Ridge Business Journal: December 2020

Page 1



Business Journal

Your resource for what ’s happening on the Ridge!

Connecting the Ridge Business Community


December 2020

Ridge Early Warning Systems addressed — PA R A D I S E —

By Colette Curtis Assistant to the Town Manager


afety is a non-negotiable for those of us living and working in Paradise, and with that in mind, Town of Paradise Council and staff have been working hard on projects to keep our community safe. Progress on one such project, the Early Warning System, has taken a big step forward with Paradise Town Council contracting with Genasys Inc. for system design and scoping in October 2020. After the Camp Fire, an early warning system was identified by our commu-


nity as a top priority in the Long Term Community Recovery Plan. Aspects of a proposed system being considered include a siren with multiple tones and voice capability, cell phone alert compatibility and re-establishing a connection to the Town’s AM Radio Station.

Community members voiced their priorities In early October, the Town of Paradise offered a survey for residents to express their priorities for an Early Warning System. 89% of those surveyed said an

PARADISE, continues on page 10

By Lt. Steve Collins BCSO Emergency Manager


fter the Camp Fire in 2018, Sheriff Honea and his staff examined ways to improve communications during an emergency. The Sheriff named the first Butte County Sheriff Office (BCSO) Emergency Manager position, currently filled by Lt. Steve Collins. This new position enables Lt. Collins to devote more time to the emergency management issues that face the Ridge. Lt. Collins has worked to create an Emergency Notification Group that has sufficient manpower

to send out evacuation information, quickly and efficiently. Butte County utilizes the CodeRED system during emergencies. Residents can sign-up for CodeRED through the BCSO website, www.buttecounty.net/ sheriff. BCSO also utilizes FEMA’s Integrated Public Alert and Warning System (IPAWS). Through IPAWS, Wireless Emergency Alerts (WEA) messages are sent to cellphones in the areas designated under Evacuation Orders or Warnings. Emergency Alert System (EAS) messages

UPPER RIDGE, continues on page 10

Build On! The Home Builders Resource Connection moves online By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce

• Subcontractors and suppliers actively working in the area, and


f pandemic-driven necessity, the popular Home Builders Resource Expo has moved online and become the ”Home Builders Resource Connection.” The new platform provides a versatile digital tool built specifically to share information from contractors, trades, and service providers. This virtual connection is a video gallery of companies working to rebuild in Butte County.

In the Gallery you will see: • General contractors still accepting new clients,

• Non-profits and local agencies providing how-to’s on getting through the processes Construction companies and supporting trades are represented with a short video that introduces them to prospective clients. This provides an interface between those wishing to rebuild and contractors accepting new clients—a sort of “Match.com” for trades and customers. Subcontractor and supplier categories are also featured, as are non-profits, the Town of Paradise, and Butte County with information about funding assistance programs and other material relevant to those seeking

Housing study highlights rebuild challenges By Kate Leyden Executive Director, Chico Builders Association


This information is taken from the new report “The Impacts of Camp Fire Disaster on Housing Market Conditions and Housing Opportunities in the Tri-County Region” by Peloton Research + Economics.


e might forget that the Tri-County region of Butte, Glenn and Tehama counties had a housing crisis before the Camp Fire. Demand was up, supply was down, there was very little housing available to rent or buy, and it was almost non-existent for low income households. Prior to November 8, 2018, Butte and Tehama counties were already classified as “high housing cost” because of our lower household incomes vs housing costs. The Camp Fire destroyed 14,000 older housing units that had provided irreplaceable affordable housing. Irreplaceable because you cannot rebuild old. You must build new and new isn’t affordable.

Housing Shortage Today, two forces are at work, creating a critical housing shortage. #1: The supply/demand imbalance creates a “seller’s market” for owners of existing homes depending on location. In Chico, which is close to jobs and services, the existing home prices went higher, faster. Prices escalated slower in Paradise and other cities, but they still rose. #2: The cost to build housing has risen to an unrecognizable level over the past 10 years. This reduces the number of households who can afford to buy or rent what gets built, which reduces investment in building.

Supply / Demand The report confirms the region is short on supply with no easy solution. One key constraint is the lack of “shovel-ready” land on which to build.

REPORT, continues on page 11

support with the rebuilding process. The Home Builders Resource Connection is a one-stop-shop for fire rebuilders, and may be visited round-the-clock from wherever you are! In the aftermath of the Camp Fire, the following local organizations formed a partnership to stage expos and meetings connecting rebuilders with the trades and resources needed to raise roofs and welcome residents back home:

• Rebuild Paradise Foundation • Valley Contractors Exchange • Paradise Ridge Chamber of Commerce • Chico Builders Association

EXPO, continues on page 10

Business Briefs Business Briefs spotlight members of the Paradise Ridge Chamber of Commerce, providing information to Ridge residents and visibility to Ridge businesses. All contact information for featured businesses is available in ParadiseChamber.com’s online business directory: www.paradisechamber. com/list/. This benefit is available to all members; for guidelines and information, email Monica@ParadiseChamber.com. _____________________________ Mobile notary services for the Ridge Lyz Eckhardt, owner of Ridge Mobile Notary assists clients with notarizing wills, power of attorney, contracts, pensions, deeds and affidavits. She provides friendly and efficient notary services in the comfort of your home, office or other location of your preference. Eckhardt has been a member of the National Notary Association for 11 years and has been an active member of the community volunteering her time with the Fraternal Order of Eagles, Paradise and the Paradise Moose Lodge. Ridge Mobile Notary is not an attorney licensed to practice law and may not give legal advice about immigration or any other legal matter or accept fees for legal advice. (530) 762-7239, text or call Cell: (323) 269-8624 lyznotarypublic@gmail. com, www.lyznotarypublic.com

BRIEFS, continue on page 8

2 December 2020 • Ridge Business Journal

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• COVID-19 screening

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• Body and muscle aches

• Ear infections

• Minor trauma

• Bronchitis, sore throat, respiratory infections

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• Pain and swelling in extremities

• Cold and flu symptoms

• Fever

• Rashes and itching

• Falls and sprains

• Sinus infections

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• Urinary tract infections

• Cough and wheezing

• Minor cuts

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December 2020 • Ridge Business Journal 3


Commitment, courage and collaboration - the spirit of the Ridge By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce

and resilient resident. In a community this size, collaboration is not only essential, but defines the spirit of the Ridge.


s the sun sets on a not he r difficult year, we look forward to 2021 with gratitude for the partnerships forged as we build our new Paradise and Magalia on the Monica Nolan solid foundation of tradition and innovation that have defined the Ridge since its earliest days. We welcome new faces, new energy, and a new direction as recently elected officials step up and leadership positions shift. The commitment, courage and collaboration supporting our progress is demonstrated across every non-profit board, elected body, courageous business, productive staff member, quarantined student

contractors. The Chamber partners with Butte College Small Business Development Center (SBDC) to support business by providing one-on-one counselling sessions in the Chamber office. SBDC can help with modified business and marketing plans.

Chamber Welcomes New Board Members

• Dana Gajda, Paradise Rotary Club • Shannon Hurte, Edward Jones Investments • Melissa Schuster, HoneyBee Hospitality at The Chapelle and Burnt Barn Distilling Co.

The RBJ The Ridge Business Journal is the only periodical produced on the Ridge, for the Ridge. In these pages, information comes directly from community leaders, stakeholders, and local businesses. Looking for a business of service? Try the Blue Pages in the RBJ. We welcome contributions and ideas for content. Email Monica@ paradisechamber.com.

Each of these community leaders has lent her talent to the Chamber in the past; Shannon and Melissa are former Board Presidents and Dana is a former Ambassador President. Their skills will complement the expertise represented on the Chamber Board: Workforce Development, Education, Health Care, Physical Fitness, Insurance, Cultural Arts, Publications, and Self-employed. We are deeply appreciative of their willingness to serve during this crucial, challenging time in our ongoing journey toward full recovery.

Shop the Ridge Our profound thanks for the dedication of Ridge shoppers and the endurance of Ridge businesses. The Chamber is engaged in plans to innovate in support of local commerce. We are working to make it easier for you to put your money where your home is.

Chamber Services At the Chamber office, we offer private office space, wifi and meeting rooms to local workforce and

Paradise Rotary Foundation partners with Chamber to create online marketplace


he Paradise Ridge Chamber of Commerce proudly announces a partnership with the Paradise Rotary Foundation in establishing an online neighborhood marketplace to support Ridge businesses in response to Camp Fire and COVID-19 commercial challenges. Ridge small businesses have been hit hard by the Camp Fire and COVID-19,

forcing them to change the way they conduct business in an effort to survive. Consumers are actively looking for ways to support small businesses in their neighborhood. Connecting with those consumers is one of the biggest challenges for small businesses. According to the California Governor’s Office of Business and Economic Development, (GO-Biz), small businesses without pre-existing e-commerce are two times more likely to close. The Paradise Rotary Foundation and the Chamber are joining forces to connect consumers and

small businesses more efficiently through a neighborhood ‘marketplace’— an online one-stop-shop where small businesses can upload and promote their products, services, or takeout/delivery offerings. The online marketplace will be a fun and easy way for consumers to shop. The Chico Downtown Business Association recently launched the “Downtown Chico Online Marketplace” and reports success in engaging local consumers. Look for the Paradise Ridge Marketplace to launch in the first quarter of 2021.

MCKINNON & ASSOCIATES Certified Public Accountant ROBERT MCKINNON, CPA CHRISTINE POTTHAST, EA McKinnon and Associates is here to help with all of your bookkeeping, payroll and tax return needs. We have pride in our town and are very proud to still be able to serve you here on the ridge. Go Bobcats!!!

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4 December 2020 • Ridge Business Journal

FROM THE TOWN OF PARADISE Congratulations and welcome to newly elected officials Newly elected PID Director, Alan C. Hinman, Jr.

Dan Hansen returns to represent PID District 5

I have lived in Paradise for more than two years. Before retiring, I was the City of San Jose, District 4, Neig hborhood Commissioner. I have many years of experience in public service. I bring diverse experience to Alan C. Hinman Jr. my position having worked with three of the largest companies in the world: IBM, Eastman Kodak and Canon USA and I have been a small business owner.

Thank you for electing me to serve as your Paradise Irrigation District (PID) representative. Right after the fire I joined PID as your Division One Director, helping to lead PID in the recovery. However, because we lost our home in the Camp Fire and decided not to rebuild on our burned property, I had to leave PID as Dan Hansen I was no longer a resident of Division One. Six months after the fire we returned and purchased a standing home in lower Paradise, which made me eligible to run for the District Five position. I am happy to say I am rejoining PID as your District 5 representative.

There is nothing more important than the water flowing to the residents of Paradise. Paradise Irrigation District (PID) has come a long way in proving the water is safe; now we must get the water to the residents returning home in a safe and prompt manner, while holding costs down, so more people can afford to come home. I have an extensive knowledge of Roberts Rules of Order, governmental regulations concerning holding public office. I have always fought for the “little guy” in hearings and such. I believe in full transparency in all activities of PID’s Board and I believe in fiscal responsibility. I will work tirelessly as your Director, to ensure all of Paradise is getting the best product possible, for a reasonable rate.

I have been a resident of Paradise for 35 years, my wife and I have three children and two grandchildren. I was born and raised in Chico and attended Chico schools, Butte College and then Chico State University. In 1984 I purchased a carpet cleaning franchise in Paradise and Magalia called Rainbow Carpet Cleaning, years later I sold that franchise and became an independent business owner with Northstate Carpet Cleaning. One of my biggest concerns are that many people believe PID is owned by some fat cat sitting somewhere counting his money. When in fact PID is a public utility…. meaning if you have a PID account YOU are an owner and the directors represent you. You can find my number in many places and if you need help or info just call me.


Steve “Woody” Culleton returns to serve on Paradise Town Council I want to thank the people of Paradise that have given me the chance to serve them again as their representative on the Paradise Town Council. My primary focus will be to be your voice as our recovery and rebuilding plans are developed and we strive to move forward. I will strive to get the public more involved and informed regarding the Town’s plans Steve Culleton and operation. The LongTerm Recovery Plan that was developed two years ago should be considered a living blueprint and available for updating and change as our current population and situations on the ground change. As we recover from this major life changing disaster as individuals and as a community, it’s my hope our local government can avoid being too rigid and refrain from doing business as usual. We are not a community of 26,000 now and we should do everything we can to make coming home possible. I will work to remove and reduce obstacles that confront citizens and businesses as they return and rebuild. Most importantly I will be accountable to you, the citizens, and not forget or lose sight of what we went through, and stand up for the rights of the property owners in decision making. As well as Evacuation Routes, Business Development, and Public Safety it will be important to work together for the positive rebuilding of our Town so it again “May Be All Its Name Implies.”

BOARD MEMBERS, continues next page


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I am very active in our community. I was a coach for Paradise Ridge Youth Soccer Club from 1996-2001 and again on 2011 and 2012. From 1997-2001 I served on the Board of Directors of the Paradise Ridge Chamber of Commerce. I continue to work with the Paradise Ridge Chamber of Commerce. I have served on the Paradise Police Chief ’s Advisory Board since 2013. I have previously served approximately five years on the Board of directors of the Paradise Performing Arts Center. I was a Board Member of the Paradise Rotary Club and served on the Board of Directors in 2012-2013, 2017-2018. I am currently serving as Paradise Rotary Club President 2020-2021.

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December 2020 • Ridge Business Journal 5


From the Desk of Kevin Phillips

Rose Tryon to step onto Paradise Town Council position

established prior to my arrival at the Town, and it’s my job to ensure we keep the momentum going. Some of the first things on my radar are weed abatement, tree removal, and housing. These are all ongoing issues that must be addressed in order for Paradise to recover.

I am humbled to have been elected to the Paradise Town Council and want to thank everyone for their support. I look forward to working collaboratively to bring people together and finding sensible solutions to help move the Town of Paradise forward. My husband, Mike VanCott, and I have lived in Paradise for about seven years. Mike is a long time Rose Tryon Paradisian and has lived in Paradise for nearly 30 years, and his children attended Paradise schools. Mike and I lost our home in the Camp Fire. We have chosen to stay and rebuild. We recently moved back into our newly rebuilt home. I was born and raised in Del Norte County, California, on a 500-acre beef, dairy, and potato ranch. In college, I majored in Agri-Business and Animal Science. Later I received a third AA degree in Social Sciences with an emphasis in law. I am a retired District Attorney Investigator, where I specialized in sexual assault, child abuse, and domestic violence investigations. After retirement, I became a full charge bookkeeper. I am currently serving as State President for California Women for Agriculture (with over 1,300 members throughout the state). I also serve as natural resources director for American Agri Women, a national non-profit. With my varied background in agriculture, finance and law I look forward bringing those strengths into my work as a Paradise Town councilmember and thank the community for giving me their confidence moving Paradise forward in the coming years.

Kevin Phillips, Town Manager


t’s clear that every person in this community, regardless of whether you just arrived or have been here for generations, has a part in Paradise’s recovery. Serving this community with Paradise Irrigation District (PID) for twelve years made me passionate about rebuilding this Town. When I heard the previous Town Manager was retiring, I knew this was my opportunity to be part of something

Certified Specialist, Estate Planning, Trust and Probate Law, State Bar of California, Board of Legal Specialization

ohn is a long-time resident of Paradise (having graduated from PHS in 1982) and has been serving the Ridge for 26 years. His law office on Almond Street burned in the fire, and he has established an office at the bottom of the Skyway at 45 Jan Court, Suite 170, Chico. John and his wife continue to make Paradise their home and are huge supporters of our community. He is Butte County’s longest actively practicing certified specialist in Estate Planning, Trust and Probate Law. His practice is limited to:


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extraordinary. As the new Town Manager taking over in the midst of an unprecedented recovery, I am humbled by the pioneering spirit and the warm feeling of community I see every day on the Ridge. My first priority is to work closely with the Town Council to navigate the next steps in the recovery process and move our Long Term Recovery projects forward. A solid foundation for recovery was

Another important aspect of our recovery is the financial health of our Town government, and I am taking a careful look at how the financial recovery of the Town is achieved. My background is in accounting, and I served as Paradise Irrigation District’s Chief Financial Officer for ten years before serving as PID District Manager for the last two years. I’m also a parent, navigating the challenges of the pandemic and distance learning with my three schoolaged children. The COVID pandemic has made a challenging recovery even more difficult, but our staff is working through it and keeping focused on Council’s goal of bringing our residents back home. I’m excited to be here, and excited to be part of the team doing something no one else has done – rebuild a Town from the ground up. These are challenging times for all of us, but I feel confident in the ability of our local leadership to take action to achieve a full and thriving recovery for Paradise.

