sharp body creases point to the center of the chuck
silhouette is bold and clean
“Grip zone” softens effective durometer of the overmold
all lines on the tool point to or revolve around essential interfaces
“ergonomic areas are soft
Fresh Direction for Ryobi tools The Ryobi 18V cordless drill is the highest selling cordless drill in North America. It is the crown jewel of the Ryobi line of tools. Working in tandem with engineers, the design team proposed new engineering functionality, improved the grip of the handle, and applied a new aesthetic to the tool
Form language design thomas.parel@gmail.com