VR in Interior Design
By Parina Vaghani & Shaily Parikh
Final Case Study on Emerging Innovation DMGT 702 History and Interpretation of Innovation | Fall 2022 *VR=Virtual Reality
VR is a way to escape the real world into something more fantastic. It has the potential to be the most social technology of all time
-Palmer Luckey, Founder of Oculus Rift
Why?
Designers Clients/Layman
IMAGINATION
Why?
Static Presentation
Dynamic Application
Plans
Sections
Elevations
Sketches Images
3D Views
Virtual Reality
VR Application in ID
Dynamic Application
Virtual Reality
https://www.youtube.com/watch?v=qFZpTbl-7mI&ab_channel=DecorillaInteriorDesigners
VR Application in ID
VR Application in ID
Static Presentation Dynamic Application
STEREOSCOPE
By Sir Charles Wheatstone
Origin
1838
STEREOSCOPE
By Sir Charles Wheatstone
Origin
EVOLUTION OVER THE YEARS
1838
STEREOSCOPE
By Sir Charles Wheatstone
story of a pair of goggles for a fictional world
Origin
SCI-FI STORY
G. Weinbaum's
1838 1930
By Sir Charles Wheatstone
STEREOSCOPE
Origin
SCI-FI STORY FIRST HEADSET Morton Heilig invented first Telesphere Mask 1838 1930 1960 G. Weinbaum's story of a pair of goggles for a fictional world
Re-inventions + Additions
FIRST FLIGHT STIMULATOR ARTIFICIAL REALITY NASA INTO VR 1966 1969 1989 SEGA VR GLASSES NINTENDO VIRTUAL BOY USAGE IN INTERIOR
1993 1995 AROUND 2010
DESIGN
First Use
DECORILLA
was the first interior design company to use virtual reality for room designs for clients.
Decorilla
It is a design company, uses VR to communicate with their customers. As the company only operates online, its customers send the dimensions of their room along with the pictures. They then provide a digital listing along with a branded google cardboard viewer. This allows customers to take a 3D tour of their newly furnished room. All you have to do is insert your phone into the viewer.
Advantages of Innovation
MORE EFFICIENT DECISION
MAKING TOOL
A REDUCTION IN COST
No returns, no replacements or extra items left over
Advantages of Innovation
A REDUCTION IN COST
No returns, no replacements or extra items left over
MORE EFFICIENT USE OF TIME
Options can be experienced and alterations can be done easily
Advantages of Innovation
A REDUCTION IN COST
No returns, no replacements or extra items left over
MORE EFFICIENT USE OF TIME
Options can be experienced and alterations can be done easily
Advantages of Innovation
PURCHASES BECOME MORE INFORMED
Apps can help designers to make detailed descriptions about all materials and accesories
ID VR Features
01. Floor Planning 02. Room and Furniture 03. Walkthrough 04. Light Management 05. Real-time Customization 06. Realistic Physics 07. Map Teleport
01. Floor Planning 02. Room and Furniture 03. Walkthrough 04. Light Management 05. Real-time Customization 06. Realistic Physics 07. Map Teleport
ID VR Features
01. Floor Planning 02. Room and Furniture 03. Walkthrough 04. Light Management 05. Real-time Customization 06. Realistic Physics 07. Map Teleport
ID VR Features
01. Floor Planning 02. Room and Furniture 03. Walkthrough 04. Light Management 05. Real-time Customization 06. Realistic Physics 07. Map Teleport
ID VR Features
01. Floor Planning 02. Room and Furniture 03. Walkthrough 04. Light Management 05. Real-time Customization 06. Realistic Physics 07. Map Teleport
ID VR Features
01. Floor Planning 02. Room and Furniture 03. Walkthrough 04. Light Management 05. Real-time Customization 06. Realistic Physics 07. Map Teleport
ID VR Features
01. Floor Planning 02. Room and Furniture 03. Walkthrough 04. Light Management 05. Real-time Customization 06. Realistic Physics 07. Map Teleport
ID VR Features
Need For A Solution
A new age customer wants an individual or tailor-made solution exactly according to their needs. That's why interior design community NEEDED something to communicate with their clients in an effective and detailed manner.
Adopter Categories
Furniture and Furnishing Brands
Interior Design Firms
Freelance
Interior Designers
EARLY ADOPTERS
EARLY MAJORITY
LATE MAJORITY
GENSLER
Gensler has started incorporating regular VR Jams to simply go to the VR station at his or her office, don a headset, and join the critique in the cloud.
Interior Design Firms
HOK
HOK has even developed its own VR app – one that anyone in the industry for the general public in order to better facilitate its own design processes.
Interior Design Firms
IKEA
Used to visualize products in any space from phone camera
Furniture and Furnishing Brands
POTTERY BARN
Used to visualize products in any space from phone
camera
Furniture and Furnishing Brands
71%
Increase in purchases when they could view a product with VR.
