


A team of five students in the Data Science Program at County College of Morris (CCM) have clinched the top spot in the Two-Year College Category for the American Statistical Association’s (ASA) Fall Data Challenge 2023: Stack Overflow Developer Survey.
In its eighth year, the current challenge was to provide insights into the business model of a startup company developing a boot camp for coders and developers.
“We are immensely proud of our team, CCM Groundhogs, for their outstanding analyzation of realworld data,” said CCM Professor Kelly Fitzpatrick, Department of Mathematics, who served as Faculty Advisor.
“The team took into consideration the startup has sufficient initial funding to focus on two languages and to initiate planning for a third.”
The college is proud of the CCM Groundhogs team: Stephen Coates, of Long Valley; Tommy O’Sullivan, of Randolph; John Tran, of Union; Khymali Williams, of Dover; and Mark Young, of Succasunna.
The victory highlights their ability to apply classroom knowledge, address timely topics and showcase a collaborative spirit and teamwork that defines CCM. The students have also positioned themselves as future
leaders in data analysis and business strategy.
“New courses in data science, along with the Data Analytics Certificate of Achievement, a stackable program one can complete in two years and apply toward an associate degree at CCM, have been very popular over the past three years at the
college,” said Fitzpatrick.
To learn more and how to enroll, visit https://bit.ly/ DataAnalytics_CCM/. County College of Morris is located at 214 Center Grove Road, Randolph, N.J. 07869. They can be reached by calling (973) 3285100.
Serving 56,162 Households of Parsippany-Troy Hills
March 2024
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The Parsippany-Troy Economic Development Committee and The Parsippany Area Chamber of Commerce jointly welcomed a new business, A3Digital Media, initiated by three Parsippany High School graduates, namely Matthew O’Leary, Steven Sandini, and Anthony Santangelo.
A3Digital Media passionately dives into discovering the ideal customer for its clients, going beyond mere data to deeply understand their needs and desires. The team at A3Digital Media works tirelessly, ensuring that every lead they deliver perfectly matches the client’s business requirements. With A3Digital Media, clients gain more than just leads; they gain a dedicated partner committed to their business’s success.
Full interview starts on Page 18.
A team of five students in the Data Science Program at County College of Morris (CCM) have clinched the top spot in the Two-Year College Category for the American Statistical Association’s (ASA) Fall Data Challenge 2023: Stack Overflow Developer Survey.
“Spring is Nature’s way of saying “Let’s Party” proclaimed the late, great comedian Robin Williams. Known for his exuberant personality and his amazing improvisational skills, his thoughts on spring reflect the excitement and enthusiasm in which we all welcome the new season.
Parsippany’s Intervention Programs... Since January, the district began implementing valuable intervention programs at all fourteen of our schools. Each building was allotted a specific budget to design, staff, and execute an intervention program to meet the specific needs of their school and students.
Capisce Trattoria & Pizzeria officially celebrated a ribbon-cutting ceremony on Saturday, February 3. Owner/Chef Mario Ferra’s latest culinary venture, “Capisce Trattoria & Pizzeria,” now gracing the heart of Parsippany at 22 Gibraltar Drive within the Powder Mill Plaza Shopping Center.
Don Chicken celebrated their grand opening in November 2023. The location was formerly occupied by Elian’s Café Bistro, whose owner has moved on to a new venue. Don Chicken, part of a popular and rapidly growing franchise, is owned by Paul Ko. The franchise was established six years ago when Paul and an enterprising group of five friends, all from Korea and all with a mutual love of Korean fried chicken, got together and decided to open a restaurant.
Asado offers a fusion of favorites from Tito’s Portuguese BBQ and Humberto’s homeland of Argentina. “I’m delighted to welcome Humberto and Karen to Parsippany,” stated Mayor James Barberio. “I’m confident Asado will swiftly become a beloved community spot.” Chairman Frank Cahill, representing the Parsippany Economic Development Committee, presented Humberto with a plaque extending a warm welcome to Parsippany.
This month Parsippany Focus tells the story of UmaSofia Srivastava and her journey from Parsippany to Miss Teen USA. The journey from an ordinary immigrant family culminating into this unusual happenstance began in the Fall of 2021 when UmaSofia, 14, saw an ad for the Miss Teen USA pageant.
