Digital Marketing for The Manufacturing Industry

Ani nt egr at ed mar k et i ngagenc y

Wef uel br andsandi mpac t bus i nes sr es ul t s

COLLABORATI VE|ENTREPRENEURI AL|NI MBLE

WHOWEARE? Pr oj e c t T oTheNe xtL e v e l

EXPERI ENCETHE P ARADI GM S HI F T TO MARKETI NG

YOURCORECONS UL TANTS COLLEEN NORTON

Wea r eane wk i ndof ma r k e t i nga g e nc yt ha ti nt e g r a t e st het wos i de sof t hebr a i n: s t r a t e g i cc ommuni c a t i onsa ndbus i ne s sk nowhow.

Di r ec t orof Bus i nes s Devel opment

Thet e r m‘ pa r a di g ms hi f t ’ de not e saf unda me nt a l c ha ng ei na ppr oa c hor unde r l y i nga s s umpt i ons .

Tha t ’ show oura g e nc ys t a r t e d, b yi de nt i f y i ng t hewi deg a pbe t we e nt hea g e nc ywor l da ndbus i ne s s e sa tl a r g e .

We be l i e v e dt ha tf orama r k e t i ngdi r e c t i ont obes uc c e s s f ul , i tmus tbebui l t onf i r mf ounda t i onsofbus i ne s sunde r s t a ndi nga ndk nowl e dg e .

The s e be c a met hec or eofourde c i s i onma k i ngpr oc e s s .

Ourna me‘ Pa r a di g m Ne xt ’ wa st os i g ni f yt hi ss hi f toft a k i ngma r k e t i ngt ot hene xtl e v e l .

YANA NI RSHBERG

F a s tf or wa r d7y e a r sa ndwec ont i n uet oi nt e g r a t et het wos i de soft he br a i n,s t r a t e g i cc ommuni c a t i onsa ndbus i ne s sk nowhow.Conne c t i ng c r e a t i v i t ywi t he xpe r t i s ei nmul t i pl ei ndus t r i e s , wea r ea bl et ode l i v e r me a s ur a bl ei mpr ov e me nt sa ndma xi mum i mpa c t .

Managi ng Par t ner

ANATOLY NI RSHBERG I deat i on Di r ec t or

THE PARADI GM WAY Webui l dours t r a t e g i e sa r ound4c or e v a l ue sofc ol l a bor a t i on, e nt r e pr e ne ur i a l i s m, a g i l i t ya nd v e r s a t i l i t y , whi c hg ui deusi ne v e r y t hi ng t ha twedo.

OURVI S I ON Ourc l i e nt swor k e dha r dt o a c hi e v ewhe r et he ya r et oda ya nd wes t r i v et obui l dont ha t , he l pi ng t he m unl oc kt he i rf ul l pot e nt i a l b y de v i s i ngs t r a t e g i e st ha tnotonl y r a i s et he i rv i s i bi l i t ya nd c ompe t i t i v ea dv a nt a g e , buta l s o a c c e l e r a t et he i rs a l e sa ndg r owt h.

COL L ABORATI VE Wea i mt obe c omea ni nt e g r a l pa r tofy ourbus i ne s s e s , wor k i ng wi t hy ou, notj us tf ory ou.

ENTREPRENEURI AL Wewor kba c k wa r dsf r om y our bus i ne s sobj e c t i v et ode t e r mi ne c r e a t i v ewa y st odr i v er e s ul t s .

NI MBL E Re s our c e sa nde xpe r t i s et o e x e c ut ea n ypr oj e c t , a g i l ea nd ni mbl et ome e ts pe c i f i cne e ds .

VERS ATI L E S t r a t e g i c , e nt r e pr e ne ur i a l a nd c r e a t i v es k i l l st ode v e l opa nd i mpl e me ntt her i g hts ol ut i ons .

UNL OCKYOUR F UL LPOTENTI AL L ETUSGI VEYOUTHETOOL S TO S UCCEED

L e v e r a g i ngoure xpe r t i s ef or y ourc ompe t i t i v ea dv a nt a g e , wedon’ tma k ei s ol a t e d r e c omme nda t i ons , butc hoos e t het ool st ha ta r ev i a bl ef or y ours uc c e s s .

