THE
Ridge
Business Journal
Your resource for what ’s happening on the Ridge!
Connecting the Ridge Business Community
www.paradisechamber.com
December 2020
Ridge Early Warning Systems addressed — PA R A D I S E —
By Colette Curtis Assistant to the Town Manager
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afety is a non-negotiable for those of us living and working in Paradise, and with that in mind, Town of Paradise Council and staff have been working hard on projects to keep our community safe. Progress on one such project, the Early Warning System, has taken a big step forward with Paradise Town Council contracting with Genasys Inc. for system design and scoping in October 2020. After the Camp Fire, an early warning system was identified by our commu-
— UPPER RIDGE —
nity as a top priority in the Long Term Community Recovery Plan. Aspects of a proposed system being considered include a siren with multiple tones and voice capability, cell phone alert compatibility and re-establishing a connection to the Town’s AM Radio Station.
Community members voiced their priorities In early October, the Town of Paradise offered a survey for residents to express their priorities for an Early Warning System. 89% of those surveyed said an
PARADISE, continues on page 10
By Lt. Steve Collins BCSO Emergency Manager
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fter the Camp Fire in 2018, Sheriff Honea and his staff examined ways to improve communications during an emergency. The Sheriff named the first Butte County Sheriff Office (BCSO) Emergency Manager position, currently filled by Lt. Steve Collins. This new position enables Lt. Collins to devote more time to the emergency management issues that face the Ridge. Lt. Collins has worked to create an Emergency Notification Group that has sufficient manpower
to send out evacuation information, quickly and efficiently. Butte County utilizes the CodeRED system during emergencies. Residents can sign-up for CodeRED through the BCSO website, www.buttecounty.net/ sheriff. BCSO also utilizes FEMA’s Integrated Public Alert and Warning System (IPAWS). Through IPAWS, Wireless Emergency Alerts (WEA) messages are sent to cellphones in the areas designated under Evacuation Orders or Warnings. Emergency Alert System (EAS) messages
UPPER RIDGE, continues on page 10
Build On! The Home Builders Resource Connection moves online By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce
• Subcontractors and suppliers actively working in the area, and
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f pandemic-driven necessity, the popular Home Builders Resource Expo has moved online and become the ”Home Builders Resource Connection.” The new platform provides a versatile digital tool built specifically to share information from contractors, trades, and service providers. This virtual connection is a video gallery of companies working to rebuild in Butte County.
In the Gallery you will see: • General contractors still accepting new clients,
• Non-profits and local agencies providing how-to’s on getting through the processes Construction companies and supporting trades are represented with a short video that introduces them to prospective clients. This provides an interface between those wishing to rebuild and contractors accepting new clients—a sort of “Match.com” for trades and customers. Subcontractor and supplier categories are also featured, as are non-profits, the Town of Paradise, and Butte County with information about funding assistance programs and other material relevant to those seeking
Housing study highlights rebuild challenges By Kate Leyden Executive Director, Chico Builders Association
CAMP FIRE RESIDENTIAL DAMAGE ESTIMATE CALFIRE - JANUARY 2019
This information is taken from the new report “The Impacts of Camp Fire Disaster on Housing Market Conditions and Housing Opportunities in the Tri-County Region” by Peloton Research + Economics.
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e might forget that the Tri-County region of Butte, Glenn and Tehama counties had a housing crisis before the Camp Fire. Demand was up, supply was down, there was very little housing available to rent or buy, and it was almost non-existent for low income households. Prior to November 8, 2018, Butte and Tehama counties were already classified as “high housing cost” because of our lower household incomes vs housing costs. The Camp Fire destroyed 14,000 older housing units that had provided irreplaceable affordable housing. Irreplaceable because you cannot rebuild old. You must build new and new isn’t affordable.
Housing Shortage Today, two forces are at work, creating a critical housing shortage. #1: The supply/demand imbalance creates a “seller’s market” for owners of existing homes depending on location. In Chico, which is close to jobs and services, the existing home prices went higher, faster. Prices escalated slower in Paradise and other cities, but they still rose. #2: The cost to build housing has risen to an unrecognizable level over the past 10 years. This reduces the number of households who can afford to buy or rent what gets built, which reduces investment in building.
Supply / Demand The report confirms the region is short on supply with no easy solution. One key constraint is the lack of “shovel-ready” land on which to build.
REPORT, continues on page 11
support with the rebuilding process. The Home Builders Resource Connection is a one-stop-shop for fire rebuilders, and may be visited round-the-clock from wherever you are! In the aftermath of the Camp Fire, the following local organizations formed a partnership to stage expos and meetings connecting rebuilders with the trades and resources needed to raise roofs and welcome residents back home:
• Rebuild Paradise Foundation • Valley Contractors Exchange • Paradise Ridge Chamber of Commerce • Chico Builders Association
EXPO, continues on page 10
Business Briefs Business Briefs spotlight members of the Paradise Ridge Chamber of Commerce, providing information to Ridge residents and visibility to Ridge businesses. All contact information for featured businesses is available in ParadiseChamber.com’s online business directory: www.paradisechamber. com/list/. This benefit is available to all members; for guidelines and information, email Monica@ParadiseChamber.com. _____________________________ Mobile notary services for the Ridge Lyz Eckhardt, owner of Ridge Mobile Notary assists clients with notarizing wills, power of attorney, contracts, pensions, deeds and affidavits. She provides friendly and efficient notary services in the comfort of your home, office or other location of your preference. Eckhardt has been a member of the National Notary Association for 11 years and has been an active member of the community volunteering her time with the Fraternal Order of Eagles, Paradise and the Paradise Moose Lodge. Ridge Mobile Notary is not an attorney licensed to practice law and may not give legal advice about immigration or any other legal matter or accept fees for legal advice. (530) 762-7239, text or call Cell: (323) 269-8624 lyznotarypublic@gmail. com, www.lyznotarypublic.com
BRIEFS, continue on page 8