“Spring is Nature’s way of saying “Let’s Party” proclaimed the late, great comedian Robin Williams. Known for his exuberant personality and his amazing improvisational skills, his thoughts on spring reflect the excitement and enthusiasm in which we all welcome the new season. March is an unpredictable month where it is never clear what may happen weather wise. As it bridges the gap between winter and spring we can experience extreme weather fluctuations. Hence the saying “in like a lion and out like a lamb.” Regardless, even if the weather is fickle our outlook keeps improving as we notice signs of budding flowers and slightly warmer temperatures. Perhaps the only day in March that may have a dark and gloomy connotation is on the 15th when we must “beware the Ides of March.” I don’t think William Shakespeare realized
at the time he penned the phrase that his words would transcend the centuries. The phrase actually comes from his play Julius Caesar where a fortune teller predicted the unfortunate demise of Caesar on that date. Of course, there is probably no more reason to beware the date than any other date in March, but the date always brings a connotation of doom. Whether it was due to Shakespeare or Caesar himself one will never know.
There is always one very lucky day in March that everyone looks forward to, whether they are Irish or not, and that is Saint Patrick’ Day. The bright green shamrocks that are festively displayed seem to foretell the coming of Spring, and by March 17th we all need a bit of spring
to remind us that the colder days are dwindling and warmer weather is coming. Two interesting and surprising facts about this day that you may not be aware of are that the very first St. Patrick’s Day Parade began in America in 1601 long before the founding of the United States. The second surprising fact is that corned beef and cabbage is an American innovation started by Irish American immigrants in the late 19th century. Who knew that two beloved traditions of the day had their humble beginnings here in the US?
This year March ushers in two additional holidays. Easter and Ramadan will both be celebrated this month and the Township will be hosting two events to honor and commemorate those days. The first will by a celebration in honor of Ramadan on March 9th at 5:00 PM and the second will be our annual visit by the Easter Bunny on March 16th from 10:00 AM to 12:00 PM. I hope to see you there.
This is just the beginning of what we will have to offer as the warmer weather and longer days start to take over. I look forward to greeting you at the numerous events we are planning as the weather breaks and we begin venturing outside once again.
James R. BarberioSince January, the district began implementing valuable intervention programs at all fourteen of our schools. Each building was allotted a specific budget to design, staff, and execute an intervention program to meet the specific needs of their school and students. To finance these programs, the district is using Title I money and expiring ESSER funds.
We are happy to see the creativity and purposefulness that each principal used in creating their building-specific program(s). Using data from state testing, classroom performance, and staff recommendations, we were able to identify various students across grades K-12 and plug them into a Math or Language Arts intervention program to best meet
their needs. We are pleased that these programs are staffed by talented teachers within each of the school buildings.
At the Elementary level, sessions are being held for students in grades K-5 either before or after school. Talking about creative scheduling, one school even scheduled night sessions to encourage parent involvement. Each session features lessons focused on skills development and opportunities for students to practice and apply specific skills. Some schools have been piloting the use of online adaptive programs to help assess student performance and create appropriate level activities for them.
At the Middle School level, support sessions for 6th, 7th, and 8th graders are being held after school. These sessions provide additional support and instruction in the areas of Math and Language Arts. The intervention teachers are in contact with their teaching colleagues and counselors to communicate student progress and concerns.
For High School, student concerns are being addressed from two angles, working with un-derclassmen in need of academic support and seniors who are working towards meeting graduation requirements.
We are excited to see the impact of these programs as we work towards helping all students find success in Parsippany and beyond.
Conventional,
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Pet Chiropractic,
Spay
Non-Anesthetic
"I went last night as a first time visitor and they were absolutely wonderful! They were extremely warm, caring and attentive and so well invested in showing that they truly care about the pet AND the pet owner's concerns and preferences (which is so rare!). The employees were very informative and welcoming." - Temperance S.
The Parsippany Library’s sock drive, conducted in partnership with a local charity, has concluded, providing community members with an opportunity to contribute towards keeping those in need warm during the winter season.
The initiative saw the library extending its collection of new pairs of socks for Brandon’s Heart and Sole during February. This collaborative effort aimed at gathering new socks for men, women, and children garnered significant support from the community.
A substantial number of donated socks had already been distributed by Brandon’s Heart and Sole. Recently, nearly 300 pairs of socks were dispatched to Family Promise of Morris County. The nonprofit organization, established in memory of Boonton resident Brandon Lastfogel, continued its mission of providing socks to homeless individuals and others facing hardships.
Tragically, Lastfogel passed away in 2018 at the age of 30, following a motorcycle accident on Route 80 where he was struck by a deer and subsequently by a passing vehicle.
The collective efforts of Brandon’s Heart and Sole have made a considerable impact, resulting in the donation of over 50,000 pairs of socks. A portion of these donations, including 1,200 pairs, was sent to Ukraine.
For more information about Brandon’s Heart and Sole visit www.brandonsheartandsole.org.
Capisce Trattoria & Pizzeria officially celebrated a ribbon-cutting ceremony on Saturday, February 3.
