the art of utility
The Art of Utility: SS2025 Collection
The interplay between life and art has long sparked intellectual debate, oscillating between the philosophies of life imitating art and art imitating life. This discourse traces back to ancient musings and modern interpretations, with figures like Aristotle arguing that art mirrors life, encapsulating the essence of reality, while Oscar Wilde championed the notion that life reflects art, shaping itself through creative expression. In this dynamic dialogue, our SS2025 collection, “The Art of Utility,” finds its voice— a harmonious blend of nature, utility, and timeless elegance.
Architecture often mirrors the grandeur of nature, drawing inspiration from its inherent beauty and structural ingenuity. Nature, the ultimate architect, crafts landscapes that are both functional and breathtaking. Our collection channels this creativity, aiming to reflect nature’s artistry in every silhouette, cut, and fabric. We embrace the idea that strong design attempts to embody the natural world, resulting in garments that are both beautiful and purposeful.
“The Art of Utility” collection invites you to express your true self, fostering a sense of connectedness to nature through its relaxing tones, contemporary lines, and eco-friendly fabrics. Each piece is designed with the intent to form a capsule wardrobe that withstands the test of time, providing a versatile urban uniform that encourages individual creativity. At its core, utility drives our design philosophy—clothing with purpose, offering solutions for the modern woman navigating a world of fleeting trends and endless options.
Our collection addresses the need for more peace in dressing, creating garments that move with us rather than constrain us—allowing for self-expression that is as fluid and dynamic as nature itself. Embracing elements that fit your needs and identity, you are the artist of your own sartorial canvas, with our collection providing the palette and tools.
“Attuned choice by attuned choice, your entire life is a form of self-expression. You exist as a creative being in a creative universe. A singular work of art.” — Rick Rubin (The Creative Act: A Way of Being). Our SS2025 collection aims to embody this philosophy, offering garments that reflect your individuality and creativity. We choose colours of peace and tranquility, fabrics that soothe and adapt, and always provide comfort at our core.
In “The Art of Utility,” every piece is a testament to the fusion of art and life, nature and architecture, utility and expression. The goal of this collection is to empower you to create your own unique “uniform,” one that brings ease and joy to your daily dressing ritual. This collection is not just about clothing—it’s about crafting a narrative of self-expression, grounded in the beauty of nature and the functionality of utility. Through this collection, we invite you to explore the art of dressing with intention, creativity, and timeless elegance of the world around us.
art imitates life.
life imitates art.
delivery one — “luxe-gorp”
Feb 1 - Mar 15
delivery two — “on-demin”
Feb 15 - Mar 31
delivery three — “eternal summer”
Mar 15 - April 30 36-47
TBL x PAPER LABEL — “by the sea”
Mar 15 - April 30 48-49
sales team certifications
“Attuned choice by attuned choice, your entire life is a form of self-expression” - Rick Rubin
"luxe-gorp"
silver green
future dusk
midnight blue black bright white
TNL-241-1012
Cassie Tee
TNL-251-1015
Tara Tee
TIR-242-1046
Ever Long Sleeve
TNL-251-4019
Heather Double Strap Slip Dress
TNL-251-4033
Ashley Tee Dress
TIR-242-2039
Cozette Wide Leg
TNL-251-1013
TNL-251-1016
TNL-251-2019
TNL-251-2018
TIR-251-1017
Penelope Capri Leggings
Regina Rouched Skirt
Greta Rouched Tee
Gina Boat Neck
Alina Double Layered Tank
9% SPANDEX
silver green
future dusk
midnight blue black bright white
49% LENZING tm VISCOSE
42% RECYCLED POLYESTER
9% SPANDEX
silver green dark cement black
SIL-251-1023
SIL-251-2021
SIL-251-2022
SIL-251-4030
Roxanne Silky Skirt
Samara Silky T-Shirt
SIL-251-7011
Ramona Silky Jacket
Roz Back Slit Pant
Mona Silky Dress
silver green black light melange grey
VPL-251-1033
Neomi Button Cardigan
VPL-251-4031
