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Your resource fo r what ’s happenin g on the Ridge! www,

June/July 2017

Party in the Park Turns 20! By Mark Thorp Membership/Events Coordinator, Paradise Ridge Chamber of Commerce


where: PaPararkdi, PesearCosomnmanund ityBlac k

Olive, Paradise , June 15th hen: Every Thursday 31st, 2017 through August


ummer brings a new season of fun and entertain- ment to the Paradise Ridge. ime: Check out the community’s “go to” for activities, events. Over twenty years of growth, our Party in the Park Music and Marketplace has matured into the hub of summer activity, produce, commerce, and music. Working to increase local spending, Party in the Park Music and Marketplace strives to create a friendly hometown experience to showcase our beautiful mountain abode. Party in the Park adopted the slogan ”It’s Cooler Up Here” in celebration of our fresh summer evenings under the stars and pines of Paradise. This was the brainchild of past Chamber president Max Barteau, who along with his wife, Charli, donated thousands in funds to youth programs through the Comeback Diner food and beverage concession over summers past. In honor of twenty years of community collaboration, we provide a window into the past for reflection. Our event rook root in 1997 as the Paradise Farmers’ Market and Street Fair, held at Paul Bryne Aquatic Park. Part of its mission was to connect the community with non-profit organizations, and provide a platform for fundraising. George Siler, executive director for Youth for Change, comments on the event’s conception: “Youth for Change had received some funding (a partnership with Paradise Unified School District and Butte County Department of Behavioral Health) that included a request to develop a community advisory board. About


5:30 p.m. to dusk

the same time, KC Fowler, from Feather River Hospital, was wanting to do something similar. We joined forces and started the Paradise Ridge Community Network. We wanted to do a community event, and Jeannie Mantle from the Private Industry Council suggested a Farmers Market and it took off from there.” Vendor booths, farmer booths, and artisan/crafter booths are available: visit and click on the “Party in the Park” banner. The free-tothe-public community concerts attract consumers to EAT, DRINK and BUY Paradise while showcasing local talent. To make it clear, there is no such thing as a free concert. It may be freeto-the-public, but Party in the Park Music and Marketplace is a labor of love from your Chamber, your Town, and

New Director Joins Chamber Board

Jenn Brooks Regional Vice President, Arbonne


enn has lived on the Ridge for 13 years and has been a consultant with Arbonne for over 6 years. She is the proud wife of Charles Brooks and has two boys, Liam (7) and Tyler (5). She holds a B.A. and a M.A. from Chico State in Music. Her work history includes employment with Paradise Hospice and Northstate Cardiology, and she has also worked as a Professor of Music at Chico State and Butte College.

Jenn is a member of BNI and participates in other local/regional business networks and events. Jenn reaches out to Chamber members and the business community at large to network. Her community activities include participation in Wine in the Pines, Children’s Community Charter School events and fundraisers, fundraising for Relay for Life and causes that are near and dear to her family. Jenn plans to bring her collaboration skills to work in the Chamber, and will help to re-establish a PRCOC Ambassador Program, bringing “amazing people into the Chamber.”

Marketing Matters! Chamber Options for Success By Mark Dale Cedar Creek

Reach more customers easily Connections and conversation.

Those are sure-fire ways to increase your business’ visibility and bottom line. But marketing doesn’t have to be something fancy—or expensive, or even difficult! Paradise Ridge Chamber of Commerce members enjoy a built-in marketing opportunity with their annual dues. Let’s head over to and see if you’re effectively using your membership to grow your business. First login to your chamber membership (Member Center>Member Login). What? You don’t have a username and password yet? It’s easy to get one: Just click the “sign up now” link and you’ll receive it via email. Once you login, you’ll see a wealth of resources, including a calendar of chamber-

focused events, the chance to update any contact information for your business, a chamber member directory, chamber documents (including logo, RidgeBucks participation information and tips for hosting a ribbon cutting event) and even sections where you can post “hot deals” for members and post jobs that need filling. To make the most of your chamber marketing, head over to the sections for company information. The site is automatically populated with your company’s basic information, but this is where you can enhance your chamber listing by adding your website, customized text and more descriptive keywords. Any changes you make will automatically update your listing at the chamber’s general website—and since that’s where potential customers go to search out businesses, you’ll have put the right information out there for them. New residents as well as long-term community members appreciate doing business with chamber members—

and this is the place for them to find you. You’ve finished with the basics at the Member Information Center (MIC), now it’s time to connect and engage with potential customers. Do you have a new product line or a new service? Make an event to promote it then submit it via the MIC and, once approved, your event will automatically be promoted on the chamber website—allowing you to reach more people than you can on your own. Want to have a special sale? Issue a “hot deals” posting via the chamber’s MIC and you’ll have members walking in your door to do business with you. It’s easy and quick—and a great way to network with fellow chamber members.

