PARRIS RIVERA
FASHION MERCHANDISNG
OCULUS VR "FUTURE" STORE CONCEPT
Meta Platforms Inc. ( Reality Meta Platforms Inc. ( Reality Labs) Labs)
Strengths Strengths
Growing Social Growing Social Media Platforms Media Platforms Financials Financials
Widespead Database Widespead Database
Enhances Investor's Enhances Investor's Confidence Confidence
S S Increasing
Weaknesses Weaknesses W W Capital Capital Investments Investments Increases Increases Profit Profit Positive Positive Outlook In Outlook In North America North America Opportunities Opportunities O O Competition Competition Security Security Breaches Breaches Strict and
Threats Threats T T
Increasing Liabilities Liabilities
Very Strict and Very Regulated Regulated Environment Environment
Strengths Strengths
Brand Awarness Brand Awarness
Very Innovative Very Innovative Wide Range Of Wide Range Of Products Products
Loyal Customers Loyal Customers
Weaknesses Weaknesses
Not Timely On Not Timely On Product Product Launches Launches Lack Of Price Lack Of Price
Ranges Ranges
Opportunities Opportunities
Growing Growing Market Market Capital Capital Investments Investments
T T
Competitors
Competitors Cyber-Attacks, Cyber-Attacks, Technology Technology Problems Problems
Sony Interactive Entertainment Sony Interactive Entertainment LLC (PlayStation) LLC (PlayStation)
S
S
W W
To Grow Profit To Grow Profit O O
Threats Threats
Pico Immersive Pte. Ltd. ( Pico Immersive Pte. Ltd. (
Pico) Pico)
S S
Strengths Strengths
W
Weaknesses Weaknesses
Opportunities Opportunities
Threats Threats
Rising Awarness
Rising Awarness
Innovative Innovative
Lack of Brand Lack of Brand
Awarness Awarness
Lack of Lack of Product Range Product Range
Lack Of Lack Of Awarness Awarness
Large Large Companies Companies
High Growth
High Growth
Growing Brand Growing Brand
Awarness Awarness
Increase Increase
Product Range Product Range
Competitors Competitors
Cyber-Attacks
Cyber-Attacks
W
O
O
T
T
DISNEY CRUISE BOUTIQUE LAUNCH
Disney Cruise Line is under the ownership of Walt Disney World, that originally started in 1996 as Magical Cruise Company Limited. With the headquarters in Florida. Also, Walt Disney World at one point charted Premier Cruise Line, from 1985 to 1993, and ran as "The Big Red Boat."
Disney Cruise Line now brings the joy and magic of Disney to the seas for all ages
The fleet of ships of Disney Cruise Line consists of Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, Disney Wish and Disney Treasure. Disney Treasure is their new addition coming in 2024.
Disney has been around for years. Their market is growing constantly with their loyal customers to new ones. Disney is one of the most recognizable brands and their brand awarness is large and growing.
DISNEY CRUISE LINE
Exceptional guest standards
Crew members more accommodating to special requests
Extremely family friendly cabins
Cabins are more spacious
High-quality live performances
Different pool areas for all ages
Only cruise line to feature fireworks
True quality Disney experience
Expansion Partnership
Ships
Destinations
S O W T
High attribution rate
Poor financial planning
Lack of marketing and promotion
Geared towards the younger demographic
Weather
Gas prices
Competitors
ROYAL CARIBBEAN
Exceptional guest standards
Crew members more accommodating to special requests
Brand Awareness
Cabins are more spacious
High-quality live performances
Different pool areas for all ages
High Capacity
Expansion Partnership
Ships
Destinations
S O W T
High attribution rate
Poor financial planning
Lack of marketing and promotion
Weather
Gas prices
Competitors
Virus
NORWEGIAN CRUISE LINE
Exceptional guest standards
Exceptional Rooms
Brand Awareness
Different pool areas for all ages
Worldwide Destinations
