Ridge Business Journal: November/December 2017

Your res ou for wha rce t happeni ’s n on the R g idge! www,paradisechamber.com

November/December 2017

Holiday & New Year Happenings

By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce

T

he holidays are upon us, and we look forward to treasured annual Ridge traditions to share. Whether it’s family in town for Thanksgiving or a quiet Christmas with the grandkids, we have ample opportunity to create memories and participate in the unique activities Paradise offers.

Annual Holiday Preview in Paradise

The 16th Annual Holiday Preview is set for November 16-19. Visit 27 local businesses for Christmas shopping while enjoying refreshments, gift ideas, and holiday décor. Visit all participating stores to increase your chance to win a gift basket. Full list of participating business on ParadiseChamber.com’s community calendar.

Ridgebucks

Paradise Ridge Chamber of Commerce issues its own currency, redeemable at 90 local businesses on the Ridge.

Wallet-sized “Ridgebucks” gift cards make the perfect gift for any occasion, and are available in the Chamber office at 5550 Skyway.

The Twelve Days of Christmas Ridgefest invites consumers to local businesses to shop and enter a $500 R idgebucks

give-away. Ridge shoppers drop entry forms at local businesses; each visit equals an opportunity to win one of five $100 Ridgebucks prizes as well as other great prizes. Look for entry forms Thursday, November 16 through Monday, November 27 at participating merchants. Details online at ParadiseChamber.com.

Paradise Ridge Chamber of Commerce Installation & Community Recognition Dinner

Community members are encouraged to submit nominations for awards to recognize individuals and organizations for achievements in business and service.

Nominate and view award descriptions on ParadiseChamber.com. Nominations will be accepted through Monday, December 11, 2017.

AND you can be a part of the celebration too! The public is invited to join our members for Dinner, a Dessert Dash, and silent auction in addition to the Awards. Attendance is $40 and must be reserved in advance. Table sponsorships are available. New this year: Showcase your creativity and your business by participating in our table decorating contest.

Please join the Chamber on Wednesday, January 24, 2018, for cocktails at 6:00pm, followed by dinner at 7:30 p.m. at the Paradise Ridge Senior Center, 877 Nunneley Road. For details visit ParadiseChamber. com, call 877-9356, or email us at info@ParadiseChamber.com.

Paradise Chamber’s 2016 Annual Installation & Community Awards Dinners celebrated individuals and organizations on the Ridge. To nominate, visit ParadiseChamber.com

Chamber Members Support Holiday Giving Paradise United Methodist Church in Collaboration with The Salvation Army

St. Nicholas’ Episcopal Church

FREE Community Thanksgiving Day Meal _ turkey and all the traditional favorites. Paradise United Methodist Church, 6722 Clark Road (across from Paradise Cinemas) on Thanksgiving, 11/23, 11 a.m.–2 p.m. Rides available and meals delivered to shut-ins by calling 877-5989, before noon on Wednesday, 11/22.

Christmas Assistance–Angel Tree Gifts (0–17 years) and Food Boxes for low-income households. Applications required; call 872-1534.

Are You Connecting With Your Customers?

By Mark Dale Cedar Creek

R

unning a business—whether a service-based firm, a retail shop or even an agency—is all about connections. Those connections don’t just go one way. A true connection means you’re engaging with your customers— they’re hearing what you say and you are listening to them. It’s called a two-way conversation.

Unfortunately, many businesses just communicate outward.

“Just pound into people what we want them to know,” is what one of our business clients shared with us as their goal.

Being bombarded doesn’t feel good, though, does it? Especially if the person talking isn’t interested in hearing what you might have to say.

Instead of “pounding,” here’s an easy— and effective—way to connect with your customers: Ask them something.

A short (five questions or less) survey will engage your customer. They’ll suddenly be thinking about your business. They’ll know you’re listening—and you want their help. And almost everyone likes to know they’re helping!

Tell us how we can improve our business...

Surveying can be as easy as photocopying your questions on a sheet of paper and asking customers to fill it out while they’re visiting your business. Or, use the power of online magic to create a survey that people can take online.

SurveyMonkey.com, SurveyPlanet.com, Zoho.com and others (search “free online survey”) make it easy to create a survey,

post it online, share the URL for the survey code in your newsletter or in an email blast and then analyze results. All three of these companies provide a limited (e.g. number of questions, number of responses) level of membership at no cost. For a monthly or annual fee, you can customize surveys and create questionnaires that are more complex and will give you even more information about your customers.

What can you ask? Certainly checking in on how customers perceive your products and service is a no-brainer, but if you want to do something easier and more lighthearted, try asking some simple questions.

What time should we open and close?

What’s your favorite product/or service that we have? What new things should we carry or do?

Those are just a start—but you get the idea. Write up the questions, distribute your survey, watch the results roll in and then tell your customers what your survey discovered. That additional touch-back will continue the conversation with your customers. And that’s what communication success is all about!

Want to know more ways to market your business? We specialize in effective ways to reach customers and would-be customers.

Give us a call! Cedar Creek, 872-0850.

Special menu for lunch on Tuesday, 11/21, 12-1:30 p.m.

Salvation Army

St. Nicholas’ Episcopal Church

Special Holiday Feast, Tuesday, December 19, noon-1:30 p.m., presents for all age groups, as long as they last.

Business Briefs The Annual Festival of Trees announces a new partnership

Quota International of Paradise is pleased to announce its partnership with Paradise Association of Realtors in hosting the annual Festival of Trees Live Auction and Gala. Because the Paradise Realtors have a heart for the community, they will make the perfect partner for Quota, in raising funds for our local families this holiday season and beyond. The gala will be held at the Elks’ Lodge the Saturday before Thanksgiving, November 18. Sandy Miller, our own favorite entertainer, will emcee and auction off the amazing Christmas trees donated by local businesses and nonprofits. The appetizers are extensive and outstanding. This is a true community effort to kick off the Christmas season. For more information, Judy 873-3462 or Carol 521-4027.