How to create a ho-hum booth at Party in the Park Hundreds of Ridge residents and visitors attend the chamber’s popular Party in the

marketing, continues on page 5

your local hospital and business community. Funds for operating expenses (insurance, permits, licenses, signage, entertainment, marketing, promotions) come from sponsorships from local businesses and organizations, and volunteer support is provided by the Paradise Ridge Chamber of Commerce, the Town of Paradise, California Voca-

party, continues on page 7

Business Briefs Feather River Hospital Announces New Cfo Ryan Ashlock will be the new Vice President for Finance and CFO for Feather River Hospital, effective May 15th, 2017. Ryan has served with Adventist Health since 2012, most recently at Glendale Adventist Medical Center as Director of Finance. Prior to his service at Glendale, Ryan was at Roseville for three years. He also worked for more than three years at KPMG, LLP, as a Senior Associate. Ryan holds an accounting degree from La Sierra University in Riverside, California, and an MBA from the University of California, Davis. Ryan is married to Elle (Taggart), and they enjoy spending their free time golfing and traveling. Seasonal Activities at Lava Creek Golf & Disc Course Lava Creek Golf and Disc Course is a public 9 hole golf course. Exciting and challenging, it features rolling hills, mature trees lining the fairways, wild life, and a creek that makes the spring and summer days pleasant and enjoyable. Lava Creek accepts tee time reservations a week in advance. Carts are limited, so it is advisable to reserve your cart in advance. Couples twilight is every Monday at 5:00 pm--husband/wife /daughter/father, 2 ladies, etc. Ladies meet and play every Wednesday morn-

briefs, continues on page 6

2 June/July 2017 • Ridge Business Journal


Measure C Tax Dollars at Work Focus Paradise! (Focus Paradise is a group of people interested in supporting activities that bolster the local economy and community pride.)


ocally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships and contributing to local causes. You will recognize many local business names on the backs of little league jerseys and soccer uniforms, and as sponsors for our community events like Gold Nugget Days, Paradise Chocolate Fest, Johnny Appleseed Days and Party in the Park. Buying local helps support these efforts, strengthening our ties to each other and our community. Did you know, when you buy from a local business you are not only helping the local business owner and employees, you are also helping to keep your community safe? With every purchase made in Paradise, 0.5% goes to help purchase police cars, fire engines, asphalt, supplies for the animal shelter and more. Measure C – the

0.5% sales tax measure that went into effect in April 2015 - makes this possible and helps keep more of Paradise residents’ hard earned money invested on the Ridge. 100% of Measure C funds stay right here in Paradise! Thus far, some of the items provided by this funding include: • Six Police Vehicles • Two Fire Engines • Increased hours for Animal Control Officer • Isolation units for the Animal Shelter • Sponsorship of four Police Trainees through the Academy • Road rehabilitation of many main roads • Road and drainage improvements on Pearson Road • Police body cameras • Pressure Washer/Sanitation Unit for Animal Shelter • Fire fighter breathing apparatus Even if you can’t find what you’re looking for locally, shop online! While this doesn’t

Measure C funds helped to purchase six Police Vehicles. help our local businesses, Paradise still receives the 0.5% sales tax on online purchases that are shipped to a Paradise address. Buying local is best, but when you can’t, buy online! “Buy Local” is so much more than a feelgood slogan; it is the way each and every resident of Paradise can contribute to the

vibrancy of our community. Healthy local businesses provide more jobs, which provide more paying customers and more sales tax revenue for the Town to improve infrastructure and safety. A safe, maintained Town attracts more businesses and visitors. It’s a cycle that benefits Paradise any way you look at it – buy local for Paradise!

Buying local helps support infrastructure and safety.

Need a

fix during the summer? Find our • Beer Brittle • Chocolate Crunch • Hop Salt Stout Caramels

at Thomas Ace Hardware Sierra Nevada Gift Store Made In Chico and Maisie Jane’s Open Oct-May 1183 Bille Road Paradise • 872-9167

June/July 2017 • Ridge Business Journal 3

Why Did the Chamber Incorporate in 1941? To Buy an Olive Orchard, Of Course! Editor’s note: The Paradise Ridge Chamber of Commerce marks its official 75th anniversary this year. While we may think of the chamber as an organization to promote and support tourism as well as local businesses, through the years your chamber has been an integral part of the entire community, always working to make Paradise a better place. Throughout this year we’ll highlight some of the lesser-known aspects of the Paradise Ridge Chamber of Commerce in articles in the Ridge Business Journal.

