated
great tools to engage with audience to
experience unknown to them. The
with
the
collect insight but also sharing the
VICE newsstand offers a distinct line of
corresponding
is
results becomes a tool for consumers
products- an AR/VR experience, tickets
producing
to VICE events, an opportunity to try
marketing VMG.
their
curiosity,
nostalgia
Waypoint games, etc.
of
an
an
issue
to
stories but
share that
VICE
sulmultaneously
to
understand
better.
their
communities
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BUILDING FAMILIARITY
WHAT'S YOUR VICE?
VICE SWIPE
A wayfinding tool that matches users to the most relevant VICE topics and social media channels based on an interests quiz. An instagram combination for example @vice_nz, @vicemoney, @vicenews. Users are suggested channels that tap directly into their interests but are currently easily missed.
Content swiping - a gamified approach to empowering users, displaying stories they are interested in and keeping them engaged longer. A deep learning algorithm will display relevant content based on user preference and constantly improving suggestions. This type of consumption also generates insights on user engagement and content preference.
MULTI FORMAT CONTENT Adding a 'Listen to' and 'Key Takeaways' option with VICE articles. When the eyes are busy but the mind is idle, more users are leaning into audio formats like podcasts, audio clips. Audio options are also inclusive for people with visual impairments. Most of our research participants have admitted that they read the news only by the headline, adding key takeaways summarises the information without needing behavioral change on the part of the user.
VICE VISION A visual search tool that uses its understanding of objects in the picture to find other relevant results from VICE's metadata generating several possible results and ranking the probable relevance of each result. Building on GenZ’s curiosities and familiarizing them with various content offerings. This allows the opportunity for movement across VMG channels, sustaining a longer relationship.
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STRATEGY
HOW MIGHT VICE REDEFINE THE FUTURE OF SOCIAL IMPACT MEDIA BY BECOMING A DISRUPTOR IN NON-ENTERTAINMENT MEDIA CONSUMPTION FOR GENZ?
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NEW RULES OF ENGAGEMENT
VICE Pulse VICE News
VICE Refinery29
ID Magzine
Virtue
Each ORBIT is created within a VMG universe, where all brands under the VMG umbrella function as DAOs, maintaining their individual identities and markets segments but with the ability to co-curate ORBIT content.
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NEW RULES OF ENGAGEMENT
CORE TOPIC
FRAMEWORK
MOTIVATION
A dynamic NFT comprised of curated VICE content, co-created by VMG entities and partners.
The dynamic nature of the NFT allows it to change visually, populating the orbit with the addition of new content. Based on blockchain technology the development of the orbit is recorded in the form of a timeline making it a unique archival artifact.
VICE redefining the future of media by integrating consumer needs and new technology, solving for content and channel fragmentation, directly engaging users and inviting them and others as partners to collaborate.
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NEW RULES OF ENGAGEMENT
CORE TOPICS - PROTOTYPE
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NEW RULES OF ENGAGEMENT
ORBITS EXPERIENCE PROTOTYPE
1.
2.
3.
4.
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NEW RULES OF ENGAGEMENT
ORBITS ON VICE WEBSITE PROTOTYPE
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NEW RULES OF ENGAGEMENT
MECHANICS A collection of dynamic tokens, evolving visually based on every content update. When an ORBIT is created based on a core theme, it appears as a seed. From day one, the seed will grow into linked stories, its facets and contours completely individualized, generated algorithmically by merging each piece's unique history with myriad possible combinations. When content is updated on the backend, the dNFT is transformed by the addition of a new and unique stories, influenced by the brand's identity. Over time this dynamic artifact captures a curated archive of the core theme's development. Not only creating a coveted piece of history but allowing the subscriber an aggregate view of the issue. Readers transverse across platforms, cutting out the noise from other media or unreliable sources, directly reaching the information they seek.
1.
2.
3.
4.
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NEW RULES OF ENGAGEMENT
3.4 FUTURE POSSIBILITIES With the launch of Orbits, VICE becomes a leader in awareness and culture adoption of green blockchains through dynamic Non Fungible Tokens and supported by Carbon Utility Tokens. De-mystifying Web3 and inviting GenZ into the VICEVERSE, the coupled with direct and dynamic content that keeps them informed and engaged. With the increase in GenZ population entering Decenraland interacting with ORBITS leads to community building, with a possibility of democratization of information through crowdsourcing stories or polling, reinforcing meaningful consumption.
Establishing a framework for transfer of knowledge and ethics with youth audiences, empowering them to exercise their agency through co-creation of ORBITS content and ultimately modeling an infinite loop of collaborators and consumers. ORBITS could function as ideal artifacts to partner with other organizations around causes, calling for meaningful partnerships, these could be built around models of coownership, or subscription as micro-donations based fundraising where a percentage of proceeds are dedicated to the cause.