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6 December 2020 • Ridge Business Journal

FROM THE TOWN OF PARADISE Hazard Tree Removal in the Town of Paradise By Katie Simmons Disaster Recovery Director, Town of Paradise


ollowing the Camp Fire, the community participated in the creation of a Long-Term Community Recovery Plan facilitated by Urban Design Associates and generously funded by Butte Strong Fund. A tier 1 priority in the Townled projects is the removal of standing dead trees on private property. This project returns the following benefits to Paradise as it recovers: 1) reduction of an extreme fire hazard, 2) economic recovery of the region, and 3) health and safety of the community. The latter is of critical importance as residents occupy standing structures and the rebuild continues with homes under construction throughout town. With significant advocacy efforts on behalf of the community, Butte County and the Town of Paradise were successful in developing a Hazard Tree Removal Program with funding from FEMA and administration from CalOES and CalRecycle. The Paradise Town Council established Ordinance 595 to establish the requirements of the mandatory program, and enrollment began in two programs: 1) Private Hazard Tree Removal Program

which requires property owners to remove eligible trees at their own expense and have the property certified free of hazard trees

REMOVAL, continues next page

First tree marked and removed in the Government Hazard Tree Removal Program during a training exercise for contractors.

Heavy equipment will be used in tree removal, sometimes requiring road closures. Please expect some traffic impacts during the tree removal operation.

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December 2020 • Ridge Business Journal 7


Grant funds available for those needing financial assistance to rebuild T he Town of Paradise has received a sizeable grant to fund deferred loans with forgivable interest for homeowners who want to rebuild but need additional financial assistance. These loans are intended as gap financing to make up the difference between available dwelling coverage from insurance and the actual cost to rebuild, although they can be enough to cover the entire cost of construction in some situations.

Who can qualify? Homeowners who lost their primary residence in the Camp Fire and whose household income is no more than 120% of the area median income. The loan program is an extension of an existing program that helped low-income homeowners with needed health and safety repairs. People in standing structures in need of repair can also qualify as long as they have lived in the home for at least a year. Applicants who bought properties after the fire do not qualify. Qualifying properties must be within Paradise town limits.


from page 6

by the Town’s arborists or their own certified arborist or registered forester, and 2) Government Hazard Tree Removal Program whereby property owners sign a Right-of-Entry form and the State removes trees on their property at no out-of-pocket expense to the property owner. Due to the scale and complexity of the Program, it took many months for the State to confirm the tree felling contractors for both the Town and the County, but in mid-November of this year contracts were signed and work began. Prior to the tree felling, the State’s arborists marked trees on properties with ROEs. Marking nearly 20,000 trees in advance of tree felling allowed

Frequently asked questions:

• I’ve already been denied an SBA loan or other financing, can I still qualify? Yes, these loans are disaster-related assistance, not a traditional loan. We look at your income, assets, and credit differently from a bank or other financial lender.

• I can’t afford/don’t want a monthly payment? Our loan is deferred for 30 years, meaning there is no monthly payment. The loan becomes due if you move out or sell. If you choose to make payments, your payment is applied to the principal first. Simple interest accrues for the first 10 years only and is forgiven if you remain in the home for 20 years.

the State to build up a good amount of work before contractors arrived. The State estimates it will remove approximately 60,000 trees in the program which should conclude sometime in 2021. Property owners are advised to enroll in the Government Program before the ROE deadline. Call the ROE Center at 530.520.3030 or visit buttecountyrecovers.org. Following this massive tree removal operation, the Town of Paradise is seeking funding from Hazard Mitigation for a reseeding program. And recently, the Town Council adopted the daffodil as the official Town flower. With 2,000 bulbs given away at the second Camp Fire Remembrance event, blooms should be covering our beautiful town by spring.

Paradise Sewer Project Update By Marc Mattox Public Works Director/Town Engineer


n the terms of Camp Fire Recovery, what comes first: customers or businesses? In absence of the Paradise Sewer Project, perhaps neither. Much of Paradise can agree, this is the time to finally find a solution to the Town’s decadeslong journey in managing wastewater treatment within the commercial core of Paradise. When it comes to building a sewer, three key components are required: 1. A collection system which connects individual parcels, 2. A central location where wastewater is treated, and finally 3. A disposal method for treated wastewater to be managed, typically a larger body of water or area for storage and land application In 2017, the Town’s most recent feasibility study identified two distinct options for moving forward: a collection system with a local treatment plant at a to-be-determined site, and a regional connection with the City of Chico’s existing Water Pollution Control Plant sited between the City and the Sacramento River. At this time, in any project alternative, a formal district was likely needed to finance the project across 1,100 parcels to the tune of $60-100M. Paradise Town Council advised staff to keep both options in mind as the search for grant funds for a formal environmental review, design, right of way and construction continued. THE


Looking ahead, it is expected Environmental Review will be fully complete in mid-2022 with design and right-of-way phases commencing immediately thereafter. For generational projects of this magnitude, it is no surprise that construction is unlikely to start before 2024. In terms of the Town’s recovery, however, we are right on schedule – forging ahead where no other community but Paradise could.

Business Journal • Editors: Monica Nolan, Carol Peterson • Production/Layout Design: Jeri Luce

• Advertising: Mark Orlando, Kathryn Orlando To become an advertiser call 530-520-3065 or email PreferredPros@sbcglobal.net www.paradisechamber.com

• How much can I qualify for? The maximum loan amount is $150,000. Insurance proceeds or FEMA awards, specifically for dwelling coverage, will need to be used. Our loan cannot be used instead of money intended for rebuilding or replacing a home. • What if I already started construction? Can I still apply? Yes! We can work with you and your contractor to make sure you have funds to finish your rebuild. • I had enough insurance to rebuild what was there, can I use your loan to build back bigger? No, the loan can only be used to help build back what existed at the time of the fire. Reconstruction needs to be roughly the same square footage as the original home and with the same number of bedrooms. • I owned my mobile or manufactured home, can I qualify? Yes you can. The money can be used for a new manufactured home. • What are the income limits? Income limits vary depending on your household size and change every year as the median income for Butte County changes. Current income limits are on TownofParadise.com. • How long does it take to get approved? The approval process can take 4-6 weeks depending on the applicant. • How can we be reached? By email: housing@ townofparadise.com, phone 872-6291 x122 or stop by Town Hall at 5555 Skyway.


Now, nearly two years following the Camp Fire, much has changed and yet, little has changed: Paradise needs a sewer. Among the 1,100 parcels identified for the same Sewer Service Area, only 300 standing structures remain and it appears as if the rebuild rate so far is about half from properties in the predominantly residential areas of Paradise. With this in mind, Council and staff have moved quickly to secure additional grant funds for the environmental review phase and are about to be posed with the same question, yet again: Regional or Local? At the October 13, 2020 Council meeting staff laid out a comprehensive background of the project and provided a forecast for decisions to come. At the November 10 Council meeting, HDR Engineering, a globally renowned firm in wastewater, will be presenting their findings of the first phase of their scope of work. Council will then be asked to deliberate at the December 8 meeting for a critical fork in the road – a formal Environmental Impact Report for the Local or Regional option. This decision will need to consider each project’s individual merits and probabilities to secure future funding for the next steps towards construction.

• I was insured, can I still qualify? Yes, if your dwelling coverage was not enough to rebuild what was lost, or if you were uninsured, you may qualify.

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8 December 2020 • Ridge Business Journal

The new disc golf course on the Upper Ridge is now open for play!

Business Briefs The Upper Ridge Community Council Continues to Keep the Community Informed


outh Pines Disc Golf,” a project of Magalia Community Park and a Camp Fire Recovery Project, had its soft open in late October and is being built on the land formerly occupied by the Paradise Pines Golf Course. Disc golf Disc golf is now on the Upper Ridge, located at the former Paradise Pines Golf Course. has always been a major part of the master plan for the proposed park, Local volunteer and sponsors have brought this popular sport to the Ridge. and the most frequently requested The course is still under construction and very much a work in progactivity since park members began surveying the commuress, with more clean-up and weed abatement still to be done on the nity last summer. property itself and tee pads to build, otherwise, it is very much playable. Thanks to numerous local sponsors, and the many vol- Green fee / contribution is $5 per round, and the pro shop has discs to unteers who have helped clean up the property and make loan out if you don’t have one of your own. Open daily from 9 a.m. till it safe for the public, most of the old fairways have been dusk and players must check in at the pro-shop at the Community Cenmowed and baskets have been installed on this exciting ter. Whether you’re an avid pro or just an amateur, bring your friends and challenging 18-hole course. and come try it out! 13917 South Park Drive.

Upper Ridge now has a Building and Information Center


agalia Community Park has opened a Building and Information Resource Center inside the Community Center at the corner of South Park and Andover Drive.

ity services (PG&E, Del Oro Water, etc.), gather information on temporary housing and the latest grants and assistance available, receive guidance on social services, and more.

The Resource Center has been set up to provide the public with information and guidance for Upper Ridge residents focused primarily on the rebuild process in Magalia – a process which is very different from the Town of Paradise. Set up as a “mini BRIC” but geared towards county resources, visitors may speak with volunteers and pick up building permit applications, learn how to sign up for various util-

Copy, print, fax and WiFi services are also available, as well as a computer for public use. The center is staffed with volunteers most days from 10 a.m. to 4 p.m. but please call first before coming by – 530-413-9158. While the Community Center hall itself has been limited to sporadic small and socially distanced meetings, park

volunteers have spent the summer fixing up the property to make it safe and more welcoming for public use once again. This year’s Drive-Thru Trunk or Treat held on Halloween was a huge success and a ton of fun for everyone, and there are plans to have more similar community events once COVID allows. Volunteers are always welcome. If you have a few hours a week and would like to help out in the Resource Center in supporting the needs of community members, please give us a call or email info@magaliacommunitypark.org. 13917 South Park Drive.

The Upper Ridge Community Council (URCC) has re-started monthly general membership meetings via Zoom. Look for a “Community News & Notes” update on the URCC website (www.upperrige.org) for information and updates to the Upper Ridge. URCC is currently promoting a number of projects and the October 29th general membership meeting reflected all the work happening on the Upper Ridge. Updates were provided from the Magalia Community Park, with the Community Center and Disc Golf Course now open; Medspire, providing medical clinics at the Magalia Community Center; the Paradise Pines Property Owners Association; the Paradise Unified School District and the Hazardous Tree Removal Program. Supervisor Doug Teeter updated the community on the camping ordinance and provided information on code enforcement related to squatters on the burned properties. Dan Breedon, Butte County Planning Division Manager presented an introduction to the Upper Ridge Community Plan development process, which will result in an Upper Ridge master plan to be included in the Butte County General Plan. Finally, Lt. Stephen Collins, Emergency Manager, Butte County Sheriff’s Office presented an update on emergency notification/communication and talked about new ideas being tested to provide emergency communication to residents. A recording of this meeting is available on the Upper Ridge Community Council Facebook page. Information on future meetings will be available at www.upperridge.org or on the Upper Ridge Community Council Facebook page.

BRIEFS, continue on page 19

Serving the Community Since 1951

The Rose family began their funeral home in 1951. The building, originally a hardware store, sat on a two lane Clark at Bille roads.

• Simple Cremation • Memorial Gatherings and Services • Services at Cemeteries; local and out of the area • Funeral Services in our Chapel, Church or other location • Scattering of ashes over land or sea

Joanne and Fred Cosgrove in November 1961, in their shared office at Rose Chapel.

Today Rose Chapel Mortuary and Crematory still resides at the same location.

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December 2020 • Ridge Business Journal 9

PUSD moving ahead, students back on campus By Sheila Craft

more than just learning, and we know that it is important for our kids to be involved. If you or your student is looking for a way to get connected to any extracurricular activities, please contact the district office or the school for additional information.

Executive Asst. to Superintendent, Tom Taylor Paradise Unified School District


he first day back to school campuses for all Paradise Unified School District (PUSD) schools was a great success. The students were happy to see friends, teachers and the staff, and the staff and the teachers were happy to see their students. Great effort and attention to detail went into developing a plan to get our schools open safely. The 2020-2021 the school year began with full distance learning due to the Governor’s closing of all schools on March 16, 2020. Then August 3, 2020 the TK- 6th waiver and the all grades cohorts’ criteria were identified. At that point the California Department of Public Health recommended schools with case rate two times the 100 per 100,000 not be considered. September 30, 2020 Governor Newsom allowed schools to be opened for hybrid instruction, if they stayed in the County Risk Level of Red for two weeks. This meant our schools could open for on campus learning in a hybrid model as soon as October 14, 2020. The PUSD Board of Trustees voted unanimously to have all elementary schools start in-person hybrid classes on October 19th and for all secondary schools to start in-person hybrid classes on October 26th. PUSD has given families three options for their students. Option 1- Face to Face Instruction under a hybrid model, Option 2- Independent Study and Option 3- Online Learning through E-Learning. The complete opening plan can be found on PUSDk12.org. Keeping our schools open is a goal for all and PUSD greatly appreciates the efforts of the students and parents in supporting the plan. It is evident that everyone is working to

PUSD is very excited about the many construction projects in progress. The most visible projects are the new gym, tennis courts, and softball fields at Paradise High School. This is just the beginning and we look forward to sharing these with our community.

Schedules for Elementary schools

Mrs. Dalton’s 5th grade class all ready to learn on their first day back to in-person learning. Photograph by Mr. Taylor. Rt: Paradise Junior Senior High School students ready to take on the day at school. Photograph by Mrs. Martin.

Cedarwood, Pine Ridge and Paradise Ridge five day a week AM/PM. Model AM, 8:00-10:15 Model PM, 12:30-2:45 This split schedule gives the students the opportunity to see their teachers everyday and leaves ample time in between for sanitizing and cleaning the classrooms.

Schedules for Secondary Schools

A Split A/B schedule, students attending all 6 periods on campus. Ridgeview High School Group A Monday/Wednesday Group B Tuesday/ Thursday Alternating A/B Friday Paradise Junior/Senior High, Group A Monday/Wednesday Group B Tuesday/ Thursday Zoom A/B Friday

make this the best possible situation for our kids.

Paradise Junior Senior High School offering a new leadership and sports conditioning program Link Crew is a leadership and sports conditioning program for volleyball, football, basketball, cheerleading, soccer, and cross country. High school is much

Specific schedules can be found on the Ridgeview and Paradise Junior Senior High School web pages.

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10 December 2020 • Ridge Business Journal

EXPO, from page 1

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• Butte Community College • Paradise Association of Realtors Visit The Home Builders Resource Connection (HBRC) at https://www.rebuildcampfire.com/hbrc or from any of the producing partner websites. The HBRC welcomes media partners Action News


from page 1

Early Warning System would make them feel safer living in Paradise, and 80% of respondents indicated they would prefer a siren which also included a voice message with emergency information. Nearly all those surveyed preferred a system which would alert them via cell phone in addition to a siren. Funded by a Hazard Mitigation Grant through FEMA, Genasys. Inc. will design a system which takes into account this


from page 1

broadcast evacuation information over television and radio. Not everyone has access to the internet so residents now have the option to call a tollfree number to receive evacuation information in English, Spanish and Hmong. That number is (833) 512-5378. w Since the Camp Fire, marked BCSO patrol vehicles have all been equipped with HighLow evacuation sirens. Deputies use these sirens when evacuating an area. When time permits, BCSO deputies go door-to-door alerting residents of Evacuation Orders. BCSO’s emergency response is utilizing HAM radio and General Mobile Radio Service (GMRS) operators for our citizens in the

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community feedback as well as current technologies available and the geography and topography of Paradise. The design will propose locations for sirens throughout Town, as well as recommend technology for additional alert capabilities. Once the design and scope is complete, the Town will submit an application to FEMA for additional Hazard Mitigation funding to construct and implement the Early Warning System. Contingent upon the Hazard Mitigation funding, we expect to break ground on this project in 2021.

rural areas of Butte County. BCSO developed this plan for alerting residents of emergencies when telecommunications systems fail and there is no power. While we have implemented additional methods of notifying the public of emergencies, we are always looking at ways we can improve. We are currently exploring the option of fixed sirens throughout the county and their effectiveness. We regularly meet and discuss additional ways we can improve the Butte County Sheriff’s Office response time in emergencies. Butte County has faced numerous natural disasters in recent years. The Oroville Dam Spillway in 2017, the Camp Fire in 2018 and the North Complex West Zone/Bear Fire in 2020 have all proven our county and its residents are resilient and strong.


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December 2020 • Ridge Business Journal 11

REPORT, from page 1

ment cost for those homes is roughly $300,000.