mittee went into action to figure out how to fund the purchase. A local farmer leased the olive orchard and creative Chamber members delved into the crop’s possible worth, determining at the Oct. 22, 1940 meeting that the year’s crop would earn the funds for the $500 deposit. With immediate money needs taken care of, Chamber members turned to a more fundamental problem: the Chamber, although officially an organization with member-paid dues and a history of community service, was not

With its eventual incorporation, the deed was transferred to the Chamber. The Chamber’s minutes for the next 15 years are sprinkled with mention of “the olive orchard,” with a committee eventually formed to oversee the orchard’s lease and upkeep and report to the Chamber. As an example, G. Maselli & Sons, Inc. is listed as the orchard’s leaseholder in the

Community-focused, forward-thinking and creative solutions (a school and swimming pool out of an olive orchard?) have described Paradise Ridge Chamber of Commerce’s actions since before its incorporation. Who knows what the Chamber will bring to our community in the next decades?

By Tonya Dale Cedar Creek


pple orchards. Plum orchards. Pig farms. Vineyards. Turkey ranches—all were popular farming businesses in the Paradise of the 1930s. While hard cash may have been tight during the Depression, Ridge residents who relied on the land knew they’d have food to eat, thanks to the bounty of the area’s red soil. But it wasn’t the crop from a 20-acre olive orchard that interested the members of the Paradise and Allied Communities Chamber of Commerce in 1940. This specific olive orchard was eyed by Chamber members due to its location. The parcel was off of Pearson Road, near what is now Recreation Drive, in the vicinity of what are currently the Gold Nugget Museum and Paradise Intermediate School. In that time, the primitive (but very popular!) community swimming pool was just off what we know as Mallan Lane, behind the museum. A bit further east on Pearson was “the schoolhouse,” now Paradise Elementary School. Paradise’s social and economic center still remained in the Black Olive/Pearson Road region but hopeful Chamber members felt the community would grow and need a central location for a community center which might house firefighting equipment, community services, sheriff deputies and/or community events. The simple olive orchard was in the right location. “Under the head of New Business, McNeill suggested the plan of acquiring the property…for a community center,” writes Helen Beery in the organization’s July 23, 1940 minutes. R.M Brown (who was also chairman of the Chamber’s Light Committee to get more streetlights in Paradise) offered to investigate the possibility. By Sept. 25, 1940, Brown was pleased to report to the Chamber that the property’s owner, L.A. McCandless, then of Menlo Park (CA) would sell the 20-acre orchard for $2,000, with a deposit of $500. McCandless offered to carry the balance, “but interest must be kept up.” The Chamber’s Ways and Means Com-

incorporated. Without the incorporation, the organization couldn’t legally purchase the land. On Feb. 25, 1941, the Chamber’s minutes report two votes which would benefit the community for decades to come: 1) Papers were drawn up for the olive orchard’s purchase. “The deed had been made out to H.S. Clewett as it was necessary to have some one to deed it to since the Chamber of Commerce is not incorporated.” 2) “A motion was made by Bob Bowles, seconded by Hugh Smyth that the Chamber of Commerce incorporate.” Evidently the year’s olive crop was less than anticipated, though, because the same meeting’s minutes call for borrowing money “to complete the deal.” Members voted to ask if, “Possibly 10 men could be contacted who would be willing to loan the chamber $10 apiece for a period of time” to fund the land purchase.” Roy Rollins, however, stepped forward to loan the money for one year at 6%, with Jim Alley and Clewett as the endorsers.

s ulationChocolate Fest! CongratParadise ! 7 1 0 2 f o s s Saturday, May 7, 2016 a l C Don’t Miss the 11th Annual

Benefiting Children on the Ridge

$5.00 admission, Children 4 & under FREE

We have your Open House party ‡FREE Kidz-Zone BounceYou Housecards Ice Cream Eating Contests invitations and Thank and Super Slide, Carnival Games, Crafts & Prizes, Live Music Includes: ‡FREE Chocolate Samples! ‡FREE Chocolate Pie &

Make sure the special people in your life ‡FREE Raffle Prizes! and Demonstrations on 3 stages!

knowVisit much you appreciate them. For Additional Events and More M-Thur 9-5, Fridays 9-12

with private appts. in the afternoon

For promotional items visit us at

597 Pearson Road 877-7471


Chamber’s May 8, 1945 minutes; he paid $350 for the opportunity—and Chamber members, seizing the chance, suggested that Maselli pay two years in advance. In 1956, Chamber members parceled off six acres of the orchard for the recreation district’s swimming pool. The remainder of the land was deeded to the newly-organized Paradise Unified School District in 1959; the land is the site for the current Paradise Intermediate School.

