Origin: TNS Russia, National Readership Survey (city NRS) research work, December 2010 – October 2011, Vibirai audience median in 12 cities (www.tns-global.ru).
Primary audience on the basis of sufficiency 58,7%
Affinity 174
A family can buy expensive things but not everything they would like –
24,3%
Affinity 208
People who estimate their income as high
6%
Primary audience on the basis of sex and age
Affinity 156
Family non-limited in means, prosperity
Males
36,4%
Sex
Target audience on the basis of social status 15,9% Affinity 151
19,3% Affinity 178
19,8% Affinity 136
Females
63,6% 45+
17% Affinity 180
8,8% 35–44 o.y.
16–24 o.y.
18,9%
43,1%
Age 25–34 o.y. Employees
Principals
Specialists
Students, pupils
29,2%