Rural land lacks the infrastructure required for modern housing. Sewers, roads, and utility connections cost millions to build. Government can no longer afford to pay for these public works projects. Instead, those costs are paid by the development with the cost passed through to the buyer or renter. Those costs then cause the development to not “pencil out,” meaning they are unaffordable in our market and can’t be financed. We haven’t kept up and can’t catch up. Between January 2010 and December 2018, less than 5,900 housing units were built in the entire Tri-County region. After the Camp Fire, a push was made to speed up housing and in 2019, 1,626 housing units came online. It’s easy to see we are still short on housing, which is a factor for workforce recruitment, economic development, housing insecurity and people moving away from the area. Paradise will be able to speed up building once the trees are down, but the inability to do production-scale building will always be a speed bump.

Affordability “Rent-burdened” is when housing cost takes more than 30% of income. We have too many rent-burdened households in the Tri-County area. The cost to build a new apartment or house is too high for low income households to afford without some type of subsidy or cost reduction. Some subsidies trigger prevailing wage or specific worker requirements that add more cost. Other subsidies are highly competitive and take multiple program awards over years to generate enough money to build affordable housing. Where we lost thousands of homes valued under $200,000 – many under $100,000 - in the Camp Fire, the replace-

The cost to build a 1,300-sf home in Butte County totals roughly $296,400, excluding land cost. That breaks out as $162,500 for labor/materials and $133,900 for indirect costs. Of course, every Camp Fire rebuild is unique. To build the same house in Chico will average about $100,000 more. The cost to build a 2-bedroom apartment in Butte County averages $190,865 per unit, excluding land costs. This pencils out financially with a monthly rent of $1,350, which is unaffordable for low-income households. The cost for a Manufactured Home, installed, can be under $200,000. These are not your grandmother’s mobile home! Manufactured homes today meet new code requirements and can look more like stick-built homes to blend into a neighborhood. Manufactured homes are the only way many Camp Fire survivors will be able to return to Paradise. A few notes about new home building costs: There is no industry standard definition of “price per square foot.” What is included in the word Price? Labor and materials only, or the overall finished costs? Appliances? Landscape? And it may seem counterintuitive, but small houses cost more overall per square foot to build than larger houses because labor and material are only about 55% of the total cost of a home.

Find a copy The purpose of this report was to assist community stakeholders in the evaluation of housing market conditions and housing opportunities. For those interested in local economics it’s a valuable resource. Find a copy of the full report, The Impacts of Camp Fire Disaster on Housing Market Conditions and Housing Opportunities in the Tri-County Region at campfire-collaborative.org.

Together...Re-building Paradise Butte County Strong

Housing affordability challenge The report provides government gauges for measuring housing affordability. These measurements are done through Housing and Urban Development (HUD) and are the numbers used for income designation. In general, housing is considered affordable when the cost is no more than 30% of household income. Of course, every household has a unique financial picture based on many factors. The report points out that most Butte County households with moderate income levels can afford modest rentals and homes for sale. It’s the low-income and very-low

income households for whom housing is a challenge. This is at the heart of our affordability crisis. The table below lists the Housing and Urban Development (HUD) designations for Low- and Moderate-income households, based on the number of people in the house. It shows what that income should pay in order to be at 30% of income. And it shows the “Fair Market Rent” for Butte County in 2020. The heart of our challenge in the Tri-County region is delivering housing for extremely low and low income households.

Income Level Designation – Butte County Household size Extremely Low Very Low Low Median Moderate

1 person <$14,850 $24, 750 $30,600 $49,500 $59,400

2 people <$17,240 $28,300 $45,250 $56,550 $67,900

3 people <$21,720 $31,850 $50,900 $63,650 $76,350

4 people <$26,200 $35,350 $56,550 $63,650 $84,850

5 people <$30,680 $38,200 $61,100 $76,350 $91,650

“Affordable” Monthly Housing Amount @ 30% of Income – Butte County

1 person

2 people

3 people

4 people

5 people

Extremely Low Very Low Low Median Moderate

$ 371 $ 619 $ 990 $ 1,238 $ 1,485

$ 431 $ 708 $ 1,131 $ 1,414 $ 1,698

$ 543 $ 796 $ 1,273 $ 1,591 $ 1,909

$ 655 $ 884 $ 1,414 $ 1,768 $ 2,121

$ 767 $ 955 $ 1,528 $ 1,909 $ 2,291

Fair Market Rent – Butte County Size of Unit: FMR Rent Cost:

Studio $808

1 Bed $894

2 Bed $1,144

3 Bed $1,654

4 Bed $1,921

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12 December 2020 • Ridge Business Journal

Think Paradise for all your Nic’s restaurant can make holiday entertaining easy

This holiday give the gift of beauty Give a gift of relaxation and beauty to that special hard-to-buy for friend or take time for yourself before the holiday. Hair Body and Soul is the private studio of experienced stylist, Teresa Hurley Miller. Her new shop is located in the heart of Paradise. Enjoy an escape in this beautiful, quiet and completely personal environment. Services include all aspects of hair styling, facial waxing, all natural makeup consultation and coming soon, facials! Each service includes complimentary massage with hand-made locally sourced creams. Services are by appointment only. Hair, Body and Soul, 6607 Skyway, Paradise, (530) 342-6978

Nic’s can help host your holiday gathering with beautifully assembled “party platters” of sandwiches or vegetables, meat and cheese combinations. Need a special gift for friends or family? Be sure to check out their new charcuterie “gift box” with an assortment of artisan meats, cheeses, and dried fruits, and then choose the perfect bottle of wine from Nic’s wine assortment. Need a holiday shopping break? Nic’s is the go-to place to share a relaxing lunch, a great glass of wine or agave wine margarita! Nic’s is a gourmet deli serving Paradise high quality meals and beverages, while serving as a community gathering place. The menu includes piled high cold cut sandwiches, crisp salads filled with local produce, charcuterie and cheese boards, and their

delicious grilled Cuban or Reuben paninis. Opening only nine months after the Camp Fire, owner Nicki Jones, General Manager, April Kelly, and their wonderful team have brought great food and service despite the many challenges they have faced since

opening. Take-Out and Dine-In is now available. Nic’s, 6256 Skyway, Paradise. Open Tuesday-Saturday. Call to place an order (530) 413-9422.

Find gifts of luxury and comfort at Birkenstock This holiday season you can find the perfect gift of comfort and warmth at Baker’s Birkenstock. “We carry so much more than the iconic Birkenstock footwear”, says owner Celeste Baker. You will find unique printed handbags, luxury wool and cotton socks, distinctive jewellery, warm winter scarves and hats just to mention a few. Of course, they have always specialized in comfort footwear, from winter boots to snuggly slippers. They are proud of their traditional sit and fit shoe service; they happily work with a customer for as longs as it takes to find the right shoe for them. Baker’s Birkenstock has been serving the Ridge since 1987. Their Webshop is open; visit birkenstockchico. com. Also offering curbside pickup for locals and fast, reliable shipping for everyone. Current, modified hours are Tuesday thru Friday 11:00 a.m. to 4:00 p.m. Baker’s Birkenstock, 619 Fir Street, Paradise. (530) 762-0640.

Fins, Fur and Feathers for your favorite outdoors person? As the seasons change, so do opportunities for gifting the outdoors men and women on your Christmas list. At Fins, Fur and Feather Sports, staff can give you great advice on gifts for your sportsperson. A selection of products for fishing, hunting, shooting will provide the perfect gift and keep your tax dollars on the Ridge! Salmon season is booming, and continues on the Sacramento River along with lake trout and bass fishing. Waterfowl season is off to a good start, and turkey and pheasant season is open now. Although there is an ammunition and firearm shortage nationwide, FFF Sports continues to supply local residents with supplies as best they can. FFF has been locally and family-owned for over eight years and will give you the best customer service in town. 1520 Bader Mine Road (at Clark and Skyway), (530) 876-8800. New expanded hours – Wednesday thru Saturday – 9:00 a.m. to 5:30 p.m.


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December 2020 • Ridge Business Journal 13

Paradise Holiday Preview Saturday, December 5

Paradise jeweler fashions local gold quartz into unique jewelry Give that special person a one of a kind, unique piece of fine gold quartz jewelry created in Paradise. For many years, longtime jeweler, John Woodworth, has been creating fine jewelry but his passion has been to utilize his father’s collection of locally sourced rough gold quartz. Gold quartz are one of a kind and unique in nature, featuring veins of gold in white quartz. The senior Woodworth was a Paradise jeweler and watch repairman who taught his son John how to cut gemstones at the very early age of twelve. They set their gold quartz stones in white and yellow gold mountings, creating distinctive jewelry. Today John Woodworth still is creating exquisite jewelry from his father’s collection of gold ore. This holiday he has created a wonderful holiday selection of unique rings, earrings and pendants, perfect for gifting. You will also be able to select from a beautiful selection of diamond and other gemstone jewelry. A bit of Paradise history: John’s dad made the gold nugget queen’s crown in 1968 and John continues to do the needed repairs and polishing. John said, “We are celebrating our first anniversary in our new Skyway location December 5th. It’s much better than the Clark Road shop which burned in the fire. I have had the privilege of restoring many pieces of fire damaged jewelry for my fellow townspeople. We love Paradise and all the people that live here. This place is home.” Woodworth’s Jewelry, 6265 Skyway, Paradise. Open Wed. thru Fri. 11:00 a.m. to 4:00 p.m. Open Saturdays during December, 11:00 a.m. to 3:00 p.m. (530) 877-7111

Check out these local businesses, decorated and ready for the holiday. Shop local and support your home town businesses.

Once again a Christmas wonderland at Thomas Ace Hardware It’s that time of year and Thomas Ace Hardware is your holiday headquarters. You must visit them and enjoy their magical annual Christmas extravaganza. On display are fully decorated, stunning trees, amazing decorations, and ornaments galore, sure to put you into the heart of the holiday season. You will find inspiring modern farmhouse decorating ideas. If glam is more the style you were looking for, not to worry there is lots to love, shine and sparkle. From contemporary to traditional, we have your holiday spirit in mind. In addition to all your hardware needs, you’ll find everything to trim your trees, stuff your stockings and gifts for that hard to please person. Ace is the place, we are ready to help you. Thomas Ace Hardware, 5720 Clark Road, Paradise, (530) 877-4442

Attic Treasures ............................ 7409 Skyway, 762-0914 Bakers Birkenstock .......................691 Fir St., 762-0640 Bobbi’s Boutique ........................ 6264 Skyway, 564-4227 Déjà Vu Gardens Galore... 5424 Foster Road, 990-4205 Fins, Fur & Feathers....1520 Bader Mine Road, 876-8800 Jeannie’s ................................ 491 Pearson Road, 762-4960 Joy Lyn’s ................................. 220 Pearson Road, 872-9167 Nic’s Restaurant ......................... 6256 Skyway, 413-9422 Paradise Art Center ....... 5564 Almond Street, 877-7402 Paradise Bikes ............................. 6282 Skyway, 877-3992 Skyway Antique Mall ............ 6118 Skyway, 877-6503 Treasures from Paradise ...... 969 Bille Road, 872-4200 Woodworth’s Jewelers .......... 6265 Skyway, 877-7111 Call for Saturday hours and please wear your masks and observe social distancing.

. . . More Christmas on next page

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14 December 2020 • Ridge Business Journal

Holidays on the Ridge Candies at their new location: 220 Pearson Road and see the candies being crafted in person! Open Monday through Friday 10:00 a.m. to 5:30 p.m.and Saturday 10:00 a.m. to 5:00 p.m.

Great gifts for the bicycling enthusiast at Paradise Bikes

Rich Colgin opened his bike shop in 2015 and has become the “go-to” shop for all things cycling! The shop survived the Camp Fire and is still serving the Ridge today. It’s great place to shop, BMX, road bikes, mountain bikes, and bikes for kids. Paradise Bikes can help with accessories, parts, repairs and lots of great advice. Not sure what they want? A gift certificate is sure to be the perfect gift. Colgin says, “Holiday hours for the Paradise shop may vary, but contact us and we can work with you to take care of all of your cycling and Christmas needs.” Paradise Bikes, 6282 Skyway, Paradise. (530) 877-3992

Bobbi’s for holiday fashions and gifting You’ll find it all at Bobbi’s, name brand women’s fashions to carry you thru the Holiday season in comfort and style. JAG, Habitat, Jess & Jane, Cut Loose and NYDJ to name just a few, for yourself or gifting. You are sure to find the perfect gift, winter scarves, cozy sweaters, and what woman wouldn’t love one of their Baggalini handbags? If jewelry is what you are looking for, you’ll find unique pieces sure to please. Another gift that never disappoints is a Bobbi’s Gift Certificate! Bobbi’s Boutique, 6264 Skyway, Paradise. Open Tues. thru Sat. 10:00 a.m. to 4:00 p.m.

Joy Lyn’s chocolate, the perfect holiday gift Holiday gifting is a snap when you choose chocolate from Joy Lyn’s! Even the most finicky person on your list will be delighted to receive a gift of Joy Lyn’s candies. Choose from their unique selection of delicious confections and holiday favorites. Since 1969, Joy Lyn’s Candies has been hand crafting their original recipe, award winning premium chocolates and heavenly candies in Paradise, California. Joy Lyn’s Candies are made in small batches with only the finest and freshest ingredients. While Joy Lyn’s Candies offers many of the same candies you know and love, the smaller store front has affected product range—making the selection even more select!. Visit Joy Lyn’s

Nifty, thrifty gifting at Jeannie’s

Jeannie’s is back! The Ridge’s favorite hunting ground is open and filled with quality pre-owned wants and needs. Especially at the holidays you will find your choices run from furniture to kitchen goods, household necessities and décor. Amazing jewelry finds for the gals and tools for the guys, always fresh, wallet-friendly goodies. You will want to check out their bigger building under construction, right behind their new location on Pearson Road. You will want to follow Jeannie’s on Facebook to get the first look at new items. Carol says “Hope to see you soon, and thanks for a great 2020 in spite of it all!”. Jeannie’s. 491 Pearson Road, Paradise. Friday, Saturday and Sunday 10:00 a.m. to 4:00 p.m. (530) 762-4960

Paradise Truck Parade of Lights and ParadiseAnnual Annual Truck Parade of Lights and Holiday Preview is happening In Paradise Saturday Holiday Preview is happening in Paradise December 5th 5th Saturday, December This is our chance enjoy a much loved tradition, kicking off the Holidays on the Ridge. On Saturday, check out the

Christmas shopping opportunities on the Ridge. Shop till you drop, then take a break and enjoy lunch or a warm beverage. Then on to the festivities at

the Terry Ashe Park. It the season to support those businesses that believe in Paradise and are there for us every day.

Truck Parade of Lights and Canned Food Drive Hegenbart Septic Tank Cleaning presents the Annual Truck Parade of Lights and Canned Food Drive! This community event for all ages is a Paradise tradition. Anyone with a decorated truck or vehicle is welcome to enter the parade with an entry fee of non-perishable food. Food can be dropped off in Paradise at Ace Hardware, 5720 Clark Road, and Nic’s, 6256 Skyway or in Magalia at Smokers Paradise, 14144 Lakeridge Ct # 2, or at the check in table near the front of store on day of parade. For the safety of everyone, please be aware of others, use PPE, and maintain social distancing. Additionally, please watch the parade from the specified route and avoid 5:00 p.m. Judging coming into the Ace Hardware parking lot. Trucks will travel west on Pearson, past the 6:30 p.m. Truck Parade starts Paradise Community Park to Skyway. Then it proceeds north on Skyway to the Holiday shopping center and trucks double-back on the same route. That means, all trucks can be seen twice! For information or questions please contact Eric Hegenbart at Hegenbart Septic Tank Cleaning at (530) 877-8261. Winter Wonderland will include several 4:30 p.m. Decorated vehicles meet at lighted, decorated trees, and other holiday Thomas Ace Hardware, corner Clark and decorations including projection lights and holiday inflatables. Pearson

After the Parade enjoy a walk thru Winter Wonderland at Terry Ashe Park

Coming to the Ridge… holiday drive-in movie theater! Paradise Park and Recreation is bringing the Ridge a Holiday Drive-In Movie

experience! You and your family can enjoy a “blast from the past”, the outdoor movies will be family friendly and have a holiday theme. Movies start at 6:00 p.m. in the back parking lot of St. Thomas More Catholic Church, 767 Elliott Road in Paradise. Friday and Saturday nights, Dec. 4, 5, 11, 12, 18, 19. The price of admission, $20 per vehicle with popcorn and other snacks and drinks available for sale. Check out the PRPD Face Book page or web site for the full line up of movies to be played. www.paradiseprpd.com

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December 2020 • Ridge Business Journal 15



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16 December 2020 • Ridge Business Journal

Camp Fire Commemoration: Planting Promise By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce


ast year, the Paradise Ridge Chamber of Commerce was among the local organizations convened to undertake the difficult task of commemorating the first anniversary of the Camp Fire. Knowing the eyes of the world would be upon us because of the superlatives associated with our tragedy, we were determined to put our best face forward while turning the page on this devastating chapter. Most importantly, we wanted to take care of our own and ensure that all local observances were publicized for those who may be returning to the Ridge for the first time in search of healing. Of secondary concern was responding to the volume of inquiry from press, the idly curious, and sympathizers who rediscovered our plight through the rash of Camp Fire documentaries.