Property paperwork—Chamber members made the mortgage payments and paid for PID water and county property taxes for almost 20 years. The Chamber purchased the land in 1941 to preserve it for community use. The land was eventually deeded to Paradise’s recreation and school districts.

Exp. Dec. 31, 2017

Exp. Dec. 31, 2017

4 June/July 2017 • Ridge Business Journal

Wine in the Pines Toasts the Ridge T

he second Wine in the Pines event took place on National Wine Day, Thursday, May 25th. A wide variety of wines were available for tasting, thanks to the sponsorship of Holiday Market and local wineries and vintners. Skyway merchants welcomed visitors, and were joined by business and craft booths from throughout our upper and lower Ridge communities. Attendees strolled the Skyway from Pearson to Elliott roads, stopping at wine, beer and distilled spirit tasting stations, and multiple shops and vendors offering specials, art, and delectable snacks. Wine in the Pines was made possible by generous support from the Town of Paradise, Holiday Market, HeavenScent Candles and More, A Stitch Above Embroidery & Shirt Printing, and your local participation.

Photo courtesy of Kyle Nelson Photography.

Shannon Hurte, Jill Williams, and Peggy Gaddini represented Edward Jones Investments and BNI.

Besides enjoying the wine tasting it gave me the chance to visit businesses that I have never been to. Perfect event to encourage people to come downtown and see what’s there. - Anonymous Attendee

My Girlfriend’s Closet was among the Skyway shops that welcomed visitors and a winery.

Leif Lobner and crew of Holiday Quality Market were among the supporters bringing Wine in the Pines to the community.

Laura Calles and Joel Allen of The Organic Salon Project are joined by Gail Ennis of Repurpose By Design and Paradise Quota International. Photo courtesy of Kyle Nelson Photography.

Sandy and Morgan Miller were among the attendees visiting Kyle Nelson Photography at 6311 Skyway.

Megan DuSell and Tracy Fry represented Summit Funding at Wine in the Pines.

Had a blast! It was very well attended at my studio. People that didn’t have tickets stopped by out of curiosity which was awesome! I know I will be getting business because of the event. Kyle Nelson, Kyle Nelson Photography

June/July 2017 • Ridge Business Journal 5

Introducing Adventist Health Feather River By Maureen M. Wisener Assistant Vice President, Marketing & Communications Feather River Hospital


eather River Hospital has been a strong part of this community for more than 65 years, and our commitment to your health has never been stronger. As part of a larger health system, Adventist Health, Feather River has been able to strategically improve our facilities, enhance our services and expand our locations to better meet the needs of our communities. Adventist Health has adopted an ambitious strategy, which includes transforming the health experience, outcomes and status of our communities. To be successful, we have to align our work to achieve the true benefits of a system including clarity, efficiency and accountability. We refer to this as ONE Adventist Health. Simply stated, ONE Adventist Health defines who we are, how we govern and operate and how we live our mission. ONE Adventist Health aligns our work around a shared mission, vision, values, brand


Adventist Health Feather River’s new logo, illustrates life, growth and vitality. and strategy. This will ultimately create transparency, clarity and accountability through shared systems, processes and tools. Feather River Hospital is evolving with this change, and with a consistent approach to health care through this enhanced mission, vision and values, we will continue to serve this community and provide excellent health care. Our mission is “Living God’s love by inspiring health, wholeness and hope” and our values are Respect, Integrity, Compassion, and Excellence.

from page 1

Park events throughout the summer. Having a booth there is easy. A card table and a few business cards will do it—but you’ll definitely need a chair, too, if that’s all you have on hand, because your booth will be so hohum and boring that you’ll be doing a lot of sitting that night. While the event’s live music is pretty fabulous, you don’t really want to be sitting at your booth and just Gaby & Mark Thorp were captivated by PID’s attractive booth at listening as the people Party in the Park. stroll by (trying to avoid eye contact with ly what you’ll be sharing with people you; there’s nothing sadder than an (and will keep you on target with your empty booth). booth’s messaging). You need to be engaging with people, connecting them with your business and having fun. If you want a ho-hum Step 3: Give your message a “visual” hook. booth, do not follow the tips below. For two years, we’ve coordinated a booth for Paradise Irrigation District at The successful booth: Party in the Park. Water’s pretty inter• Stops the viewer (because it atesting to us—but not necessarily to a lot tracts attention) of people at first glance. So we created • Holds attention (because the exa “perpetual water spigot” that’s front hibit is interesting) and center at the booth. The water ap• Gives a lasting impression pears to stream without stop from the (because the message is convincspigot into a metal watering can (with ing). a PID sticker prominently featured on the front). This water “coming from noHere’s how to get there: where” grabs viewers attention. Every. Step 1: Whom are you talking to? Single. Time. Kids love it. Adults like Who will see the booth? to show off that they understand how it works—and the water’s movement Are they all potential customers catches eyes. for your business or service, or are only some of them your tar- What can you do to give your message geted demographic? a visual hook to reel people in to your booth? If there’s no easy “visual, “ think Does your booth appeal to that “participation” of some sort (a quiz, a particular type of customer? game) to draw people in. Step 2: What do you want to tell people? Your booth must have a message—and not bunches of messages (that’s just confusing to viewers). Without a message, people will simply walk by your booth because they’ll sense it doesn’t have a purpose. Put your message into words; this will help you define precise-