Owner/Chef Mario Ferra’s latest culinary venture, “Capisce Trattoria & Pizzeria,” now gracing the heart of Parsippany at 22 Gibraltar Drive within the Powder Mill Plaza Shopping Center (Morris Plains, actually situated in the Township of Parsippany-Troy Hills).
Capisce Trattoria now occupies the space formerly known as The Village and Il Villagio. Chef Ferra, a seasoned and accomplished restaurateur, brings to Parsippany the same excitement and refined dining experience that garnered acclaim during his over 20-year ownership of Pavinci Italian Grill in Hopatcong.
The ribbon-cutting celebration witnessed the participation of several local figures, including Mayor James Barberio, Council President Paul Carifi, Jr., Council
Vice President Frank Neglia, Councilman Justin Musella, Former Council President Loretta Gragnani, and Former Council Vice President Michael dePierro. Key contributors to the event’s success were present, such as Frank Cahill, Chairman of Parsippany-Troy
Hills Economic Development, who orchestrated the ceremony, and Economic Development members Scott Donnelly and Raj Dichpally. Parsippany Area Chamber of Commerce was well-represented with the presence of President Robert Peluso and Board Member Ildiko Peluso. Morris County Commissioner Tayfun Selen also graced the occasion, collectively infusing prestige and significance into the memorable event.
Chef Ferra treated those local dignitaries and friends who came out to a phenomenal spread of Italian delights. The offerings were plentiful and delicious. Everything from pizza (did I mention that there is a separate dining area just for the pizzeria section of the restaurant) to antipasto, chicken, eggplant, pasta bolognese, meatballs, arancini, garlic knots, salads, and more.
C’mon, who doesn’t salivate over the sheer thought of sinking your teeth into a crunchy, crispy, tender, super juicy piece of freshly fried chicken? Fortunately, you don’t have to travel far to find some of the tastiest fried chicken you’ll ever sink those teeth into. About a quarter mile from the Parsippany border, over the Vail Road bridge into Pine Brook (Montville), you will find Don Chicken, located at 48 Stiles Lane, tucked away on the side of a small strip mall, offering a salivating selection of Korean fried chicken that you will go back for time and time again.
Don Chicken celebrated their grand opening in November 2023. The location was formerly occupied by Elian’s Café Bistro, whose owner has moved on to a new venue. Don Chicken, part of a popular and rapidly growing franchise, is owned by Paul Ko. The franchise was established six years ago when Paul and an enterprising group of five friends, all from Korea and all with a mutual love of Korean fried chicken, got together and decided to open a restaurant. As Paul stated, “They all just loved the taste of Don Chicken; nothing is better.” Paul and one of those friends co-own two franchises, this one which is Paul’s and one in Cranford, which his partner operates.
Paul Ko, a young man who came to the U.S. at age 16, is an amiable, enthusiastic, welcoming host with a sincere smile and a genuinely nice personality. His evident excitement about his new eatery was a pleasure to observe. When asked what was special about Don Chicken, he responded, “We wanted to specialize in various sauces that are different than anyone else. We use 100% imported Korean sauces, and we incorporate those sauces into our dishes so that they will satisfy almost anyone’s taste buds. Quality control and flavorful food is always our first priority. We only use fresh ingredients and high-quality cooking oil, and we never use frozen chicken. All our chicken is extremely fresh and inspected on delivery, it’s then cut and prepared at the restaurant; and everything is made from scratch, except for our sauces, which as I said, we import directly from Korea.”
Don Chicken can comfortably seat 24 diners inside the restaurant; weather permitting, a couple of outside tables will also be available. The storefront is appealing and inviting, with an ample off street parking lot, the interior is cozy, relaxed, and warm, with soft ambient lighting from the large store front windows. The color scheme of gray-on-gray walls, ceiling, and floor, with brick and wood accents and a
small service counter, creates a trendy, organized, and welcoming vibe. Simple, clean wooden tables and chairs, three large screen TVs mounted around the room, and simple and tasty décor complete the dining room. It’s a great place to just sit back, relax, and enjoy some phenomenal finger food while catching your team on TV.
Our group comfortably sat at several adjoining tables as Paul expediently addressed all our needs. Water glasses were filled, wine glasses arrived (did I mention that Don Chicken is a BYOB), and menus were distributed. I think Korean fried chicken is best paired with a nice cold, refreshing beer, whatever sauce you choose. I brought along some Kloud 100% Malt Classic Original Gravity, a beer imported from Korea, to compliment my meal. As usual, the group bombarded Paul with numerous questions about the menu, which he was happy to answer. The menu is appropriately limited, with eight choices of Korean Fried Chicken (Kalbi, Krispy, Ppurings, Soy Garlic, Sweet & Spicy, Hot Spicy (my favorite), Snow Cheese, and Green Onion. Korean Appetizers included ddukbokki, gimmari, and dduk ggochi. Additional sauces are available, as are several Lunch Box deals (available only on weekdays between 11:30 a.m. and 3:30 p.m.). Choose between wings, boneless, and drumsticks in different serving sizes or on a platter. Or you may be interested in their Sweet and Spicy or Hot Spicy Chicken Sandwich! No desserts or coffee on the menu, just soda and water.