The Butte Strong Monument behind Magalia Community Church on Old Skyway in Magalia was constructed by the Pair-O-Dice Chapter E.Clampus Vitus using bricks from homes lost in the Camp Fire.

In 2020, the second anniversary marked the end of yet another devastating fire season. Local organizations convened once again, with a tighter focus on the needs of the Ridge community and celebrating progress.

engaged the community online with a regenerative vision for health and sustainability. The Camp Fire Restoration Project staged a native tree and plant giveaway to help heal the burn scar. Paradise Alliance Church, community champion and benevolent host, welcomed the community

The Camp Fire Restoration Project invited Butte County fire survivors to plant native trees to restore and heal our land post-fire. for a celebration. Magalia Community Church welcomed visitors to the Butte Strong Monument and hosted a candlelight service. The events culminated in the evening with a drive-in film of last year’s pageant of remembrance, recovery and resurgence “Joy Will Find a Way.”

A theme came together around planting promise, through the adoption of the daffodil as a symbol of hope and rebirth. A mass distribution of daffodils would honor the work of the Paradise Garden Club’s “Daffodils Across the Ridge” project with its motto: “To Plant a Garden is to Believe in Tomorrow.” The Magalia Beautification Association ensures that the daffodils cross the dam and blanket the entire Ridge as a harbinger of spring. Other commemoration activities focused on healing and progress, with medical clinics, a blood drive, and a daffodil-themed art show. The 2nd Paradise Revival Festival

Paradise Alliance Church invited the community to “Another Day in Paradise” for live music, food, and gathering.

Nutcracker to be live streamed for 2020

Paradise Art Center President Kathleen Dysert was the docent at “The Hope of Daffodils Art Show” viewable at Nic’s, 6256 Skyway. All photos courtesy of Explore Butte County

Veterans’ Kids on the Ridge Christmas Party December 19, 2020 This will be the 5th Annual Christmas Party for Kids on the Ridge hosted by the Paradise Veterans and the Host Lions Club. This party is for kids from Paradise, Magalia, Stirling City, Inskip and Concow, ages 3 to 10 years. This year the festivities will be held observing COVID guidelines, face masks and social distancing will be required.

Northern California Ballet (NCB) is proud to bring “The Nutcracker” to the Ridge this holiday season. Once again the full-length classical ballet will feature talented guest artists and some returning dancers. NCB’s Ballet Master will be performing the role of Drosselmeier. The 2020 performance of this holiday tradition has been adapted to these different times. This year you may enjoy the performance with your family in your own home. Nutcracker 2020 will be presented live streamed December 18, at 7:15 p.m. and Saturday December 19 at 2:15 p.m. and 7:15 p.m. and Sunday December 20 at 2:15 p.m. Tickets will be available through Eventbrite, $30.00 per screen until December 12 and $40.00 after December 12. The whole family may enjoy this holiday treat for the price of a single ticket! Tickets and more information at northerncaliforniaballet.com.

Kids ages 3 to 10 are invited to join in the fun, there will be music, gifts, kid friendly snacks and Santa and Mrs. Claus will be in attendance. The elves are busy gathering gifts and preparing goodie bags for all the young attendees. Come and enjoy the festivities Saturday, December 19, from 10:00 am to 3:00 pm at the Veterans Memorial Hall, 6550 Skyway in Paradise. For more information call Lawrence St.Germain, 530 693-5891

December 2020 • Ridge Business Journal 17

“Wishing You Well” on the 2nd Anniversary of the Camp Fire By Melissa Schuster Councilmember, Paradise Town Council Burnt Barn Distilling Co. Honey Bee Hospitality at The Chapelle


ast year, the day was unseasonably warm. Weeks of preparation went into gatherings of thousands of people. Hordes of press descended upon our Town, asking us to relive those tragic hours, and searching for the “best shots” of the devastation. We tolerated all of that. We recognized that they tried to be “sensitive” and we knew it was important to keep Paradise and the Upper Ridge in “the news”, but, oh, so many of us weren’t ready for that! Many of us were only visiting the Paradise and Magalia burn scar for the first time and we were all still in the darkest depths of our grief, with uncertainty looming over us like the black cloud of smoke that had enveloped us on November 8th, 2018. As 2020 progressed, we found ourselves in the midst of a different sort of disaster, a country politically divided with a raging pandemic that we were forced to face without the benefit of being able to gather with community. The group that came together last year to share ideas and plans for honoring 11/8/18 reconvened in Zoom meetings to find ways to re-create the sense of ‘community’ that we were all deeply craving.

and bright. Jess and her team were already at Paradise Community Park assembling her “Wishing You Well” healing art installation when I arrived. I was soon joined by Jolene of the Adventist Health Foundation who partnered with the Town on the daffodil project and Vice Mayor Steve Crowder.

run to join her! We both recognize the significance of this gift from the heavens and air-hug as tears of joy stream down our faces! Like the first snow that shows us how beautiful and serene our world can be, this was a sign that we are moving into a place of peace.

The moment was brief, but the memory will last a lifetime.

... and then the magic began! Cars turned the corner past the recently reopened JoyLyn’s Candies and arms, attached to faces smiling behind masks, reached out for the humble gift of daffodil bulbs. More cars and more people - no time to take photos! No time to post on Facebook! Another box from the back of my car, and another! It’s cold, but I don’t feel it because I’m surrounded by the warmth of love and appreciation!

... it all happened at 11:08 am, the time chosen for our moment of silence, and lasted for 85 seconds.

Last year, artist Jess Mercer unveiled her spectacular Key Phoenix sculpture as a gift to the Ridge community. Her 2020 contribution to community healing was a drive-through “Wishing You Well” project that collected well wishes and healing expressions from community members. Look for a compilation of wishes coming soon.

It was as if those 85 souls, and the countless others that we lost after the fire, were telling us it was time to heal and move forward with our lives. And the cars and people continued to come for their daffodil bulbs, sharing their smiles

Suddenly, tiny, white flakes begin falling from the sky! I look down the street and catch Jess’s joyful face as she begins to dance in the street and

Colette Curtis and Valerie Reddemann, representing the Town of Paradise floated the idea of creating a theme around daffodils. So simple, and yet, so profound. A symbol of hope that we all witnessed springing up through the scorched earth of Paradise, the daffodils that had been planted in years past brought tiny shoots of joy into our troubled lives. As my last request of my colleagues on the Town Council, having lost my bid for reelection, I had the honor and pleasure of asking the Council to name the daffodil as the Official Flower of the Town of Paradise. The Council voted unanimously in favor of doing so. On Saturday, with the help of some amazing women: Colette Curtis of the Town of Paradise, Val Reddeman and Lindsay Steinberg of Blue Flamingo Marketing, Jess Mercer of Butte County Art on Wheels, Ashley Carlton, and Jolene Levey of Feather River Health Foundation, we assembled 400 packages of daffodils and piled them into the back of my SUV. Sunday, November 8th, 2020 dawned cold


This couple was among the happy planters receiving some of the 2,000 daffodils gifted to the community on the second anniversary of the Camp Fire. and their love and their hope for the future of our beautiful Paradise!

Council member Melissa Schuster and Vice Mayor Steve Crowder distributed daffodils to the community on the second anniversary of the Camp Fire.

Huge thanks to all of those who made this magical day happen! And to Nicki from Nic’s for bringing us a delicious lunch, Paradise Starbucks for much-needed coffee and cookies, Cindy Dawson from Deja Vu Nursery for arranging for the daffodils, and to all of you who will plant these humble bulbs and help beautify our Town, thank you for celebrating our resilience!!

All photos courtesy of Explore Butte County

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18 December 2020 • Ridge Business Journal

The Paradise Recreation and Park District welcomes the Ridge com-munity to come enjoy the beauty of the holidays at the Terry Ashe Recreation Center. Whether you are enjoying PRPD’s holiday tree and light display or attending our drive-in movie theater, our goal is to bring joy to the faces of our community. Please visit our website for more information on these events.

December 2020 • Ridge Business Journal 19

Business Briefs

Take advantage of this special on heartworm prevention: $10 off heartworm test with a Proheart injection. Dr. Dalia Mathan, Animal Hospital on the Ridge, 1509 Wagstaff Road, Paradise. Monday - Friday 8:00 a.m. to 5:00 p.m., Closed 1:00-2:30 for lunch. 530-8773000 or 530-966-7232 during power outages.

Announcing Blue Team Realty now Better Homes & Gardens Real Estate

Bourbon Hill Signs to celebrate 40 years serving Paradise

Bourbon Hill Ltd., a small outdoor advertising company offering suburban-size billboards, is looking forward to celebrating its 40th anniversary of doing business in Paradise. The attractive billboards feature rustic western trim that enhances the small town ambiance of Paradise while raising the profile of local businesses. In the early 80’s Bourbon Hill Ltd. was recognized with a “Commercial Beautification Award” from the Paradise Ridge Chamber of Commerce. Ads are rotated once a month to one of 40 high traffic locations from Pearson Road into Magalia, giving clients exposure all over the Ridge. Bourbon Hill sheepishly boasts that their very first client, PIP Printing, advertised with them (three ads) continuously until the fire. Mountain Mike’s Pizza was their third client and is still advertising. They are proud of the fact that they have many clients that have been with them for 25 years. Owner Fred Aldred reflects, “One of the finest things about Paradise is that clients often become your friends.” For further information or map of locations, e-mail sineguy@pacbell.net or call Fred Aldred at 530-864-7097.

Paradise-based Blue Team Realty is now Better Homes and Gardens Real Estate Welcome Home! Led by long-time Butte County resident and industry leader Cindy Haskett, the full-service real estate brokerage covers the entire Butte County region. The company’s motto of “Fresh New Beginnings” is a guiding star in delivering outstanding service to buyers and sellers in Chico, Paradise, Magalia and Oroville. The firm is widely known for providing a complimentary moving van for buyers, sellers, community organizations and non-profits. In addition, BetterHomes and Gardens Real Estate Welcome Home offers custom pre-moving packets for buyers and sellers, monthly market reports for Chico, Paradise, Magalia and Oroville, and an annual real estate review every January. The firm’s affiliation with the nation’s leading lifestyle brand provides agents with powerful tools, technology and marketing programs to deliver an even higher level of service and satisfaction to clients. Visit BHGWelcomeHome. com, BHGRE.com or call 530-961-3400 for a complimentary consultation.

Rotary supports the Ridge’s rebuild with the ongoing Shed Project

In response to the Camp Fire, the Rotary Club of Paradise has taken an active role in rebuilding and recovery efforts throughout the community. The Paradise Rotary Foundation Camp Fire Shed Project is coordinated by Paradise Adventist Church, who has partnered with Maranatha International and volunteers from around the United States to build storage sheds for Ridge residents. A total of 450 sheds have been constructed and distributed to residents. For residents to apply to receive

a Shed, please visit paradiseadventist.org. The Paradise Rotary Foundation has granted over $1.1 million to local organizations who are helping rebuild and repopulate the Ridge. The stories of hope from club and community members alike continue to encourage the journey of recovery for our town. To learn about becoming a member of Paradise Rotary and take an active role in our Ridge community, please visit paradiserotary.org or contact Aaron Singer, Membership Director, at 530-876-4151.

Animal Hospital on the Ridge-full services for your pets

Aside from a brief interruption for the Camp Fire, Animal Hospital on the Ridge has been serving the Ridge since 2001. Believing that the best veterinary care is ongoing nutrition and problem prevention, they offer resources to help pet owners learn more about taking better care of their pets. They provide excellent and reasonably priced medical, surgical and alternative medicine services, including acupuncture. You can check out their articles and pet videos on www.animalhospontheridge.com.

Now you can work out at home or in the Curves Paradise club Curves now offers members on the Ridge the ability to work out from their own homes or at the Paradise club! Curves Paradise offers in-club workouts, Facebook live videos with your local coaches and On Demand workouts with weekly coaching. New content is added regularly, and members may choose lower to higher-intensity workouts in categories such as Balance, Body Basics, Cardio, and Boxing. Curves supports members in making improvements in their lifestyle. Courses such as Balance and Posture, Stretching and Stress Management, Nutrition and Weight Management, and more, are informed by the most recent research on important health topics. Courses include dynamic e-learnings, weekly content review, and an extensive library of functional exercises. The Nutrition and Weight Management Program includes recipes, meal plans, and education to help build healthy habits for life. To learn how you can start at Curves call 530-877-8300 or email curvesparadise@ gmail.com. Jeni Harris, Owner, Curves Paradise, 6848 Skyway, Suite G, Holiday Market Shopping Center.

BRIEFS, continue on page 23

Magalia Community Church If you like teachers such as Deepak Chopra, Wayne Dyer, Oprah Winfrey, Dalai Lama, Brene’ Brown, Joe Dispenza and Jesus, check us out.

Our doors – and hearts – are open to all who seek wisdom, inspiration and connection. We believe in a higher power that is a force for good that works through us. We bind together in community drawing on many faith traditions to bring forth from ourselves, greater love, peace, wisdom and joy. We create a world that works for all.

You Are Safe Here and You Are Loved Here • Sunday Celebration • Classes and Events • Community Groups Rev. Christine Jeffers, Minister Due to COVID 19, contact us for meeting location Check out our Facebook page and videos at center for spiritual living paradise

530-877-5673 Center for Spiritual Living, Paradise

www.paradisecsl.org \ admin@cslparadise.org 530-877-5673 www.paradisecsl.org \ admin@cslparadise.org

13700 Old Skyway Old Magalia t 877-7963 Non-denominational Services Sundays at 10:00am Listen for the sound of the bells sounding the greeting!

RESOURCE & RECOVERY CENTER Tues., Wed., Thur., & Sat. from 11:00am to 3:00pm

We are blessed to continue our service to those in need, but to do so


Mail donations to PO Box 165, Magalia CA 95954 Donations can also be made through our website:

http://www.magaliacommunitychurch-mss.org We also accept and need donations of any sealed food items or household goods, the help is appreciated.

VOLUNTEERS NEEDED! In order for Magalia Community Church’s Resource & Recovery Center to continue to provide

the desperately needed services for Camp Fire Survivors, we could use even just a few hours of your time Mon-Sat from 8:30 to 5:30 – whatever time you can give. There are a variety of positions available for even those with physical limitations. Please contact Doreen, Mon to Sat at 530-720-3263 between 8:30am and 5:30pm volunteering helps with healing, combats depression, increases self-confidence, provides a sense of purpose and brings fun and fulfillment to your life! Come join our team!

20 December 2020 • Ridge Business Journal

Adventist Health continues to support rebuilding the Ridge

SCORE merger offers Northstate enhanced mentoring and workshops

Year to date, donations to local organizations and agencies total more than $330,971

By Jackie McClain

For more information about how you can support the Feather River Health Foundation, please visit our website athttps://www.adventisthealth.org/feather-river/feather-river-health-foundation/.

By Maureen M. Wisener Marketing Account Manager Adventist Health | Northern California Region

Co-Chair Capitol Corridor Chapter of SCORE


o better serve the Northstate, SCORE is pleased to announce that Greater Chico Area and Sacramento SCORE chapters have merged to form the Capitol Corridor Chapter serving the mid-state from Stockton north to the Oregon border. The new Chapter will be Co-Chaired by Jackie McClain, Chico (Jackie.mcclain@scorevolunteer.org) and Geary McKoy, Sacramento area (Geary.mcKoy@scorevolunteer.org). The Chairs are looking forward to an enhanced educational program including a series of webinars covering various aspects of pivoting to digital marketing.


ince 1950, Feather River Hospital has been an integral part of the Ridge community, serving to ensure the continuation of healthcare services for residents on the Ridge. After the Camp Fire in November 2018 closed the hospital, Adventist Health and the Feather River Health Foundation (FRHF) have continued to be a force for good by creating healthy opportunities for their friends and neighbors. In addition to various healthcare services provided in Butte and Tehama counties, Adventist Health and FRHF have used their resources wisely to support healthy community activities for Ridge residents.