Source: 20 augmented reality statistics you should know in 2022. (n.d.). 3D Product Configurator & Augmented Reality For Commerce | Threekit. https://www.threekit.com/20-augmented-reality-statistics-you-should-know-in-2020
Companies as Modes of Diffusion
GADGETS
VR
Companies as Modes of Diffusion
ID-VR SOFTWARE
Drivers
TECHNOLOGY
The biggest driver for this innovation is technology as it is purely a technological innovation.
ECONOMY
Advancement in technology can bring re-inventions and recontextualization and help speed up the diffusion process.
SOCIETY
Drivers
TECHNOLOGY
ECONOMY
VR in Interior Design can bring a revolution in the Interior Design Market because of various factors, the biggest being it's benefits.
SOCIETY
Drivers TECHNOLOGY
ECONOMY
SOCIETY
As it is an emerging technology, using a VR tool can become a higher social symbol both for companies and clients/customers.
OBSERVABILITY COMPLEXITY TRIALIBILITY High Low High Low High Low High Low High Low
Innovation
RELATIVE ADVANTAGE COMPATIBILITY
Attributes of
Helps make better decisions and bridges client-designer communication gap
Highly compatible with the past design methods and practices
Through mass media and inerpersonal channels
Attributes of Innovation
Easy to use, but difficult to program and work with such a technology
RELATIVE ADVANTAGE COMPATIBILITY
Higher costs lowers the trialibility
OBSERVABILITY
COMPLEXITY
TRIALIBILITY
High Low High Low High Low High Low
High Low
Innovation Decision
Optional PRESENT
Authority FUTURE Optional PRESENT
Innovation Decision
Authority FUTURE Collective Optional PRESENT
Innovation Decision
What is it replacing ?
VR tools will entirely eradicate the signs of manual drawings and design presentation methods in this new age of technology, with the lose of emotional and traditional attachment towards hand-made drawings
Unintended Consequence
Designs floating widely through Virtual Reality can be a cyber threat on the Internet which can loose authenticity and exclusivity of designs and everyone can copy designs easily.
The Future
A world where everyone can see ANY space ANYWHERE.
There are as many applications for VR as you can think of, it’s restricted by your imagination.
-John Goddard, HTC Vive
----- A PROTOTYPE -----
Artifact
IMAGINE THIS CLASSROOM REDESIGNED AS A HOUSE THROUGH VR
Artifact
References:
Admin. (2019, November 11). The benefits of virtual reality for interior designers. Ilustraviz. https://www.ilustraviz.com/the-benefits-of-virtualreality-for-architects-and-interiordesigners/#:~:text=Because%20VR%20is%20entirely%20immersive,much %20easier%20with%20the%20technology
Bruce, D. (2021, December 24). How AR and VR will be the future of interior design. knowledgenile.
https://www.knowledgenile.com/blogs/how-ar-and-vr-will-be-the-futureof-interior-design/
CBS New York. (2016, June 9). Seen At 11: Interior Design Companies Using Virtual Reality To Plan Room Layouts For Clients. CBS News. https://www.cbsnews.com/newyork/news/interior-design-virtual-reality/
Creating Photorealistic wallpapers & upholstery in UE4 for AR and VR clients. (2022, May 20). Groove Jones. https://www.groovejones.com/creatingphotorealistic-wallpapers-and-upholstery-in-ue4/
Decorilla Interior Designers. (2016, June 9). CBS Live - Decorilla VR for Interior Design - Online Interior Designers [Video]. YouTube. https://www.youtube.com/watch?v=qFZpTbl-7mI
Design firm Decorilla launches an innovative VR app. (2016, April 8). Digital Trends. https://www.digitaltrends.com/home/decorilla-launches-virtual-realityapp/
Fraser Almeida. (2016, January 13). Veer Penthouse Unit 3502 - 360° VR
Video Tour [Video]. YouTube. https://www.youtube.com/watch?v=jcvI-
MAWc2U
History Of Virtual Reality. (2020, January 2). Virtual Reality Society.
https://www.vrs.org.uk/virtual-reality/history.html
History of VR - Timeline of events and tech development. (n.d.).
VirtualSpeech - Soft Skills Training with Practice Exercises and VR. https://virtualspeech.com/blog/history-of-vr
Omelchenko, S. (2022, July 8). Virtual reality apps for interior design: Latest trends & features. Program-Ace. https://program-ace.com/blog/virtual-realityinterior-design/
Staff, D. M. (2020, March 26). How virtual reality is changing the world of interior design. Design Milk. https://design-milk.com/how-virtual-realityis-changing-the-world-of-interior-design/
This app lets you see how wallpaper and tiling will look in your home. (2020, April 27). House Beautiful. https://www.housebeautiful.com/designinspiration/a32271058/primer-app-virtually-envision-wallpaper-tiles-at-home/