Expansion Partnership
Fleet Expansion
S O W T
High attribution rate
Poor financial planning
Poor operating performance
Lack of marketing and promotion
Weather
Gas prices
Competitors
Regulations
Virus
Customer Profile
30s 75K+ Married Single family
Enjoys vactoning with kid
40s
130k+ Married Large Family
Loves spending time with family and kids
60s Retired Family
Loves spending quality time with grandkids on vaction
Trend Graphics
Macro
Oversized
Micro Trend
Vintage
Micro Trend
Tees
$25.90- $70
Premium- Mass Market
Sweatshirts
$41.80- $120
Accessories
$35- $220
MickeyMouseClassicSweatshirtforAdults–
WaltDis-neyWorld–Gray
$54.99
XS-3XL
HerUniverseDisney100MickeyMouseClub
VintageVarsityGirlsCardigan
$59.99
XS-5XL
VintageMickeyMouseEmbroidered Sweater$120 XS-XXL
Disney EeyoreSweatshirtGrey$41.80
XS-XXL
MickeyMouseClassicRingerT-Shirtfor Adults–WaltDisneyWorld–Blue
$32.99
XS-3XL
DisneyMickeyMouse&FriendsVintage T-Shirt$25.90
XS-3XL
Disney CharactersT-ShirtBlack$29.86
XS-XXL
VintageMickeyAndMinnie Tee$70 XS-XXL
MickeyMouseCanvas ToteBag$39.99
DisneyTheLittleMermaidArielLace-Up Sneakers$29.90 5-11
RB4165JustinMickey D20$230
Disney MickeyMouseCap-Blue/BrownOneSize$29.86
$42.50 $85
Vintage Mickey White Sweatshirt
S - XL
$42.50
Vintage Walt Disney Sweatshirt
$85 S - XL
$120
-
Vintage Jean Sweatshirt Jacket
$60
S
XL
-
Vintage Disney Sweatshirt
$42.50 $85 S
XL
-
Vintage Micky Mouse Tee $25 $50
S
XL
$17.70 $35
Vintage Mickey Tote
$25 $50 S - XL
Vintage Micky Tee
$50 $100 26 - 32
Vintage Disney Patch Jeans
$20 $40
Vintage
Corduroy Mickey Cap
$25 $50 S - XL
Vintage Sketch Micky Mouse Tee
RaybanMicky Sunglasses $125 $250 MickeyBeach Tote $17.50 $35
Mickey Sweater $47.50 $95 S-XL
$47.50 $95 26-32 Mickey
Shoes $75 $150 6-10
Vintage
VintageMickey Shorts
Tennis
$22.50 $45 S - XL
$32.50 $65 S - XL
Mickey TankTop
Mickey Sweatpants
$25 $50 S - XL
Vintage Mickey Tee
$42.50 $85 S - XL
$27.50 $55 S - XL
Vintage
Mickey ZipUp
Mickey Sweatshorts
Assortment Plan
6 Month Plan & Budget
SEASON
Budget Fixtures Staffing Stock Maintence Marketing Estimate per Month Feb $20,000.00 $4,000.00 $50,000.00 $2,500.00 $6,000.00 $82,500.00 Mar $0.00 $4,000.00 $50,000.00 $2,500.00 $6,000.00 $62,000.00 Apr $0.00 $4,000.00 $50,000.00 $2,500.00 $6,000.00 $62,000.00 May $0.00 $4,000.00 $55,000.00 $2,500.00 $6,000.00 $67,000.00 June $0.00 $4,000.00 $70,000.00 $2,500.00 $6,000.00 $82,500.00 July $0.00 $4,000.00 $70,000.00 $2,500.00 $6,000.00 $82,500.00 SPRING 2023 SALES $ LAST YEAR PLAN % OF INCREASE RETAIL STOCK (BOM) LAST YEAR PLAN RETAIL STOCK (EOM) LAST YEAR PLAN REDUCTIONS $ LAST YEAR PLAN PUCHASE AT RETAIL LAST YEAR PLAN PUCHASE AT COST LAST YEAR PLAN FEB $287,479.83 $301,853.82 17% $437,687.99 $437,688.04 $243,736.53 $243,736.58 $36,222.31 $36,222.36 $144,124.67 $144,124.72 $50,443.60 $50,443.65 MAR $191,843.04 $201,435.19 11% $243,736.53 $243,736.58 $243,736.53 $243,736.58 $45,277.91 $45,277.96 $246,713.10 $246,713.15 $86,349.55 $86,349.60 APR $ 191,843.04 $ 201,435.19 11% $243,736.58 $243,736.58 $409,760.88 $409,760.93 $45,277.91 $45,277.96 $412,737.45 $412,737.50 $144,458.07 $144,458.12 MAY $278,748.93 $292,686.38 16% $409,760.88 $409,760.93 $610,280.68 $610,280.73 $32,600.08 $32,600.13 $935,567.18 $935,567.23 $327,448.48 $327,448.53 JUNE $387,479.83 $406,853.82 22% $610,280.68 $610,280.73 $610,280.68 $610,280.73 $10,866.66 $10,866.71 $417,720.48 $417,720.53 $146,202.14 $146,202.19 JULY $387,479.83 $406,853.82 22% $610,280.68 $610,280.73 $709,760.88 $709,760.93 $10,866.66 $10,866.71 $517,200.68 $517,200.73 $181,020.21 $181,020.26
$1,724,874.50 $1,811,118.23 100% $255,483.30 $2,555,483.60 $2,827,556.18 $2,827,556.48 $181,111.52 $181,111.82 $2,674,063.56 $2,674,063.86 $935,922.05 $935,922.35
TOTAL
DAUPHINETTE
