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Mediakit-2012 32 cities

the largest magazine network in Russia 1 issue

507 000 copies 2 million readers First Published April the 1st, 2000 Issued of on the 1st and 15th, every month


Audience desired by everyone Diverse, applied and balanced content, «gettingdirectly-into-the-readershands» distribution system in locations where the readers are socially active; all these provide Vibirai with financially solvent, status audience of the consumer of any age.

Primary audience on the basis of sex and age Males 20–24 o.y. 1 1,0% 25–34 o.y. 11,4%

Affinity 149* Affinity 129

Females 16–19 o.y.

9,8%

Affinity 240

20–24 o.y. 1 9,8% 25–34 o.y. 1 6,2% 35–44 o.y. 1 2,4%

Affinity 299 Affinity 157 Affinity 146

*Affinity – an issue audience ratio in a target group (%) to an issue audience among all the population (%). Index number from 100 and more indicates that it is target audience for the issue. The higher Affinity, the more the issue satisfies this target audience.


Origin: TNS Russia, National Readership Survey (city NRS) research work, December 2010 – October 2011, Vibirai audience median in 12 cities (www.tns-global.ru).

Primary audience on the basis of sufficiency 58,7%

Affinity 174

A family can buy expensive things but not everything they would like –

24,3%

Affinity 208

People who estimate their income as high

6%

Primary audience on the basis of sex and age

Affinity 156

Family non-limited in means, prosperity

Males

36,4%

Sex

Target audience on the basis of social status 15,9% Affinity 151

19,3% Affinity 178

19,8% Affinity 136

Females

63,6% 45+

17% Affinity 180

8,8% 35–44 o.y.

16–24 o.y.

18,9%

43,1%

Age 25–34 o.y. Employees

Principals

Specialists

Students, pupils

29,2%


Extraordinarily in-demand content Vibirai is an extremely popular entertainment and cultural life guide to people all over Russia. Reference, announcing and review information in the magazine makes Vibirai a necessary every day adviser. Vibirai is enjoed and frequently used by many people. Editorial content offers the same headings as the directory block. It is divided into network and local contents.

Magazine main directory headings Announcing

Calendar events

Theater

Exhibition

Music

Cinema

Commercial

Food

Hotels

Clubs

Health

Taxi

Beauty

Rentals

Tourism

Shopping

Children

Sports

Training

Outdoors

Holiday

Pets

Bath and sauna


Distribution

The speed of ‘hot from the press’ Vibirai distribution «3 days» model The 1st day

30%

The 2nd day

30%

The 3-d day Vibirai is readily accessible in over 400 places in every city due to its popularity and free distribution. Hunt for Vibitai – is a typical behavioral model for the inhabitarts of the cities where it is ussued.

Just-in-Time

40%

Convenient

Vibirai provides an efficient way to quickly spread information as newspapers do. Unlike other magazines, Vibirai is perfect for advertising upcoming events such as: openings, parties, sales, prize drawings, sales promotion etc…

Handy travel-size of the magazine is one more reason to grab it and keep it: at home, at office, in car, even in purse or clutch.


Impressive circulation power Vibirai is the only magazine in Russia that provides the advertisers with the triple protection from ÂŤthe circulation liesÂť, that prospers at the regional markets.

1 100 715

The first protection level : circulation certification in the National Circulation Service (NCS). The second protection level: all the cities circulations are printed in some base printinghouses, which are accountable to a network centre that makes impossible the wide-spread practice of local editorial offices and local printing works collusion. The third protection level: as far as the National Circulation Service audits the certified issues circulation formally, Vibirai practises circulation public examination when the magazine advertisers are invited for every issue acquisition and count the parcels and check the packaging arrangement with their own hands.

Magazines in Russia with most circulation* 700 488

CosmopolitĐ°n Star Hit

Glamour

Vibirai

480

Za rulem

460 Burda

260 Otdohni

Regional magazines networks circulation**

488

260 132,2 91 Vibirai

Ya Pokupayu

Dorogoe Udovolstvie

Sobaka.ru

* Claimed one-time circulation of all issues for 1.01.2012, Vibirai circulation for 1.05.2012 **Claimed circulation of all publications for 1.01.2012, Vibirai circulation for 1.05.2012, Ya Pokupayu circulation, without Moscow and St. Petersburg issues.


The largest regional magazine network in Russia

8 

 

circulation top records

3  2 

cities in Russian and Kazakhstan

1 014 000  issues monthly

«Circulation — top record of the year» — is the only media award, which uses impartial statistic data to determine the winners. All the data is confirmed by the National Circulation Service(NCS). Only newspapers and magazines which lead honest circulation politics can be nominated for the award. VIBIRAI magazine is 8 -time winner of the award! According the results in 2011, VIBIRAI magazine network has been awarded as the largest in Russia again.


Print

Web

at the city's best places

vibirai.ru

Event

декада

нового

итальянского

кино

fo r m ato i ta l i a n o

Network Clients Department Alla Kapustinskaya, Network Advertising Manager Regional Development Department PARAMON publishing group (Chelyabinsk)

pr. Lenina, 78 B, Chelyabinsk, Russia, 454080 tel. +7 (351) 247-11-11 (add 3939) fax: +7 (351) 247-05-83 mobile: +7-912-479-11-58

Dmitry Temerev, Network Client Manager (Moscow)

mobile: +7 916-365-95-58 e-mail: temerev@inbox.ru


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