In order to better serve our clients, SCORE has adopted the concept of ONE SCORE, unifying resources and developing a unified platform providing consistent service regardless of where or when service is delivered. This has been accomplished in part by merging smaller chapters in order to provide additional services to a larger area and improve service availability in rural areas.

So far in 2020, Adventist Health and FRHF have provided more than $101,500 in financial support for food pantries and distribution programs to address food insecurity in this community. Additionally, more than $91,000 has been donated to ensure that local businesses could obtain necessary PPE for non-profit service organizations in this county. FRHF has also provided more than $17,500 in funding to expedite the availability of COVID-19 testing and rapid results in its Butte County clinics. Additional funding of more than $6000 for public service announcements in English and Spanish to inform the public about COVID-19 guidelines was provided by FRHF in partnership with other local entities. A $10,000 grant was made to Hope Plaza in Paradise, while more than $16,000 has been provided to Adventist Health associates to help rebuild their lives. And, perhaps most importantly, more than $120,000 has been allocated to the completion of a feasibility study to support plans for future services and programs offered by FRHF for the Ridge community. Year to date, donations to local organizations and agencies total more than $330,971.

Since 1964 SCORE has provided free one on one mentoring, educational workshops and other resources to small business owners. Recent traumas such as the horrific Northern California fires and the pandemic have impacted citizens, businesses and the community economy. SCORE has met the challenge by providing counsel and assistance throughout the uncertainty and disruption of business operations.

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Bringing Broadband to Paradise

December 2020 • Ridge Business Journal 21


By Katie Simmons Disaster Recovery Director, Town of Paradise


e can all agree in the age of COVID that internet is a necessity. According to a community survey recently circulated by the Town of Paradise for the Broadband Feasibility Study, 93% of respondents said the children in their households need access to the internet to complete their schoolwork. Over 80% of these respondents with children using the internet for schoolwork say their current service is not sufficient and a majority would pay more to upgrade. Of those running home-based businesses, nearly 80% say their current internet service does not completely meet their needs. Fast, reliable broadband for homebased businesses is needed, and 66% said they would pay more to upgrade. Medical care has also moved online: 67% of respondents said they use online health care services like Telemedicine and Teledoc to take care of themselves and their loved ones’ health needs. Of those who said they’ve never used online healthcare, more than 50% reported they would with improved internet. Traditional in-person experiences like dining and shopping also moving to the internet. More and more, people are relying on the internet to meet their basic needs.

A high-speed data network is listed as a Tier 2 priority in the Partner-led projects in the Long-Term Community Recovery Plan. Well before COVID, residents in Paradise considered broadband critical infrastructure to the town’s recovery and quality of life. In early 2020, the Town of Paradise issued an RFP for the completion of a Broadband Feasibility Study, partially funded by the Butte Strong Fund with North Valley Community Foundation. The Center for Economic Development with Chico State was selected as the consultant for the Study which will be presented to the Paradise Town Council in late 2020 or early 2021. The goal of the Feasibility Study is to determine the demand for, technical design for, and cost of installing broadband infrastructure in the Town. The study also aims to provide the basis for the Town’s future Request for Information. Positive impacts of broadband on regional economies are well documented. According to the needs assessment report conducted by the CED, increased access to high-speed internet services positively impacts GDP, employment, income, productivity, and quality of life. For residents and businesses returning to the Town of Paradise, the need for plug-and-play internet services that will accommodate the demands of life online is non-negotiable. * Data provided by the Broadband Needs Assessment conducted by the CED.

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22 December 2020 • Ridge Business Journal

Community Honor Roll

Got something or someone to brag about? Email monica@paradisechamber.com

Paradise Ridge Chamber is proud to congratulate the following newsmakers for their contributions to our community

URCC recognized as the Voice of the Upper Ridge The Upper Ridge Community Council (URCC) was recently honored by the Butte County Board of Supervisors in a resolution recognizing the URCC as representative of the communities of Magalia, Lovelock, Nimshew and Stirling City (Upper Ridge). Passed and adopted on September 15, 2020, the resolution identifies the goal of the URCC as advocating for the preservation and enhancement of the quality of life on the Upper Ridge by providing a means for Upper Ridge residents to have input on matters that impact public health and safety, wildfire safety, forest management, transportation, water quality, land use and recreation. The URCC may now represent the Upper Ridge to any agency or entity on any matters concerning the Upper Ridge and, working in collaboration with County departments, will promote communication, input and information-exchange across all entities working together to improve the quality of life on the Upper Ridge. The URCC was formed after the 2018 Camp Fire when a group of volunteers created an emergency food bank that fed 2,000 residents over ten days. Many returning Upper Ridge residents were isolated by snow and ice blocking the only open road to Magalia. Lack of access to food was the impetus behind the community organizing to provide a voice for the Upper Ridge.

Rebuild Paradise Foundation named Town California Non-Profit of the Year Engineer R e b u i l d a Top 25 P a r a d i s e Foundation Newsmaker is proud of its of the Year selection as a 2020 California Non-Profit of the Year by Senator Jim Nielsen. Nielsen has been a staunch supporter of the Paradise Ridge and entire Camp Fire recovery. The Rebuild Paradise Foundation team and its Board of Directors are grateful for all mentors and donors supporting their work!

Rebuild Paradise Foundation is one of over a hundred other non-profits honored by their state senators and assembly members for their tremendous contributions to the communities they serve. “The pandemic and shelter-in-place orders of the last few months have put non-profits – usually hidden in plain sight – in the spotlight,” explains Jan Masaoka, CEO of the California Association of Non-profits. “California Non-profit of the Year is an opportunity for our elected officials to celebrate the good work they see non-profits doing in their districts, and for everyone to appreciate the collective impact of non-profits in our communities.” The Rebuild Paradise Foundation is a 501c(3) non-profit organization dedicated to serving the long-term needs of Butte County’s disaster affected residents, businesses and workforce. The current focus of the foundation is to provide resources to help lower barriers to entry for those building in the Camp Fire footprint. For more information about resources offered, please visit their website, www.rebuildparadise.org.

Marc Mattox, Paradise Public Works Director/ Town Engineer, recognized as one of Engineering NewsRecord’s Top 25 Newsmakers of the Year Each year, the Engineering News-Record (ENR) recognizes 25 outstanding individuals for their news-making achievements in the field of engineering and/or public works. According to the ENR “They work in the public and private sectors, in the U.S. and abroad, and for employers of all sizes. But they have in common: the spirit to go above and beyond their day jobs to give back in many different ways.” Earlier this year, The Town of Paradise was proud to learn Mattox, Public Works Director and Town Engineer was recognized for his outstanding work in response to the Camp Fire. Even after losing his own home, in the days and months after the fire Mattox worked long hours to coordinate the removal of hazards such as trees, power lines and cars from roadways to allow the Town to reopen to residents. These efforts, in addition to his day-today dedication to his job helped earn him this national recognition from the ENR. In his 8th year with the Town of Paradise, Mattox feels called to help rebuild after the fire. “Paradise is a special place, and I feel honored to be in a position to help our community rebuild.”

December 2020 • Ridge Business Journal 23

Business Briefs One-time close ConstructionTo-Permanent FHA/VA/USDA Home Loans Why worry about re-qualifying or incurring additional costs? Designed for manufactured, modular, and stick-built housing, this program offers an all-in-one financing option for construction, lot purchase, and permanent mortgage funding with one closing. Because the permanent loan is closed before construction begins, there is no need to re-qualify the borrower, simplifying the construction and purchase process. Builders, buyers and construction partners, contact Floyd Martin today to learn more! Ocean Lending, 6555 Skyway, Paradise. NMLS Lic# 1892139 / #1626788. Office: (530) 877-8800. Cel: (530) 923-1456

Paradise Rotarians, after the Camp Fire, still “People of Action” Since the Camp Fire devastated the community the club is still more than 50 members, most of whom had lost their homes, business, or both remain active in the rebuilding our or community. Along with the Paradise Rotary Foundation they distributed over $80,000 in gift cards immediately, and donated over 1.1 million dollars in grants to Paradise organizations and businesses. These grants such as the grant to the Fire Safe Council to remove dangerous trees, or to the Gold Nugget Museum for infill on their new location on Pearson are examples of their continued support to the community.

Since its charter in 1946, the Rotary Club of Paradise has been serving the Ridge by promoting and funding projects such as the Duck Pond across from the Aquatic Center on Buschmann and more recently, playground equipment at Bille Park, Paradise Ice Rink grid improvements, street scape furniture on Skyway, Stem lab for Ponderosa Elementary, college scholarships and so many more. For more information about the club or foundation visit https://paradiserotary. org or https://paradiserotaryfoundaton.org. “Paradise Rotary, People of Action” or like us on Facebook @paradiserotary

New Youth Construction Camps Coming Soon! Valley Contractors Exchange (VCE) is thrilled to work with Boys & Girls Clubs of the North Valley (BGCNV) and Butte County Office of Education (BCOE) to bring a new Construction Camps to the BGCNV program offerings. Club members, 8th – 12th grade, will have the opportunity to engage in community and personal projects, while learning hands-on skills they can use on the job and at home. Each youth that completes a camp will earn a tool for their very own toolbox! BGCNV will bring the kids, BCOE will provide the facility and some tools and VCE will bring the industry know-how and materials. This is a great opportunity for contractors to make a tangible connection to the future leaders of the construction industry by helping teach and mentor these students. To participate, contact Carrie Moore, info@vceonline.com, (530) 343-1981.

BRIEFS, continue on page 25

A fond farewell to Paradise Chamber long-time board member

PID resumes metered water-usage Interim Assistant District Manager Paradise Irrigation District


aradise water-users have paid a reduced water bill since November of 2018 due to the absence of water meters badly damaged during the 2018 Camp Fire. Currently, customers pay either a ready-to-serve rate of $21.49 per month or just the active rate ($42.98 for residential) based on service-type and meter-size. Once the new meters are installed, customers will be charged $1.61 per 100 cubic feet of water, plus the active service rate. “We anticipate crews will begin installing meters in the early spring and we will return to metered billing by fall or winter of 2021,” says current Assistant District Manager, Mickey Rich. In 2018, a typical residential monthly water bill averaged about $64.00 per month. Long-time PID customers can access their usage history from the CONSUMPTION HISTORY tab located in their online account. The automated meter system will record daily water-usage and once installed customers will have access to their usage online. Customers can stay up-to-date on PID’s metering project at pidwater.com/meters.

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adly, on September 10, 2020 we said goodbye to Anita K. Towslee, a resident of Paradise since 1991. Her death left a hole in so many aspects of our community. Anita had been serving Paradise on both the Chamber of Commerce Board of Directors and the Town of Paradise Planning Commission. She also served as the treasurer for her church, Our Savior Lutheran. Her expertise in accounting gave her a special ability to see the financial ramifications of projects while her compassion and positive outlook enabled her to connect sincerely with people. Anita had a zeal for life that few others could match. She happily returned to Paradise after the 2018 Camp Fire, which took both her home and tax practice office. She continued to provide quality tax services at her relocated company Tax Solutions, where clients were treated like family. We, the people of Paradise, were fortunate to have this amazing woman as part of our community for so long. Thank you, Anita, for your service and your example! Long time friend, Patty McKee

24 December 2020 • Ridge Business Journal

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December 2020 • Ridge Business Journal 25

Business Briefs Business printing and promotions with Higman Graphics!

In 2015 Kim Higman took over TechniGraphics after long time owners Bruce Murray and Verna Myers retired. Higman, a 20 year resident of Butte County, happily became part of the Ridge. Higman Graphics is a womenowned company with 5 years in printing and promotions and over 30 years in Graphic Design. As “Branding Experts,” they help businesses with printed items such as business cards, letterhead, and envelopes. Higman also specializes in high-visibility items like flags, banners, yard signs, and vehicle magnets. Call Higman for promotional products like travel mugs and cups, water bottles, tote bags, pens, calendars, key chains or apparel. They manage your art so you always look great! Promotional items are a cost-effective marketing tactic, wit? 89% of customers recalling the advertiser even two years later! Visit Higmangraphics.com, email higmangraphics@ yahoo.com or call (530) 342-4229.

“Welcome Home to the Ridge” project continues

St. Thomas More Church is supporting the rebuilding effort through a small but mighty symbol of love for returning and new neighbors by helping them feel welcomed and appreciated. On behalf of the parish, members of St. Thomas More go to newly built or newly purchased homes at some time after

Paradise Horsemen’s Association has had a rough few years….

the owners take occupancy and presents them with a “Welcome Home to the Ridge” gift. This caring gift consists of a crepe myrtle tree and a reusable tote filled with items donated from ridge merchants and artists. The crepe myrtle tree is a symbol, from ancient Greek history, of love, beauty, longevity and good fortune. The program is partially funded by a grant from the North Valley Community Foundation. Any business interested in providing an item for the gift bag may contact Chris Rehmann @ (865) 806-0692.

Paradise Art Center supporting Ridge arts for over 50 years Habitat to build three homes in Paradise

Habitat for Humanity of Butte County is prepping three lots in Paradise to start building in 2021 and is honored to work with the Paradise community and homeowners to achieve the strength, stability, and self-reliance they need to build a better life for themselves and their families. Habitat is committed to building affordable and safe homes and will be building with insulated concrete forms, called ICF, which maximize fire protection. Families who are interested in partnering with Habitat may visit Buttehabitat.org to review eligibility. You may support Habitat by shopping at the ReStore and donating new and used home goods and building supplies to the ReStore. Proceeds from the ReStore help build homes. Visit the ReStore at 220 Meyers Street in Chico. If you have questions about the ReStore, homeownership opportunities or want to join in rebuilding, call 530-343-7423 or email info@buttehabitat.org.

Paradise Art Center (PAC) has been supporting art and artists in the Ridge community for over fifty years. Its building survived the Camp Fire and was reopened on November 8, 2019, just one year after the fire. In light of the fact that the majority of PAC members lost everything they owned in the fire, the Art Center is much prized by community of artists and art lovers.

First with Camp Fire destroying the Moore Road arena and then this year with COVID. However, their membership has grown substantially this year as more people begin moving back to the Ridge, with horses, looking for activities making use of the beautiful arena. Most of the events were canceled this year, but they finally were able to hold a two-day event in late October with 65+ horses and their annual Halloween Playday event on Halloween. Originally founded in 1989, the 501(c) non-profit is moving forward with the help of Paradise Recreation and Park District, replacing all the burned railing around the arena. They are excited to bring the arena back to pre-fire conditions and are planning a busy event schedule for next year for all to enjoy. The community is invited to come and watch any of the events at the Paradise Arena at 6705 Moore Road. The PHA holds both open and member-only events such as playdays, trail rides, and obstacle courses. Find out more information at www.paradisehorsemensassociation.com, call (530) 228-6794, or find them on Facebook.

Sadly, due to COVID19 PAC is temporarily closed, to reopen when it is safe. Look for their reopening announcement on their FaceBook page. The center has a long history on the Ridge, starting as a small group of painters in 1950 and officially incorporating as a nonprofit in 1966. Paradise Art Center is, and always has been, totally managed by volunteers. To volunteer or for more information call Kathleen Dysert, 707 480-2426. Paradise Art Center & Wheeler Gallery, 5564 Almond Street, Paradise. Until the center reopens, visit www.paradise-artcenter.com to view online exhibits.

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26 December 2020 • Ridge Business Journal

Help, Don’t Yelp!

Social media tips Kathleen Liljeberg Operations Associate, Paradise Ridge Chamber of Commerce


mong the daily issues facing today’s small businesses is social media management. Most businesses will encounter negative reviews on websites such as Yelp, Google, or Facebook. How a business responds to these can be just as impactful as trying to prevent negative reviews from happening at all. This process, broken down in the illustrated flow cart can be easily applied to any level of business. First, is the publication positive? Great! While sincerely thanking the person for leaving a positive review is a good response, there are multiple paths to pursue here. As a business, you can share this review with others either internally or externally. Internally lets your employees know their efforts are being appreciated. Externally lets potential customers know that you are providing high quality services and experiences. A win-win scenario! There is also the option to leave it alone. A positive review or interaction can often be its own reward. Negative reviews can be difficult to handle. It is possible, however, to turn the negative into a positive. First identifying if the call, email, post, or article is from a credible source can save much of the emotional labor of choosing whether to interact at all. Non-credible sources may indicate that a fake person or business is trying to get sensitive information from you, or have you click a dangerous link. These are best ignored.