Ridge Girls Learn Computer Coding—and More!

Ridge girls between sixth and twelfth grades are invited to explore computer coding with the local Girls Who Code club—a free after-school program helping girls use computer science to impact their community. Girls Who Code is a national, nonprofit organization with the goal of closing the gender gap in technology.

Club girls join a safe and supportive environment of peers and role models and learn to

briefs, continues on page 9

2 November/December 2017 • Ridge Business Journal

More Measure C and Grant-funded Improvements Ahead in 2018

Str eet

By Colette Curtis Administrative Analyst, Town of Paradise

Elliott Road

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017 was a big year for infrastructure projects in Paradise, most notably the Safe Routes to School project along Pearson Road with new sidewalks and bike lanes (and spoiler alertDaffodils in the spring!). 2018 is shaping up to be an even bigger year for downtown Paradise with $12.9 million in projects in the works.

The lack of sidewalks and bike lanes, as well substandard road- Mayor Lotter and Councilmember Zuccolillo at the Maxwell Drive ways are big issues in Paradise.

Safe Routes to School Project Ribbon Cutting.

Starting in summer of 2018, Paradise will begin the complete transciation of Governments is also getting in on the formation of the downtown with help from two act – it is in the planning stages of a new tranSB-1 Active Transportation Program Grant sit center, complete with landscaping and other awards and leveraged Measure C funds. New improvements, to be located on Black Olive and drainage, sidewalks and bike lanes will be added Birch across from Paradise Community Park. in the downtown core – filling in gaps on Elliott, When combined, this will represent the largest Birch, Fir, Foster and Black Olive. These infrainvestment into the Town’s infrastructure in over structure improvements will also be constructed on Almond Street, which will see pedestrian two decades – making downtown Paradise more lighting and landscaping included in the project pedestrian and bike-friendly while improving as well. While crews are mobilized for the side- roads for drivers. These projects are part of the walk work, road work will be done to improve the larger downtown revitalization effort utilizing grant funding whenever possible, a vision set in substandard roadways in the project areas. motion in 2010. All construction efforts for the In addition to Town-led efforts, PG&E is plan- downtown projects are scheduled for completion ning to implement an Underground Utility Dis- in 2020. trict which will encompass both project areas.

For the rest of Paradise, the Town has $4.6 By moving the currently above-ground utilities underground, PG&E will help improve safety million in other capital projects scheduled for the and reduce the number of power outages (no next two and a half years which are nearly 100% more downed power lines during storms) as well grant funded (including another Safe Routes to as improve the aesthetics of the downtown area School Project at Ponderosa Elementary!). This with no more power lines over head and power holiday season, things are looking especially poles along the road. The Butte County Asso- bright for the Town of Paradise.

nd

Downtown Paradise Revitalization Projects

tree

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oad

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November/December 2017 • Ridge Business Journal 3

Gold Nugget Days Want YOU

By Mark Thorp Membership/Events Coordinator, Paradise Ridge Chamber of Commerce

G

OLD NUGGET DAYS - Our premiere Gold Nugget Museum event, beloved by our community for over 60 years, might have, sadly, run its course. The reality is, if the community isn’t willing to support the museum’s efforts to stage the parade, a valid point of “why do it?” has to be addressed. The parade will be celebrating its 60th anniversary in 2018, making this event potentially even more important.

Every avenue is being explored to bring the celebration to you. What will it look like? What is in store? Will it happen at all? Sonja DeBrunner, of De Sabla Guild, says, “It (the parade) has been

Graphic by Max Kilbourne, Eye of Jade Tattoo, Paradise

here for a long time, and we need to support those things that make us special– we love it! A lot of people need to become aware and contribute where they can. It’s our turn!”

“You’ll see these posters all about town, announced at events, discussed at meetings, and brought to our resident and business citizenry for consideration,” says Joan Dresser, Executive Director of the Gold Nugget Museum. “Volunteers make this event happen; it’s really that simple! We need ongoing revenue support, as well as assistance in the form of simple labor, activity chairpersons and everything in between. Our strongest message to our community is that this can be a lot of fun!” Call the Gold Nugget Museum at 530-872-8722 to add your name to the volunteer list and make this happen.

Exp. Dec. 31, 2017

Exp. Dec. 31, 2017

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4 November/December 2017 • Ridge Business Journal

Chamber-sponsored sign has welcomed Paradise visitors for decades

By Tonya Dale Cedar Creek Editor’s note: The Paradise Ridge Chamber of Commerce marks its official 75th anniversary this year.

While we may think of the chamber as an organization to promote and support tourism as well as local businesses, through the years your Chamber has been an integral part of the entire community, always working to make Paradise a better place.

Throughout this year we have highlighted some of the lesser-known aspects of the Paradise Ridge Chamber of Commerce in articles in the Ridge Business Journal.

I

a 1914 train trestle were donated by Diamond International for the sign’s construction.

Those five timbers, still in use today, came from a trestle on the West Branch of the Feather River near Ramsey Bar; the old Diamond Match lumber railroad carried loads across Big Kimshew Creek over this trestle. A Dec. 8, 1968 article in the Paradise Post, described the timbers as in, “almost perfect condition, are heavy fir measuring 20 inches high and 18 inches wide, and are 28 feet long. Each contains nearly 1,000 board feet of lumber and weight about 2,000 pounds each.”