Step 4: Imagine the booth ahead of time. Sketch it out. Figure out what size table(s) you’ll need and where any materials will go. Will you need shade? Will you need to plug anything in? How will you display any materials? Do you need tape, clipboard, bungee cords or anything else? Low chairs may fit under a display table, but it’s easier to connect

• Editors: Monica Nolan, Carol Peterson • Advertising: Jill Williams • Production/Layout: Jeri Luce 5550 #1 Skyway, Paradise, CA 95967 • 530.877.9356 Fax 530.877.1865 • e-mail:

Our new name will be Adventist Health Feather River, reflecting that we are more than just a hospital. We also provide clinic and outpatient services, specialty and diagnostic programs, and are a key partner for community health and wellness. We will be increasing our attention to the factors determining the health of our community, and looking for new and improved ways to contribute to and partner with our community to make it a place of wellness and vitality. We are working to make health care less complex and more coordinated, to pro-

vide better value to our patients, and to increase access to care, through best practices, enhanced partnerships, and robust wellness and prevention programs. As part of One Adventist Health, the transition brings to Feather River a new logo, which demonstrates life, growth and vitality. It also reflects the Trinity as well as the physical, mental and spiritual elements of whole-person health. Our new name is currently being vetted through a legal process and our new look will be in full use later this summer. But, a new name or a new logo does not change that we are still your neighbors, your friends, and your supporters in better health. We are still here to help you bring new life to your family at our Birth Day Place. We are here to comfort you as a family member takes their last breath at Hospice. We are here to encourage your progress following joint replacement surgery, and we are here to help you with those tests and procedures that help you to know your current health status. We are here. We are Adventist Health Feather River. Together inspired.

with people at eye level; if standing for much of the evening won’t work for you, consider folding stools that put you up higher. Step 5: It’s show time! Have booth staffers wear a badge or similar colored shirts (chamber members “A Stitch Above” can guide you to a perfect shirt or blouse, with your logo/slogan stitched right on it) so view ers can easily discern who is staff.

Plan on standing for much of the evening. Have some water on hand because you’ll be talking a lot, too. Smile. If you get hungry, opt for finger foods that aren’t juicy or messy; I speak from experience. Don’t be afraid to reach out to people passing by with a question; even if it’s just about the weather or the dog they have on a leash, it will be a connection and an entrée into a deeper discussion. Look like you’re having fun. And really have some fun!

6 June/July 2017 • Ridge Business Journal

Chamber ribbon cuttings are moving to the Park for the summer! Join us Thursday evenings at Paradise Community Park as we welcome new Chamber members and the entire community. Now scheduling ribbon cuttings, business spotlights and mixers for fall 2017; contact Monica at 877-9356 or

Butte Valley Fire Company Inc. 3487 Durham Pentz Butte Valley, 95965 Captain Brian: 521-2711

Once again, Paradise has a downtown portrait studio! Kyle Nelson and family cut the ribbon at Kyle Nelson Photography, 6311 Skyway. Contact Kyle at 354-4189 to discuss all your photography needs.

Paradise Airport offers a unique event facility for weddings, corporate retreats, and everything in between. Contact Event Coordinator Dori Franklin (757) 232-9247. For flight instruction, sales and rentals, contact James at (530) 521-2289

A New wave in real estate was celebrated as The Blue Team cut the ribbon at 6141 B Center Street, Paradise.

Member Since

A Good Dog Day, LLC 2012 Advanced Document Concepts 1992 Arbonne - Jenn Brooks, Independent Consultant 2015 Bartlett’s Hearing Aid Center 2014 Beans of Paradise Coffee Roasting Co 2016 Bidwell Title & Escrow Co. 1992 Blue Team Realty 2006 Boys & Girls Club of the North Valley 1997 Center for Spiritual Living 1986 Dobrich & Sons Septic Service 1998 Dogtown Archery 2015 Feather River Hospital 1992 Friends of the Library, Paradise 2003 Gold Country Casino & Hotel 2015 Gold Nugget Museum 1998 Hanosh and Hunter Dental Group 2014 Interim Healthcare 2016 Jack-in-the Box 2010 Meeho’s 2013 Nevin & Witt Insurance 1988 Northern California Ballet 2012

briefs, from page 1

Paradise ROCKS! at 5660 Skyway Suite C in Paradise, hosted an open house to showcase its rocks, minerals, crystals, art and gifts and Community Rock Hunt. Visit Facebook page @ParadiseROCKS530.