Often, negative reviews from real people can stem from a difference in opinion on business practices. Merits of an issue or company policy are in place to offer consistency and high standards in operation. While some comments may need to be refuted to avoid misstatements, others may need a kind apology with an acknowledgment of disagreement. Reaching out in a private manner may help solve the issue and retroactively please the customer as well. What this chart does not depict is the customer perspective on how we can help our local businesses succeed. It is valid to be occasionally frustrated by commercial interactions, but in a town this size, when you disparage a business on social media, you are talking about your neighbors. When our neighbors succeed, we succeed because we experience the economic benefits of their success in the community. When you disparage a business on social media, there’s a good chance you are directly impacting someone’s decision to shop or pursue services there. With many of our Ridge businesses suffering the dual impact of disaster and pandemic recovery, each interaction has an impact on our fledgling local economy. But also, when you publicly rate an employee’s performance online, most people will become defensive rather than take the criticism as a learning opportunity. As a frustrated consumer, the most effective way to help businesses avoid these frustrations depends on clear, calm communication with the business owner or employee directly. Please, click with kindness and consideration, and criticize with an aim to improve and uplift. 

PRCoC’s social media response flow chart was developed with input from Fort Collins Area Chamber of Commerce.

December 2020 • Ridge Business Journal 27

Paradise Chamber receives grant funding By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce


ssistance in the form of grant funding has been gratefully received from The North Valley Community Foundation and The Butte Strong Fund, and United Way of Northern California. On behalf of our members and the community we serve, we extend our profound thanks not only for the direct support of PRCoC, but for their active and invaluable service to the Ridge. Like our partner organizations during this challenging time, the Paradise Ridge Chamber of Commerce (PRCoC) has been impacted by COVID-19. Fun fact: the PRCoC is a 501(c)6 nonprofit. Nonprofits lend structure and texture to the fabric of our communities. They are protectors, promoters, and support systems. But unlike most other small nonprofits, 501(c)6 nonprofits are excluded from Paycheck Protection Program (PPP) support due to a unique tax code classification. Lack of access to forgivable loans could have compromised the Chamber’s ability to function. While our Chamber is supported by healthy membership numbers and gratified by the trust and confidence this represents, our revenue losses from cancelling our favorite events, like Party in the Park and Johnny Appleseed Days have threatened our bottom line. Like our community, we have been battered by dual disasters. Demand for our services is at an all-time high.

The North Valley Community Foundation and The Butte Strong Fund Support PRCoC and PAOR Staffing The Paradise Ridge Chamber of Commerce (PRCoC) and the Paradise Association of Realtors (PAOR) share a suite of offices at 6161 Clark Road, #1, in Paradise. The two organizations have long been on a convergent

path to promote the interests of the Paradise Ridge and partnered in response to the challenge of local workspace shortage due to the impact of the Camp Fire. Ridge Workspace offers members and rebuild partners private office space, small meeting rooms, and wifi. The Butte Strong Fund grant assists PRCoC and PAOR in equipping our service models to meet new challenges. Funding for additional front office staff will enable the two organizations to expand services while tailoring programs and resources supporting business resiliency. The Ridge is poised to build homes suited for remote work, and PRCoC/ PAOR will continue to support plans that include the standards that our Ridge businesses and residents need, such as a communitywide high-speed data network and a commercial wastewater solution. Recognizing that businesses and residents are codependent, the two organizations share a parallel mission to foster balanced growth and enhance quality of life through business support and development of an attractive community. Additionally, the Paradise Ridge has long been a source of workforce housing for the County. Funding from the Butte Strong Fund directly impacts support for these organizations serving the needs of the businesses and non-profits that are actively engaged in all aspects of constructing homes on the Ridge.

United Way of Northern California provides support for marketing Ridge businesses United Way of Northern California has partnered with the Paradise Ridge Chamber of Commerce to provide flexible, responsive tools to assist our businesses and the families they support. While the Chamber business model in general and PRCoC’s model specifically provides wide-ranging and responsive support, the foundation of all support is business visibility, and by extension, community viability. To that end, the Chamber’s products that support an enhanced community profile through business promotion and engagement are paramount to our progress through the dual

PRCoC Operations Associate Kathleen Liljeberg and Executive Director Monica Nolan pose with a token of United Way of Northern California’s generous supporter of Ridge businesses. crises our community has suffered. Key components of economic development, Chamber publications are a tangible showcase of the resources available to businesses looking to relocate. For newcomer residents, Chamber print media offers prospective buyers an overview of quality of life, business climate, health care and education options, major employers, community events, and more. Chamber publications support our businesses through providing a platform to share their goods, services, and community profiles. The Chamber supports its publications with digital readers on its website and promotes through social media and weekly eblasts. Funding from United Way of Northern California supports the continuation of our services of providing a platform for business viability through ParadiseChamber. com, social media outlets, consistent email communications and the revival of our signature publications: The Ridge Business Journal and Paradise Rising: A Resource Guide for the Ridge. United Way of Northern California’s grant will also help support a new Paradise Ridge online marketing platform, in development to connect consumers and small businesses more efficiently through a neighborhood ‘marketplace’.

“The earth has never stopped moving, growing, evolving for anyone and neither should you.” Nikita Gill, Your Soul Is A River


aradise was my hometown for 16 years. My two children spent most of their childhood there. I was a young Mom who had just received a real estate sales license, eager to learn even more about the lay of the land. Life was good! We loved the community and made lots of friends. Having grown up in the Southern California landscape of smog, freeways and traffic, Paradise was my little bit of heaven.

this in so many deeds of kindness and generosity on the Ridge. Forward thinking embodied with Vision that something greater is always possible, and a faith that this is what is taking place in the heart of rebuilding allows the Limitless potential of Life to unfold through this endeavor. Ernest Holmes writes, The Divine Ideas stand back of all human thought, seeking admittance through the doorway of the mind.

During this time, I became a member of the Paradise Church of Religious Science on Bille Rd. Today we are known as the Center for Spiritual Living Paradise. I was blessed by my studies of this trans-denominational spiritual philosophy. Applying what I was learning about our Oneness with the creative nature of life enhanced my ability to see opportunities in crisis and challenges. I came to learn that in the midst of grief and loss, one can still have faith in a Power for Good. Like a pebble thrown in a pond, the vibration of thought waves goes out like any other vibration. That energy, extending into space returns to us again on the theory that all energy must return to its source. Love, caring and compassion of self and others is the Greatest Healer. We have seen

My time to live in Paradise ended well before the Camp Fire but a part of me has remained connected. Today I am privileged to be serving as the congregation’s minister and Spiritual Director. My appointment comes after the many years of dedicated service by Rev. Andy Torkelson. Just weeks before COVID-19 landed at our doorstep, the center had returned to Paradise for Sunday’s services and classes at the Lotus Center at 6268 Skyway. We will return. Till then, we lovingly hold the community-at-large in our prayers knowing that the Spirit of Love moving through collaboration and a faith in the human spirit is the new Paradise and all its name implies.

Construction Loans 530-877-8800


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Rev. Christine Jeffers Center for Spiritual Living Paradise

Center for Spiritual Living, Paradise 530-877-5673 www.paradisecsl.org \ admin@cslparadise.org

Floyd Martin Ocean Lending NMLS #1626788 / 1892139

Licensed by the Department of Business Oversight under the California Mortgage Lending Act License #41DBO-76602

28 December 2020 • Ridge Business Journal

Aristotle Custom Homes (ACH) has personal understanding of wildfires, having experienced devastation themselves in Fort McMurray, Alberta, Canada. They share their talent and commitment with our community, bringing compassion and expertise. Check them out at Facebook.com/ AristotleCustomHomes or call (707) 615-2120.

Paradise Homes’ spectacular model home is located at 635 Boquest Blvd,. across the street from the Building Resiliency Center (BRC). Make an appointment to view the beautifully staged model with finish options showroom. Delivery in as little as 6 weeks! Give Chris Kelley a call: (530) 717-8774 and visit online at paradisehomesca.com/. For over 40 years, Romero Construction has built positive client relationships based on high quality craftsmanship, integrity, reliability and honesty. With attention to detail and energy efficiency, they work to turn your “Vision into Reality” in a cost effective and timely manner! Find out more at romeroconstructionco.com/ or call (530) 560-5475.

Owner Cindy Dawson of Deja Vu -Gardens Galore Nursery replanted at the iconic Mendon’s site, 5424 Foster Road in Paradise. “The Vu” offers trees, landscape plants and shrubs, garden accessories, potting soil, and so much more!

Now operating in Paradise at the Holiday Plaza, Paradise Stronger offers fitness classes, wellness education, and community support for a stronger Paradise. More information at paradisestronger.org. 6848 Skyway, Suite T. (530) 876-4151, support@ paradisestronger.org.

School choice is fundamental to building community. After a year of displacement in Chico, Children’s Community Charter School has come home to its campus at 6830 Pentz Road. Learn about the values and mission of CCCS by visiting paradisecccs.org or call (530) 877-2227.

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December 2020 • Ridge Business Journal 29

Chamber membership demonstrates to your customers and other businesses your commitment to the community. Chamber members are respected, legitimate, trustworthy businesses and community investors who agree to: Accounting Blue Star Solutions

693 Fir Street Paradise (530) 872-0948

Appliance Sales & Service Hudson’s Appliance Center 454 Pearson Road

Matthews, Hutton & Paradise (530) 877-6312 Warren, CPAs 15302 Humboldt Rd. #2 Chico (530) 877-6793

McKinnon & Associates

6161 Clark Road Ste 3 Paradise (530) 876-0944

Acupuncture Elements of Health

6407 Skyway Paradise (530) 451-6700

Heavenly Herbs & Acupuncture

13 Williamsburg Lane (temporary location) Chico (530) 877-7003

Advertising AT&T Yellow Pages 11249 Gold Country Blvd. #100 Gold River (916) 852-3044

Bourbon Hill Ltd.

3513 Shadowtree Lane Chico (530) 864-7097

Monkey Business

By Virtual Appointment Only. Oroville (530) 413-5115

Paradise Post

400 E. Park Ave. Chico (530) 877-4413

Preferred Professionals

6779 Skyway Paradise (530) 520-3065

Yellowbook USA

901 Bruce Rd. Ste. 150 Chico (530) 896-7900

Airport Paradise Airport

4405 Airport Road Paradise (530) 521-2289

Alterations / Sewing CraftySewingSue Custom Seamstress

814 Roe Road Paradise (530) 877-7203

Animal Welfare PASH

P.O. Box 1021 Paradise (530) 876-8195

Topcats on the Ridge, Inc.

P.O. Box 2281 Paradise (530) 872-8112

Antiques and Collectibles Jeannie’s

491 Pearson Road Paradise (530) 762-4960

Treasures from Paradise

969 Bille Road Paradise (530) 872-4200

Apartments Shadowbrook Apartments

1090 Shadowbrook Way Paradise (530) 872-1024


Bassenian|Lagoni Architects

1022 Mendocino Ave and at 6161 Clark Road #1 Santa Rosa (949) 630-5496 Lic # C 24461

Daniel Patrick Construction Services Corp. and Architectural Design 30 Shari Ln. Chico (530) 520-7807 CSL#: 1007796

Pasquini Engineering, Inc.

6221 Clark Road Paradise (530) 332-8311 RCE 46079

Art Galleries

Paradise Art Center

5564 Almond Street Paradise (530) 877-7402

Assisted Living

Sunshine Assisted Living

1468 Sun Manor Paradise (530) 877-3363


Law Office of Christian A. Atherton

2112 East 5th Avenue Oroville (530) 877-6332

McKernan, Lanam, Bakke & Williams, LLP

55 Independence Circle Suite 106 Chico (530) 877-4961

Patricia Wood Elkerton, Attorney at Law

US Bank

6817 Skyway Paradise (530) 877-9373

Wells Fargo Bank

6930 Skyway Paradise (530) 872-0813


Jen’s Place

7126 Skyway ABC Paradise (530) 413-9130


6256 Skyway Paradise (530) 413-9422

Beauty Care / Salons A Cut Above Paradise

6848 Skyway Suite C Paradise (530) 877-7365

Hair Body & Soul

6607 Skyway Paradise (530) 342-6978


Paradise Bikes

6282 Skyway Paradise (530) 877-3992

Blood Banks and Centers Vitalant

555 Rio Lindo Ave. Chico (530) 893-5433

Building Supply Foothill Mill & Lumber Company

1698 Wagstaff Paradise (530) 877-3395

James Hardie Building Products

26300 La Alameda, #400 Mission Viejo (707) 344-7167

Mathews Readymix 1619 Skyway Chico (530) 893-8856

NorCal Lumber Company

P.O. Box 1408 Paradise (530) 519-4065

4601 Bernice Ave Marysville (916) 936-7617

Vance Family Law

PRO Aggregate Inc.

1440 Lincoln Street Oroville (530) 413-3345

Automotive Repair

C and J Service Center

549 Pearson Road Paradise (530) 413-9533

Lyons Express Lube & Oil

5605 Almond Street Paradise (530) 762-0295

Paradise Auto Body

1122 Elliott Road Paradise (530) 872-8060

Banks / Credit Union

Mechanics Bank

672 Pearson Road Paradise (530) 877-0857 x3119

Sierra Central Credit Union

3668 Hicks Lane Chico (503) 342-8028

Business Services 3CORE, Inc.

2515 Ceanothus Avenue Suite 105 Chico (530) 893-8732

Butte College Economic and Workforce Development

2480 Notre Dame Blvd Chico (530) 879-9069

Butte College SBDC

2480 Notre Dame Blvd. Chico (530) 895-9017

Kate Leyden Consulting

Chico (530) 521-9314

Park Place Payments Magalia (530) 403-9483

5175 Skyway Paradise (530) 872-7749 Ext. 107

Ridge WorkSpace

Tri Counties Bank


6848 Q Skyway Paradise (530) 872-2992

6161 Clark Road #1 Paradise (530) 877-9356 1324 Mangrove #114 Chico (530) 342-8932

Promote local commerce and industry Maintain high ethical standards in business and professions Positively contribute to the quality of life on the Ridge

Candies/ Chocolate Joy Lyn’s Candies

220 Pearson Road Paradise (530) 872-9167

Carpet, Upholstery, & Dry Cleaning Services Northstate Carpet Cleaning

452 Sunburst Drive Paradise (530) 514-2001

Casinos Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560


BluSmoke BBQ Co. 1319 West Sacramento Ave Chico (530) 990-0023

Green Paradise Cafe on Wheels Follow on Facebook for Food Trailer Locations.


Paradise United Methodist Church

Paradise Elks Lodge #2026

St. Nicholas Episcopal Church

Paradise Horsemen’s Paradise (530) 966-8640 Association Coffee Shops

6722 Clark Road Paradise (530) 877-5989

85872 Oliver Road Paradise (530) 877-7006

St. Thomas More Catholic Church

767 Elliott Rd Paradise (530) 877-4501

Cleaning Service Davis Construction Cleaning

5240 Rosehill Road Paradise (530)570-1470

White Janitorial

Child Care Pee Wee Preschool

6264 Skyway Paradise (530) 564-4227

Alliance Builders Foundation-ABF

P.O. Box 883 Magalia (530) 873-6623

Boys & Girls Club of the North Valley 601 Wall Street Chico (530) 872-3662

California Vocations, Inc.

564 Rio Lindo Ave. #204 Chico (530) 877-4146

Valley Oak Children’s Services

Feather River Health Foundation

Churches Center for Spiritual Living Paradise

6268 Skyway Paradise (530) 877-5673

Craig Memorial Congregational Church

780 Luther Drive Paradise (530) 519-3113

First Baptist Church

5910 Clark Road, Suite T Paradise (530) 877-9361

Friends of the Library, Paradise

P.O. Box 1730 Paradise (530) 228-0771

Habitat for Humanity of Butte County

220 Meyers St. Chico (530) 343-7423

North Valley Community Foundation

6500 Clark Road Paradise (530) 877-3532

1811 Concord Avenue, Suite 220 Chico, (530) 891-1150

Magalia Community Church

Pair-O-Dice Chapter E.Clampus Vitus

13700 Old Skyway Magalia (530) 877-7963

Our Savior Lutheran Church

7126 Skyway, Suite F Paradise (530) 877-7321

5275 Skyway Paradise (530) 762-7066

Paradise Ridge Fire Safe Council

P.O. Box 1081 Paradise (530) 877-1345

P.O. Box 711 Paradise (530) 872-2052

Paradise Chocolate Fest

Paradise (530) 342-4896

Paradise (530) 413-7725

Paradise Scholarship Foundation

7050 Skyway Paradise (530) 321-4917

Paradise Symphony Society, Inc.

P.O. Box 1892 Paradise (530) 327-8508


P.O. Box 1021 Paradise (530) 876-8195

Rebuild Paradise Foundation

6067 Skyway Suite B Paradise (530) 864-0825

Regenerating Paradise

10264 Zangol Place Grass Valley (415) 248-6231

Table Mountain Lodge No. 124, F. &A.M.