T

o help finance the construction, the Paradise Chamber sent out letters to all community organizations to request funding help. An Oct. 17, 1969 letter from the chamber’s manager, Mrs. Margot Johnson, informed local organizations that, “Charlie Todd, Chairman of the new “Welcome to Paradise” sign is scheduling appearances before the Clubs and Organizations to present plans for the signs [sic] construction. Together with Clint Harris they will discuss details of the plans and display a model of the proposed sign. The presentation takes approximately 15 minutes. It would be appreciated if you could schedule this brief Chamber program in the near future.”

A three-dimensional scale model of the

On Highway 99, south of the “new” Skyway. Around 1960? t’s been the subject of postcards and plenty of “I’ve been to Paradise” vacation photos, but what’s the story Paradise Ridge Chamber of Commerce lob- mission from California’s Division of Highbehind the large welcome sign along Sky- bied the state for years to build a modern ways to place a 4-foot by 4-foot plywood highway which would cut time (and miles) sign even further south, along what is now way, just as motorists are entering town?

Highway 70; this sign was simply an arrow, off the Neal Road route.

Turns out that your Paradise Ridge To attract motorists to venture off High- with the words, “Paradise: 14 miles.”

Chamber of Commerce had a strong hand At some point–chamber records are in that sign—as well as the ones that pre- way 99 south of Chico and take the new Skyway to Paradise, chamber members unclear–a simple welcome sign was built ceded the current version. south of the Paradise community, along the One of the new Skyway highway (photo this page). Jomany official anna Sohnrey (of Durham, CA) owned the “duties” of a property which “for years” (as described in c om mu n it y ’s an April 25, 1969 letter to her on Paradise chamber of chamber letterhead) had housed a “metal commerce sign” along Skyway. The 1969 letter, signed is to attract by local contractor (and welcome) Charles M. Todd, asked visitors to the Sohnrey’s permission locale. So, it to “erect a sign that will makes sense afford a ‘Welcome’ in a that your larger dimension and chamber has more fitting materials been doing just than the present existthat—for deing one.” cades. The curTodd’s letter to rent version Sohnrey arose after of Paradise’s chamber officials had welcome sign met in January 1968 (“May you find to discuss “improving Paradise to be the appearance” of the all its name welcome sign. Initially, implies”) is the local developer Percy latest method Payton headed up the of providing committee to create the that welcome On Highway 99, south of the “new” Skyway. 1955 new sign; later, Todd to visitors arbecame the commitriving from the installed a sign in 1954 proclaiming, “4 tee’s chairman.

Skyway side of town. Note: For those arrivmiles straight ahead to the Skyway Moding via Clark Road, you’ll spot the “AscendTodd designed the ern scenic route to Paradise.” This sign was ing into Paradise” sign near Round Valley new sign and, in June located on land along Highway 99 (photo Road, which happened to be created by the 1969, provided a deon this page). same builder who did the Skyway sign. tailed estimate of the A later sign, more of a billboard style project. The estimated While we take Skyway for granted, the (photo on this page) portrayed a drawing total was $3,635.52, inhigh(er)-speed highway leading to the of stately pine trees and rolling hills and cluding footings, steel, Ridge was not completed until 1950; it encouraged visitors “Right turn to Para- fabricating the “halo” opened to two-way traffic on July 30, 1950 dise via the panoramic Skyway…only 10 to be perched over the with a large community celebration. minutes.” wooden sign, raised Previously, Ridge residents headed to The sign must have been effective be- block letters and all Construction of the iconic “May you find Paradise to be all its Chico and Highway 99 via Neal Road; the cause, in 1956, the chamber received per- labor. Timbers from name implies” sign. February 1972.

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November/December 2017 • Ridge Business Journal 5

Predecessor to the larger “may you find” 1972 sign, about 200 feet north from the later sign’s location.

Current sign, June 2013.

tions and churches were encouraged to create a small emblem featuring the organization; these signs would be attached below the main portion. Cost was $25 per organization, “plus a pledge to make an annual inspection of the insignia to keep it in good shape as a credit to your club and Paradise.” Groups enthusiastically paid to support the welcome sign and publicize their presence to new Paradise arrivals.

The project seemed to be a slow one; at times, chamber minutes only reveal variously, “Nothing new on this project,” “…Manager stated he has contacted volunteers and some progress should be made,” and “Welcome sign progress fine.”

Finally, though, in spring of 1972 the final permits were received, funds were in place and construction began. The distinctive sign soon graced the south side of Skyway, where Paradisebound motorists would see it; the new sign’s placement was approximately 200 feet Paradise Post article, Dec. 6, 1968, showing the scale from the original, not-somodel of the new sign atop the massive timbers to be used distinctive sign. in the sign’s construction. Left to right are Floyd Bishop, As the years went by, the Ray Stryker and Charles Todd. sign stayed a constant, even appearing on postcards from The 32-foot-tall sign, which includes Paradise.

Organizations occasionally beraised letters was topped by a rounded came upset upon discovering that “their” “steel-gilded” 12-foot “halo” for Paradise emblem’s location was switched out with made of two metal saw blades (salvage: another’s (without their permission).

Em$40); cost was listed as $110 to fabricate blems occasionally went missing—and ofthe halo and another $180 to transport ten groups put up an emblem without payand attach the bulky item. ing the $25 (perhaps they didn’t realize To complete the sign, local organiza- they needed to). Regardless, the Skyway sign evidently accompanied Todd in his visits to local organizations. Chamber records report donations from Paradise Arts & Crafts, J.H. Hewitt, the Paradise Hi-12 Club, the American Legion and the Women’s Improvement Club, among many others.

Happy Holidays from Steve and the gang at...