Paradise Ridge Fire Safe Council 5619 Black Olive Drive Paradise 592-7600

Big Thanks to Our April/May 2017 Renewing Members Business

Eye Life Eye Care & Surgery celebrated the grand opening of its state-of-the-art facility at 5889 Clark Road.

Huth Broadcasting

275 Fairchild Avenue Ste. 101-A Chico, 95973 592-4267

ing; more ladies welcome! The Men’s Club has tournaments on a Sunday once a month and their twilight league is every Thursday at 5:00pm. Disc Golf is permitted in the afternoons. Please call before your visit to check availability. The Driving Range is coming soon. Gates open at 8:00 am and the Club house is open 9:00a.m. to 2:00p.m. Private tournaments also welcome. Lava Creek Golf & Disc Course, 5325 Clark Road (530) 872 4653. Weekend Visitors’ Bureau Satellites The Visitors’ Bureau within the Paradise Ridge Chamber of Commerce is closed on weekends. Fortunately, our members have stepped up to welcome visitors during these “dark” hours. Paradise ROCKS! at 5660 Skyway Suite C, and the Gold Nugget Museum at 502 Pearson Road, partner with the Chamber to put out the Welcome Mat to Paradise. Spread the word to your out-oftown visitors that these two locations display information on local attractions, events, hiking trails, etc. with brochures provided by the Chamber and other community-based organizations. SHOR Welcomes New Executive Director Sojourners House on the Ridge (SHOR) announces that Heather ‘Erica’ St. Giles has assumed the responsibilities of Executive Director for the nonprofit organization.   She brings to SHOR experience as a crisis counselor and expertise in business management.


Member Since

Pacific Gas & Electric Company Paradise Business & Professional Lions Club Paradise Cemetery District Paradise Chocolate Fest Paradise Cinema 7 Paradise Direct Web Services Paradise Elks Lodge #2026 Paradise Lutheran Church Paradise Unified School District Paradise United Methodist Church Power West Properties, Inc Quota International of Paradise Round Table Clubhouse Sojourner’s House On the Ridge (SHOR) Sunshine Assisted Living Table Mountain Lodge No. 124, F. &A.M. The Cleaning Connection US Bank Valley Oak Children’s Services Work Training Center For the Handicapped Youth For Change

“I am committed to continuing the fine work that Sojourner’s House On the Ridge has been doing for five years. We are in a wonderful position to make a significant difference to the lives of those who are ready to become self-sufficient, as well as making the Paradise Ridge a safer, kinder place to live. It is my mission to strengthen and extend our capability to assist residents experiencing homelessness, as well as those at risk of becoming homeless. I know there will be challenges, but I am reassured by the many fine people here who believe in SHOR, and contribute to this cause in so many ways.” Stephanie Gregorio will remain with SHOR in her role as Housing Coordinator, focusing on transitioning people into stable housing. In addition, she continues to provide leadership and direction to Sojourner’s House On the Ridge by serving on the Board. Cool Off at Atria Atria Paradise is a “Cooling Station” for Ridge seniors who do not have air-conditioning and need somewhere to cooloff during this summer’s heat waves. Paradise & Magalia senior citizens may come to Atria Paradise at 1007 Buschmann Road in Paradise and participate in our daily activities and events free of charge and in air-conditioned comfort! If they stay for a meal we are offering a special break. Buy one meal and get a meal voucher for a second meal for

2016 2005 1999 2011 1998 2010 2009 2002 1988 2002 2015 1990 1984 2014 1998 1999 1996 2009 2006 2000 2000

free! Charges for breakfast are as follows: Breakfast = $5.00, Lunch = $7.00 and Dinner = $9.00. Please call ahead to 872-3344 to reserve a spot in the dining room. Your Advocate at the U.S. Small Business Administration Philip Lovas was recently appointed as the Regional Advocate for the U.S. Small Business Administration Office of Advocacy covering Region IX which includes California, Arizona, Nevada and Hawaii. His role is to work with small business proponents, organizations and individuals to learn more about their concerns regarding federal rules and regulations and advocate on their behalf.  For more information, visit This office has also launched a webpage where business owners and the public can go to direct their concerns regarding specific federal regulations: advocacy/regulatory-reform-input. Contact your regional advocate directly: Philip Lovas, Regional Advocate – SBA Region IX, Office of Advocacy, U.S. Small Business Administration, 2828 N. Central Avenue, Suite 800, Phoenix, AZ 85004, 602-745-7231, philip.lovas@sba. gov