P.O. Box 212 Paradise (916) 202-6942

The Depot Museum

5570 Black Olive Dr Paradise (530) 877-1919

The Exchange Club of Paradise

P.O. Box 573 Paradise (530) 521-7696

Topcats on the Ridge, Inc.

P.O. Box 2281 Paradise (530) 872-8112

Upper Ridge Community Council

Magalia (530) 762-4995

Valley Contractors Exchange

Paradise Community 951 E. 8th Street Chico (530) 343-1981 Center (Paradise Paradise Adventist Ridge Senior Center) Church Valley Oak 2500 Floral Ave. Suite 30 5282 Filbert Ct. Paradise (530) 321-6303 Children’s Services Chico (530) 877-4454 Paradise Alliance Church

6491 Clark Rd Paradise (530) 877-7069

Paradise Lutheran Church

780 Luther Drive Paradise (530) 877-3549

Road Roaster Coffee Company

4931 Contentment Lane

Dutch Bros. Coffee

6901 Skyway Paradise (530) 872-3194

Community Investor

Dean Fender

Chico (530) 518-2173

Frank Dodini

Gridley (530) 868-3021

Melissa Schuster

Paradise (530) 228-0941

Computers and Internet

Paradise Community Chorus

P.O. Box 1043 Magalia (530) 521-9207

Paradise Community Guilds

511 Pearson Road Paradise (530) 762-1490

3120 Cohasset Road Suite 6 Chico (530) 895-3572


555 Rio Lindo Ave. Chico (530) 893-5433

Youth For Change

260 Cohasset. Ste 130 Chico (530) 877-8187

Conroy Construction, Inc.

1350 E 9th Street Suite 100 Chico (530) 891-1204 CSL#: 700288

D & A Construction

2526 Geary Street Redding (530) 355-2997 CSL#: 631059

DH Construction

3851 Morrow Lane, Ste. 14 Chico (530) 892-2850 CSL#: 362161

Diamond Built Construction

1278 Glenwood Ave Chico (530) 520-0902 CSL#: 981728

Webster IT Solutions Dirt to Doorknobs Cottonwood Construction (530) 526-2128

Construction, Repair, and Improvement

Clubs & Nonprofit Paradise Rotary Club Organizations 1 Source P.O. Box 820

7196 Skyway Paradise (530) 413-9485

3120 Cohasset Road Suite 6 Chico (530) 895-3572

Paradise Moose Lodge #2227

Bobbi’s Boutique

Bare on the Ridge

980 Elliott Rd Paradise (530) 877-4493

P.O. Box 2801 Paradise (530) 762-4919

Paradise Rod & Gun Club, Inc.


Yony’s Roasted Corn

Paradise Cemetery District

Paradise Host Lions Club

767 Birch Street Paradise (530) 520-3243

1900 Oro Dam Blvd E #12-310 Oroville (530) 828-0718


6705 Moore Road Paradise (530) 519-0455

Paradise (530) 518-7468

6256 Skyway Paradise (530) 413-9422 (909) 247-5398

1080 Ewald Court Paradise (530) 877-3977

Coffee Roaster

Solutions Inc.

204 Pearson Rd Paradise (530) 358-2002 CSL#: 365276 B

AAA Plus Construction and Restoration

8541 Younger Creek Dr. Suite 100 Sacramento 1 (800) 900-1001 CSL# 735391

AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

AJ Verar Construction

2094 Larkin Rd. Biggs (530) 250-5045 CSL# 1061822

Alliance Builders Foundation-ABF

1900 Oro Dam Blvd E #12-310 Oroville (530) 828-0718

Aristotle Custom Homes LLC

6585 Clark Road Suite 300 Paradise (530) 815-5290 CSL#: 1043177

Aurora Ridge Homes, Inc.

5910 Clark Rd, Ste F Paradise (530) 413-9557 CSL#: 1057530

Balken Construction / MBC Homes

720 Skyway Ste. H Paradise (530) 520-0000 CSL#: 575741

Billson Construction Co. Inc.

3 Commerce Ct. Ste 100 Chico (530) 343-2293 CSL#: 671927

Billywood Construction

191 Twin Rivers Dr Yuba City (530) 300-1550 CSL#: 942506

Carmichael Construction Inc

6201 Wildomar Way Carmichael (916) 316-1383 CSL#: 1000942

6405 Skyway Paradise (530) 762-2047 CSL#: 797406

Don Ajamian Construction, Inc.

1870 Twin View Blvd Redding (530) 223-3977 CSL#: 721195

DW Plumbing, Inc 20779 Walnut St Red Bluff (530) 527-6403 CSL#: 679492

ESI Builders & Remodelers

4993 Golden Foothill Parkway #9 El Dorado Hills (916) 939-9501 CSL#: 962791

Experts In Your Home

1756 Humboldt Rd Chico (530) 514-2671 CSL#: 143778

Flores HVAC & Construction

P.O. Box 1068 Durham (530) 809-0058 CSL#: 787079

German Construction

Chico (530) 820-2031 CSL#: 1051995

Glassburn Construction Inc.

409 Lynn Avenue Antioch (925) 366-5230 CSL#: 1029032

Innovative Builders Inc. 4084 Mary Ave Olivehurst (530) 632-2601 CSL#: 1048613

Integrity Builders

6627 Clark Road Paradise (530) 872-3227 CSL#: 707423

JB Custom Builders, Inc. 78305 Avenue 41 Bermuda Dunes (760) 404-9635 CSL#: 979342

JC Construction

21326 Ave 245 Lindsay (559) 359-1758 CSL#: 858236

Jim Falco Homes

24226 Lancaster Drive Menifee (949) 887-1050 CSL# 397478

30 December 2020 • Ridge Business Journal

JR & EW Construction, Inc. 1561 Sanborn Road Yuba City (530) 315-0501 CSL#: 1057943

Servpro of Chico/ Lake Almanor

775 Entler Ave Chico (530) 899-9141 CSL#: 1013416

Sherman Homes Kendall Construction Construction, Inc. 6225 Wyack Ct Magalia (530) 720-1067 CSL#: 993071

Kessner Construction

2071 Oro-Chico Highway Durham (510) 847-9554 CSL#: 603049

Lake County Contractors

5790 Clark Road Paradise (707) 263-8482 CSL#: 993880

M V K Construction

Paradise (530) 354-0052 CSL#: 1061153

16770 Placer Hills Rd. Suite A, Meadow Vista (714) 264-2180 CSL#: 860172

Sierra Peak Homes 2100 Manzanita Lane Reno (518) 339-4655 CSL#: 878197

Silvermark Construction

780 Chadbourne Road Suite D Fairfield (707) 759-3434 CSL#: 1019403

Sky Ridge Builders

M.A.G Construction

6545 Skyway, Ste B-1 Paradise (530) 338-7872 CSL#: 1060459

Martin Construction

Smalley General Contracting

Magalia (530) 570-6576 CSL#: 1053614 800 Elliott Rd Paradise (530) 680-6423 CSL#: 903019

McMahon Construction Inc.

7060 Skyway Paradise (916) 337-4477 CSL#: 770213

Merkley Construction

7020 Skyway Ste M & N Paradise (530) 518-4606 CSL#: 620673

Morgan Ridge Construction, Inc

1825 Kay Lee Dr Durham (530) 828-2595 CSL#: 1058431

MTB Construction

5610 Skyway Paradise (530) 403-0796 CSL#: 997421

3101 Sunnyside Lane Paradise (530) 521-5645 CSL#: 952967

Stimson Construction Inc.

Magalia (530) 873-1308 CSL#: 981999

Tallpines Millworks 13305 Woodlake Rd. Grass Valley (530) 263-1128 CSL#: 904061

Trilogy Construction, Inc.

7030 Skyway Paradise (530) 877-1180 CSL#: 751447

Valley Contractors Exchange 951 E. 8th Street Chico (530) 343-1981

WLM Construction, National Builders Inc Inc. 5836 Clark Rd. Paradise (530) 328-0817 CSL#: 1042334

Nexii Building Solutions, Inc. Brentwood (209) 988-6107

Nor Cal Development Inc.

2282 Oroville - Chico Highway Durham (530) 899-7000 CSL#: 1050308

Owens Construction 6299 Cumberland Magalia (530) 936-3392 CSL#: 936464

Proframe Construction, Inc

11128 Midway Suite 8 Chico (530) 636-4574 CSL#: 1024110

Ridge Builders LLC

6451 Skyway Paradise (530) 413-9110 CSL#: 1056769

Romero Construction Co. (530) 560-5475 CSL#: 335077

SCB Homes

3690 Santa Rosa Avenue Santa Rosa (530) 876-6064 CSL#: 1050494

Selig Construction

337 Huss Drive Chico (530) 893-5898 CSL#: 711042

5822 Acorn Ridge Drive Paradise (530) 520-5178 CSL#: 901894

Consulting – Building Serrao Construction Consulting & Project Management 1051 Four Acre Ct. Chico (530) 624-5919 B294266

Sustainability Management Consulting

21945 Parkway Drive Red Bluff (530) 809-9233

Copy Services Wilson Printing and Signs

730-B Main Street Chico (530) 877-8721

Counseling Linda Bailey, LCSW Chico (530) 518-0419

Crisis Intervention Catalyst Domestic Violence Services

330 Wall Street, Suite 50 Chico (530) 343-7711

Dance Instruction Northern California Ballet

633 Pearson Road Paradise (530) 872-1719

Positive-I Dance & Circus Center

6294 Skyway Paradise (831) 747-4701


Hanosh and Hunter Dental Group

1660 Humboldt Rd Ste 1 Chico (530) 877-9800

Paradise Gentle Dentistry, Brent E Parrott, DDS

2014 5th Avenue Oroville (530) 877-2313

Smalley General Contracting

3101 Sunnyside Lane Paradise (530) 521-5645 CSL#: 952967

Embroidery A Stitch Above Embroidery & Shirt Printing

2050 Lincoln Street Oroville (530) 413-9887

Emergency Services

Disabled Services Butte County EMS

California Vocations, Inc.

564 Rio Lindo Ave. #204 Chico (530) 877-4146


Burnt Barn Distilling Co.

195 Wayland Road Paradise (530) 228-0941

Dog Training

A Good Dog Day Behavior & Training 1221 W Belknap Drive Nampa (530) 459-8767

Education/ Schools

Achieve Charter Schools of Paradise

771 Elliott Road Paradise (530) 872-4100

Butte Community College

Butte College President’s Office 3536 Butte Campus Dr Oroville (530) 895-2511

Children’s Community Charter School

6830 Pentz Road Paradise (530) 877-2227

HomeTech Charter School

6249 Skyway Paradise (530) 872-1171

Paradise Adventist Academy 1877 Hooker Oak Ave Chico (530) 877-6540

Paradise Adventist Elementary

5699 Academy Dr. Paradise (530) 877-6540

Paradise Charter Middle School

6473 Clark Road Paradise (530) 872-7277

Paradise Unified School District

6696 Clark Road Paradise (530) 872-6400

333 Huss Drive Ste #100 Chico (530) 891-4357

Employment Services Allevity

870 Manzanita Court, Suite A Chico (530) 345-2486

Alliance for Workforce Development, Inc.

1600 Mangrove Avenue, Suite 115 Chico (530) 616-1053

Engineering 4LEAF, INC.

2126 Rheem Drive Pleasanton (925) 785-3581

AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

Andersen Engineering

2301 Carlson Blvd. Richmond (415) 250-8473 S-5986C-69137

Joseph Leonard’s Structural Engineering

336 Carriage Lane Auburn (530) 820-3492 BSPELG: C 73026 / S 5880 : Civil / Structural

JR & EW Construction, Inc. 1561 Sanborn Road Yuba City (530) 315-0501 CSL#: 1057943

LACO Associates

32 W 8th Ave, STE B Chico (707) 443-5053

Pasquini Engineering, Inc.

6221 Clark Rd. Paradise (530) 332-8311 RCE 46079

Electrical Services Rancho Engineering, Inc. 6067 Skyway Bunch Electric 164 Pearson Road Paradise (530) 966-4125 CSL#: 1002218

Paradise (530) 877-3700 C66034

Colburn Electric

10716 Peoria Road Browns Valley (530) 741-1069 CSL#: 1057402

566 Bille Road Paradise (530) 570-2751 CSL#: 630485

CW Electric

55 Tuscan Drive Paradise (530) 872-3443 CSL#: 628578

J Melgoza Electric 1056 Barnes Circle Woodland (530) 848-1983 CSL#1058866

Reed Electric

208 Redbud Drive Paradise (530) 990-6892 CSL#: 1042574

Vox Excavation

Engineering Products Compac Engineering, Inc

1111 Noffsinger Lane Paradise (530) 872-2044

Entertainment and Arts

Paradise Symphony Society, Inc.

P.O. Box 1892 Paradise (530) 327-8508

Event Facilities Magalia Park and Community Center

13917 South Park Drive Magalia (530) 413-9158

Paradise Airport

4405 Airport Road Paradise (530) 521-2289

Paradise Rod & Gun Club, Inc.

P.O. Box 1081 Paradise (530) 877-1345


Altered State Restorations Hardwood Flooring 21 San Ramon Dr Chico (530) 592-7925 CSL#: 1013708

Paradise Community Cal-Vada Flooring 8935 Skyway Guilds 511 Pearson Road Paradise (530) 762-1490

Paradise (530) 877-6227 CSL# 333358

Paradise Elks Lodge #2026

S & S Floor Covering

1080 Ewald Court Paradise (530) 877-3977

204 Pearson Road Paradise (530) 228-9012 CSL#: 968664

Paradise Lutheran Church

Holiday Market

Food Stores

780 Luther Drive Paradise (530) 877-3549

6848-L Skyway Paradise (530) 877-7621

Paradise Moose Lodge #2227

Safeway Store #302

5275 Skyway Paradise (530) 762-7066

Paradise Performing Arts Center

777 Nunneley Road Paradise (530) 872-8454

Paradise Recreation and Park District

6626 Skyway Paradise (530) 872-6393

Table Mountain Lodge No. 124, F. &A.M.

P.O. Box 212 Paradise (916) 202-6942

Excavation AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

Badger Daylighting XRD

Redding (530) 605-9687 CSL#: 945499

Coleman Pipelines

Magalia (530) 413-3490 CSL#: 959042

JR & EW Construction, Inc. 1561 Sanborn Road Yuba City (530) 315-0501 CSL#: 1057943

Vox Excavation

10716 Peoria Road Browns Valley (530) 741-1069 CSL#: 1057402

Financial Advisor Edward Jones Donna Buzzard, Financial Advisor

6311 Skyway Paradise (530) 872-7000

Edward JonesShannon Hurte Financial Advisor

2856 Olive Hwy, Ste. E Oroville (530) 872-4339

Financial Planners Prosperity Investment Management, Inc.

Paradise Community 2561 California Park Chorus Drive Suite 110 P.O. Box 1043 Magalia (530) 521-9207

Firearms & Shooting Ranges

Chico (530) 877-4111

5918 Stoneridge Mall Pleasanton

Save Mart

6636 Clark Road Paradise (530) 877-0522

Food Truck Yony’s Roasted Corn (909) 247-5398

Funeral Services

Congressman Doug LaMalfa

120 Independence Circle Suite B Chico (530) 343-1000

Supervisor Doug Teeter

6585 Clark Rd, Ste 200 Paradise (530) 774-4678

Grant writing

Gary Bess Associates, Inc.

2205 Meadow Creek Rd Lincoln (530) 877-3426

Graphic Design & Marketing

Daniel Patrick Graphics

30 Shari Ln. Chico (530) 520-7807

Digital Print & Design

3851 Morrow Ln, Ste 1 Chico (530) 893-0995

Monkey Business

By Virtual Appointment Only. Oroville (530) 413-5115

Gutters & Downspouts

Byers’ Enterprises, Inc.