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sign continued to welcome visitors to the Ridge, its metal halo growing a little less shiny through the years.

Chamber records demonstrate that local businesses helped with the sign’s maintenance (Builders Supply donated paint and supplies in August 1978 to repaint it) and volunteers assisted with keeping the area clear of brush.

Skyway’s widening to four lanes in 1982 meant the sign needed to be moved. Chicobound motorists can still see where the concrete foundation stands at the sign’s old location. With construction needed, community members banded together to refur-

Photo by Tonya Dale

bish the sign.

Charlie Todd once again chaired the effort. “Todd said a new base has been readied for the new Skyway site and most material and labor for the project are donated,” related a Sept. 10, 1982 article written one day before the sign’s relocation.

Todd’s involvement with the sign’s relocation was a natural, he said in the Paradise Post article: “I came here first in 1947 on a hunting trip and came up every year after that. I fell in love with the country then but never dreamed I’d live here. The town has changed, he admits, but like the sign says, he thinks it still lives up to its name.”

6 November/December 2017 • Ridge Business Journal

Johnny Appleseed Days 2017: B

y any standards, Johnny Appleseed Days 2017 was a rousing success. Residents and visitors came out in droves, creating waiting lines at the Grocery Outlet Pie Pavilion and at popular craft and tasting booths. The 900 home-made pies were gone just after noon on Sunday!

The performances attracted a standing-room only audience; entertainment Co-Directors Frank Dodini and Sandy Miller - aka “Sandidni Productions” have once again outdone themselves in compiling a roster of local talent. Belly dancing, martial arts displays, acoustic and multi-piece bands entertained throughout the afternoon, much to the delight of young and old alike.

In addition to showcasing Paradise, Johnny Appleseed Days provides a weekend venue for product and informational visibility, revenue generation, and outreach for our many community organizations. Paradise Chamber is proud to assist in the promotion of our community and all it has to offer.

For three days prior to the festival, volunteer “Apple Corps” bakers with loving hands and generous spirits, gathered from all parts of the Ridge to participate in this year’s pie making party. Cooperative efforts from our numerous community organizations including Bare on the Ridge, De Sabla Guild, Quota International of Paradise, Mr. Vixie’s Class at Paradise Adventist Academy, Paradise Moose Lodge, Magalia Beautification Association, The Ridgeview Rangers, and the California Conservation Corps converged upon the Paradise Moose Lodge to build, bake, and shuffle the golden treasures to the Terry Ashe Park Pavilion. A generous thank you goes out to the staff and members of the Paradise Moose Lodge for their facilities and welcoming spirit. If you’d like to join the Paradise Ridge

appleseed, continues next page

Cathy Anderson Sue Harrington Michael Menches Chrissy Scott Hoppie Campos Ken Prentiss Ed Salome

The three-day pie party welcomes volunteers from throughout the community.

The Ridgeview Rangers were indispensable in baking, cleaning, and serving pies over 5 days.

For several years, Paradise Ridge Chamber of Commerce Membership & Events Coordinator Mark Thorp has been indispensable in staging this ambitious event.

(530) 872-2992 | TriCountiesBank.com

November/December 2017 • Ridge Business Journal 7

In Pie We Trust

Ken Prentiss, Mark Thorp, Monica Nolan and Michael Menches pose with props in Paradise Irrigation District’s booth.

appleseed, continued

Banners featuring sponsor logos and Glenn Harrington’s iconic design lined the Skyway.

A performance by dancers from Positive I has become a well-loved tradition at the fest.

Wesley Powell, future owner of Paradise Grocery Outlet, staffed the Pie Pavilion sponsor booth.

Chamber of Commerce Apple Corps, call 877-9356 or email info@paradisechamber.com. It’s a party you don’t want to miss.

Numerous businesses, community organizations, and individual volunteers sponsored and gifted their precious time and resources to make this event successful. While shopping locally, or attending Paradise’s numerous community events, please take a moment to thank them for their participation in California’s longest ongoing harvest festival:

tising, Best Western Paradise Hotel, Black Bear Diner, Adventist Health Feather River, Blue Team Realty, Feather Canyon Retirement Community, Save Mart, Paradise Moose Lodge, Gary Bess Associates, Oroville Auto Center, Shriners Hospitals for Children, KNVN Chico-Redding, KPAY 1290, Mix 95.1, The Blaze, and Northern Recycling and Waste.

Johnny Appleseed Days 2017 thanks its generous sponsors: B. Scott Hood,DDS, MS, Inc., Bobbi’s Boutique, Grocery Outlet, Wells Fargo Bank, Paradise Cinema 7, Stott Blue Team Realty used its sponsor booth to host a craft workshop Outdoor Adver- for children to paint birdhouses.

Chamber volunteer Michael Menches and Chamber Vice President David Shepler of Wells Fargo Bank celebrate the pie sell-out.

Paradise Unified School District is among the local organizations reaching out to the community though a booth at Johnny Appleseed Days.

• Editors: Monica Nolan, Carol Peterson • Advertising: Jill Williams • Production/Layout: Jeri Luce 5550 #1 Skyway, Paradise, CA 95967 • 530.877.9356 Fax 530.877.1865 • e-mail: info@paradisechamber.com

8 November/December 2017 • Ridge Business Journal

Winter Ribbon Cuttings

All are welcome at Chamber ribbon cuttings and mixers. Leave work on time and bring a handful of business cards and your elevator speech, or grab a friend and come and learn more about your local businesses.

