Paraskevi Vasadi
GRAPHIC
2023-2024 DESIGN PORTFOLIO
Hello,
My name is Paraskevi Vasadi and i have a passion for design.
I am a junior graphic designer with a keen interest in crafting unique and compelling visual experiences.
I am 25 years old.
Living in Thessaloniki.
I love to solve people’s problems with good design.
I believe it’s all about being your audience and decoding the factors that makes them act.
CONTACT
Phone: +30 698 2900 634
Email: vasadiparaskevi@gmail.com
Behance: behance.net/paraskevivasadi
EDUCATION
Economics University of Macedonia 2018-2021
Graphic Design IEK DELTA 360 2023-2024
SOFTWARE
Adobe illustrator
Adobe photoshop
Adobe indesign
Figma
Wordpress
PERSONAL SKILLS
Creativity, attention to detail, research
Time management
Problem-Solving
Critical thinking
Communication
BRANDING
BERLIN NIGHTS 01.
Objective: Develop an online virtual exhibition for the Helmut Newton Foundation in Germany, showcasing the theme of “BERLIN NIGHTS.” The exhibition is designed to reflect the nighttime atmosphere through a selection of black and white colors.
Process: The emphasis was placed on typographic elements to enrich the visual narrative and effectively convey the thematic essence of the exhibition.
Target Audience: Targeting art enthusiasts, photography aficionados, and individuals interested in experiencing virtual exhibitions, with a focus on showcasing the works of Helmut Newton.
Design & Aesthetics: Incorporation of black and white colors to capture the essence of “BERLIN NIGHTS,” with careful attention to typographic elements for a visually striking and cohesive presentation. 2023
Typography / / Color palette /
RBG 0, 0, 0
CMYK 75, 68, 67, 90
HEX 000000
RBG 255, 255, 255
CMYK 0, 0, 0, 0
HEX FFFFFF
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
/
Ai Ps Id 8
SM MAXEVILLE
Aa
/
Soft /
9
10
11
ELIA 02.
Objective: Develop a brand identity for Karypiadis Family’s exceptional extra virgin olive oil from Aravissos Giannitson.
Process: Extensive market research identified the demand for a modern and minimalist packaging approach for olive oil. Analysis of design trends and consumer preferences guided the development of a contemporary packaging concept that aligns with the brand’s identity and appeals to target consumers.
Target Audience: Targeting consumers from 24 to 38 years old seeking high-quality extra virgin olive oil from a trusted family producer.
The brand identity aims to attract those who value premium products and modern aesthetics, conveying sophistication, quality, and tradition.
Design & Aesthetics: Utilize a black and white canvas to provide contrast and highlight the vibrant green color of the olive oil, creating a visually striking brand identity. Incorporate geometric patterns and minimalist design elements to achieve a modern and sophisticated look that communicates the premium quality and heritage of Karypiadis Family’s olive oil.
/ Typography / / Color palette /
RBG 255, 255, 255
CMYK 0, 0, 0, 0 HEX FFFFFF
RBG 165, 208, 107
CMYK 39, 0, 76, 0 HEX A5D06B
RBG 0, 0, 0
CMYK 75, 68, 67, 90
HEX 000000 Advent Pro UltraExpanded Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
/ Soft /
2024
Ps 12
Ai
13
14
15
SOUL BEER 03.
Objective: To create an engaging corporate packaging that blends modern elements with inspiration from ancient Greek aesthetics for a beer company based in Athens, founded in 2023. This aims not only to attract but also to maintain consumer interest by combining appreciation for cultural heritage with contemporary design.
Process: Research into ancient Greek art, transformation of inspiration into striking modern body shapes, incorporation of dynamic visuals, typography and colors.
Target Audience: Targeting beer enthusiasts from 20 to 35 years old who appreciate cultural heritage and contemporary design, seeking products offering a unique combination of tradition and innovation.
Design & Aesthetics: Transformation of inspiration from ancient Greek aesthetics into striking modern body shapes, creating a distinctive corporate packaging that captures market interest.
/ Typography / / Color palette /
RBG 251, 243, 153
CMYK 3, 0, 50, 0
HEX FBF399
RBG 146, 131, 190
CMYK 45, 50, 0, 0 HEX 9283BE
Soft /
RBG 247, 156, 114
CMYK 0, 47, 56, 0 HEX F79C72
2023
aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz COMFORTAA Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx
/
Ai Ps 16
Mycena
Yy Zz
17
18
19
CHOUREAL 04.
Objective: To rebrand Choureal, a patisserie based in Thessaloniki specializing in profiteroles and choux, by showcasing its unique cream throughout its brand identity.
Process: Develop a new brand identity centered around Choureal’s unique cream, ensuring that the logo and designs effectively convey this essence. Emphasis is placed on creating a cohesive visual language that resonates with the brand’s specialty products.
RBG 159, 78, 144
CMYK 42, 83, 11, 0
HEX 9F4E90
RBG 105, 18, 69
CMYK 48, 100, 42, 37 HEX 9283BE
Target Audience: Targeting dessert lovers from 24 to 40 years old, and individuals seeking high-quality pastries, with a focus on communicating the exceptional quality and flavor of Choureal’s cream-based desserts.
Design & Aesthetics: Incorporate visual elements inspired by Choureal’s cream into the logo and designs, aiming to create a visually appealing and memorable brand identity that distinguishes Choureal in the competitive patisserie industry.