Ma r k e t i ngS t r a t e g y

Re t a r g e t i ng

Cont e ntS t r a t e g y

L i s tOpt i mi z a t i on

Cus t ome rI ns i g ht

Di r e c tEma i l

S e a r c hEng i neMa r k e t i ng( S EM)

Br a ndi ng

S e a r c hEng i neOpt i mi z a t i on( S EO)

Gr a phi cDe s i g n

S oc i a l Me di aOpt i mi z a t i on

Re s pons i v eWe bs i t eDe s i g n

Re put a t i onMa na g e me nt

Mobi l eAppDe s i g n

F a c e bookAdv e r t i s i ng

I nt e r a c t i v eVi de o

L i nk e dI N Opt i mi z a t i on

Ope r a t i onsCons ul t i ng

EXTENSI VEEXPERI ENCE Wea r epr oudt oha v e s hi ne dabr i g htl i g htona v a r i e t yofbus i ne s s e s .

NG I R U CT A F E NU STAT A M LE A RE NCE NA L FI GA LE B B2 S TY ESS I L A A TN T I SA PI F S & HO LTH RCE E A HE MM CO E-

LaMar c oSys t ems Asexper t si nhomeandbus i nes s s ec ur i t ys ys t em des i gnandi mpl ement at i on, LaMar c oSys t emswant edt of ur t her i mpr ovet hei ronl i nepr es enc ewi t ha c ompr ehens i vei nboundmar ket i ng c ampai gnandus er f r i endl ywebs i t e.

Par adi gm Nex tr ev ampedt hei ronl i ne bus i nes swi t haf ul l onl i nepac k aget hat i nc l udedawebs i t er edes i gnandSEO, al ong wi t hc us t om UI / UXandapr oduc tc at al og wi t hCRM andc l i entpor t al i nt egr at i on.

Asa r es ul t , LaMar c oSy s t emsbeneďŹ t edf r om hav i ngamor ees t abl i s hedonl i nebus i nes s wi t haneas y t ous epl at f or m.

EMFEl ec t r i c i ans EMFEl ec t r i c i ansi sapr emi erel ec t r i c als er vi c es c ompanyoffer i ng24/ 7s uppor tt or es i dent i al , c ommer c i alandi ndus t r i alc l i ent st hr oughout Gr eat erChi c agol and.EMFappr oac hedPar adi gm Nextf orhel pt oi mpr ovet hei ronl i nepr es enc e, br andper c ept i onandmobi l ec onver s i on.

Fol l owi nganex t ens i v emar k etandoppor t uni t y as s es s ment , Par adi gm Nex tas s i s t edwi t haf ul l br andmak eov er .

Thi si nc l udedaf r es hnewl ogo des i gn, andr ec al i br at i ngt hebr and’ smes s agi ngand v al uepr opos i t i on.

Si t ec opywasopt i mi z edf orons i t e andoffs i t eSEOt odr i v equal i fiedt r affic .

Webs i t e r ev ampf oc us edonUI / UXi nt egr at i onf ori mpr ov ed nav i gat i on, wi t happr opr i at ec al l s t oac t i onanda wel l defineds al esf unnel .

Thenewwebs i t eal s o f eat ur edani nf or mat i v ev i deot hathi ghl i ght edt he c l i ent ’ sex per t i s ei nt hei ndus t r y .

Las t , amobi l e v er s i onwasdev el opedt oi nc r eas eonl i nebook i ngs wi t hmul t i pl es er v i c er eques topt i onsatc us t omer s ’ finger t i ps .

ExeqCont r ol ExeqCont r ol ,al eaderi nhomes ec ur i t y, aut omat i onandener gymanagement , appr oac hedPNAgef orhel pwi t hi mpr ovi ng t hei ronl i nepr es enc eandc us t omer c onver s i on.

Af t eri dent i f y i ngv i abl ec us t omerv er t i c al sf or s uc c es s , PNAgewasabl et oc r af tandr efinet he c l i ent ’ sbr andi dent i t y , i nc l udi ngl ogodes i gn s uppor t i ngmar k et i ngc ol l at er al dev el opment .

PNAgeal s opr ov i dedanengagi ngand i nf or mat i v ewebs i t ewi t haneas y t ous e f r ont endandbac k endi nt er f ac e( UI / UX) , and s uppor t i ngs oc i al medi apr es enc e.

Ac us t om pac k agebui l derwasdes i gnedand i mpl ement edt onotonl yi mpr ov et hec l i ent ’ s i nv ent or yc ont r ol , butal s os t r eaml i net hes al es pr oc es sf r om or dert oi ns t al l at i on.