As this group usually does, we ordered sharable portions of the menu. We were anxious to sample all those great sauces we heard about. Paul explained that they offer eight different sauces, including sweet & spicy, hot spicy, honey mustard, ranch, spicy ranch, and snow cheese. As Paul explained his business philosophy, “Korean cuisine is mostly about innovation, especially over the past 40 years. At Don Chicken, we like to believe we are innovative, always trying to improve, and always trying new things while at the same time keeping in line with Korean tradition.” By now, we had
• Ankle Injuries
• Arthritis
• Auto Injuries
• Balance
• Bursitis
• Carpal Tunnel Syndrome
• Cervical Spine Injuries
• Core Instability
• Elbow Injuries
• Foot Injuries
• Frozen Shoulder
• Gait Training
• Golfers Elbow
• Hand Injuries
• Hip Injuries
• Joint Replacements
• Knee Injuries
• Labral Tears
• Lumbar Spine Injuries
• Bell’s Palsy
• Meniscus Tears
• Plantar Fasciitis
• Orthopedic & Sports Rehabilitation
• Pre & Post-Operative
• Post Arthroscopic Surgery
• Post Reconstructive Surgery
• Running Injuries
• Shoulder Injuries
• Spinal Disc Herniation
• Spine Surgeries
• Sprains & Strains
• Stroke Rehabilitation
• Tendonitis
• Tennis Elbow
• Thoracic Spine Injuries
• Whiplash
• Work Related Injuries
• Wrist Injuries
• Rheumatoid Arthritis
• Dupuytren’s Contracture Post-Op
• Cubital Tunnel Syndrome
• Carpal Tunnel Syndrome
• Upper Extremity Fractures
• Hand/Wrist Injuries
• Shoulder/Elbow Injuries
• Tendon and Nerve injuries
• Lateral Epicondylitis
• Medial Epicondylitis
• Post-Operative
• Hand/Elbow Dysfunction
• Orthopedic Conditions: Post-Operative and Nonsurgical
• Adaptive Devices/Equipment Recommendations and training
• Activities of Daily Living Training/ Retraining
• Neuromuscular Reeducation
The Parsippany High School FTC (First Tech Challenge) team “Redbots” is celebrating a significant achievement after securing a spot in the state-level competition following their stellar performance at the regional event on Saturday, February 17. The team efforts led the Redbots to tremendous success this season after going undefeated in the qualifying rounds to secure a semi-finalist captain position.
The Redbots’ victory was fueled by strategic planning during matches, where the robot excelled at complex skills like self-lifting to hang, delivering pixels, and creating mosaics to score extra points. However, the FTC competition isn’t only about robot performance. The team has spearheaded numerous community outreach initiatives, including mentoring a local FIRST Lego League team, the Hubotics. This collective passion for STEM and robotics earned them the prestigious Connect Award at regionals.
With ongoing dedication from the experienced leadership and skilled team members, there is no limit to what the Parsippany Redbots
can achieve at the upcoming state competition and in the future. By qualifying for states for the fifth year in a row, the Redbots have firmly established themselves as a leading First Tech Challenge (FTC) team. The Redbots have found success in competition through excellent robot building and programming. Additionally, the team makes a community impact by inspiring young students to pursue science, technology,
engineering, arts, and math (STEAM) fields. The Redbots’ combination of competitive excellence and education outreach starts with strategic guidance from team leaders and is executed seamlessly. The Redbots thank their coaches and mentors for their constant support and advice.
Full Roster of Redbots 12116 Team:
Aarjun Bodade ’25 (President/ Captain)
Bryan Cali ‘25 (Lead CAD)
Jivitesh Duddu ‘25 (Lead Programming)
Chester Braun ’26 (Lead Build)
Abigail Thurkauf ’24 (Lead Communication)
Saumya Chavan ’24 (Lead Outreach)
Shrujana Praveen ‘26
Ehab Elzain ‘24
Stevani Grosso ‘24
Riya Jain ‘26
Aadi Jain ‘27
Ayanna Kujur ‘27
Revant MS ‘26
Coaches / Mentors: Mrs. Effner, Mrs. Graceffo, Jaswant Duggu.