Paloma Maxi Dress
VPL-251-1034
Mira Knit Tee
65% COTTON
35% NYLON CREPE
unsalted butter cement black
CCP-251-1040
CCP-251-2041
CCP-251-2044
Delphine Pant
Colette Long Skirt
Sabine Vest
70% LENZING tm TENCEL
25% COTTON
5% SILK
dark truffle
unsalted butter
future dusk
french navy
STC-251-1031
STC-251-1039
STC-251-1032
STC-251-7012
STC-251-2031
Afiya Rib Skirt
Alana Rib Shrug
Corine Rib Cardigan
Gabrielle Rib Zip Jacket
Leona Rib Polo
POP-251-1036
Miranda Placket Shirt
POP-251-2040
Pascale Trouser
POP-251-2044
Claudia Skirt
truffle
bright white
future dusk black
“on-denim”
delivery two
blue daisy
bright white
midnight blue black
melange grey
CTR-251-1020
CTR-212-168
CTR-221-1036
CTR-241-4028
CTR-212-122
Camilla Maxi Dress
Mara Tank
Lisa Long Sleeve
Akari Crew Neck
Tessa Square Neck Tank
TCN-251-3021
TCN-251-3022
Pearl Belted Vest
Akoya Relaxed Crew
77% COTTON
23% RECYCLED NYLON
navy
oatmeal
dark chambray
LWD-251-1037
Lois Demin Shirt
LWD-251-2042
Agathe Demin Pant
LWD-251-4035
Vlada Denim Dress
blue daisy
crema
midnight blue
CNE-251-1030
CNE-251-2037
Alexis Textured Polo
Giulia Textured Midi Skirt
CNE-251-3023
Cherie Textured Cardigan
blue daisy mix
unsalted butter mix
future dusk mix
MCC-242-3019
MCC-241-3055
Avery Crew Neck Sweater
Mali Cardigan
MCC-251-3020
Marelle Cable Cardigan
TCT-231-1035
Sasha Sweatershirt
TCT-251-7013
Talia Jacket
TCT-231-2031
Tommy Bermuda Short
TCT-241-2050
Trixie Cargo Pant
unsalted butter
future dusk
delivery three
“eternal summer”
peony
bright white
dark olive black
CTR-251-1020
CTR-212-168
CTR-241-4028
CTR-221-1036
CTR-212-122
Mara Tank
Akari Crew Neck
Lisa Long Sleeve
Tessa Square Neck Tank
Camilla Maxi Dress
POP-251-1038
POP-251-1036
POP-251-2043
POP-251-2044
Miranda Placket Shirt
Sylvie Short
Claudia Skirt
Maura Tie Top
100% ORGANIC COTTON
peony
bright white
dark olive
black
peony dark olive
TCT-231-1035
TCT-231-2031
TCT-251-7013
TCT-241-2050
Tommy Bermuda Short
Sasha Sweatshirt
Trixie Cargo Pant
Talia Jacket
LVS-251-1039 Valentina Short Sleeve Shirt
LVS-251-2046
Cameo Short
LVS-251-4037 Bella Dress
dune
peony moss green
dark olive sand black
CNB-251-3024
CNB-251-4032
CNB-251-2047
Alicia Ballet Cardigan
Lea Tube Skirt
Laney Halter Dress
TBL X PAPER LABEL COLLABORATION “by
CLN-251-3026
TBL Slim Crew
CLN-251-1050
CLN-251-3027
TBL Oversized Crew S/M and M/L
CLN-251-2060
TBL Tube Skirt
CLN-251-3028
TBL Long Cardigan
TBL Knit Tank
50% COTTON
30% LINEN
20% NYLON
flax
dark peony
moss green black
certifications
TENCEL™
TENCEL™ Lyocell fibers help to maintain the environment balance by being integrated into nature’s cycle. The fibers originate from the renewable raw material wood, created by photosynthesis.
LENZING™ VISCOSE
LENZING™ Viscose is the first generation of wood-based cellulosic fibers and has a history of 80 years. This experience enables Lenzing to produce fibers which set the industrial standards for quality and environmentally sustainable production.
GLOBALLY RECYCLED STANDARD
The GRS is an international, voluntary, full product standard that sets requirements for third-party certification of recycled content, chain of custody, social and environmental practices and chemical restrictions.
GLOBAL ORGANIC TEXTILE STANDARD
From the harvesting of the raw materials, environmentally and socially responsible manufacturing to labelling, textiles certified to The Global Organic Textile Standard (GOTS) provide a credible assurance to the consumer.
BETTER COTTON
Better Cotton is the world’s leading sustainability initiative for cotton. Their mission is to help cotton communities survive and thrive while protecting and restoring the environment.
sales team
WESTERN CANADA
PAPER LABEL | Lisa Devine
p. 604.908.6718 | ldevine@paperlabel.ca
EASTERN CANADA
GANGBAR AGENCY | Josh Gencarelli
p. 416.340.0455 | josh@gangbaragency.com
QUEBEC
PAPER LABEL | Lisa Devine
p. 604.908.6718 | ldevine@paperlabel.ca
WESTERN USA
FRIEDMAN MARINI SHOWROOM | Nicole Friedman Marini
p. 562.209.7846 | nfmshowroom@gmail.com
MIDWEST USA
HELEN NEWMAN Ltd | Helen Newman
p. 312.953.8488 | helen@helennewmanltd.com
EAST COAST USA
JEN RISPOLI SALES | Jen Rispoli
p. 914.589.3059 | jen@jenrispolisales.com
by Liz Rosa in Vancouver, BC.
Documented