Thursdays at 5:30p.m. unless otherwise noted. Now scheduling 2018 ribbon cuttings, spotlights, and mixers; contact Monica at 877-9356 or monica@paradisechamber.com

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Chamber Holiday Mixer Thursday, December 7

Thursday, November 9 6616 Clark Road Suite C

Get your Holiday on with Chamber and community members in the beautiful sanctuary of Paradise Center for Spiritual Living. 789 Bille Road

Backyard Solutions Curves Paradise ~ Celebrating 25 Years of Strengthening Women around the World!

Curves celebrated with complimentary massages, healthy snacks and free workouts all day!

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Adventist Health Feather River CEO Monty Knittel cuts the ribbon at the Grand Opening of the Wellness Center, located at Beyond Fitness on Skyway. Wellness Center Advisory Committee members are (l. to r.) Maureen Wisener, Brad Brown, Kurt Bower, MD, Monty Knittel, Steve Gibson, Mons Jensen, Jean Aldridge, Rick Aldridge. The Wellness Center supports this community’s efforts to Live Well for Health, Wholeness and Hope.

Coldwell Banker Ponderosa celebrated its newly decorated lobby, as well as its membership in the Historic Northern California Alliance.

Business

Member Since

A Maker’s Space . . . . . . . . . . . . . . . . . . . 2013 Anderson & Associates, Inc. . . . . . . . . . 1989 Big 5 Sporting Goods . . . . . . . . . . . . . . . 2014 Catalyst Domestic Violence Services . . 1999 CB Properties . . . . . . . . . . . . . . . . . . . . . . 1998 Cedar Creek . . . . . . . . . . . . . . . . . . . . . . . 2016 Children’s Community Charter School . 2015 Clark Road Storage . . . . . . . . . . . . . . . . . 2013 Community House Thrift Shop . . . . . . . 2014 Compac Engineering, Inc . . . . . . . . . . . . 1994 Cozy Diner of Paradise . . . . . . . . . . . . . 2000 Craig Memorial Congregational Church . . . . . . . . . . . . . . . . . . . . . . . . . . 1986 Enloe Medical Center . . . . . . . . . . . . . . . 2014

Business

Member Since

Fastrip Food Store #47-909 . . . . . . . . . 1996 Holiday Market . . . . . . . . . . . . . . . . . . . . 1977 Liberty Tax Service . . . . . . . . . . . . . . . . . 2009 Pair-O-Dice Chapter E.Clampus Vitus . 2015 Paradise Irrigation District . . . . . . . . . 2000 Paradise Printing Co. . . . . . . . . . . . . . . . 2004 Paradise Symphony Society, Inc. . . . . . 2002 PASH . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2016 Pet Sitting in Paradise . . . . . . . . . . . . . . 2016 Raymond James Financial Services, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . 2008 Real Estate Professionals . . . . . . . . . . . . 2007 Scentsy - Kimberly Burrows . . . . . . . . . 2015 Stephens Dental Group . . . . . . . . . . . . . 2014

Kathy Enns, Heidi Elick, Rob Anderson and Melodie Cabral cut the ribbon to celebrate the re-naming of Prosperity Investment Management.

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November/December 2017 • Ridge Business Journal 9

briefs, from page 1 see themselves as computer scientists. Girls Who Code meets at A Maker’s Space, a local center for creating and learning. Mickey Rich, Information Systems Manager at Paradise Irrigation District, leads the club. Girls Who Code meets from 3:30 to 5:00 p.m. each Tuesday. For information, call Pamela at (530) 4139499. pteeter@amakersspace. com, A Maker’s Space (5729 Almond Street)

Paradise Lutheran Church Installs New Vicar

Andrew (“Andy”) Hanawalt has been installed as Vicar at the Paradise Lutheran Church (PLC).

Andy and his wife Christine are natives of Paradise.

After graduating from law school, clerking for an appellate judge, and practicing commercial litigation for several years, Andy decided to explore other life paths, returning home to Paradise and the Paradise United Methodist Church where he served on the board of trustees, intentional faith development program, worship-planning team, led evening Bible studies and delivered occasional guest sermons. During that time Andy discerned a call to fulltime ministry and now attends the Pacific School of Religion in Berkeley in preparation for ordination in the Evangelical Lutheran Church in America (ELCA). After graduation from seminary and ordination in the ELCA, Andy will be eligible for a Call as pastor of Paradise Lutheran Church, 780 Luther Drive, www.paradiselutheran.org.

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Joy Lyn’s Candies Stays Current on New Confectioners’ Trends

Recently, Bill and Pam Hartley, owners of Joy Lyn’s Candies, attended the Retail Confectioners International (RCI) Conference in Albuquerque, New Mexico. RCI is an association of the most prominent candy makers throughout the U.S. and Canada and offers instructional programs and tours of other confectioners’ factories. Pam and Bill are members of RCI and stay current on chocolate trends, industry regulations and new products by attending as many RCI offerings as they can. At the Albuquerque conference, Pam

and Bill toured the famous Buffet’s Candy and Popcorn Cannery Company founded by George Buffet, a cousin of Warren Buffet. Pam and Bill learned some new techniques in candy making and production as well as packaging. Visit Joy Lyn’s Candies store to see some of the new candy making trends Pam and Bill love bringing to their store in Paradise at 1183 Bille Road.

Paradise ROCKS! and so do YOU!

Have you heard about the new rock shop in Paradise? It ROCKS! Paradise ROCKS! is the newest and coolest rock shop on the Ridge retailing crystals, fossils, minerals, gifts and more. Staff are as busy as Santa’s elves adding new fixtures, lighting, specimens, crystal jewelry, specialty gifts, unique hand-crafted jewelry and one-of-a-kind locallymade art in anticipation of the holiday season. Not sure what to give your special someone this holiday? Paradise ROCKS! offers gift certificates--with something for everyone! Paradise ROCKS! is the diamond in the rough between antique and vintage shops! Check them out at 5660 Skyway in Dogwood Square Marketplace, 762-9406.