Riya Patel, a student at Northvail Elementary School, showcased her spelling prowess at the New Jersey State Federation
of Women’s Club (NJSFWC) of GFWC Highlands District Spelling Bee, held on February 24 at The Assembly of God Church in Rockaway.
Among seventeen participants, each having triumphed in their local Spelling Bee organized by clubs such as GFWC Woman’s Club of Denville Rockaway Area and the Woman’s Club of Parsippany Troy-Hills,
Riya Patel stood out.
Following seventeen intense rounds, Riya Patel clinched the coveted first place, while Luca Nero Graziano from West Morris secured second place, and Zachary Grasso from
Denville-Rockaway earned third place honors. The winning word that sealed Riya’s victory was “warbler.” Now, Riya and her fellow winners are set to compete in the NJSFWC state Spelling Bee scheduled for Saturday, April 20.
Congratulations echoed for all participants, and best wishes were extended to the triumphant trio as they gear up for the state-level challenge.
Gratitude was expressed to the esteemed judges, including William Westhoven, Marianne Burke, and Nellie Rydz, along with the pronouncer, Nancy Levy, and Cathy Haney, who efficiently moderated the event.
Phone: (973)
(Continued from Page 12)
ordered enough food to feed an army. Our servings arrived in metal mesh serving trays with paper lining. The somewhat fast-food style was perfect for holding and delivering the various varieties of wonderfully marinated and perfectly seasoned chicken. Everything came with individual coleslaw and pickled radish (which provided each dish with a crunchy, refreshing, and slightly sour enhancement). Our appetizers, all popular Korean street foods, included ddukbokki (Korean spicy rice cake), gimmari (seaweed wrapped around glass noodles, dipped into a batter that crisps up deliciously when deep-fried), dduk ggochi (sweet, spicy, toothsome, sticky rice cakes), pork fried dumplings (thick, tasty, chewy, and perfect for a dipping sauce), along with an order of krispy fries.
Our entree selections consisted of Hot Spicy Boneless (crispy, well-balanced, twice-fried battered chicken in a spicy, sweet, and savory sauce), Kalbi (boneless, sweet, savory, and spicy), pouring (boneless, and cheesy coated). Krispy Drumsticks (generously sized), Sweet & Spicy (boneless), and Soy Garlic Wings (the most popular item on the menu).
I should note that all the boneless chicken is made with chicken thighs, not breasts, as in most places. The argument is that while breast meat can be more tender, leaner, and milder in flavor, thigh meat is generally juicier and more fat, which helps keep the meat moist and tender during cooking. Breast meat also tends to dry out when cooked.
Everything was a treat! The spicy, sweet, and savory elements harmoniously blended together in every bite, and it was a truly pleasurable dining experience. The Twice Fried Chicken (did I mention
that Korean Chicken is double fried to lock in that extra juicy flavor) was perfectly seasoned and balanced, very crispy and crunchy outside, and yet incredibly juicy and flavorful inside. And those sauces can be addicting, so beware! It’s no wonder that Korean fried chicken is a beloved dish worldwide.
To sum up, our group enjoyed a fun and exciting dining experience at Don Chicken at a very reasonable price. The quality of the food, the ambiance of the restaurant, and the hospitality and service were spot-on.
When you visit, try out those imported sauces and sides for a complete dining experience. I’m confident you’ll have a fantastic time exploring the flavors of Korean Fried Chicken at this relatively new restaurant.
Don Chicken, 48 Stiles Lane, Pine Brook. Phone: (973) 287-7181 Web Site: www.donchickenus.com, Hours: Monday to Thursday, 11:00 a.m. to 8:30 p.m., Friday and Saturday, 12:00 Noon to 9:30 p.m. and Sunday, 11:30 a.m. to 8:00 p.m.; Dine In – Take Out –Delivery - Parking Lot – BYOB
The restaurant offers a weekday lunch special from 11:30 a.m. - 3:30 p.m. Customers choose a chicken style, sauce, and a side. Also, students receive a 15% discount on the lunch special.
(973) 263-4262
Listens: The Mayor’s Action Center welcomes any request for service or information. No matter what the problem or question, every effort is made to give a prompt response. Please use GovPilot to report a concern, the concern can be reported at any time via online form or through the Gov-Pilot App.
Records: All requests for service, received through the Mayor’s Action Center, are automatically logged-in to ensure that every request is on file and can be easily retrieved. Requests are forwarded to the appropriate department and the requester will be updated along the process.
Resolves: The Mayor’s Action Center attempts to address residents’ concerns in a timely manner. Every request for action is tracked from inception to completion. Upon completion, residents will receive notice that the issue or complaint was addressed.
