RESEARCH
INITIAL DISCOVERY
THE JUDGES JOURNEY
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One area where Heera’s influence and involve-
process is lengthy and time-intensive. What’s
ment is evident is the judging process. Current
more, the service blueprint below also reveals
GoLaadli judges know Heera personally and
that Heera is involved at every touchpoint and
are moved by the organization’s mission. They
every conversation. Heera also gathers all of
find tremendous value in forming connec-
the requisite materials and is personally in-
tions with the girls’ challenge submissions and
volved in reviewing and synthesizing feedback.
stories, but internal review and research into the judging service blueprint revealed that the
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