June/July 2017 • Ridge Business Journal 7

For full listings and updated information, visit

ONGOING Paradise Elks Bingo

Every Sunday, Doors Open 1:30pm

Paradise Elks Lodge, 1100 Elks Lane, Grand Hall, rear entrance

Low Vision Support Group Every Third Monday, 1:30pm

Atria Paradise, 1007 Buschmann Road Hosted by Eye Life Institute, 872-3344

Paradise Ridge Homeless Task Force Meeting

First Tuesday of every month, 6pm

Paradise United Methodist Church, 6277 Clark Road, across from Cinema 7. 872-1162

“Tinsel Town Tuesdays” Every Tuesday, 2pm

Paradise Ridge Senior Center, 877 Nunneley Road, 877-1733

Paradise Host Lions Club

1st and 3rd Tuesdays at 6:45pm

Cozy Diner, 6371 Skyway

Tai Chi with Pyramid Michael Every Tuesday and Thursday, 5:30 to 7:00pm

Norton Buffalo Hall, 5704 Chapel Drive, 588-0522

Open Mikefull

Wednesdays, 7 to 10pm

Norton Buffalo Hall, 5704 Chapel Drive, 877-4995

Paradise Rotary

Every Thursday Noon for lunch

Paradise Lutheran Church, 780 Luther Drive

Outside Mullingar presented by TOTR

Thurs., Fri., Sat. thru June 24, 7:30pm curtain Sunday Matinees thru June 25, 2:00 pm curtain

Theatre on the Ridge, 3735 Neal Road by John Patrick Shanley Directed by Jerry Miller Tony Award nominee for Best Play 2014 Romantic comedy set in rural Ireland. Anthony and Rosemary are lovelorn farmers who haven’t got a clue when it comes to love.

Tai Chi at Feather Canyon Every Thursday, 9:00am

Feather Canyon Retirement Community, 5900 Canyon View Drive

Party in the Park Music and Marketplace Every Thursday, June 15 – August 31, 5:30pm – 8:15pm

Paradise Community Park, 5570 Black Olive, (corner of Pearson & Black Olive) Free live music, Vendors, Artisans, Crafters, Certified Growers. See article, page 1

Friends of the Library Book Sale Alternate Saturdays

Paradise Library, 5922 Clark Road Book Sale hours 10:00am to 3:00pm except holiday weekends and months with a 5th Saturday.

Fizz Breakfast

First Sunday of the month, 9am to 12pm

Paradise Elks Lodge, 6309 6309 Clark Road & Elk Lane, Grand Hall, rear entrance. Dancing to Cottonwood. Guests always welcome! More info: Elks office, 877-3977

Town Council Meeting

2nd Tuesday of every month, 6:00 to 10:00pm

Town of Paradise - Town Hall, 5555 Skyway, 872-6291 x101

Passages Caregiver Support Group

2nd Thursdays, 10:00am

Atria Paradise, 1007 Buschmann Road

Elks Pizza & Pasta Night Last Friday of the month, 5:00 to 8:30pm

Paradise Elks Lodge, 6309 Clark Road & Elk Lane, Grand Hall, rear entrance Buffet dinner & dancing to RevOmatics. Guests always welcome. More info: Elks office, 877-3977

June Golf Couples/Twilight Every Monday, June 5 July 24, 5:30 to 7:30 pm

Lava Creek Golf Course 5325 Clark Rd Finishing with a relaxing Pot Luck dinner at the patio. $ 8.00 per person + Cart. Ana 872-4653

Classes on Immigration Monday, June 12, 7:00pm to 8:30pm

Paradise Elks Lodge #2026, 1100 Elk Lane, (across from the carwash on Clark Rd.) cathystraub1@gmail. com

FREE Small Business Tax Seminar Thursday, June 15, 8:00am – Noon (check in at 8am)

CSCU, Colusa Hall, 100A, 400 W. First St. Chico Register at:

Relieve Stress & Drum-Up Wellness June 16, 11:00am 12:30pm

“Ohana Health, 757 Fir St Learn about the compelling seven research-based health and wellness benefits of HealthRHYTHMS No musical experience required. Drums provided or bring your own. 774-6388, $10 at the event. http:// html

Senior Center Bazaar & Faire Saturday, June 17, 8:00am - 1:00pm

Paradise Senior Center, 877 Nunneley Road 25 local vendors. $2 admission, children 14 & under free! Snacks for sale. Leanne, 877-1733.