Examples of Requests: Repairing of potholes; Drainage problems; Requests for signs; Litter; Icy road conditions; Illegal dumping; Housing maintenance problems; Animal control and removal; Street lighting; Curb repair;
Parsippany Focus recently engaged in an insightful interview with the dynamic trio behind A3Digital Media, all of whom graduated from Parsippany High School in 2022. Here’s a glimpse into their compelling responses.
Q. Who holds the positions of officers at A3Digital Media?
A. The officers of A3Digital Media are Steven Sardini as CFO, Matthew O’Leary as CEO, and Anthony Santangelo as CCO.
Q. Why did Matthew O’Leary, Steven Sardini and Anthony Santangelo start A3Digital Media.
A. We saw that large corporations were beating small and medium sized businesses for online real estate and customers attention with their large budgets and well thought out marketing campaigns.
We also noticed that many people at our age struggle to find motivation and innovate in today’s economy and thought that we could stand out and make a large and lasting impact.
Q. What services does A3Digital
Media provide?
A. We do professional videography/ photography, video editing, graphic design, content creation, social media management and lead generation.
Lead generation is our most sought after and unique service. Many businesses stray away from digital marketing because they often fail to see tangible results. They ask “what do likes, views, traffic, and awareness do for my business?” That’s why we push lead generation but our lead generation is unique. We generate the leads through social media then we nurture the leads through our in-house built CRM by asking them questions that qualify them as a potential customer. Then we take it a step further by getting your potential customers on the phone and live transfer them straight to you or your sales team. This eliminates the struggle and frustration of chasing down bad quality leads.
Q. What gives clients an advantage by choosing to work with A3Digital Media?
A. Our aim is to provide clients with more than just results. When working with clients we build a strong relationship and bring a new sense of energy and excitement to their business.
Q. What are key attributes of A3Digital Media?
A. At A3Digital media it is important for us to put our best possible effort into everything we do, going above and beyond what is expected. Which contributes to our passion, enthusiasm and confidence in our work.
Q. Given the diverse skill sets within the team, how does A3Digital Media integrate services like social media marketing, web design, content creation, and branding to offer a cohesive digital marketing strategy to its clients?
A. At A3Digital Media, our team synergizes diverse skill sets to craft comprehensive digital marketing strategies. Anthony spearheads creativity, delivering top-tier content. Matt excels in consumer psychology, driving engagement and sales through paid advertising. Steven focuses on streamlined operations, ensuring efficient service delivery. Together, we blend social media marketing, web design, content creation, and branding, seamlessly, creating impactful campaigns that resonate with clients’ audiences.
Q. With the rapid changes in digital marketing trends, how does A3Digital Media stay ahead and ensure its strategies are current and effective?
A. The digital marketing industry changes every day and it is important for us to constantly stay ahead of the curve. To do this we make sure to work closely with industry experts through mastermind groups.
We also have a relentless pursuit for learning new information in all realms of life.
Q. Can you provide a case study or example where A3Digital Media’s approach has significantly impacted a client’s business growth or lead generation efforts?
A. We recently started working with Bonnie’s Healing Hands for our lead generation service. Within a few days we were able to generate her high quality leads that she was able to book for massage therapy.
Bonnie left us a review on Google saying “I started using A3Digital Media approximately a month ago. Within the first week I started getting calls. Not just calls, but bonafide leads that turned into bookings/ clients. This morning I attended a group and when I said I owned Bonnies Healing Hands, one of the women stated “omg I see your ads all over Facebook!!!” it was a good feeling to know that my business is getting noticed because of Matthew, Steven and Anthony’s hard work!”
Q. What role does customer feedback play in refining A3Digital Media’s services and strategies?
A Customer feedback plays a major role in our services and strategies. It allows us to customize our products and services to precisely meet their needs.
Q. Considering the technical and creative aspects of digital marketing, how does A3Digital Media balance these to create effective campaigns?
A. We help businesses tell their stories to the world. By understanding their brand and their passion, we create content that connects with their community and builds lasting relationships. Pairing this with high quality technology and well-thought out creatives is what us at A3Digital Media stand for.
Q. What are some of the biggest challenges or obstacles you faced or overcame in your digital marketing journey?
A. One of our biggest challenges was to change the mindset of small and medium-sized businesses that digital marketing is too costly or complex for them. We want to show them that digital marketing is a necessity and an opportunity for any business, regardless of its size or industry. We do this by offering customized and affordable services that suited their needs and goals. We use our skills and experience in social media marketing, web design, content creation, lead generation and more to create engaging and authentic campaigns that connect with their customers. We also use data and analytics to measure and optimize our campaigns and ensure that they deliver the best results and value for our clients. We help them grow their online presence, generate more leads, increase their sales, and achieve their objectives.