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

Newton-Bracewell Cremation & Funeral Western Heating & Rain Gutters Services 5691 Almond Street Paradise (530) 873-7602

Rose Chapel

6382 Clark Road Paradise (530) 877-4923

Furniture / Home Furnishings


491 Pearson Road Paradise (530) 762-4960

Garden Supplies Paradise Garden Supply, LLC

7675 Skyway Paradise (530) 762-2713

Tractor Supply Co 6600 Clark Road Paradise

Gas – Propane Reliance Propane

2625 S 5th Ave. Oroville (530) 872-7740


2371 Washington Ave. Ste A Oroville (530) 538-8550 CSL#: 665598

Hardware Store Thomas Ace Hardware

5720 Clark Road Paradise (530) 877-4442

Hauling PRO Aggregate Inc. 3668 Hicks Lane Chico (503) 342-8028

Health / Nutrition Arbonne Allison Denofrio, Independent Consultant

P.O. Box 1041 Chico (530) 355-6315

Arbonne Jenn Brooks, Independent Consultant

Joy Lyn’s Candies

Paradise (530) 864-1211

Thomas Ace Hardware

Feather River Health Foundation

220 Pearson Road Paradise (530) 872-9167

5720 Clark Road Paradise (530) 877-4442

Treasures from Paradise

969 Bille Road Paradise (530) 872-4200

Glass Sales and Service Miller Glass, Inc

745 Cherry Street Chico (530) 343-7934

Government Organization Assemblyman James Gallagher

Chico District Office 2060 Talbert Drive, Suite 110 Chico (530) 895-4217

Health and Medicine 5910 Clark Road, Suite T Paradise (530) 877-9361

Health and Wellness Heavenly Herbs & Acupuncture

13 Williamsburg Lane (temporary location) Chico (530) 877-7003

The Lotus Guide 6268 Skyway Paradise (530) 894-8433

Health care Adventist Health Feather River Health Center

5125 Skyway Paradise (530) 872-2000

Health Clubs / Gyms Curves Paradise

6848 Skyway, Suite G Paradise (530) 877-8300

Paradise Fitness

6626 Clark Rd, Suite M Paradise (530) 872-5090

Paradise Stronger 6848 Skyway, Suite T Paradise (530) 327-7235

Heating & Air Conditioning

Air Flow Mechanical Heating and Air Conditioning 11535 Wilder Rd Red Bluff (530) 988-5550 C-20 993203

Feather River Aire, Inc.

1650 Feather River Blvd. Oroville (530) 567-7113 C-20 -1036985

Flores HVAC & Construction

P.O. Box 1068 Durham (530) 809-0058 CSL#: 787079

Wilson’s Heating & Air, LLC

308 Bordeaux Ct Unit C Chico (530) 680-4116 CSL#: 592459

Home Design

Aryus Homes

6141 Center Street, Suite A Paradise (530) 395-1091 1067116

Design Horizons LLC 370 Ryan Ave, #168 Chico (415) 533-7094

Lev Designs

7844 Madison Ave, Suite 106 Fair Oaks (916) 312-2131


Enloe Medical Center

1531 Esplanade Chico (530) 332-4585

Oroville Hospital

2767 Olive Highway Oroville (530) 533-8500

In Home Senior Care

Home Instead Senior Care

2639 Forest Avenue, Suite 110 Chico (530) 877-6100

Industrial Supply

Mendes Supply Company

2710 Feather River Blvd #A Oroville (530) 533-0966

Spray Chem Chemical Co., Inc.

705 Keenan Court Durham (530) 895-3658


Farmers Insurance Keith Powell Agency 21 Williamsburg Lane Chico (530) 767-1355

Farmers Insurance, Foster Agency

5913 Clark Road, Ste A Paradise (530) 876-8604

Heritage Insurance Agency

290 Airpark Boulevard Chico (530) 894-3276

December 2020 • Ridge Business Journal 31

Kevin Baker Insurance Agency

389 Conners Ct, Suite G Chico (530) 872-4644

Nevin & Witt Insurance Services

1600 Mangrove Avenue #195 Chico (530) 894-0111

Professional Claims Association 3221 Cohasset Road, Suite 150 Chico (530) 224-9322

VANTREO Insurance Brokerage

2068 Talbert Drive #100 Chico (530) 895-1555


Woodworths Jewelry

6265 Skyway Paradise (530) 877-7111


PRO Aggregate Inc. 3668 Hicks Lane Chico (503) 342-8028

Wood, Water & Stone Landscaping

5455 Mays Lane Paradise (530) 961-2253 CSL#: 748609


Best Western Paradise Hotel

5475 Clark Road Paradise (530) 762-6051

Gold Country Casino & Hotel

4020 Olive Highway Oroville (530) 538-4560

Ponderosa Gardens Motel, Inc

7010 Skyway Paradise (530) 872-9094

Mailboxes Locking Mailboxes

Paradise (530) 872-4624

Management Consulting Gary Bess Associates, Inc.

2205 Meadow Creek Rd Lincoln (530) 877-3426

Partner Zink Consulting

Magalia (626) 840-4438

Manufactured Homes

JMS Sales, Inc.

5867 Queen Drive, Paradise (714) 800-3439

Paradise Homes Inc.

635 Boquest Blvd. Paradise (530) 717-8774 CSL#: 606775

Paradise Mobile Estates, LLC

1354 Elliott Road Paradise (530) 410-4563

Reconstruction & Recovery Advisors, Inc.

5923 Clark Road Suite A Paradise (800) 298-6979 CSL#: 1041473

Marketing Blue Flamingo Marketing

1222 Esplanade Avenue Chico (530) 588-0758

Explore Butte County

326 Huss Lane, Building E Chico (530) 918-4585

Massage Therapy Ridge Eye Institute Elements of Health

6407 Skyway Paradise (530) 451-6700



5889 Clark Road Paradise (530) 877-2250

Orchard Noble Orchard Company

Fallen Leaf Studio

15226 Torey Pine Road Magalia (559) 871-5539

Higman Graphics

2240 Saint George Lane, #5 Chico (530) 342-4229

603 N Market St Redding (530) 243-5493

7050 Pentz Rd. Paradise (530) 781-4784

Paradise Medical Group, Inc.

Sunset Painting Co.

1388 Longfellow Ave Ste 10 Chico (530) 520-6475

Performing Arts



6470 Pentz Road Paradise (530) 872-6650

Metal Buildings

Mister Metal

3450 Palmer Drive 4-153 Cameron Park (916) 936-7746

Mobile Home Parks Paradise Mobile Estates, LLC

1354 Elliott Road Paradise (530) 410-4563

Mortgage Companies

American Pacific REVERSE Mortgage

3000 Lava Ridge Court, Suite 103 Roseville (916) 616-8632

Ocean Lending Home Loans, Inc. – Floyd Martin

6555 Skyway Paradise (530) 877-8800

Priority Financial Group

6331 and 6333 Skyway Paradise (530) 332-8298

Painting Chico, (530) 680-8150

Northern California Ballet

633 Pearson Road Paradise (530) 872-1719

Paradise Community Chorus P.O. Box 1043 Magalia (530) 521-9207

Paradise Performing Arts Center

777 Nunneley Road Paradise (530) 872-8454

Theatre on the Ridge 3735 Neal Road Paradise (530) 877-5760

Pharmacies Paradise Drug

195 Cohasset Road Chico (530) 877-4981

Rite Aid Magalia

14115 Lakeridge Circle Magalia (530) 873-0800

Rite Aid Paradise

6007 Clark Road Paradise (530) 872-2700


Professional 7576 Skyway Mortgage Associates Paradise (530) 876-8222 P.O. Box 358 Magalia (530) 413-9673

Museums The Depot Museum

5570 Black Olive Dr Paradise (530) 877-1919

Notary Services Rachel Copeland, Realtor

5913 Clark Road Unit D Paradise (530) 783-9191

Physical Therapy Pillsbury Physical Therapy, Inc.

6678 Clark Road Paradise (530) 876-1006

Plumbing Services

Cardin Plumbing

Paradise (530) 570-3669 CSL#: 528804

Earl’s Plumbing

Park Avenue Ridge Mobile Notary 2264 Chico (530) 872-7900 Magalia (530) 762-7239

Nurseries Deja Vu—Gardens Galore Nursery

5424 Foster Road Paradise (530) 990-4205

“The Nursery” at Noble Orchards

7050 Pentz Road Paradise (530) 781-4784

Office Equipment Advanced Document Concepts 702 Nord Avenue Chico (530) 893-8711

Coastal Business Systems

888 Manzanita Ct, Suite 120 Chico (530) 892-2146

Global Office, North 2275 Springfield Dr. Ste. 120 Chico, (530) 520-2991

2477 Forest Ave Chico (530) 592-3985

North State Parent Magazine P.O. Box 1602 Mount Shasta (530) 926-1287

Radio Stations Deer Creek Broadcasting, LLC

2654 Cramer Lane Chico (530) 345-0021

Real Estate American Homes and Land

5580 Almond Street Paradise (530) 413-0041

Blue Team Realty

(now known as Better Homes and Gardens Real Estate Welcome Home) 6141 Center Street Paradise (530) 961-3400

C21 Select Group, Doriane Regalia

P.O. Box 105 Magalia (707) 292-2211

5913 Clark Road Unit D Paradise (530) 783-9191

RE/MAX of Paradise - Rhonda Maehl 14154 Skyway #8 Magalia (530) 873-7640

RE/MAX of Paradise Real Estate

1001 Bille Road Paradise (530) 872-5880

Real Estate Professionals

205 Pearson Road Paradise (530) 872-1600

Steve Youngblood & Shirley Daley Realtors

4477 Garden Bar Road Lincoln (916) 412-3103 or 916 223-2500

Recreation Explore Butte County

326 Huss Lane, Building E Chico (530) 918-4585

Recreation and Sports Magalia Park and Community Center

Paradise (530) 520-4094

Century 21 Select Real Estate Inc.

5428 Skyway Paradise (530) 571-7725

Century 21 Select Real Estate Inc., Mike Richards®

5428 Skyway Paradise (530) 864-9192

Smalley General Contracting

3101 Sunnyside Lane Paradise (530) 521-5645 CSL#: 952967

Portable Toilet Rentals

Alpine Portable Toilet Services LLC

2593 South 5th Avenue Oroville (530) 712-9230

Johnny on the Spot DBA Chico Septic 5050 Cohasset Rd, Suite 70 Chico (530) 893-5687

5428 Skyway Paradise (530) 518-8041

Coldwell Banker Ponderosa Real Estate

7054 Skyway Paradise (530) 877-6244

DC Investments One LLC

P.O. Box 1034 Paradise (530) 238-5264

JMS Sales, Inc.

5867 Queen Drive, Paradise (714) 800-3439

Johnson Real Estate

PO Box 370 Paradise (530) 877-7428

Tyme Realty Printers and Signs Olde P.O. Box 104

Wilson Printing and Signs

730-B Main Street Chico (530) 877-8721

3851 Morrow Lane, Suite 1 Chico (530) 893-0995

Paradise (530) 876-8899

Olde Tyme Realty, Patty G. McKee, Realtor®

Paradise (530) 518-5155

Paradise Association of Realtors

6161 Clark Road, # 2 Paradise (530) 762-0053

P.O. Box 337 Paradise (530) 873-0744 CSL#: 650850

Powell Roofing, Inc.

43 Norfield Avenue #43 Chico (530) 892-1410 CSL#: 869919

RV Space Rental Paradise Moose Lodge #2227

5275 Skyway Paradise (530) 762-7066

Sanitation Spray Chem Chemical Co., Inc.

705 Keenan Court Durham (530) 895-3658

Security Alarm Alliance (530) 873-4699

Septic Installation & Service AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

Dobrich & Sons Septic Service

13917 South Park Drive Magalia (530) 413-9158

Paradise Little League

Dobrich Septic Service

P.O. Box 282 Paradise (530) 570-5694

Paradise Recreation and Park District

6626 Skyway Paradise (530) 872-6393

P.O. Box 1081 Paradise (530) 877-1345

Recycling Services Northern Recycling & Waste Services, LLC 920 American Way Paradise (530) 876-3340 x2

Rental Property

Century 21 Select Real Estate, Susan G. Paradise Lutheran Church Mr. Rooter Plumbing Thomas 9 Commerce Court Chico (530) 321-4203 CSL#: 933807

C&C Roofing Inc

P.O. Box 1681 Magalia (530) 873-9901 758026

Century 21 Select Inc Sue Mawer Paradise Rod & Gun 5428 Skyway Club, Inc.

CSL#: 772565

Printing and Ophthalmologists / Graphic Design Optometrist/ Optical Digital Print & Dispensary Design

Great Pair Eyewear

World Graphics

Rachel Copeland, Realtor

780 Luther Drive Paradise (530) 877-3549

Restaurants Green Paradise Cafe on Wheels Follow us on Facebook for Food Trailer locations.

Maria’s Kitchen

1132 Elliott Road Paradise (530) 876-1086


6808 Skyway Paradise (530) 774-7307

Mountain Mike’s Pizza Paradise

6626 Clark Rd, Suite K Paradise (530) 872-1991


6256 Skyway Paradise (530) 413-9422

Roofing Byers’ Enterprises, Inc.

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

P.O. Box 1067 Magalia (530) 873-0199 CSL# 857681

Magneson Tractor Service, Inc

1374 Keller Ln. Paradise (530) 961-3171 CSL#: 1034559

Paradise Sanitation Company, Inc.

P.O. Box 3815 Paradise (530) 877-3207 CSL#: 1049870, Town of Paradise S-501

Stan’s Septic

Magalia (530) 588-3981 CSL# 1025498, CA Septic Evaluator S-606

Shoes Baker’s Birkenstock

691 Fir Street Paradise (530) 762-0640

Small Engine Repair Swede’s Small Engine Repair

8279 Skyway Paradise (530) 990-5676

Social Services Work Training Center for the Handicapped, Inc.

2255 Fair Street Chico (530) 343-7994

Solar Power Byers’ Enterprises, Inc.

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

Sporting Goods

Sports Memorabilia Paradise Sports Cards & Memorabilia

5913 Clark Road Suite H Paradise (530) 566-4177

Storage Self Service

American Self-Storage

9100 Skyway Paradise (530) 872-1219

Clark Road Storage

1117 Noffsinger Lane Paradise (530) 877-6258

Storage - Self Service Five Star Mini-Storage 5821 Clark Road Paradise (530) 876-9999

Surveyors BCP-3D Inc

895 Embarcadero Dr. Suite 204 El Dorado Hills (888) 791-5520 BPELSG: LS 8154 (Casey Lowry)

Dunham Surveying, LLC 1354 Geneva Ave Yuba City (530) 923-1722 PLS 6076

Tax Service Liberty Tax Service

6848 Skyway Suite V Paradise (530) 872-1876

Tax Service / Bookkeeping

Tractor Supply Co.

6600 Clark Road Paradise (530) 872-3010

1267 Dale Way Chico (707) 498-0311 A9731

M&S Wesley Tree Service

5106 Cliffhanger Lane Paradise (530) 343-6809 CSL#: 935326, ISA#: WE-8458BUM

Robert Tompkins Tree Service

2240 St. George Lane Suite 3 Chico (530) 828-8605 889724

T-Shirt Printing

A Stitch Above Embroidery & Shirt Printing

2050 Lincoln Street Oroville (530) 413-9887



1242 National Drive Sacramento 1(800) COMCAST

Pacific Gas & Electric Company 350 Salem Street Chico (530) 896-4289


Animal Hospital on the Ridge 1509 Wagstaff Road Paradise (530) 877-3000

Water Companies

Matthews, Hutton & Paradise Irrigation Warren, CPAs District 15302 Humboldt Rd #2 Chico (530) 877-6793

Tax Solutions

1803 Mangrove Ave. Suite D Chico (530) 877-9014

Thrift Shops

The Arc of Butte County

2030 Park Ave. Chico (530) 891-5865

Tire Dealers and Distributors Les Schwab Tire Center

6308 Skyway Paradise (530) 877-2424

Title Companies Bidwell Title & Escrow Co.

145 Pearson Road Paradise (530) 877-6262

Mid Valley Title & Escrow Co.

6848 Skyway Suite D Paradise (530) 877-4471

Travel Agencies and Bureaus Paradise Travel

6779 Skyway Paradise (530) 872-0285

Travel Connection

6265 Skyway Paradise (530) 877-7111

Tree Service Crossfire Tree and Vegetation Services Inc.

Fins, Fur and Feather Paradise (530) 877-9002 Sports C61/D49 A11682, 1520 Bader Mine Road Paradise (530) 876-8800

Lord’s Light Logging and Tree Service

CSL#: 868260

Hayden’s Stump Grinding

4914 Pentz Rd Paradise (530) 591-3068

6332 Clark Road Paradise (530) 877-4971

Wildlife Sanctuary Barry Kirshner Wildlife Foundation

4995 Durham-Pentz Rd Oroville (530) 533-1000

Window Washing Patrick & Chance Professional Window Washing

14822 Crescent Dr Magalia (530) 588-2560

Wood Heat and Gas Stoves Reliance Propane

2625 S 5th Ave. Oroville (530) 872-7740

Yoga Positive-I Dance & Circus Center

6294 Skyway Paradise (831) 747-4701

Youth Organizations Boys & Girls Club of the North Valley 601 Wall Street Chico (530) 872-3662

Youth for Change 260 Cohasset Road Ste 130 Chico (530) 877-8187

32 December 2020 • Ridge Business Journal