It’s Easy to Switch to Tri Counties Bank in Paradise

Tri Counties’ unique brand of Service With Solutions® provides a breadth of financial services, business knowledge, personalized problem solving and fullservice relationship banking built to last for years.

Your Tri Counties Bank Business Banker is a financial services expert dedicated to understanding you and your business, and will coordinate with other specialists to construct and update a custom portfolio of financial services to help your business grow and thrive.

With branches located throughout Northern and Central California including right here in Paradise, you’re never too far from a Tri Counties Bank branch.

And with more than 25,000 nationwide surcharge-free ATMs, advanced online and mobile banking, and live banker support by phone seven days a week, you have easy access to it all.

Take advantage of limited-time business banking offers now through December 31. Visit the branch at 6848 Q Skyway in the Holiday Plaza or www.tricountiesbank.com/switch for details.

How Should You Use Retirement Plan Distributions?

During your working years, you put money into your IRA and your 401(k) or similar employersponsored retirement plan. But once you’ve retired, how can you maximize the benefits you get from these plans?

First, be aware of the rules governing withdrawals from your retirement accounts. Once you reach 70½, you must start taking “required minimum distributions,” or RMDs, from your traditional IRA and your 401(k). If you have a Roth IRA, you can avoid taking withdrawals for as long as you want.

But if you have to take RMDs, what should you do with them?

Here’s one suggestion: Put the money into three “buckets” – one for near-term income, one for medium-term income and one for long-term income. A financial professional can help you choose the appropriate investments for these three buckets.

This approach can help you address a key threat to your retirement well being: the possibility of outliving your income. So, when those RMDs start arriving, think about putting out the “buckets” to catch them. Donna Buzzard, Edward Jones Financial Advisor located at 6014 B Clark Road, 530 872 7000. Member SIPC This article was written by Edward Jones for use by your local Edward Jones Financial Advisor.

Support SHOR when you shop at Holiday Market with Wow Points!

Holiday Market gives back to the Ridge community with an easy, no-cost way to support the work of Sojourner’s House of the Ridge (SHOR). Holiday Market will GIVE a $20.00 Holiday Gift Card to SHOR every time shoppers donate 1,000 WOW! Points. Shoppers can designate Sojourner›s House on the Ridge as their charity of choice right at the check-stand. Visit http:// shophqf.com/giving.html to learn more details. Your effort to redeem points can help SHOR earn money every quarter.

Shopping Local Benefits the Community Did you know, when you buy from a local business you are not only helping the local business owner and their employees, you are also helping to keep your community safe?

With every purchase made in Paradise, 0.5% goes to help purchase Police cars, Fire Engines, asphalt, supplies for the animal shelter and more.

Measure C – the 0.5% sales tax measure that went into effect in April 2015 makes this possible and helps keep more of Paradise’s hard earned money invested on the Ridge. 100% of Measure C funds stay right here in Paradise! So far, some of the items provided by this funding include: • 6 Police Vehicles • 2 Fire Engines • Increased hours for Animal Control Officer • Isolation units for the Animal Shelter • Sponsorship of 4 Police Trainees through the Academy • Road rehabilitation of many main roads • Road and Drainage improvements on Pearson Road • Police body cameras • Pressure Washer/Sanitation Unit for Animal Shelter • Fire fighter breathing apparatus

10 November/December 2017 • Ridge Business Journal For full listings and updated information, visit ParadiseChamber.com

ONGOING Paradise on Ice Skating Rink

November 10 - January 15, 12:00 PM - 10:00 PM

Terry Ashe Recreation Center, 6626 Skyway Outdoor ice rink open daily (weather permitting). Lessons, Private Rentals, and Party rooms. $12 admission; individual and family passes available. 872-6393 www.paradiseprpd.com

Paradise Elks Bingo

Sundays (except holiday weekends). Doors open 1:30 PM, games 3:30 PM.

Elks Lodge, Grand Hall, 1100 Elk Lane $15 buy-in, $5 packs. Proceeds support Elks charities. More info: 877-3977

“Tinsel Town Tuesdays”

Every Tuesday, 2:00 PM

Paradise Ridge Senior Center, 877 Nunneley Road, 877-1733

Paradise Host Lions Club 1st and 3rd Tuesdays at 6:45 pm

Cozy Diner, 6371 Skyway

Veterans Group Meeting (VFW, Legion, DAV) Every Tuesday, 7:00 PM to 8:00 PM

Paradise Veterans Memorial Hall, 6550 Skyway Wes Cochran, VFW Commander 680-6430

Tai Chi with Pyramid Michael

Every Tuesday and Thursday, 5:30 to 7:00 pm

Norton Buffalo Hall, 5704 Chapel Drive, 588-0522

Open Mikefull

Wednesdays, 7 to 10:00 pm

Norton Buffalo Hall, 5704 Chapel Drive, 877-4995

Paradise Town Council Meeting Second Tuesday of every month, 6:00 PM to 10:00 PM

Town Hall, 5555 Skyway Dina Volenski, Town Clerk, 872-6291 x102

Paradise Rotary Every Thursday Noon for lunch

Paradise Lutheran Church, 780 Luther Drive

Breakfast at De Sabla Guild Every 2nd Saturday 8:00 AM - 11:00 AM

15247 Skyway, Magalia facebook, DeSablaGuild. pointsettanoel@yahoo.com

TOTR presents The Game’s Afoot: Holmes for the Holidays

Thurs., Fri., Sat. November 9, thru December 9, 7:30 PM Sunday Matinees November 19, December 3, 2:00 PM

Theatre on the Ridge, 3735 Neal Road Non-stop danger and hilarity in Sherlock Holmes whodunit set during the Christmas holidays.