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VALUE PROPOSITION
4.0 VALUE PROPOSITION
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VALUE PROPOSITION
4.1 LEAN CANVAS We created a lean business model canvas after writing down our greatest concept. We were able to describe, create, challenge, invent, and pivot our business model using this strategic management tool.
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KEY ACTIVITIES Formal Design of the NFT Data feeds and computations for the respective topic. and dynamic content within the NFT. Advertising Physical/Digital Strategy KEY PARTNERSHIPS Gen Z - Organizations ONG'S Social movements Open Sea and related ventures Digital/physical museumsNYC-Government Media enterprises
VALUE PROPOSITION
VALUE PROPOSITION Dynamic and quick form of entry to Vice content that will keep Gen Z updated about the specific topics that matter the most to them. Reframing the way in which news itself is provided and the way customers get to know Vice as a brand and their content offerings that tailor best based on personal interest. Circular economy; a partial part of the funds recollected over the strategy will be redirected to social organizations that are engaging with the causes Gen Z cares about. For Vice, the recognition as an enterprise entering the field in a disruptive but also-social-driven way would lead to good press.
CUSTOMER RELATIONSHIPS Automated base on interestservices Co-creation: customers assist with the design-art of the NFT product.
CUSTOMER SEGMENTS Tech natives (Gen Z) Social and environment-driven associations. NFT and tech alike enthusiast Vice Media group Media corporate individuals.
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COST STRUCTURE Blockchain integration Vice-Data alienation
VALUE PROPOSITION
CHANNELS Digital Social Media and VICE Website/ Landing page of the project.
Physical/Digital venues of exposition Physical/Digital technical artifacts R&D Costs Distribution; advertisement
Physical NFT Artifacts and display forms: Popup stands, etc.
REVENUE STREAMS
+
NFT assets were the most proliferate trend-rising in 2021, stoking the market into $17.6 billion of total sales—a more than 200-fold increase over 2020.
Wider content consumption of VICE platforms. Advertising: Result from sponsored strategic locations. (Virtual and Digital) Licensing; Partnerships, content owners retain copyright while selling usage licenses to third parties.
EXTERNALITIES
-
EXTERNALITIES NFT - market volatility
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VALUE PROPOSITION
4.2 RELATED WORLDS We looked for similar solutions outside of our field and scope after setting out our concept. We used "Related World," an ideation tool that allows innovators to look at working solutions in various businesses, sectors, and research subjects.
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COCA-COLA dNFT With its first-ever dynamic NFT (NonFungible Token) collectibles, Coca-Cola is bolstering its presence in the fastgrowing metaverse. On July 30, in honor of International Friendship Day, four unique Coca-Cola NFTs were auctioned off as a single "loot box" on the OpenSea online marketplace. The first collection of Coca-Cola NFTs is inspired by shared moments of friendship and reimagines some of the brand's famous assets for the metaverse —with dynamic motion, movement, and multisensory aspects. The collection, which is being sold as a single lot, includes multi-sensory NFTs enclosed inside a Friendship Box (which is also an NFT) packed like a loot box, a play on the popular video game feature of sealed "mystery boxes".
RELATED WORLDS
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NBA dNFT The Association is made up of dynamic NFTs that change appearance over time depending on the team and player's performance on the court. Through Chainlink Oracle, the Association NFTs are connected to live data feeds and computations for each team and player. This allows each player's NFT appearance to alter automatically based on predetermined achievements encoded within the Galaxis smart contract. The more a player achieves throughout the 2022 NBA Playoffs, the more aesthetic alterations will be made to their NFT. Backgrounds, player items, and emojis created by various artists are examples of possible visual alterations.
RELATED WORLDS
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CONCLUSION
5.0 CONCLUSION
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GEN Z is one of the most conscious, yet informed generations of adults with regard to their consumption of content online.
VALUE PROPOSITION
VICE evolves to become the most relevant DISRUPTIVE ENTERPRISE known and perceived by younger audiences to be the leading EXPERIMENTER IN regard to the use of technology for good.