Ali, a 2-year-old female Boxer, had endured a challenging start to life. Raised in a puppy mill solely for breeding purposes, her existence was deemed disposable once she no longer served the mill’s profit-
driven agenda. Fortunately, Ali’s fate took a positive turn when she found refuge with WISE, an organization dedicated to rescuing and rehabilitating animals.
Despite her tumultuous past, Ali’s resilient spirit shone through. Described as a gentle soul yearning for love and affection, she longed for nothing more than the warmth of human companionship. Resting in the arms of her caregiver or curled up on the couch, Ali found solace in moments of quiet intimacy. Gradually, she began to embrace the joys of doghood, relishing in playful interactions with toys and leisurely walks around the neighborhood.
In her quest for a forever home, Ali sought a family willing to invest time and patience in nurturing her confidence. While she gravitated
growth and adaptation. With each passing day, she ventured further into the realm of possibility, guided by the unwavering support of her foster family.
However, Ali’s journey towards rehabilitation was not without its challenges. Like many rescue dogs, she required ongoing socialization and confidence-building exercises to help her acclimate to her newfound freedom. Yet, with the right guidance and a nurturing environment, Ali was poised to thrive and fulfill her potential as a cherished member of a loving family.
towards a tranquil environment, her affectionate disposition made her a perfect companion for households with older children. Additionally, Ali thrived in the presence of other dogs, particularly confident male companions who could provide her with reassurance and companionship.
As Ali continued to blossom in her foster home, she exhibited promising signs of progress. From her impeccable crate manners to her eagerness to learn and please, Ali showcased her potential for
For prospective adopters, WISE emphasized the importance of understanding and commitment. In addition to a minimum adoption donation of $850, potential adopters were encouraged to recognize that their contribution would support not only Ali but also other dogs in need of care and rehabilitation. With this in mind, WISE extended an invitation to individuals ready to welcome Ali into their hearts and homes, offering the promise of unconditional love and companionship in return.
For more information visit www.wiseanimalrescue.org.
The Parsippany Lions Club is excited to announce its upcoming “Vision Of Hope” event, to be held at the Parsippany Library on March 23 from 10:00 a.m. to 2:00 p.m. This initiative aims to provide complimentary vision screenings to people of all ages, with a particular emphasis on those lacking vision insurance and families with
incomes up to 200% of the poverty line.
The club encourages community involvement through donations and sponsorships to assist deserving children and adults obtain eyeglasses. Sponsorship options are available in three tiers: Platinum ($1000), Gold ($500), and Silver ($250).
In appreciation of their support, sponsors will be acknowledged at the event venue with their banners displayed, recognized on the club’s website and in pre-event promotional materials, and highlighted in event literature.
“We strongly believe that clear vision is fundamental for individuals to lead fulfilling lives,” remarked Pratap Jayakar, Zone Chair for Northern New Jersey at Lions Clubs International. “Our annual ‘Vision of Hope’ initiative aims to impact our community’s visual health positively. With the generous backing of local businesses and
organizations, we can ensure that every person in need receives free vision screening and, potentially, eyeglasses.”
The Parsippany Lions Club eagerly anticipates collaborating with the community to promote healthy vision and improve the overall quality of life for everyone. For inquiries and partnership opportunities, please contact Rahul Chitte, First Vice President Parsippany Lions Club FirstVP@parsippanylionsclub.org.
Mayor Barberio presided over the ribbon-cutting ceremony for Asado Argentine Grill on Saturday, February 17th. Accompanied by owner Humberto Juarez and his wife Karen, as well as Council members Matt McGrath, Frank Neglia, and Justin Musella, along with Frank Cahill, Chairman of Parsippany Economic Development, and Nicolas Limanov, Board Member of Parsippany Area Chamber of Commerce, the Mayor expressed his excitement for the addition of a new culinary experience in Parsippany.
Asado offers a fusion of favorites from Tito’s Portuguese BBQ and Humberto’s homeland of Argentina. “I’m delighted to welcome Humberto and Karen to Parsippany,” stated the Mayor. “I’m confident Asado will swiftly become a beloved community spot.” Chairman Frank Cahill, representing the Parsippany Economic Development Committee, presented Humberto with a plaque extending a warm welcome to the
establishment.
“Welcome to Asado, where we bring the heart and soul of Argentina to your plate in Parnila. Our culinary paradise offers a unique concept: the beloved flavors of Tino’s BBQ, prepared by various recipe specialists. Our chef at
Asado brings his own mastery to traditional Argentine dishes. What will you choose for your meal? Whether it’s empanadas, grilled steaks, BBQ chicken, or seafood paella, among other delicious options, we’re confident you’ll enjoy it. As our team suggests, please continue to support local businesses in our town whenever possible,” said Humberto Juarez.