877-5760.

No performances Thanksgiving weekend.

Living on Love Presented by Theatre on the Ridge

Thursdays, Fridays, and Saturdays, January 25 through February 10, 7:30 PM - 10:00 PM Sunday matinees: January 28,

February 4 & 11, 2:00PM

Theatre on the Ridge, 3735 Neal Road A demanding diva discovers that her maestro husband has become enamored with the young lady hired to ghostwrite his autobiography, and hires a handsome young scribe of her own. Sparks fly, silverware is thrown, and romance blossoms. $12 General, $16 Reserved (Online Only), $18 Door. Thrifty Thursdays, $10 at Door ONLY (excluding opening night), 877.5760. www.TOTR.org

Tai Chi at Feather Canyon

Every Thursday, 9:00 AM

Feather Canyon Retirement Community, 5900 Canyon View Drive

A Maker’s Boutique & Craft Store Grand Opening & Holiday Workshop November 4, 11:00 AM - 2:00 PM

A Maker’s Space, 5729 Almond Street Holiday treats, hands on craft projects for the day! Pamela Teeter, pteeter@amakersspace.com, http://www.amakersspace.com

“Sip & Make” November 6, 6:00 - 8:00 PM

A Maker’s Space, 5729 Almond Street Proceeds go to a maker fund providing scholarships to low income families. Supplies provided along

with wine & appetizers. $15 pp reserve your spot or register on facebook! Pamela Teeter, pteeter@amakersspace.com

cal experience required, drums provided. $10, prepay PayPal by 11/3/17. kdcircles@gmail.com or 774-6388.

Salvation Army Kettle Kick Off Dinner

Made In Paradise Holiday Open House

The Elks’ Lodge, 6309 Clark Road Tickets, $20. Krista Dunlap, 8721534, Krista.Dunlap@usw.SalvationArmy.org

Made in Paradise Gift Shop, 7837 Skyway Unique, handmade items, made by local artisans. Affiliate of Work Training Center, serving adults with disabilities.Live music. Refreshments. Sharon, 872-3294

November 4, 6:00 PM - 9:00 PM

Relieve Stress & Drum-Up Wellness November 7, 1:00 PM - 2:30 PM

‘Ohana Health, 757 Fir Street “HealthRHYTHMS Group Empowerment DrummingNo musi-

November 10, 1:00 PM - 6:00 PM

Sip and Dance

November 10, 7:00 PM - 10:00 PM

Sierra Hall, 6165 Center Street

Friends of the Library Book Sale Alternate Saturdays

Paradise Library, 5922 Clark Road Book Sale hours 10:00am to 3:00pm except holiday weekends and months with a 5th Saturday

Dinner at the DeSabla Guild

Every 4th Saturday, 5:00 PM - 8:00 PM

15247 Skyway, Magalia, http://facebook,DeSablaGuild

novEMBER St. Nicks’ Holiday Craft Faire & Luncheon November 3 & 4, 10:00 AM – 4:00 PM

St. Nicholas Episcopal Church, 5872 Oliver Road Luncheon 11:30am and 1:00pm $12 each. Lunch reservations and tickets, Deon Mangan, 877-7006, stnicksparadise@gmail.com

J

eannie’s Consignment

Find Your Treasure at Jeannie’s!

• Buy • Sell • Consign Retro/Vintage/Contemporary Furniture, Housewares, Kitchen, Tools, Jewels and more... all at wallet friendly price!

Like us on Facebook!

Complete Estate Sale Service 8672 Skyway, Paradise (at Rocky Lane) 877-6650

Over 6,000 square feet of Treausres!

Since 1983

November/December 2017 • Ridge Business Journal 11

For full listings and updated information, visit ParadiseChamber.com Latin dancing with instructor Tickets, $50 per couple includes one drink at PIP Printing, A Stitch Above Embroidery or 518-2173. Dean Fender, dean@paradisedirect.com

guest performers. Restaurant specials for attendees. Tickets: $10, children 12 and under free w/paying adult. Sam, 588-4959 or Debbie, 521-9207.

Holiday Workshop

Paradise Veterans Group Paradise Performing Arts Center, 777 Nunneley Road Pancake Breakfast

November 11, 11:00 AM - 2:00 PM

December 3, A Maker’s Space, 5729 Almond Street 8:30 AM - 11:00 AM

Join us for holiday crafts, projects & treats for all ages! $5 pp. Reserve or register on our Facebook Event Page Pamela Teeter, pteeter@amakersspace. com www.amakersspace.com

Paradise Veterans Hall, 6550 Skyway Proceeds benefit veterans. Wes Cochran, 680-3488

7th Annual PASH Art Show

December 7, 5:30 PM - 7:30 PM

November 11, 1:00 PM - 4:00 PM

Light Up A Life

Cohen Music

Norton Buffalo Hall, 5704 Chapel Drive $15 pp. www.nortonbuffalohall.com

Chamber Holiday Mixer December 7, 5:30 PM - 7:00 PM

Center for Spiritual Living, 789 Bille Road Gold Nugget Museum, Get your Holiday on with Cham502 Pearson Road Presentation on the history of borax min- ber and community members in ing operations. Admission free, refresh- the beautiful sanctuary of Paradise Center for Spiritual Living. ments. info@goldnuggetmuseum.com monica@paradisechamber.com

Festival of Trees Auction and Gala Hosted by Quota and Paradise Assoc. of Realtors Saturday, Nov. 18, 6:00 PM

Paradise Elks Lodge, 6309 Clark Road Bid on decorated Christmas trees.