/ Typography / / Color palette / / Soft /
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
2023
Jemina
Aa
Ai Ps Id 20
21
22
23
26
27
RYANAIR
Objective: Renew the brand identity of Ryanair, transforming it into a more contemporary and modern entity.
Process: Thoroughly research airplane parts and functions to inform the development of a modern and geometric brand identity for Ryanair, integrating structural insights to create visually striking designs.
Target Audience: Targeting air travelers seeking reliable and affordable flights, with a focus on communicating trust, comfortness and stability through the rebranding efforts.
Design & Aesthetics: Utilize a modern and geometric logo design inspired by aircraft parts. Choose colors that evoke trust, seriousness, confidence, and stability, creating a cohesive and visually appealing brand identity for Ryanair’s rebranding.
Typography / / Color palette /
RBG 34, 75, 110
CMYK 93, 70, 35, 19
HEX 224B6E
RBG 243, 244, 255
CMYK 3, 2, 2, 0
HEX F3F4F5
05.
2024
Aa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Ai Ps 28
ARIMO
/
Soft /
29
30
31
32
33
PACKAGING
JACOBS 01.
Objective: Develop packaging design for Jacobs, a coffee brand, featuring two new holiday flavors, “kourabies” and “melomakarono”.
Process: Create packaging concepts capturing the holiday spirit and effectively presenting the kourabies and melomakarono flavors.
Target Audience: Target coffee enthusiasts and consumers from 18 to 34 years old, who look for festive treats during the holiday season.
Design & Aesthetics: Utilize Christmas colors and pastel shades to design coffee packaging that captures the festive ambiance and stands out on shelves.
/ Color palette / / Soft /
RBG 236, 204, 201
CMYK 6, 21, 14, 0 HEX ECCCC9
RBG 221, 209, 224
CMYK 12, 16, 3, 0 HEX DDD1E0
RBG 241, 239, 223
CMYK 5, 3, 13, 0 HEX F1EFDF
RBG 10, 87, 66
CMYK 89, 41, 77, 37 HEX 0A5742
/ Typography /
RBG 182, 55, 76 CMYK 23, 92, 65, 8 HEX B6374C
RBG 230, 76, 65 CMYK 4, 85, 78, 0 HEX E64C41
RBG 245, 148, 153 CMYK 0, 52, 27, 0 HEX F59499
RBG 212, 183, 211 CMYK 15, 29, 2, 0 HEX D4B7D3
BAITI
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk LlMm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
2023
Aa
MONGOLIAN
Aa
CAMBRIA
Ai Ps
36
37
KIEHL’S 02.
Objective: Develop packaging design for Kiehl’s, a high-end skincare brand that blends cosmetic, pharmaceutical, herbal, and medicinal fundamentals.
Process: Create packaging concepts that effectively convey the unique characteristics of Kiehl’s skincare products, emphasizing their texture and premium quality.
Target Audience: Target consumers from 25 to 50 years old seeking high-quality skincare solutions that combine scientific innovation with natural ingredients. The packaging
design aims to appeal to individuals who prioritize clean beauty and appreciate luxurious skincare experiences.
Design & Aesthetics: Utilize packaging design to showcase the texture of each skincare product, enhancing its appeal and conveying a sense of luxury. The pastel color palette reinforces Kiehl’s clean beauty ethos and creates a cohesive visual identity across the product range.
/ Typography / / Color palette /
/ Soft /
RBG 187, 202, 226
CMYK 25, 14, 2, 0 HEX BBCAE2
RBG 202, 226, 205
CMYK 21, 1, 22, 0 HEX CAE2CD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
RBG 240, 240, 166 CMYK 7, 0, 44, 0 HEX F0F0A6
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
2024
SAINTE COLOMBE Aa
BROWN Aa
Ai Ps 38
39
40
41
Objective: Rebranding of Ε A, a beverage company, aiming for a youthful, colorful, refreshing packaging design with geometric patterns that exude a retro style.
Process: Develop a new brand identity for Ε A, incorporating vibrant colors, refreshing imagery, and geometric patterns inspired by retro aesthetics.
Target Audience: Targeting a youthful demographic from 18 to 34 years old seeking vibrant and refreshing beverage options.
Design & Aesthetics: Utilize vibrant colors, refreshing imagery, and geometric patterns to create packaging that stands out on shelves and resonates with consumers looking for a refreshing beverage experience with a hint of nostalgia.
/ Color palette / / Soft /
RBG 142, 54, 142
CMYK 52, 94, 4, 0 HEX 8E368E
RBG 60, 107, 180
CMYK 82, 59, 0, 0 HEX 3C6BB4
RBG 244, 158, 196
CMYK 0, 48, 0, 0 HEX F49EC4
RBG 217, 31, 51
CMYK 8, 100, 87, 1 HEX D91F33
/ Typography /
RBG 247, 150, 79
CMYK 0, 49, 76, 0 HEX F7964F
RBG 217, 57, 101 CMYK 10, 92, 45, 0 HEX D93965
RBG 252, 241, 105
CMYK 3, 0, 72, 0 HEX FCF169
RBG 165, 207, 91
CMYK 40, 0, 83, 0 HEX A5CF5B
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
03.
Ε A
2024
MONGOLIAN BAITI Aa
Ai Ps
42
43
44
45