Asado Argentine Grill is situated at 229 Littleton Road, Parsippany.
Professional Physical Therapy made a notable appearance at the Parsippany Area Chamber of Commerce (PACC) event, “Staples Small Business Networking.” This initiative allows PACC members to set up a
table at Staples, offering
with
Pictured is Staples General Manager Nicholas Scarpetis, Meera Bajaj, who serves as the Clinical Director at Professional Physical Therapy, and Frank Cahill, an Executive Board Member of the Parsippany Area Chamber of Commerce.
Renowned as the premier provider of physical, occupational, and hand therapy services in the Northeast, Professional Physical Therapy stands out for its commitment to exceptional care. With a dedicated team that values patientcentered approaches, the organization has been delivering outstanding services for over two decades. Its focus on continuous clinical education and development ensures the highest standard of care for all patients.
For further details about Professional Physical Therapy and its services, please reach out to Meera at (973) 577-7850.
Interested parties in the Staples Small Business Networking can contact Frank Cahill at (973) 402-6400 for more information.
The “Cookies for a Cause” initiative orchestrated by Chick-fil-A turned out to be a remarkable triumph. Drew Blind, the owner of Chick-fil-A Morris Plains, proudly handed over a check totaling nearly $3,000 to Dan McGuire, CEO of Homeless Solutions, and Stephanie Cicale, Chief Development Officer.
Kicking off on Saturday, February 3, and running through February 17, the campaign allocated a portion of the proceeds from every cookie sold towards supporting Homeless Solutions. This organization dedicates itself to offering shelter, services, and supportive housing to individuals facing hardships within our Morris County community.
Reflecting on the endeavor, Drew Blind enthusiastically remarked, “Our team excelled,
selling over four times our usual amount of cookies, all for such a worthy cause.”
“..And Miss Teen USA 2023 is….” Those words seemed to hang in the air forever among the bright lights of the Grand Sierra Resort’s grand ballroom and auditorium in Reno, Nevada, that September evening in 2023 as Barbara and I held hands and closed our eyes… “Miss Teen New Jersey, UmaSofia Srivastava”! Time seemed to stop, and then there was sheer pandemonium. The music, cheers, and chaos in the auditorium ensued around us as we instinctively stood up and looked up at the jumbotron, part in disbelief, joy part… there she was, our daughter, with tears flowing down her beautiful face, the Hope crown being placed on her head with a gaggle of young women obscuring her from our view. Here she came, so close but yet so far, larger than life on the big screen among the din, the Miss Teen USA sash around her, walking down centerstage. Everything else is a blur of TV cameras, bright lights, and confetti.
“The journey of a thousand miles begins with one step” – Lao Tzu.
Our journey from an ordinary immigrant family culminating into this unusual happenstance began in the Fall of 2021 when our daughter, 14, saw an ad for the Miss Teen USA pageant. She was charmed by the happy picture of all the smiling young women swarming to support the winner. Being an only child of mixed heritage, of Indian and Mexican parents (what are the odds?), she had had a challenging path fitting in oftentimes throughout her young life, belonging to both cultures, but not quite, her American-ness, sometimes a plus sometimes not, among the immigrant gatherings and get-togethers, not quite one or the other.
She asked us if she could participate in the New Jersey contest next April 2022 to see what it was like to feel the sisterhood and support showcased, pointedly asking, “Who will she be?” What was the deciding factor for us, you may wonder? Hard to believe, but it was the fact that the contest was being held at the Parsippany
Hilton, a stone’s throw from our home. Knowing nothing of pageants, alongside her wanting to try yet another new thing, sealed the deal.
Seeing her with the Morris County sash among all the girls having fun was fun for us. When it all ended, she was declared the First Runner Up, one of the youngest at the contest in 2022. We were so happy to see her having fun. As it turned out, this event was among the many where UmaSofia stepped out of her comfort zone and leaned into the changes and challenges she encountered in 2022. What was amazing about this experience was not what she lost or won but how she rose to each challenge and the people she encountered, as did we, as her parents. I must admit, many stereotypes were broken in my and Barbara’s minds, having never experienced anything like this before but for an occasional story on the news or a casual viewing on TV.
When 2023 came around, we talked as a family to see if she wanted to take another gander at this “pageant thing.” The chance to see her friends, some of whom had competed for many years, encouragement, urging, and support from special mentors and strong and accomplished women who came in contact with her during the 2022 event was a big factor. In addition, the venue was too good to pass up – you might have guessed it, The Parsippany Hilton! This time, the result was, shall we say, a bit different.
Seeing our daughter exchange her
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