Extensive hors d’oeuvres. Proceeds benefit disadvantaged Ridge children.

Carol, 521-4027. Tickets $25, at Wilson Printing or Paradise Travel

Lalas Burlesque Revue

November 18, Doors open 7PM, Show 8:00 PM - 11:00 PM

Gold Country Casino & Hotel, 4020 Olive Highway, Oroville Tickets $15-$35. keithac@engelads. com www.goldcountrycasino.com

DECEMBER Eli Young Band

December 1, Doors open at 7pm, Show 8:00 PM - 11:00 PM

Gold Country Casino & Hotel, 4020 Olive Highway, Oroville Tickets $40-$85. goldcountrycasino.com

Santa’s Arrival

December 15, 7:15 PM December 16, 2:15 & 7:15 PM December 17, PM 2:15 PM

Passages Caregiver Support Group

Reserved seat all ages $20.00. General admission $15.00 adults, $12.00 children under 16. Trudi Angel, 872-1719. northerncaliforniaballet@comcast.net

New Outlook - Low Vision Support Group

2nd Annual Kids on the Ridge Christmas Party

November 10, 1:30 PM - 2:30 PM

Paradise Veteran’s Hall, 6550 Skyway For age 3 thru 10, visit Mr. & Mrs. Claus. Bounce house and games, entertainment, refreshments. No fees, children and families from the Paradise to Stirling City Area. Wes Cochran, 680-6430, hall@pbc.vet

Every 2nd Thursday, 10:00 AM - 11:30 AM

Every 3rd Monday, 1:30 PM - 3:00 PM

Sunday Champagne Brunch

November 19, 11:30 AM - 1:00 PM

Annual Day of Prayer & Thanks Service November 22, 1:30 PM - 2:30 PM

Black Friday Bingo Party

Veterans’ Program Vietnam War History Lesson November 13, 1:30 PM - 2:30 PM

November 24, 1:30 PM - 3:00 PM

Christmas Karaoke Party & Happy Hour December 7, 3:30 PM - 5:00 PM

Residents’ Christmas Pageant

December 1, 3:30 - 5:00 PM

Holiday Champagne Brunch December 17, 11:30 AM - 1:00 PM

Christmas Party with The House Cats December 21, 3:30 PM - 5:00 PM

Eggnog Social

December 22, 1:30 PM - 3:00 PM

JANUARY

November 11, 7:30 PM - 10:30 PM

November 15, 7:00 PM - 9:00 PM

Atria Paradise, 1007 Buschmann Road

RSVP the number of guests to Shell 872-3344. michelle.morley@atriaseniorliving.com

December 16, 10:00 AM - 2:00 PM

Paradise Hospice, 1289 Bille Road Paradise Ridge Senior Center, Fundraising event for Paradise 877 Nunneley Road Hospice, with shimmering lumiProceeds support animals at the Ridge naries, light hors oeuvres, music, shelter. FREE Admission tributes, and memories as we celebrate loved ones. 876-7166. FRHA Night of Leonard Foundation@ah.org

White Gold and the 20-Mule Team Lecture

The Nutcracker presented by Northern California Ballet

VFW Law Enforcement and EMS Awards Benefit January 17, 12:00 AM - 12:00 AM

Paradise Veteran’s Hall, 6550 Skyway hall@pbc.vet

FEBRUARY Rotary Club of Paradise Crab Feed

Take a Holiday

February 3,

Stage Coach Youth 5:30 PM - 11:00 PM Theatre presents ELF JR: Paradise Veterans Hall, The Musical Corner of Elliott and Skyway,

From the Holidays

December 14, 15, 16, 7:00 PM - 8:30 PM

Adult and other beverages, all the fresh dungeness crab and tri-tip steak Theatre on the Ridge, you can plus salad and dessert. Silent 3735 Neal Road and live auctions, great music. This Tickets online only: $7.00 General, event sells out often so don’t wait. $10.00 Reserved, $8.00 at Door. Tickets are $55 till Dec 31, 2017, then 877-5760 www.TOTR.org $60.

3.5” x 2.5” | Maximum Font Size: 30 pt

Stocks. Bonds. CDs. IRAs. Mutual funds.

Hawaii Family Vacations Cruise Getaways Book Early for your

BEsts!

savings!

Donna Buzzard Financial Advisor .

6014 B Clark Rd Paradise, CA 95969 530-872-7000 www.edwardjones.com

1001 Bille Rd. • Paradise Corner of Bille & Skyway, Across from Walgreens

CST# 2096225-50

Member SIPC

Lik Like us on acebook FFacebook

CST# 2096225-50

Nov/Dec 2017 • ISS 38

872-0285 FP

December 2, 2:00 PM - 6:00 PM

Terry Ashe Recreation Center, 6626 Skyway Welcome Santa with song, dance, and seasonal cheer! Santa will be taking requests from 4-6pm. After visiting Santa stick around for the Truck Parade down the Skyway. 872-6393

Truck Parade of Lights December 2, 6:00 PM - 7:00 PM

Stages at Thomas Ace Hardware, Clark and Pearson. Proceeds down Pearson to Skyway. Parade ends at Terry Ashe Park on Skyway.

Paradise Community Chorus Christmas Concert: “It’s the Most Wonderful Time of the Year!”

December 2, Santa 6:00 PM, Chorus 7:00 PM - 9:00 PM December 3, Santa 2:00 PM, Chorus 3:00 PM

Paradise Performing Arts Center, 777 Nunneley Road The Community Chorus and special

November 10, 2017 - January 15, 2018

12 November/December 2017 • Ridge Business Journal