PARRIS RIVERA
Fashion Merchandising
Oculus VR "Future" Store Concept
Parris Rivera
Oculus is a VR (Virtual Reality) brand, with a minimalistc and clean aesthetic. The Future concept for Oculus is to expand to pop-up shops showcasing an exclusive VR headset and other products. Interactive walls and stations will be displayed throughout the location, allowing the guest to be immersed in a virtual space. Plus, Oculus will collab with brands to represent the exclusive headset and products to bring forth a wide variety of guests. Each Pop-up will be different but will have the same feel. This concept will allow Oculus to expand to a new market and to give their loyal customers an exculsive experince and products.
Meta Platforms Inc. ( Reality Labs)
Strengths- Growing Social Media Platforms, Widespead Database, Financials Enhances Investor's Confidence
Weaknesses- Increa sing Liabilities
Opportunities- Capi tal Investments Increases Profit, Positive Outlook In North America
ThreatsCompetition, Securi ty Breaches, Strict and Very Regulated Environment
Sony Interactive Entertainment LLC (PlayStation)
Strengths- Brand Awarness, Very Innovative, Wide Range Of Products, Loyal Customers
Weaknesses- Not Timely On Product Launches, Lack Of Price Ranges OpportunitiesGrowing Market, Capital Investments To Grow Profit
ThreatsCompetitors, Cyber-Attacks, Technology Problems
Pico Immersive Pte. Ltd. ( Pico)
Strengths- Rising Awarness, Innovative
Threats- Large Companies, Competitors, Cyber-Attacks
Weaknesses- Lack of Brand Awarness, Lack of Product Range Opportunities- Lack Of Awarness, High Growth, Growing Brand Awarness, Increase Product Range
Disney Cruise Boutique Launch
Comparative Shopping Analysis
Products / Line Sheet
Assortment Plan
6-Month Merchandising Plan
Budget
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