Summer Sundays at the Library June 18, 2:00 to 4:00pm

Butte County Library, 5922 Clark Road Hang with Dad on Fathers’ Day! Read, craft and play together. Free.

Dinner with the Doctor

music. Benefitting Northern California Ballet and Paradise Rotary Club. Trudi Angel,

Feather River Hospital Health & Wellness Fair Sunday, August 27, 12:00pm to 4:00pm

Feather River Hospital, 5974 Pentz Road Outpatient Surgery Center, Peach Lane. Health screenings, informational booths, loads of fun for all ages. FREE! Food and beverages for sale. Maureen, 876-7208.

Dinner with the Doctor July 27, 6:100 - 8:00pm

Thursday, June 22, 6:00 pm to 8:00pm

Paradise Adventist Church, 5720 Academy Drive Dr. Zeljka Chobanov shares information about stroke symptoms. Dinner $12 pp, lecture is free! Reservations required. 876-7154,

History & Mystery Saturday, June 24, 2:00pm to 4:00pm

Table Mountain Masonic Lodge, 5934 Clark Road A Celebration of 300 Years of Freemasonry: Presentations, tour of the Lodge, and refreshments. Open to the public; all welcome. Randall Dighton, 762-8526,

“On The Runway”

Saturday, August 26, 6:00pm to 10:00pm

Paradise Airport, 4405 Airport Road Classic Autos, Aircrafts, Emergency Vehicles. Appetizers, 3 no-host bars, live

5974 Pentz Road Options for getting and keeping healthy. A variety of health screenings, informational booths, and loads of fun for all ages. Admission FREE! Food and beverage available for sale. Maureen, 876-7208.

Atria Paradise, 1007 Buschmann Road

RSVP the number of guests to Shell 872-3344. michelle.morley@

Banana Split Social Friday, June 9, 3:00-4:00pm

The PLaCe Lutheran Church, 780 Luther Drive Women’s health and how nurse midwives support optimum health for woman of any age. Tanya Nolan, CNM, and Scheryl Struve, CNM, will present. Reservations required for dinner and lecture. Dinner $12 pp, lecture is free! 876-7154.

Malt Shop Concert

Ampla Health Oroville Health Fair

4th of July Patio Social & Indoor Picnic

August 18, 10:00 - 2:00pm

Ampla Health Oroville Medical & Dental, 2800 Lincoln Blvd., Oroville Celebrating National Health Center Week. Health screenings at no cost; community resources and information. Admission free. Contact Bee for booth space. 534-7500 x2086 www.

Feather River Hospital Health & Wellness Fair

August 27, 12:00 - 4:00pm

Feather River Hospital,

June 15, 3:30-4:30pm

Father’s Day Brunch Sunday, June 18, 11:30am - 1:00pm

Golden Era Band Performance Sunday, June 21, 6:00pm - 7:00pm

July 4, 10:30am - 2:00pm

Lucky 7-7-17 Casino Trip July 7, 1:00 - 4:30pm

Adventurous Eaters Club July 12, 3:00 - 4:00pm

Chef Challenge

July 17, 11:30 - 1:00pm

Giants v Dodgers Ball Game in Theater Room July 29, 1:00 - 4:00pm

Party, from page 1 tions, Inc., and a list of volunteers from every aspect of our community. You’ll see those precious sponsors listed below. Please show your support by patronizing the marketplace. As much as we enjoy our PIP event, don’t forget that the very best way to support the marketplace in Paradise is to invest in community by shopping the Ridge all year long.

The Paradise Ridge Chamber of Commerce welcomes the non-profit organization, Paradise Rotary Club, for stepping up and providing your beer and wine service for the 2017 season. Most importantly, the Party in the Park, Music & Marketplace event could not happen without your gracious 2017 community sponsors:

A Big Thanks to our presenting sponsor: Hosted by:

In cooperation with:

- Artisan Sponsor -

- Kids Zone Sponsor -

This year’s Band lineup:. June 15 Looking 4 Eleven June 22 Big Mo June 29 Alan Rigg Band July 6 Mix Tape July 13 Overdrive July 20 The Revells July 27 Bad Daddy August 3 Stillwater Savage August 10 Rube & the Rhythm Rockers August 17 Driver August 24 Book ‘Em Dano August 31 Karma Kings

- Supporting Sponsors -

fresh produce 6181 Skyway, Paradise 876-0877 PLENTIFUL PARKING AT THE PARK & RIDE HOURS: MON-SAT. 10 AM-5 PM

Please stop by and visit these businesses, express your appreciations, and encourage more through your calculated purchases of products and services with those who support community events and activities.

8 June/July 2017 • Ridge Business Journal

Ridge Business Journal June July August 2017  
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