Fastrack-set to jump into smart eyewear market with audio sunglasses

BUSINESS STANDARD Fastrack: set to jump into smart eyewear market with audio sunglasses The eyewear will have inbuilt Bluetooth speakers through which a client would have the option to oversee calls and music in a hurry. Called Fastrack Vibe, the item will be accessible in two variations.

COMPANIES NEWS: Three years in the wake of foraying into the brilliant wearables fragment with Fastrack Reflex, Titan's backup Fastrack is set to enter the savvy eyewear showcase.

As indicated by sources, the Bengaluru-headquartered organization is going to dispatch shrewd sound shades before the following month's over. This eyewear will have inbuilt Bluetooth speakers through which a client would have the option to oversee calls and music in a hurry.

Called Fastrack Vibe, the item will be accessible in two variations. An email sent to Titan stayed unanswered. "There are a few keen eyewear players in the market yet the USP of this item will be its reasonable value point which is between Rs 3,000 and Rs 4,000," said the source.

The Bose Frames sound shades which were propelled in India in June a year ago convey a sticker price of Rs 21,900. As indicated by specialists, Titan has done well in keen wearables situating itself as one of the top players in the fragment.

Its brands have high review particularly Fastrack which is India's biggest youth brand. The gems to-watches creator has two in-house shades brands — Titan glares and Fastrack shades.

"This new class will assist clients with listening to music, associate calls and explore. Notwithstanding, this being another fragment, many advertisements spend would be required to make the classification," said Aneesh Roy, inquire about examiner at Edelweiss Securities.

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