International Glamping Business September Issue

Page 21

Italy Special

Spirits of

Adventure by Lucy Friedlander

a rich history, beautiful language and great climate. As we crossed the border into the Abruzzo region of Central Italy, we were welcomed by a magnificent double rainbow, so knew that this was going to be our place. We had never ventured this far south in Italy, and were amazed at the extraordinary variety of the land, with dramatic peaks over 3000 m just a short drive from the beaches of the Adriatic Coast, hardly any big industry, and hilltop villages with spectacular views.

My name is Lucy, and I am one of the partners of Spirits Intent (www.spiritsintent.com), a UK based tent-making company. We started making yurts and other nomadic tents in 2005, and at that time there were only a handful of other yurt makers in the UK, and the word ‘glamping’ didn’t even exist. We focused more on the canvas sewing side of things, as that was what seemed to be missing in the UK— our clients included other yurt makers, and obviously campsites, who need replacement tent covers, which we do from afar using measurements, whilst also supporting them with ongoing canvas care.

We always had an idea to build a new kind of campsite, with a focus closer to the origins of these tents, and the cost of land in Britain was prohibitive, so fast forward to 2015 when we packed up and left the little valley in Wales, where we had been living and working, and headed to Italy. Who doesn’t have romantic ideas of La Dolce Vita in Italy: good food,

Abruzzo is a land of mystery, who has never forgotten her history and origins: traditions, folklore, festivals and ancient varieties of grains and vegetables have stood the test of time. It still stands like a stronghold against the mainstream of Italian culture, like it did when the Samnites, its nomadic people, fought with Rome and is now known as the Green Heart of Europe with rich vegetation, forests and wild life: wolves and bears, deer and wild boar, magnificent birds of prey. We found 12 hectares in an old abandoned farm with an old stone house, as we found that having a building on the land helps considerably with any project. The farm is called La Difesa, an ancient term that comes from its prior land use, where the feudal lord had a parcel of

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