ISSUE 19 NOVEMBER 2019
THE VOICE OF THE NEW ZEALAND AUTOMOTIVE INDUSTRY
Check out our new look, award-winning electronic catalogue system, Navigator Pro.
WINNER 2017 MOST INNOVATIVE TRADE CATALOGUE/ E-COMMERCE SOLUTION
WINNER 2019 MOST INNOVATIVE TRADE CATALOGUE/ E-COMMERCE SOLUTION
Talk to your Repco or Appco rep for more details.
Win tickets to Ford v Ferrari !
Motorcentral helps customers appreciate workshops
See page 23
WORKSHOPS ARE GOOD AT WHAT THEY DO — BUT THAT PROBABLY ISN’T WEBSITES. MOTORCENTRAL JOINS THE DOTS there. You have got no contact point with online customers. The missed business opportunity is significant. Even having a website but a nonmobile-friendly one, tells your prospective customers you don’t really care about them and their experience so they should go and look for someone else. As for BuyerScore, this has been an ongoing success across motor vehicle dealerships. It also meets the need for workshops and service centres to efficiently gather ratings and reviews from verified buyers of their service. This is great for internal purposes, but to also get their ratings and reviews in front of new customers. Being rated and reviewed is a massive influence in decision making of whom customers do business with. The importance of this is huge now, but it will grow significantly more over the next few years.
uto Channel talked to Motorcentral general manager Mark Greenfield to understand more about this business powering up workshops behind the scenes.
A
Why has Motorcentral decided to offer solutions to workshops, and what are they? The first two solutions we are taking to the workshop and service centre market are Workshop Websites and our ratings and reviews tool BuyerScore. There are thousands of Google searches conducted each month by New Zealanders looking for a solution to their vehicle servicing and repair problems. Yet many workshops still don’t have an online presence, making it impossible for them to be considered. Having no website is literally like being a ghost out
CONTINUED ON PAGE 4
JUMP IT LIKE A PRO… 12V PROFESSIONAL LITHIUM JUMPSTARTER 1500A PEAK AMPS
N
• • • • •
Rapid Recharge Technology (RRT) Maximum protection, safety & reliability Engine top operation L.E.D Indicators Docking station & convenient carry bag
TS
D*
M
L I MI T E
PROJECTA.CO.NZ
JU
LITHIUM TECHNOLOGY
U
550A CLAMP POWER
The ideal unit for workshop and roadside service vehicles, this powerful and compact lithium jumpstarter is capable of starting engines up to 6.0L diesel and 8.0L petrol.
P S TA R
1 *With 40 seconds of RRT
MORE SWITCHED ON