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VALUE PROPOSITION
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IDEATION
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RESEARCH
VICE ORBIT
6.0 BIBLIOGRAPHY
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BIBLIOGRAPHY
1. ABC News. ABC News Network. Accessed May 16, 2022. https://abcnews.go.com/Technology/metaverse-impact-world-future-technology/story?id=82519587. 2. Adgate, Brad. “Deloitte Report: Digital Media Activities Vary by Generation Age Group.” Forbes. Forbes Magazine, December 10, 2021. https://www.forbes.com/sites/bradadgate/2021/05/05/deloittereport-digital-media-activities-vary-by-generation-age-group/?sh=5dbd8008204b. 3. “The Agency Powered by Vice.” Virtue. Accessed May 16, 2022. https://www.virtueworldwide.com/#projects. 4. CoinYuppie. “Is Turning News Pieces into Nfts a Good Business for the Media?” CoinYuppie, January 27, 2022. https://coinyuppie.com/is-turning-news-pieces-into-nfts-a-good-business-for-the-media/. 5. Drillinger, Meagan. “Why Are Millennials so Exhausted All the Time?” Healthline. Healthline Media, March 29, 2020. https://www.healthline.com/health/millennials-exhausted-all-the-time. 6. “Eco-Friendly Cryptocurrencies: Everything You Need to Know.” Times Money Mentor. Accessed May 16, 2022. https://www.thetimes.co.uk/money-mentor/article/eco-friendly-cryptocurrencies/. 7. “Eco-Friendly Cryptocurrencies: Everything You Need to Know.” Times Money Mentor. Accessed May 16, 2022. https://www.thetimes.co.uk/money-mentor/article/eco-friendly-cryptocurrencies/. 8. “Game on: How Younger Consumers' Behavior Shapes Media Usage.” Digital Content Next, July 14, 2021. https://digitalcontentnext.org/blog/2021/07/15/game-on-how-younger-cnsumers-behaviorshapes-media-usage/. 9. Gwi. “Millennials and Their Social Media Habits in 2021.” GWI. Accessed May 16, 2022. https://www.gwi.com/reports/millennials-on-social-media? bcndyn=d2lkOjQ2MnxjaWQ6NTU5&gad_id=595881627489&utm_source=ppc&utm_medium=ppc&utm_term=millennials+social+media&utm_campaign=GWI%2B-%2BUK%2B-%2BEN%2B%2BSocial%2BTrends%2B-%2BSocial%2BMedia%2B-%2BBMM&hsa_cam=14410799012&hsa_mt=b&hsa_ver=3&hsa_src=g&hsa_ad=595881627489&hsa_net=adwords&hsa_tgt=kwd303580946802&hsa_acc=9903771596&hsa_grp=136261477437&hsa_kw=millennials+social+media&gclid=CjwKCAjw7IeUBhBbEiwADhiEMZsgry7LW2ua2JxALuLwjAK66EE6RBadpHq3VxsjsWSsqqd48L1_RoCIbEQAvD_BwE. 10. “How Gen Z Is Re-Defining Digital " War Room Inc.” War Room Inc, September 2, 2021. https://www.warroominc.com/institute-library/blog/how-gen-z-is-re-defining-digital/. 11. “How Gen Z Redefines Media Consumption Habits - Think with Google Apac.” Google. Google. Accessed May 16, 2022. https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumertrends/stay-woke-how-gen-z-teaching-us-about-future-news-and-information/. 12. July 12, 2021. “How Millennials and Gen Zs Are Redefining Digital Audio.” Spotify, July 12, 2021. https://newsroom.spotify.com/2021-07-12/how-millennials-and-gen-zs-are-redefining-digital-audio/. 13. Kastenholz, Christoph. “Council Post: Gen Z and the Rise of Social Commerce.” Forbes. Forbes Magazine, April 14, 2022. https://www.forbes.com/sites/forbesagencycouncil/2021/05/17/gen-z-and-therise-of-social-commerce/?sh=4bad904c251d. 14. Kumar, Vijay. 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. Hoboken, NJ: Wiley, 2013. 15. Liu, Hongfei, Wentong Liu, Vignesh Yoganathan, and Victoria-Sophie Osburg. “Covid-19 Information Overload and Generation Z's Social Media Discontinuance Intention during the Pandemic Lockdown.” Technological forecasting and social change. Elsevier Inc., May 2021. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8640972/. 16. “A Long Year of Entertainment and Information Overload.” UCAS, April 8, 2021. https://www.ucas.com/connect/blogs/long-year-entertainment-and-information-overload. 17. “Mechanics.” Organic Growth: Crystal Reef. Accessed May 16, 2022. https://ogcrystals.com/mechanics/. 18. “Ontario Creates.” Accessed May 17, 2022. https://ontariocreates.ca/uploads/business_intelligence/en/genz_the_culture_of_content_consumption.pdf. 19. Perrin, Andrew, and Sara Atske. “About Three-in-Ten U.S. Adults Say They Are 'Almost Constantly' Online.” Pew Research Center. Pew Research Center, June 5, 2021. https://www.pewresearch.org/facttank/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/.
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VICE ORBIT
BIBLIOGRAPHY
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