Just Jackets

Tochangemindsets aroundhowweproduce, use,anddiscardfashion

TheProblem

TheReality

Overflowing closets, yet nothing to wear!

Overwhelmed by clutter, yet want more!

Overbuying clothes, yet hastily throwing them away!

Howmightwerewire ourfashion consumptionfrom never-endingto mindful?

OurOpportunity

JustJackets

Aplaygroundforcustomerstoco-designtheir jacketsandreinventtheirolderclothes, togivethemnewlifewhileremaining in-trendresponsibly

Explore Experiment Enjoy

"I wanna make my own jacket!"

Let'swaitforthein-house dressmakerstodotheirmagic.

1-2Hr

Re-love the pre-loved

Revive your old clothes

Let'swaitforthein-house dressmakerstodotheirmagic.

Catering experiences beyondphysical

Making the best use of technology around us

Authentic self–expression

Individual & social

Wechampionethicalexpression throughfashion,byempowering

peopletobecreativewhileembracing consciousandcircularfashion

Wederiskedthisconcept 3times,in3differentways

Concept Walkthroughs with Users & Experts

Paper Prototyping

Service Design Testing + MVP Prototyes

Hypothesis1

Peoplekeeptheir

clothesforlongerifthey putloveandcareinto designingthem

Hypothesis1

Peoplekeeptheir clothesforlongerifthey putloveandcareinto designingthem

Validation

"IlovedthatIwasseeingtheseamstressmakethe garmentsinfrontofme.Mademeputmorethought intomyclothes."

"

...takesmebacktothememoriesofmymomsewing myHalloweencostumeandmakesmealittle emotional.Haven'texperiencedthatinyears"

Hypothesis2

Peoplewanttobe creativeandthoughtful whilemakingtheir clothes

Hypothesis2

Peoplewanttobe creativeandthoughtful whilemakingtheir clothes

Validation

"Ibuyitemsthathaveastory, andthisletsmecreatethatstory"

"Iuseawheelchair…itsalwayshardtondagoodt. Thisletsmegetwhat'srightforme."

Hypothesis3

Peoplewillenjoyand payforthisexperience

Hypothesis3

Peoplewillenjoyand payforthisexperience

Validation

"Thisissuchanecientwaytocreateandexperiment withstyle…feelslikeadressupgameandIlovethat"

"Ihavemydad'sleatherjacketthatIwouldloveto revamphere.Thisisawesome!Iwouldtotallydothis"

1. Create Jacket with modular pieces

2. Bring it back when it needs repair

3. Add on/ Deconstruct the garment to give it new life

1. Create Jacket with modular pieces

2. Bring it back when it needs repair

4. Bring garments that need to be revamped

3. Add on/ Deconstruct the garment to give it new life

BusinessModel

$10 (starting price)

$50/refurbished (starting price) $150/Jacket (avg)

WhyUs?

Accessible Personalization

Increasing the accessibility to tailors and artisans that is otherwise limited to only a select few

Self-Made; Self-Expression

Creativity lies in the hands of the customer who co-design their garments with the workers and artisans that made them

*Participants from our testing

GotoMarket

Phase 1

Test pilot pop-up stores in key fashion in key cities + digital platform

Partner with artists and creators to show their creations + increase technical capabilities for improved CX

Scaling

Phase 2

Explore Franchise model to create these circular fashion hubs in partnerships with local artists

Partner with design and crafts schools for students to experiment and play with the concept

Impact Growth

Phase 3

Connect with cultural artisans & other Non-prots for participatory design in our business

Cultural techniques of the world under one 'roof' to promote cultural and art appreciation along with encouraging responsible fashion

Fashion pop-ups in strategic locations to allow people to experience the concept in real life

MicroLevel:Ahealthierandmindfulrelationshipwithclothes

MesoLevel:Changethewaytheindustryproducesanddiscardsfashion

MacroLevel:Buildcommunitieswhilereducingtheenvironmentalimpactoffashion

Ourbighairyaudaciousgoals

Thankyou

Fashionably, Team M&M

Appendix

WhyJackets

Investible Pieces

Price was the biggest deciding factor

$90

Range after seeing experience was $100-250

Fixed & Variable Costs

Products can range from $10 - $500

Average Jacket

Cost $175

Cost of Goods Sold

Prots

$65 $20