Style Without Boundaries

DesignAble 05/07/2024

Presented To

Presented By

Esha Rao

Maria Kupriyanova Nikhil Dhanwatey Sonima Katara

Style Without Boundaries

DesignAble

Presented To

Presented By Parsons Maria, Esha, Nikhil, Sonima

One billion¹ people have a disability

13T USD²

SPENDING POWER

Sources: 1. WHO; 2. Design Delight from Disability - 2020 Annual Report; 3. Forbes – USA & Canada

10 billion³

PROJECTED GROWTH

Problem

Despite these opportunities, there continues to be limited representation, availability, and accessibility to fashionable clothing for individuals with disabilities.

USER INTERVIEWS

CO-DESIGN SESSIONS

Key Insights

Focus on functional needs with limited options for styling and self-expression

"So I have swelling in my feet quite regularly...I have to buy shoes that are maybe two or three sizes bigger than what I need because I would rather choose fashionable shoes than shoes that are marketed for disabled people."

DESIGNER DESIGNER

“[...]designed as functional garments; lacking aesthetics and doesn't allow disabled folks to really express identities.”

Key Insights

Lack of investments due to the absence of measurements, materials information, and success cases

"We really need as an industry to work together to create case studies to prove, look, you know, this can be done."

BUSINESS MANAGER FOUNDER & CEO

"Large brands will advertise a white shirt with short sleeves; not share the length of sleeves, specifics of fabric material; or the number of seams."

Potential User

Seated body position

Alex seeks clothing brands that prioritize inclusivity and offer adaptive designs suitable for wheelchair users. He often encounters challenges finding stylish and functional clothing options that accommodate their seated body and mobility needs.

Into online shopping

Fashion enthusiast

Personal

Stylist Unlocking choices that celebrate you

consumers also aren’t able to due to the description's lack of details."

Search Intelligence

Where can we find data?

• Brand Partnership for fashion data

• Academic data

• Publicly available data

What’s new?

AI will map disability needbased prompts to adaptive fashion keywords/filters.

E.g., “Wheelchair” in the prompt will give results for relevant categories like “Wrinkle-free,” “A-line,” “Magnetic closures,” etc.

Fashion Profiles

A personalized shopping profile system simplifies searches by letting users specify fashion preferences and special needs.

"I wish there was something that would save all my needs in one place and triangulate across all brands."

Data Collection Consent

Our app collects personal data to improve your experience and provide better service. By using our app, you agree to allow us to store and process information as described in our Privacy Policy.

Do you agree to our data collection practices?

Step 03 Find the right fit for you

AI Stylist

Based on the profiles, multiple styling options are generated and linked to brand websites for easy purchase.

"I love looking my best! I love feeling good! I like the smell of new clothes; it makes me feel great!"

Your shopping Coupons Styling New

AI Stylist

What’s new?

Purpose-based style curation & recommendations

Lookbook powered by AI and partnerships with top fashion brands and schools. Users will get expert insights tailored to their unique preferences and favorite brands. Copilot Q&A about styling and accessorizing queries on the product webpage