El ec t r aUSA El ec t r aUSA,agl obalexper tel ec t r i c al i ns t al l at i ons er vi c epr ovi de,appr oac hed Par adi gm Nextf orhel pwi t hl aunc hi ngt hei r bus i nes si nNor t hAmer i c a.

Par adi gm Nex tr ec al i br at edt hei rbr andi dent i t ys o t hati tr es onat edwi t ht heNor t hAmer i c an pr os pec t i v ec us t omer .

Thi si nc l udednewname andnewl ogodev el opment , andt r ans l at i ngal l mar k et i ngc ol l at er al i nt oEngl i s h.

Aspar tofUS ex pans i on, anec ommer c epl at f or m wasadded wi t hav er t i c al s pec i fics al esf unnel , i nt egr at ed c ur r enc yc onv er t er , andamul t i l anguage c us t omers uppor tt oas s i s tEl ec t r a’ sgl obal c us t omerbas e.

Toc api t al i z eont heabov e, s oc i al medi ac hannel swer es etupt of ur t herwi den br and’ sNor t hAmer i c anf oot pr i nt .

Gr oupDekko Gr oupDekko,anawar dwi nni ng manuf ac t ur i ngpar t nert os omeoft he wor l d' smos twel l knownbr ands ,needed t oi mpr ovet hei rwebs i t e' si nt er ac t i vi t y andc onver s at i on.

Par adi gm Nex topt i mi z edt hei ronl i ne pr es enc ewi t has er v i c epac k aget hati nc l uded af ul l webs i t er edes i gnanddev el opmentwi t h c us t om UI , pr oduc tc at al ogi nt egr at i on, and s i t ec ont entopt i mi z at i ont odr i v equal i ďŹ ed t r aďŹƒc .

Bowman BowmanAnal yt i c s ,aChi c agobas edexper t ofpl at i ngandc oat i ngappl i c at i ons ,want ed t odebutanexc i t i ngnew pr oduc t ,buthad nomar ket i ngpl at f or m,nei t heronl i nenor oi ne,t os pr eadt hewor daboutt hei rnew vent ur e.

Toaddr es st hedi s c onnec tandl aunc ht hei r newpr oduc t , Par adi gm Nex tbegunwi t h bui l di ngas t r ongbr andi dent i t y , wi t h i ndus t r y f oc us edmes s agi ng, eec t i v epr oduc t andf ac i l i t yphot ogr aphy , andengagi ng mar k et i ngc ol l at er al .

Newwebpr es enc e i nc l udedady nami cus eri nt er f ac e( UI / UX)and l eadc apt ur ec al l s t oac t i onf ori nc r eas ed c onv er s i on.

Pr oduc t swer eor gani z edac c or di ng t ot hec hemi c al el ement st heys c an, whi c h gr eat l yex pedi t edt hes el ec t i onpr oc es sand l eadc onv er s i on.

ABOUTOURPROCESS Connec t i ngc r eat i v i t ywi t hex per t i s ei nmul t i pl ei ndus t r i es , wedev i s eopt i mal s ol ut i onsand i mpac t f ul c ampai gnst hatnotonl ys hi neabr i ghtl i ghtonourc l i ent s ’ br ands , butal s oac c el er at e s al esandac hi ev et hei rbus i nes sobj ec t i v es .

I NSI GHT Wet ak et het i met ounder s t andy ourbus i nes s , bl endi ngr es ear c h, ex per i enc eandbus i nes s ac ument ooeri ns i ght sonhowt oac c el er at ey ourgr owt hands al es .

STRATEGY Wec ombi net hebes tofbus i nes sk nowhowwi t hdi gi t al mar k et i ng, ex c ept i onal des i gn, t r adi t i onal PR, s t or y t el l i ng, c ont entmar k et i ng, s oc i al medi aandSEOs t r at egi es .

DESI GN Wel ookaty ourbr andt hr ought hel ensofy ourc us t omerandi dent i f yv i abl epl at f or mst o br oadc as ty ours t or yt ot her i ghtt ar get .

REALI ZATI ON Wet es t , l ear nandi t er at e; al way sf oc us i ngondel i v er i ngmeas ur abl ei mpr ov ement s .

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LET’ SCREATESOMETHI NG GREATTOGETHER Col l eenNor t on Di r ec t orofBus i nes sDev el opment Par adi gmNex t E:c ol l een@par adi gmnext . c om P:3128578307 ADRESS 1655Wes tWal nutSt .

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